

Aprender ingles with Reza and Craig
Craig Wealand
For Spanish speakers learning English. Level B1 and above. | Mejorar tu ingles con nuestros podcasts. Desde el nivel B1.
Episodes
Mentioned books

Dec 25, 2016 • 54min
Stereotypes and Cultural Myths about the British - AIRC135
In this episode we're going to help you bust some cultural myths about the UK and British people Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com More podcasts to improve your English at: http://www.inglespodcast.com/ Comment on the website from Fleudy: Good afternoon,I have a problem with my English. I've been learning English for two years and I know a lot of words and grammar, but my big problem is the listening. This problem have (has) been hitting(bugging) me for a long time. Please tell me what I can do to improve it. Listen to podcasts. Search Google for your hobbies and interests and then type the word 'podcast' (for example, 'football podcast', 'movie podcast', 'tech podcast') Also search on itunes, Google Play, ivoox, and use podcast apps like Stitcher. http://www.apple.com/lae/itunes/ https://play.google.com/store?hl=en https://www.stitcher.com/ Also listen to English music and films in origianl version (and this podcast!) Listener Feedback from Ando from Mexico Great pronunciation! Mexicans eat a lot of tacos. The Spanish dance Flamenco, go to bullfights and are lazy because they always have a siesta and leave everything until mañana! What about the UK? Let's bust some cultural myths! 1. Everyone in England speaks with either a London Cockney accent or posh like the Queen. 2. We're always drinking tea. India, Turkey, China and Ireland drink more (per head of population). Brits drink almost as much coffee as tea. "Come round for tea" = come to our house for the evening meal. 3. We all know Sean Connery, Mick Jagger, David Beckham and The Queen personally. 4. Everyone lives in London or in houses like Downtown Abbey. 5. The food is terrible! Britain has four restaurants that have a 3 michelin stars and has the 4th, 5th and 9th best restaurant in the world, according to Trip Advisor (http://uk.businessinsider.com/tripadvisors-best-restaurants-in-the-world-2015-2015-10?r=US&IR=T) Gordon Ramsey, Jamie Oliver, Heston Blumenthal 6. It's always raining (Britain is number 46th in a list of worldwide average rainfall, this is above countries such as New Zealand (29th) and even the USA (25th)). It drizzles a lot in the UK. Brits speak about the weather a lot and it's also common to see rain and bad weather in British art. Winters are longer than summer in the UK. Do the British always carry umbrellas? 7. All Brits have bad teeth - a study by the OECD, published in The Economist, shows that Brits have some of the healthiest teeth in the world. ( http://www.economist.com/node/15060097 ) 8. British people hate Europeans and North Americans. 9. The British are very reserved and unfriendly. 10 We drink warm beer. 11. The English sometimes confuse "British" with "English", as do non-British people (see inglespodcast.com/52) ( http://www.inglespodcast.com/2015/05/24/phrasal-verbs-with-up-england-britain-great-britain-and-the-uk-gerunds-and-infinitives-asking-for-directions-airc52/ ) It can be difficult to tell the difference between the accents of Canadians and North Americans and between Australians and New Zealanders How would you stereotype the Chinese? The Germans? The Brazilians? The French? (which adjectives would you use?) How much do you think I live up to an English stereotype? Say some adjectives and I'll tell you which nationality you're stereotyping. HEAVEN "Heaven is where the police are British, the cooks are French, the mechanics are German, the lovers are Italian, and it's all organised by the Swiss" HELL "Hell is where the police are German, the cooks are English, the mechanics are French, the lovers are Swiss, and it's all organised by the Italians." Thoughts on Cuisine: "The Europeans have good food. The British have...good table manners!" Quotes from George Mikes - a Hungarian writer who came to the UK for a few weeks, but ended up staying, obtaining British nationality and writing about the British - "The British are brave people. They can face anything, except reality." "An Englishman, even if he is alone, forms an orderly queue of one." "The British - as the whole world, particularly the British, keep saying - are the most fair-minded people in the world. After the Second World War they declared: 'Let's be fair. We've been Top Nation for centuries. We have done splendidly well once again. Now we must give others a chance. Let's decline'." Audio message from Santiago from Argentina: Reverse culture shock ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? Send us a voice message and tell us what you think. https://www.speakpipe.com/inglespodcast Nuestra tienda de descargas: http://store.mansioningles.net/ Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona Mariel Riedemann On next week's episode: Giving Advice and Using recommend and suggest in English Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ The music in this podcast is by Pitx. The track is called 'See You Later'

