AI For Pharma Growth

Dr Andree Bates
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Jul 12, 2022 • 27min

E17: How to optimize ad spend and reduce cost per acquisition in digital advertising

In this episode of AI For Business Growth, Dr Andree Bates is joined by Aleks Farseev, co-founder of SoMin.ai.   SoMin.ai is a unique SaaS solution designed to supercharge and automate your digital ad performance through the power of Artificial Intelligence. By using machine learning, their platform connects the dots between you and your audience so that it can drive your business objectives to be more efficient.   This episode Alex talks about how by using artificial intelligence to optimise your ads on Facebook, Twitter, Instagram, Tik Tok, Google, etc. you will get more engagement and to do it consistently you need artificial intelligence like SoMin.AI.    In this episode you will learn:  How SoMin.AI works  Why you should use Ai in your marketing strategy How to best use SoMin.AI to optimise your marketing strategy   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: SoMin.AI   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI-based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.   Resources:    Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Jul 5, 2022 • 25min

E16: How To Use AI For Recruitment To Achieve Black Diversity

In this episode of AI For Business Growth, Dr Andree Bates is joined by Christabel Agbonkonkon, founder of BlackUp Tech.   Black Up Tech is a recruitment platform aiming to connect black professionals with companies genuinely seeking to increase and maintain their Black workforce.     Most U.S. corporations have a goal to increase the number of black professionals within their organisation with no viable tools to achieve that goal. With the help of the BlackUp machine learning algorithm, companies can begin to make real progress. By using modern A.I. and Machine Leseparning technology they connect fully qualified, experienced, and professional Black candidates with open positions in leading companies.   Christabel highlights the issues faced by black candidates in tech as well as the problem tech companies have with retaining new hires.   In this episode you will learn:    How BlackUp Tech will help to increase diversity in tech employment The current issues with AI and employment diversity Why Black Up Tech is a necessary tool to use when looking to employ a candidate   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode: https://blackuptech.com/   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all business people from start-up entrepreneurs right through to Fortune 500 companies. In this podcast, Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.    This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.   Resources:    Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Jun 28, 2022 • 27min

E15: How To Comply With Data And Privacy Laws While Using Personal Data 

In this episode of AI For Business Growth, Dr Andree Bates is joined by Patricia Thaine the founder of Private AI which has created a suite of industry-leading AI solutions that make it safe to share and analyse datasets without compromising user privacy. Their cutting-edge models enable developers to easily detect, redact, or pseudonymize semi- and unstructured data within their existing workflows.    Their AI-powered solutions are helping customers to comply with Europe’s new GDPR data privacy laws, as well as a variety of other regulations, such as HIPAA, PCI, and FERPA. They are also the creators of the world’s first-ever GDPR compliant AI-powered chatbot, My.ai.   In this episode you will learn:    What Private Ai is Why you need to take the privacy of your customer data seriously  How to use Private Ai in your business   Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/   Click for more information and for resources mentioned in this episode:  https://www.private-ai.com/   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.    This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget.   As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.    This podcast features many experts who have developed powerful AI-powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more.   Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Jun 21, 2022 • 44min

E14: How to hire an intelligent agent to help you schedule your meetings effortlessly

In this episode of AI For Business Growth, Dr Andree Bates is joined by Dennis Mortensen who is the founder of X.ai (acquired by Bizzabo in 2021). His company developed an artificial intelligence driven personal assistant for scheduling meetings. X.ai has created an AI scheduling tool that can save you time. Amy and Andrew are two of X.ai's AI schedulers. They're trained by humans to respond in a more personalised way than the average AI bot–so when you email them, they'll reply with an appropriate response that seems like it was written by a human assistant. They used real data from real people who interacted with the tool to train their assistants: user’s questions and answers are used as training material for Amy and Andrew's algorithms. AI can make our lives easier by taking care of mundane tasks like meeting scheduling. It's good at scheduling meetings because it can do it faster than humans, more accurately than humans, and more efficiently than humans. In this episode you will learn: Why he developed the scheduling tool  What it was like developing the scheduling tool Why it was important for his tool to feel as though you were conversing with a human The process of his company being acquired Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: x.ai  AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Jun 14, 2022 • 36min

E13: How to use AI to optimize your social media ads on Facebook, Twitter, Instagram, Tik Tok, and Google

In this episode of AI For Business Growth, Dr Andree Bates is joined by Aleks Farseev, founder of SoMin.ai which allows you to do very high performance digital marketing with minimal human effort. And not only do you get strong clicks and engagement, but it translates into real world sales. SoMin.ai has been recognised as one of Gartner's cool vendors in 2020, joining the likes of zoom, and many others. SoMin.ai has been recognised for its introduction of longtail targeting, and AI ad optimization technology into digital marketing.  It uses artificial intelligence to optimise your ads on social media platforms such as Facebook, Twitter, Instagram, Tik Tok, Google, etc. There's so many ads today on social channels. Getting engagement and doing it consistently well is something you can only do effectively with artificial intelligence.  In this episode you will learn:  What SoMin.ai is How it works  Why you should use Ai in your marketing strategy Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: somin.ai   AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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Jun 7, 2022 • 49min

