

Highlander Podcast
Outdoor Product Design & Development
A podcast about the past, present, and future of the outdoor industry.
Highlander is made possible by the Outdoor Product Design & Development program at Utah State University and Aggie Radio in beautiful Logan, Utah.
Highlander is made possible by the Outdoor Product Design & Development program at Utah State University and Aggie Radio in beautiful Logan, Utah.
Episodes
Mentioned books

Nov 30, 2020 • 1h 8min
Kevin Brown, Brand Historian @ WL Gore & Associates | History of Gear
On this episode of the History of Gear Series, we talk with Kevin Brown from the WL Gore and Associates collections and archives. We talk about the importance of corporate archives, his day to day role, how archives are utilized by various departments in the company.
Learn more about WL Gore and connect with Kevin Brown on Linkedin.
https://www.gore.com/
https://www.linkedin.com/in/kevin-brown-2a786913/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Nov 23, 2020 • 1h 5min
Bruce Johnson / Early Winters | History of Gear
On this episode of the History of Gear Series we talk with Bruce Johnson about the history of Early Winters. We talk about the creation of the Omnipotent, the creation of the first Gore-Tex mountain parka, and the power of marketing to build an outdoor brand.
Learn more about Early Winters on Bruce Johnson's website.
http://www.oregonphotos.com/Early-Winters-2.html
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Nov 20, 2020 • 8min
Outdoor Update: 11/19/20 - Traeger Grills Expands, Mars Buys KIND, and is VF Going to Buy Reebok? | Highlander Podcast
On this episode we share some of the latest news from the outdoor industry!
Hypebeast Features the Outdoor Recreation Archive at USU https://hypebeast.com/2020/11/outdoor-recreation-archive-utah-university-interview
Traeger Grills Adding 120 Jobs in SLC, Utah the Next 7 Years
https://business.utah.gov/news/traeger-pellet-grills-to-expand-salt-lake-city-headquarters/?fbclid=IwAR2-hv6_42C6igD1TcHkD6s0vgN4zd6UCsNPBcTRz_4GEf-m1SRI0FFxVf0
Reebok Rumors Continue
https://www.bloomberg.com/news/articles/2020-10-22/adidas-is-preparing-sale-of-reebok-brand-manager-magazin-says
Anta Acquires Amer in 2018
https://www.reuters.com/article/us-anta-m-a-amer/chinas-anta-sports-led-group-buying-finlands-amer-sports-for-5-2-billion-idUSKBN1O60VR
Mars Buys KIND
https://sgbonline.com/kind-bars-acquired-by-mars/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Nov 16, 2020 • 60min
TEVA Product Team, Design, Development, and Product Management | Highlander Podcast
On this episode, the product team from TEVA speaks to the Outdoor Product Design & Development program at Utah State University to talk about how they work together to bring product to market.
Check out TEVA on their website.
https://www.teva.com/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Nov 12, 2020 • 8min
Outdoor Update: 11/12/20 - VF Buys Supreme, Nike Layoffs, Outdoor Economic Impacts | Highlander Podcast
On this episode we try something different, weekly updates on all things outdoor.
This week, we talk about VF's acquisition of Supreme, new Nike layoffs, the Bureau of Economic Analysis 2020 outdoor rec report, and Outside's Best Places to Work!
https://www-highsnobiety-com.cdn.ampproject.org/c/s/www.highsnobiety.com/p/supreme-whats-next-vf-corp-acquisition/?format=amp
https://www-oregonlive-com.cdn.ampproject.org/c/s/www.oregonlive.com/business/2020/11/nike-says-hq-layoffs-will-hit-700-by-january.html?outputType=amp
https://recreationroundtable.org/impact-2/
https://www-snewsnet-com.cdn.ampproject.org/c/s/www.snewsnet.com/.amp/news/bureau-of-economic-analysis-releases-2019-report
https://www.outsideonline.com/2418305/best-places-work-2020
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Nov 9, 2020 • 50min
Chris Leiter / SAND Pack Company | History of Gear
On this episode of our History of Gear Series, Chris Leiter, creative behind SAND Pack Company talks about the creation of his handmade packs, his interest in gear history, and how he integrates the history of the industry into his designs.
Check out SAND on their website and Instagram:
https://www.sandisacult.com/
https://www.instagram.com/sandisacult/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Nov 2, 2020 • 47min
Dr. LaJean Lawson, sports bra innovator | History of Gear
On this episode of our History of Gear Series, Dr. LaJean Lawson, USU alumni and sports bra innovator, shares the evolution of the modern sports bra, the importance of making activity more available to everyone, and her contributions to sports bra innovation.
Connect with Dr. Lawson on LinkedIn:
https://www.linkedin.com/in/lajean-lawson-0a65a3/
Read Dr. Lawson’s initial research, conducted at Utah State University.
https://digitalcommons.usu.edu/etd/4039/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Oct 26, 2020 • 51min
Kyle Snarr, Founder of Cantonment | Highlander Podcast
Kyle Snarr, founder of Cantonment, shares his experience working for companies like Flipboard, Vox Media, Gear Patrol and now Watchonista. He talks about his outdoor influences,and how he’s building a new product category around functional, fashionable, and multi-use kerchiefs.
Connect with Kyle on Instagram.
https://www.instagram.com/kyality/?hl=en
Follow Cantonment on Instagram or on their website.
https://www.instagram.com/cantonmentco/?hl=en
https://www.cantonment.co/products
Materialism: Can Materialism Be Beneficial?
https://shareok.org/bitstream/handle/11244/6820/Department%20of%20Marketing_09.pdf
Cantonment 20% Promo code!
BACKTOSCHOOL
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Oct 19, 2020 • 42min
Kristen Freaney / Stewart Lewis - Outdoor Industry Association | Highlander Podcast
Kristen Freaney and Stewart Lewis join an Outdoor Product Design & Development class to share about the work they do at Outdoor Industry Association and the growth and impact of the outdoor industry!
Learn more about OIA at their website.
https://outdoorindustry.org/
Connect with Kristen and Stewart on LinkedIn:
https://www.linkedin.com/in/kfreaney/
https://www.linkedin.com/in/stewart-lewis-271210a5/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/

Oct 13, 2020 • 43min
Gaby Okito / Okito Brand - Starting a Fashion Label in Utah | Highlander Podcast
Gaby Okito shares his journey building Okito Brand. He talks about starting a fashion label in Logan, the growth of the fashion industry now in Salt Lake City, and his advice for creators.
Follow all things Okito on Instagram or on their website.
https://www.instagram.com/okitobrand/?hl=en
https://okitobrand.com/
For more conversations with outdoor movers and shakers, subscribe wherever you get podcasts including on Spotify, iTunes, Podbean, or each Sunday at 4 pm (MT) on Aggie Radio, 92.3 FM in beautiful Cache Valley, Utah.
Follow Aggie Radio for more great news, content, and other podcasts at aggieradio.com and make sure to follow Highlander on Instagram and Facebook.
The Highlander Podcast is sponsored by the Outdoor Product Design & Development program at Utah State University, a four year, undergraduate degree training the next generation of product creators for the sports and outdoor industries.
Learn more at https://opdd.usu.edu/