Dec 18, 2016 • 43min
Feelings Vocabulary in English - AIRC134
How are you feeling? How do you feel? Are you in the mood to practise English with us? We're looking at feelings vocabulary today in Aprender Inglés con Reza y Craig. Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Hello Craig, this is Alberto, again. (Luis Alberto Diaz Garcia - email) ¨Please help me with a doubt. When (do) I have to use "to me" or "for me". For example when people are talking about some topic and you have to give your opinion. Is it "to me" or "for me"? Another example when you are in a restaurant and your girlfriend asks for fish and you ask for your meal after her (immediately). Is it "for me only salad" or "to me only salad"? I will appreciate your help. Keep doing your excellent podcast!! Bye guys In this episode we're going to help you talk about your feelings. Listener Feedback: Audio feedback from Mamen commute is a verb. I commute to work every day. Noun: I listened to Aprender Inglés with Reza during my commute. I am a commuter. I commute to work every day. I have a 20-minute commute. Feelings I feel sad, lonely, afraid, blue, depressed, down, stressed I feel happy, positive, wonderful, enthusiastic, energetic, confident, healthy Voice message from Ana from Mexico: How does Ana feel and why? (Ana from Mexico feels disappointed, upset. She doesn't feel well - because of her level of English) I wrote to Ana and asked her for to tell us a bit more about her profession and which jobs has she applied for. She answered by email: "I'm a manufacturing engineer and I have applied for these kind of jobs, such as a project engineer, process engineer and others jobs related to manufacturing. I think I have not been accepted because the level of English they need is advanced, it is because global companies work with people around the world. It is required to talk about specifications of machines, materials, measures, tolerances, and more,especially over negotiations in money." I think her English is very, very good. Suggestions: italki / Monica Stocker's FITA course. Episode 43 ( http://www.inglespodcast.com/2015/02/21/how-to-have-a-job-interview-in-english-and-work-vocabulary-airc43/ ) Episode 58 ( http://www.inglespodcast.com/2015/07/05/job-interview-questions-airc58/ ) My job interview ebook and audio. Are the following positive or negative feelings? Anxious - ansioso/a Ashamed - avergonzado/a - "Craig is ashamed of his level of Spanish." Astonished (amazed, surprised) - asombrado - "We are astonished at the number of listeners we have." Awful (horrible, terrible) - espantoso/a Bored (uninterested) - aburrido/a Concerned (worried) - preocupado/a Confused - confundido Contented (satisfied) - contento/a, satisfecho/a Disappointed - decepcionado, desilusionado Ecstatic (very, very happy, joyful) - extático/a Embarrassed (self-conscious) - avergonzado/a Excited - entusiasmado/a Furious (very, very angry) - furioso/a Guilty - culpable Hopeful (optimistic) - optimista Inadequate (insufficient) - deficiente, inapropiado/a, inadecuado/a Inferior - inferior Insecure - inseguro/a Irritated - irritado, enojado/a Jealous - celoso/a / envious - envidioso/a What's the difference between jealousy (celos) and envy (envidia)? Envy is when you want what someone else has, but jealousy is when you're worried someone's trying to take what you have. Envy is a reaction to lacking something. Jealousy is a reaction to the threat of losing something (usually someone). "I'm envious of my friends town house and office space." Are you a jealous person? Mad / angry - enfadado / crazy about (in a positive way) "I'm mad about podcasting." Peaceful - tranquilo/a Proud - orgulloso/a Scared (afraid) - aterrorizado, asustado Sensitive - sensible Suspicious - sospechoso "That man looks suspicious." / "I feel suspicious of my neighbour." Threatened (in danger) - amenazado Vulnerable - vulnerable Worthless - despreciable / (cosa) sin valor - "This old painting is worthless." How did you feel when we won the podcasting award in 2015? How did you feel when we didn't win it this year? How do you feel when someone catches you doing something you shouldn't be doing? How do you feel when your neighbours make a lot of noise or stop you from sleeping when you need to get up early the next day? How did you feel when you heard about Brexit or Trump's election victory? What achievement do you feel proud of? Is there anything you feel ashamed of? How do you feel about Mickey Mouse? What makes you feel bored? When was the last time you felt surprised? 'THE WHEEL OF FEELINGS' AT INGLESPDCAST.COM/134 ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? Send us a voice message and tell us what you think and how you feel! https://www.speakpipe.com/inglespodcast Nuestra tienda de descargas - FCE, business English, Audio courses: http://store.mansioningles.net/ Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast We need $100 Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona Mariel Riedemann On next week's episode: Stereotypes and Cultural Myths about the British The music in this podcast is by Pitx. The track is called 'See You Later' Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/

