The Future of Content podcast

Ever wondered how to effectively use storytelling in nonprofit work while honoring those you're representing? Join us in an enlightening conversation with Maria Brian, the seasoned founder of Maria Brian Creative, as we demystify trauma-informed marketing. Maria brings her unique approach to the table, shedding light on ethical storytelling that not only enriches the narrative but also fosters impactful connections. We navigate the often complex issues of consent, emphasizing the necessity of obtaining enthusiastic agreement from those we tell stories about. Maria guides us through the potential of composite stories for vulnerable clients, the art of slowing down the storytelling process, and the importance of understanding the ultimate goal of each narrative. We discuss common pitfalls nonprofits face and the significance of making numbers relatable, all while placing the story owner at the heart of the narrative. Maria also shares invaluable advice on managing workflow, practicing grounding, and exercising choice when conducting interviews. She also introduces us to the concept of trauma-informed storytelling, explaining how to repurpose stories effectively across various platforms, including blogs, email series, and social media. Take a leap with us into this enriching dialogue and revolutionize the way you tell stories for your nonprofit.  >> Maria Bryan >> Maria Bryan on Twitter >> Maria Bryan on LinkedIn

In this episode, we sit down with Brian Piper, Director of Content Strategy and Assessment at the University of Rochester, to discuss leveraging student insight to aid University’s marketing strategies, the use of emerging innovations to create communities within higher education, AI generated content, Blockchain technologies, and the value of using NFTs in the academic space. >> Brian W. Piper >> Brian Piper on Twitter >> Brian Piper on LinkedIn >> Epic Content Marketing >> The Most Amazing Marketing Book Ever

In this episode, we dive into the world of digital agency marketing strategies with Lauren McGaha O'Brien, the Chief Strategy Officer at Newfangled. Join us as Lauren, an expert in content marketing and long-term strategy, shares her insights on clarifying brand positioning, crafting compelling messages, and connecting with potential customers. Discover how she empowers digital agencies to thrive in a competitive market by revolutionizing their marketing approaches. Don't miss out on this enlightening conversation packed with practical tips to unlock your agency's true potential.   >> Newfangled >> Lauren McGaha O'Brien on Twitter >> Lauren McGaha O'Brien on LinkedIn >> Lauren McGaha O'Brien on Instagram  

In this episode, we have the pleasure of hosting Vanessa Vidacs, Communications Manager for the Wu Tsai Institute at Yale University. Join us as we explore Vanessa's innovative approach to science communication and her efforts to bring together groundbreaking research in neuroscience and data science. Vanessa dives into the significance of authenticity in connecting with audiences, sharing her insights on the power of showcasing the human element and telling hard or complex stories.   To learn more about Vanessa, be sure to check out the links below! >> Yale University >> Vanessa Vidacs on Twitter >> Vanessa Vidacs on LinkedIn >> Vanessa Vidacs on Instagram

In the world of immersive art experiences, one name stands out as a visionary leader: Vince Kadlubek, the Founder and Director of Meow Wolf. With its psychedelic and captivating installations, Meow Wolf has taken the art and entertainment industry by storm, captivating audiences of all ages. Kadlubek's creative genius and dedication have transformed the way we engage with art, bringing a childlike wonder to adults and breaking the barriers of traditional artistic experiences.  >> Meow Wolf >> Vince Kadlubek on Twitter >> Vince Kadlubek on LinkedIn >> Vince Kadlubek on Instagram >> Vince Kadlubek on TikTok

We’ve all put presentations together, or helped others do so. We thought about what we wanted to say and made sure to add cool graphics and images to break up blocks of text. We may even have kept the bullet points to a minimum. Our guest this week, Mikey Miodusky, is the founder of Ghost Ranch Communications and a presentation designer. Lieten this week as he explains why there is much more to putting presentations together than we realize.    >> Ghost Ranch Communications >> Mikey Mioduski on Twitter >> Mikey Mioduski on LinkedIn >> Mikey Mioduski on Instagram

You might think that content and running are about as far apart from each other as they could possibly be, but our guest this week, Josh Clark, founder of Big Medium and the Couch-to-5K running program, joins us to explain how they’re more alike than we may realize.    >> Big Medium >> Couch-to-5K >> Josh Clark on Twitter >> Josh Clark on LinkedIn >> Josh Clark on Instagram

Content is a term that many organizations use, but it doesn’t mean the same thing to everyone. Our guest this week, Jeff Eaton, co-founder of Autogram believes in order to communicate effectively, we have to agree on language and meaning. Listen to this week’s episode as he discusses the importance of content management, design systems, and architecture.    >> Autogram >> Jeff Eaton website >> Jeff Eaton on LinkedIn >> Jeff Eaton on Twitter

Often, when we think of coaches, we think of someone involved in the life and performance of an athlete, or someone who is responsible for pushing us and bringing out the best in us. Jen Dary is a leadership coach, mom, business owner, and founder of Plucky, and is our guest this week. Listen to this week’s episode as she discusses her unique and creative approach to coaching others to be their best.    >> Plucky >> Jen Dary on Twitter >> Jen Dary on LinkedIn >> Jen Dary on Instagram

Do you enjoy watching unboxing videos on YouTube or TikTok? If you do, you’ve probably come across videos of Adam Peek, SVP of Sales at Meyers, TEDx speaker, pastor, host of the People of Packaging podcast, and our guest this week. Listen to this week’s episode as Adam discusses the importance of packaging in marketing, and the psychology behind the packaging we see every day.   >> Adam Peek website >> Adam Peek on LinkedIn >> Adam Peek’s Podcast >> Adam Peek on YouTube