Architecture & Engineering Business Strategies

Architects don’t learn about marketing in design school - and few learn about it after. When Bryon McCartney and his wife discovered just how many architects were missing out on opportunities by avoiding digital marketing, they founded Archmark, a marketing agency focused on architectural firms and their success. Bryon joined host George Valdes on a Monograph webinar to talk about how architects should start building their brand, the best social media platforms for firms looking to connect with new clients, and how developing a career and marketing niche is the best way to find your ideal clients.Interview TakeawaysMany firms are not taking advantage of digital marketingAdvertising, marketing, and public relations all play a unique role in brandingBranding stems from an alignment of messagingThere are three principles that should guide your brandingTo find clients, map out a client journey and identify pain pointsStick to your purpose and keep your expertise focusedUse your story to guide the content on your website & client outreachCommunicate targeted messages on the right channelsCreate a specific ideal client and niche so you can target messages appropriatelyUse LinkedIn for client outreachUse Instagram for building brand awarenessA good reputation will open many doors - even when you pick a nicheShow LinksCheck out ArchmarkFollow Archmark on LinkedIn and TwitterConnect with Bryon McCartney on LinkedIn or TwitterConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph

Are you a small firm architect? Then you’re also a businessperson. The problem is that architecture school is all about design, with very little training on the day-to-day practicalities of running a company. When Mark LePage and his wife started their architecture firm in 1999, they succeeded by dividing and conquering. Mark headed up the business side, while his wife focused on design. In a quest to create a community to help other small firms, they started EntreArchitect: a thriving online platform to help architects build better businesses. In an interview with Monograph’s Best Practice host George Valdes, LePage shared the importance of honing basic business skills, weeding out bad clients, and valuing a culture of transparency over secrecy.Interview TakeawaysArchitecture requires business educationFinancial management is a critical skillFilling in gaps with the right playersFirst things first: create a roadmapLayering in marketing and sales strategiesArchitecture community helps spur growthDon’t be embarrassed about businessProfit is not a dirty wordKnowing who your ideal client isEmbracing an “all for one” mentalityBuilding a community to spark a careerShow LinksCheck out EntreArchitectFollow EntreArchitect on LinkedIn or TwitterListen to the EntreArchitect podcastConnect with Mark LePage on LinkedInConnect with George Valdes on LinkedIn or TwitterCheck out MonographFollow Monograph on LinkedIn or InstagramListen and read more about Monograph