Dec 11, 2016 • 49min
Adverbial clauses, linkers and conjunctions - AIRC133
Adverbial clauses, linkers and conjunctions - AIRC133 Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ In this episode we're going to help you with Adverbial clauses, linkers, conjunctions etc Audio feedback from Edu from Peru You can sign up for free English chat at inglespodcast.com We also publish the dates and the times of the online conversaiton chat on our Facebook page (https://www.facebook.com/mansioningles/) and on Twitter (https://twitter.com/ - @mansiontwit) Listener Feedback: Bruno Schvidah from Brazil sent us an email. My name is Bruno and I am from Brazil but recently living in Copenhagen! My weak side has been "adverbial clauses and linkers" I would really like to go through that! For now, I wish you all a great Friday! All the best, Bruno We're sorry it's taken us so long to answer your question, Bruno. We spoke about some linking words in Episode 55 (but, even though/although, however, in spite of/despite) ( http://www.inglespodcast.com/2015/06/14/linking-words-but-even-thoughalthough-however-in-spite-ofdespite-etc-shopping-expressions-airc55/ ) What Are Adverbial Clauses? "An adverbial clause is a group of words which does what an adverb does. Adverbial clauses (like all clauses) contain a subject and a verb. For example: "I eat dark chocolate daily." (normal adverb) "I'm going to eat dark chocolate until you tell me to stop." (adverbial clause = "until you tell me to stop") More examples: I never knew how wonderful life could be until I started podcasting. I'll let you know as soon as I publish this episode. Now that we've eaten, we can have some of that chocolate cake. Adverbial clauses don't have to speak about time. They can also be about contrast, cause and effect, condition etc. Contrast:I had some chocolate cake even though I was full. (even though = aunque) Cause and effect: I've put on weight this month because I've been eating so much cake. Condition: I'm not going to Disneyland unless you come with me. (unless = a menos que, a no ser que) More linkers: In spite of / Despite - "I bought an iphone in spite of the price." (in spite of/despite = a pesar de) They go at the beginning or in the middle of a sentence. "Reza arrived on time despite / in spite of missing the bus" Instead of (en vez de, en lugar de) "This year we're having roast lamb for Christmas dinner instead of turkey." Although (aunque) / though / even though / in spite of the fact that (a pesar de que) - "Although/Even though/Though I was full, I had another piece of cake." "Even though" is more emphatic than "although". "Though" can also go at the end of a second sentence in informal English: These connectors are followed by a complete sentence. They can be placed at the beginning or in the middle of the sentence. If they are at the beginning we put a comma after the clause. "I had another piece of cake, although I was full." "In spite of the fact that the neighbours were making a noise, we decided to record this podcast." "Reza loves Berta. She rarely thinks about him, though." "I'm sorry, we don't have any chocolate cake. We've got some biscuits, though." However (sin embargo) / nevertheless/nonetheless (no obstante) / even so (aun así) At/Near the start of a second sentence: "I was really tired. Even so, I decided to go out for a beer." (sin embargo, aun así) "Craig's on a diet. However, he can't lose any weight." "I didn't like the price. Nevertheless/Nonetheless, I bought it." Or at the end of a second sentence in informal English: "I didn't like the price. I bought it, nonetheless." While / whereas (mientras que) In the middle or at the start of a sentence: "Our last podcast was really interesting, whereas/while this one is a bit boring." "While/whereas the last podcast was really interesting, this one is a bit boring:" On the one hand / on the other hand (por un lado / por el otro lado) Links two contrasting ideas. "On the one hand" can be omitted: (On the one hand,) I think that technology has helped society in the areas of health, work, education etc. On the other hand we might be too dependant on technology and maybe to addicted to it as well. On the contrary - al contrario Some people say that people can't change. On the contrary, I think they can! We can use linkers to add information: Moreover (además) / furthermore / besides (además) / in addition (to) (además (de)) / as well as (además de) / apart from (aparte de) / what's more (además; lo que es más, y encima) / on top of that (además) / as well = too (también) at the end of a sentence "In addition to jazz music, Craig also likes rap." Besides music and podcasting, what other hobbies do you have at the moment? - It's a nice day for a walk, and besides, I need the exercise. I think you owe me an apology. Furthermore, you need to apologise to my wife. Your company did not inform us of the building work in the hotel. Moreover, no compensation was offered. Juan was at the meeting, as well as Sara and Maria. 'Apart from Spanish, Reza also speaks French". "He's ugly and what's more, he's not very nice." "What a day! First I woke up late, then the car wouldn't start, and on top of that, I dropped my phone and broke it." She likes tea. She likes coffee as well/too. We can use linkers to show consequences and results: As a result (of) (debido a,como resultado, como consecuencia) / therefore (por lo tanto, por eso) / consequently, as a consequence (en consecuencia, y entonces, y por eso) / for this reason "Reza and I work very hard on this podcast. As a result, it's becoming one of the most popular learning English podcasts in itunes." "I think, therefore I am." - pienso, luego existo "I wanted it; consequently, I bought it." "I don't think I can help you develop this product, and for this reason I'm out." - Shark tank We can also use linkers to show reasons and causes: Because (of) (a causa de, debido a) / as / since / seeing that / on account of / due to (debido a) / due to the fact that (debido a que) / owing to / owing to the fact that As/Since/Because Craig loves Mickey Mouse (clause), he wants to visit Disney Land, Orlando. Because of Craig's love for Mickey Mouse (noun phrase, not clause), he wants to visit Disney Land, Orlando. "Because of / on account of / owing to / due to our sponsor, italki we are able to continue with this podcast." Compare: "We didn't record podcasts yesterday due to* work." "We didn't record podcasts yesterday due to the fact that* we were both working." (*also owing to and owing to the fact that) "As / Since / Seeing that we're hungry, we should break for lunch now." In order to = a more formal version of INFINITIVE / so as to Theses conjunctions explain the purpose of something. They are more common in written English. Reza and I started this podcast (in order) to help you improve your English. We started our Patreon program so as to be able to pay for full transcriptions for these podcasts (go to https://www.patreon.com/inglespodcast for more details) All the same (de todas formas, a pesar de todo) "They offered to pay me 30 euros per hour, but I turned down the job all the same." We can use some linking words to show the order and sequence of things First of all / Firstly / To begin with / To start with / In the first place (en primer lugar, antes que nada) Second / Secondly (en segundo lugar) Third / Thirdly (en tercer lugar) After that / Then (después de eso, después) / Next (luego) Finally, Lastly (por fin, por último, finalmente) Last but not least (por último, si bien no menos importante) Linkers for summarizing In short / To sum up / In conclusion (en resumen, para concluir, resumir) All in all (en suma) In brief (en resumen) In short (en resumen) On the whole (en general) ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? Send us a voice message and tell us what you think. https://www.speakpipe.com/inglespodcast Nuestra tienda de descargas: http://store.mansioningles.net/ Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. Thanks to our Patreon sponsors who are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona New sponsor: Mariel Riedemann On next week's episode: Feelings Vocabulary in English Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ The music in this podcast is by Pitx. The track is called 'See You Later'

Dec 8, 2016 • 48min
Mansion Interviews Jack Askew from tofluency.com and teachingeslonline.com
Puedes contestar las preguntas de comprensión y obtener ayuda con el vocabulario difícil en esta entrevista en inglespodcast.com You can answer listening comprehension questions and get help with difficult vocabulary in this interview at inglespodcast.com Vocabulary urge = deseo, impulso stipend = beca funky (bars) = de moda, en la onda it rings a bell = it seems familiar (insurance) policy = póliza to set up = instalar, montar to struggle (to have difficulty) = costar risky = arriesgado/a to own = poseer, ser dueño de to put (something) off = posponer to go all in = echar el resto, ir con todo, apostar todo overlap = coincidencia to outsource = subcontratar to scale = modificar la escala deadline = fecha tope, fecha límite to procrastinate = posponer, dejar para después to run into someone = tropezarse con, encontrarse con

Dec 4, 2016 • 45min
Pronunciation | Linking sounds in Connected Speech - AIRC132
Improve pronunciation through linking sounds in connected speech. Discuss expressions with doubt in both English and Spanish. Explore differences in stress and timing in Portuguese and English. Learn about linking sounds in connected speech using examples from 'go away' and 'she isn't'. Understand how consonant and vowel sounds join together in connected speech. Dive into pronunciation and accent variations in Spanish. Engage in playful discussions about accents and regional dialects.

Nov 27, 2016 • 43min
Ghosts and the Supernatural - AIRC131
In this episode we're going to talk about ghosts and the supernatural an idea from Liliana from Colombia who sent us this voice message Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Feedback: Bruno Schvidah from Brazil My name is Bruno and I am from Brazil but recently living in Copenhagen! My weak side has been "adverbial clauses and linkers" I would really like to go through that! For now, I wish you all a great Friday! All the best, Bruno Episode 32 Although / even though / despite / in spite of - http://www.inglespodcast.com/2014/10/09/im-just-a-poor-english-teacher-im-happy-though-airc32/ Episode 55 but, even though/although, however, in spite of/despite - http://www.inglespodcast.com/2015/06/14/linking-words-but-even-thoughalthough-however-in-spite-ofdespite-etc-shopping-expressions-airc55/ Go and listen to those two episodes, Bruno and if there are linking words, conjunctions that we did not mention, please tell us and we will talk about them in a future episode of Aprender Inglés con Reza y Craig. Audio Feedback from Roberto from Mexico. How do you believe that the place where you learn a language affects the way you speak? A student from Argentina who learned from a teacher from the US and then came to Spain speaks with an American accent. Friends from the UK who have learned Spanish in Argentina, Mexico and Peru speak very differently to the way I do. Liliana also sent us an email. Comment by Lili Corne from Colombia, Cali Hello , the podcast was fantastic today, I would like to talk some day about ghosts, for example, Do you believe in ghosts? I have an experience about that! Vocabulary Ghost, ghastly, phantom - fantasma To haunt - encantar - a haunted house Spooky - espeluznante Words for the devil - el diablo: lucifer, the beast, Satan, 666, beelzebub, The Prince of Darkness Evil - mal, vil Curse - una maldición Demons and angels To terrify - aterrorizar a , terrifying - espantoso/a "I was terrified" / "It was a terrifying experience" To scare - asustar, aterrorizar, scary Fear (noun) - niedo, to fear - temer To be afraid(adj.) - tener miedo Fright (noun) - susto - I caught/had a fright Frighten (verb) - asustar a Frightening (adj.) Frightful (adj.) a frightful shock To scream - gritar (a blood curdling/spine chilling scream) To howl (like a werewolf) gritar, aullar The afterlife, life after death - el más allá, ultratumba Coffin - ataúd To bury - enterrar Cemetery - cementerio Grave - tumba, gravestone - lápida mortuoria Gruesome - repelente - "a gruesome killing" Eerie - inquietante, escalofriante - an eerie silence Witch - bruja - broomstick - palo de escoba , to cackle - reírse a carcajadas, to cast a spell - embrujar , witchcraft/sorcery - brujería, wand - varita fairies - las hadas wizard - mago, hechicero Zombie Discussion Afterlife - What happens to a person's soul or spirit after they die (to die, death, he died or passed away) Astral projection - the process whereby our etheric body, spirit or mind separates from the physical body, while maintaining a level of consciousnes (out of body experiences). Channeling - Uses communication with the paranormal through a state of trance. Dowsing - To be able to find underground water and/or underground minerals Ley lines - hypothetical alignments of a number of places of geographical interest, such as ancient monuments and megaliths. ESP - Extrasensory perception (ESP) is the knowledge of external objects or events. A sixth sense beyond the five man already uses. Animals seem to have it. What are the 5 senses? (hearing, sight, touch, smell, and taste) Past Life Recall - To remember or have mental flashes about living in another lifetime. Reincarnation -The belief that a person's soul will, following bodily death, inhabit a new body in a long cycle of rebirths. Telepathy - To know what others are thinking as if to hear thoughts in your head. Thought transference including the sending and receiving of thoughts. ...and now it's your turn to practise your English. Do you believe in life after death? Do you have any supernatural stories or experiences to share with us? Maybe you know someone who has had a supernatural experience. Send us a voice message and tell us what you think. www.speakpipe.com/inglespodcast Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona Mariel Riedemann Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ On next week's episode: Pronunciation | Linking sounds in Connected Speech The music in this podcast is by Pitx. The track is called 'See You Later'

Nov 20, 2016 • 57min
Marketing and Market Research - AIRC130
In this episode we're going to help you improve your marketing vocabulary Audio feedback from Maria Jose from Cordoba Sign up to our email list and we'll tell you when you can join our free conversation practice. http://www.inglespodcast.com/ Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Listener Feedback: Maite Hi Craig! First of all I have to say that your English podcasts are by far the best. I've never seen such magnificent podcasts. Well, I'd like you to teach me vocabulary about marketing issues because I'm doing a degree in marketing and market research and I want to get more vocabulary skills. That's all folks! Thanks in advance for being as you are. Maite "Marketing is the study and management of exchange relationships." - wikipedia Does marketing have good or bad connotations? Marketing is activities of a company associated with buying and selling a product or service. People who work in marketing try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. Marketing is everything a company does to acquire customers and maintain a relationship with them. Is this necessarily a bad thing? Even the small tasks like writing thank-you letters, returning phone calls and emails promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensuring profitability. Vocabulary brand / make / label consumer distribution - delivering the product to the customer end-user - the person, customer who is the ultimate (and so real) user of a product launch - lanzar E-commerce – buying and selling of products or services over the Internet. E-marketing – Promotion of products and services over the Internet market research Market niche – Small but profitable segment (segmento) of a market in which a company is a specialist market share Inbound Marketing - marketing activities that draw visitors in, rather than marketers having to go out to get prospects' attention. packaging Engagement Rate - A popular social media metric used to describe the amount of interaction (likes, shares, comments etc.) a piece of content receives. Interactions like these tell you that your messages are resonating with your fans and followers. keywords - the topics that webpages get indexed for in search results by engines like Google Product range/line – products of a particular type manufactured and/or sold by a company Product positioning – consumer perception of a product as compared to it's competition. Product placement – a form of advertisement, when a company pays for a product to be seen in films and TV programs. Corporate image – The way society views a company. trademark - special symbol, design, word etc used to represent a product or firm sponsor Lead - A person or company who's shown interest in a product or service in some way, shape, or form. Perhaps they filled out a form, subscribed to a blog, or shared their contact information in exchange for something. Landing Page - A landing page is a website page containing a form that is used for lead generation. Conversion Rate - The percentage of people who completed a desired action on a single web page, such as filling out a form. Pages with high conversion rates are performing well, while pages with low conversion rates are performing poorly. Bounce Rate - The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. (to bounce = rebotar) Marketing Acronyms ROI - Return on Investment - The formula for ROI is: Gain from Investment minus Cost of Investment SEO - Search Engine Optimization - The practice of enhancing where a webpage appears in search results. LTV - Lifetime Value - A prediction of the net profit attributed to the entire future relationship with a customer. CAC - Customer Acquisition Cost - Your total Sales and Marketing cost. CTR - Clickthrough Rate - The percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. CTA - Call-to-Action - a text link, button, image, or some type of web link that encourages a website visitor to visit a landing page and become of lead. Some examples of CTAs are "Subscribe Now" or "Download this PDF document Today." B2C (Business-to-Consumer) - sells to consumers (Amazon, Apple) B2B (Business-to-Business) - sells to other businesses (google) API - Application Programming Interface - a series of rules in computer programming, which allow an application to extract information from a service and use that information either in their own application or in data analyses. It's kind of like a phone for applications to have conversations. Example: The inglespodcast app in itunes and Android. Questions What's the most annoying thing that marketers do in order to sell you stuff? Which, if any, of these advertising methods would you take notice of: website banners email spam phone calls - telemarketing street advertising TV/radio commercials fliers on you car, in your postbox newspaper/magazine ads word of mouth pre-roll ads on YouTube podcast ads Why do you think marketing has become so much more important in recent years? Reza strongly objects to any public money being spent by councils or government on advertisements merely reminding you how good they (supposedly) are. What are your feelings on this? Is sponsorship of major events really necessary, or just purely self-interested marketing for the sponsor? Rory Sutherland: Life lessons from an ad man: https://www.ted.com/talks/rory_sutherland_life_lessons_from_an_ad_man Joan Boluda - Marketing online https://boluda.com/ Jason Van Orden and Jeremy Frandsen http://www.internetbusinessmastery.com/ Online Marketing Made Easy - Amy Porterfield http://www.amyporterfield.com/category/podcast/ Pat Flynn - Smart Passive Income http://www.smartpassiveincome.com/ ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? What annoys you most about marketing? Send us a voice message and tell us what you think. https://www.speakpipe.com/inglespodcast Nuestra tienda de descargas: http://store.mansioningles.net/ Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona On next week's episode we're going to speak about ghosts and the supernatural. Please send us your ghost stories and any supernatural experiences you've had (Jose's Vampire story Episode 96 http://www.inglespodcast.com/2016/03/28/nature-and-the-environment-airc96/ The music in this podcast is by Pitx. The track is called 'See You Later'

Nov 17, 2016 • 26min
Mansion Interviews Andrew Walkely from londonlanguagelab.com
Andrew Walkely and I worked at the same language school in Valancia when Andrew was living here with his family a few years ago. But he left Valencia and we lost touch with each other, as people do, so I was really pleased to meet up with him at a teaching conference in the Uk this year. We had lunch together during the conference and he told me about an exciting new project he's started in London so I wanted to bring him on the podcast to speak about it. Don't forget that you can improve your listening with comprehension questions and find some help with difficult words from this interview at inglespodcast.com/andrew Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Vocabulary freelance - independiente, autónomo/a to set up (a company) rolayties bizzare joint venture - empresa conjunta redevelopment - remodelación, reurbanización council estate - un barrio de viviendas de alquiler subvencionadas por el ayuntamiento. Outcomes: Real English for the real world by Andrew Walkley and Hugh dellar: http://ngl.cengage.com/search/productOverview.do?N=4294918556+200&Ntk=P_EPI&Ntt=174246954616375171057465195942078708486&Ntx=mode%2Bmatchallpartial Lexical lab: http://www.lexicallab.com/ London Language Lab: http://www.londonlanguagelab.com/ Many thanks to Andrew for coming on the podcast. I'm sure you join me in wishing him every success with London Language Lab teaching centre at http://www.londonlanguagelab.com/ All links, as usual, can be found at inglespodcast.com along with more podcasts to improve your English and take it to the next level Thank you to you for listening to this Mansion Interview. Remember, you can study English free at mansioningles.com Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/

Nov 13, 2016 • 31min
Time Clauses and Time Expressions - AIRC129
In this episode we're going to help you with your time clauses Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Feedback: Email from Rafael alba garcia I've just listened to the new podcast and I found it very interesting with these nine words in Spanish. Episode 127: http://www.inglespodcast.com/2016/10/30/9-spanish-words-we-need-in-english-airc127/ Muy bien descritas esas nueve palabras, pero con la explicación de «ya», en mi opinión Reza no ha estado del todo (a bit) exacto, porque cuando en español se hace una pregunta, (por ejemplo).... ¿quieres un vaso de agua? o ¿tu eres Craig?, los españoles no solemos contestar «ya».....otra cosa es que yo diga....¡Tú eres Craig!, (afirmación), entonces Craig puede contestar, ya, (ya lo sé) Audio Feedback: Ivan from Valencia We spoke about time clauses with the present perfect in Episode 18 ( http://www.inglespodcast.com/2014/03/24/present-perfect-fig-rolls-with-special-guest-bea-airc18/ ) Specifically STILL / ALREADY / JUST / YET / SO FAR (often used with the present perfect) AGO / LAST WEEK, MONTH / YESTERDAY / IN 2006 (Often used with the past simple) More time expressions AFTER - I made coffee after Reza arrived. / After Reza arrived, I made coffee. I'll have a shower after you. What are you doing after we finish recording? More uses of after: expressions day after day - día tras día. What are the same mistakes you keep correcting in your classes day after day. one after the other - uno tras otro. I can't stop eating chocolates. Once I start, I eat them one after the other. one excuse after another - excusas y más excusas. When I ask my students for hand in their writing homework I get a load odd excuses, one after the other. after you! - ¡pase usted!, ¡usted primero! behind close the door after you - cierra la puerta al salir or cuando salgas I'm tired of cleaning up after you - estoy cansado de ir detrás de ti limpiándolo todo Looking for She's after a husband - Va en pos de un marido They're all after the same thing - Todos van a por lo mismo What is he after? - ¿Qué pretende? I see what you're after - Ya caigo, ya comprendo lo que quieres decir; (hostile) ya te he calado in view of - después de After all I've done for you - Después de / Con todo lo que he hecho por ti He can't go back after what he's done - Después de lo que ha hecho no puede volver BEFORE - we had lunch before we started recording. We taught classes before we had lunch. Different uses of before anteriormente Have you been here before? - ¿Habías estado aquí anteriormente? rather than I would die before I would criticize her. - Moriría antes de criticarla. in front of He stood before the crowd and raised his arms. - Él se paró ante la multitud y levantó los brazos. I stood before my students and made a fool of myself. por delante She has her whole career before her. - Ella tiene toda una carrera por delante antes que Personally, I'd eat pizza before caviar or truffles. - Personalmente, prefiero comer pizza antes que caviar o trufas. I'd prefer to eat chocolate before food. ante They performed an open-air concert before a huge audience. - Dieron un concierto al aire libre ante un numeroso público. WHEN (cuando) - I was making coffee when Reza arrived. WHILE (mientras) - I was making coffee while Reza was testing the microphone. (during the time that) While/When Reza was living in Salamanca, he met Patricia. BY THE TIME - What do you hope to have done by the time you've retired? (future perfect) By the time we get to the station the train will have gone! AS SOON AS - (tan pronto como) I will pay for your ticket as soon as you make the reservation. - Tan pronto como hagan la reserva pagaré la factura. As soon as this podcast is published it goes to iTunes and all the other podcast applications. ASAP (AS SOON AS POSSIBLE) Lo antes posible. We must record some more podcasts as soon as possible! I'll let you know as soon as possible. Would you like to join us for fluency practice with me once a week? Sign up to our inglespodcast newsletter for details. IN THE END (al fin y al cabo, al final) We had some technical problems with the podcast today, but we recorded all of it in the end. AT THE END (al final - at the final stages of something, at the point when something finishes) What happened at the end of the film? The toilet is at the end of the hall. AT LAST (al fin, por fin) - we managed to meet this. Week, at last. Finally! DURING (durante) How many times have I hit the pause button during this podcast? I've been living in Valencia FOR 15 years. during the war during my childhood during the podcast during the lesson during the revolution etc. for a year for a few minutes for a while for a couple of weeks for ages etc. EVER (alguna vez) / NEVER (nunca) Have you ever been to Florence? Craig's never been to Florence. "Reza has never eaten crocodile meat" or "Reza hasn't ever eaten crocodile meat." ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? Send us a voice message and tell us what you think. www.speakpipe.com/inglespodcast Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona On next week's episode: Marketing and market research (In episode 131 we're going to speak about ghosts and the supernatural. Please send us your ghost stories and any supernatural experiences you've had (Jose's Vampire story Episode 96 - http://www.inglespodcast.com/2016/03/28/nature-and-the-environment-airc96/ The music in this podcast is by Pitx. The track is called 'See You Later' and from Kevin MacLeod from incompetech.com Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/

Nov 6, 2016 • 24min
Vague Language - AIRC128
In this episode we're going to help you understand and use vague language. What are you doing later this evening? - I've got to sort out some stuff at home. (What stuff?) Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/ Listener Feedback: A question from Vanessa in my FCE class: What is the difference between "even though" and "even so"? When do you use the first and when do you use the second? EVEN THOUGH = aunque, a pesar de que - "I decided to walk to the library even though it was raining." / "Decidí caminar hasta la biblioteca aunque estaba lloviendo." EVEN SO = aun así - "I know you don't like vegetables, darling. Even so, you must eat them." / "Ya sé que no te gustan las verduras cariño. Pero aun así te las tienes que comer." Vague language - not distinct (vago/a) Sometimes vague language is bad: How much does this cost? - Around 15 quid, more or less. Legal contracts and documents, for example, shouldn't be vague. When we speak though, we often use vague language. What did you do yesterday morning? I took the number 19 bus into the centre of Valencia and bought a pair of blue shoes and a beige pair of shorts in El Corte Inglés. Then I met Michelle for coffee in Starbucks at 12.30. I went into town to get a few things and then I met a friend for coffee. (more natural) Vague language STUFF - There's so much stuff in my bag. / Clean all that stuff off the floor. (stuff is uncountable: "A lot of stuff" / "Lots of stuff." / "Much stuff" / "Loads of stuff." What's that stuff you use to make your hair soft? THINGS - Pass me that thing/thingy on the table. / Don't forget to take all those things with you when you go. Are you going to that thing this weekend? Have you got a lot of stuff to do tonight? (I've got a few bits and bobs/bits and pieces/odds and sods to do) Vague language for numbers and quantities Loads of A few A couple Lots of ...ish More or less How many emails do you think I got yesterday in the Mansión Inglés and Inglespodcast email accounts? I got 117 emails yesterday - I got loads of emails yesterday. Reza had 5 biscuits with his tea. - Reza had a few biscuits with his tea. Vague language to make a list shorter …..and that kind/sort of thing ….and so on …..etcetera (etc) ….and things like that ….or something ….or something like that What do you like to do at weekends? - Sleep in 'till late. go to the beach, meet up with friends, listen to podcasts, read, drink beer and watch TV series. - You know, sleep in drink beer with friends, that kind of thing. (Don't give EVERY DETAIL) What kind of food do you eat when you're home in Belfast? Meat, potatoes, stew and things like that. He's got a flash new sports car; a Jaguar or BMW or something. Vague language to be indirect Do you want to go back to that French restaurant? Not really, it's expensive. (direct) Not really, it's kind of expensive. / Not really, it's a bit expensive. (more indirect) What do you think of Tom? He sort of annoys me sometimes. ('sort of' makes the criticism softer) I kind of don't really feel like going out tonight. (indirect) = I want to stay in! (direct) about/around Let's meet at 11 to record the podcasts. (direct) Let's meet about/around 11 to record the podcasts. (indirect) Can you get here at 11? Can you get here around 11? (Using rising intonation also makes this more indirect, softer and polite - less like an order) Approximately / roughly Approximately - I can do this for you for approximately 250 euros. Roughly - There's roughly 16 in the class. Vague language when you've forgotten a name or a word. Thingy - Pass me that thingy on the table. Whatsit / What's it called - Where's the whatsit that you change channels with? You'd better tell whatsit - what's his name - the guy in charge of the conference. Thingamajig - Take out the plastic thingamajig and then put the batteries in. What's it called? / What do you call it? - I need to open this bottle of wine, but I haven't got a ….what's is called?...the thing you open bottles with…....ahh! a corkscrew! Whatshisname / whatshername / whatshisface / whatsherface (What is her face?) - I got an email from er...whatshisname? Er..y'know, that bloke from Madrid this morning. (not used in written English and N OT used in person to someone's face! XHey, you, whatsyourface, can you pass the wine?X ...and now it's your turn to practise your English. Do you have a question for us or an idea for a future episode? Send us a voice message and tell us what you think. www.speakpipe.com/inglespodcast Send us an email with a comment or question to craig@inglespodcast.com or belfastreza@gmail.com. If you would like more detailed shownotes, go to https://www.patreon.com/inglespodcast Our lovely sponsors are: Lara Arlem Carlos Garrido Zara Heath Picazo Mamen Juan Leyva Galera Sara Jarabo Corey Fineran from Ivy Envy Podcast Manuel García Betegón Jorge Jiménez Raul Lopez Rafael Daniel Contreras Aladro Manuel Tarazona On next week's episode: Time clauses (a question from Ivan from Valencia) The music in this podcast is by Pitx. The track is called 'See You Later' Más podcasts para mejorar tu ingles en: http://www.inglespodcast.com/ More podcasts to improve your English at: http://www.inglespodcast.com/