E12: How to know if a company is ethical with its’ AI

In this episode of AI For Business Growth, Dr Andree Bates is joined by Charles Radclyffe Founder of Ethics Grade, which is a company that analyses companies ethics in the Artificial Intelligence space, and provides helpful ratings to guide people into making an informed decision about the companies that they deal with. Ethics Grade is the only ESG company that covers ESG risks from tech companies, and understands the tech risks of everyone else. They use AI to personalise their ESG data to match the concerns that clients have the greatest need to understand. They provide bespoke analysis covering the risks in your investment portfolio and data to better manage ESG risks in your deal-flow filtration. Ethics Grade assesses the ESG risks of Tech companies including but not limited to cyber security, data privacy and AI ethics. Their approach to ESG ratings is simple yet powerful by building a ‘data-driven materiality platform’ that understands the specific risks that each organisation faces and compares the maturity of its governance against their peers and wider best-practice.  In this episode you will learn: What Ethics Grade is  How they use AI to assess ESG Risks The issues faced by Ethics Grade when approaching companies  Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: https://ethicsgrade.io/  AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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May 31, 2022 • 29min

E11: How to get consumer insights at scale in minutes with Artificial Intelligence

In this episode of AI For Business Growth, Dr Andree Bates is joined by April McNally, who is from a company called Remesh, that uses artificial intelligence to conduct market research at scale in minutes. Market research is costly and time consuming however Remesh is powered by AI and has expert-built templates for open-ended questions, polls, and stimuli such as images or videos to arouse in-depth responses.  Remesh hosts conversations at scale with up to 1,000 people. It allows you to have qualitative and quantitative research done in one place.  In this episode you will learn:  What Remesh is How to use Remesh to do market research The power of using Remesh as opposed to research tools Why you should start using Remesh Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: https://www.remesh.ai/d AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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May 24, 2022 • 29min

E10: How to use AI for recruitment best talent and diversity

In this episode of AI For Business Growth, Dr Andree Bates is joined by Gal Almog, the founder and CEO of Talenya, a company that uses artificial intelligence to find the best person for the job while simultaneously increasing diversity better than any other method. Talent AI is the new way of recruiting, based on AI driven data that gives you the real picture of candidates and talent pools. As recruiters and HR teams struggle to find talent in an increasingly competitive market, Engagement AI saves hours of work by automatically sourcing and contacting potential candidates, allowing more time for interviews and connection. Talenya's data scientists spent three and a half years developing the GDPR-compliant technology to enable talent acquisition teams to fully automate talent sourcing, with a focus on diverse talent. Talenya's Engagement AI was developed to optimise responses from "passive job seekers" and engage potential candidates at the right place and right time. It takes job descriptions from a company's Applicant Tracking System (ATS) to create an automated search. Once potential candidates are identified,it automatically reaches out to hundreds of top candidates and invites them to schedule an interview with the company. Interested candidates are pushed into the company's ATS for the recruitment team to follow up. In this episode you will learn:  What Talenya is and why Gal started the company How to use Talenya What features Talenya has Why you need to start using Talenya  Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: www.talenya.com AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Resources:  Dr. Andree Bates LinkedIn | Facebook | Twitter 
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May 17, 2022 • 23min

E9: How to not let your emails control by you using Artificial Intelligence

In this episode of AI For Business Growth, Dr Andree Bates is joined by Dmitri Leonov, who is the founder of SaneBox, which is a company that uses artificial intelligence to help people sort through all the emails in their inbox. SaneBox uses artificial intelligence to make sure that the emails in your inbox are the ones that you want. SaneBox works by analysing your past behaviour (which emails you open, which you respond to, how quickly, how often, etc) and determines the importance of incoming emails by only looking at the headers. Only 20-30% of emails are actually relevant to you. It moves unimportant emails out of your Inbox into a separate folder called SaneLater and summarises them in a digest.  If you know how to use a folder and how to drag an email from one folder to another, you know how to use SaneBox. It works anywhere you check your email. Over the years their AI has learned to notice patterns so that it can start filtering a new email account with 0 historical data and If SaneBox makes a mistake you can simply drag it into the right folder. The strength of sanebox comes in the filtering - to understand your interaction with your email. Emails are sorted with 95% accuracy SaneBox identifies important messages, hides distractions, has Do Not Disturb, banishes annoying senders, reminds you to follow up and more... In this episode you will learn:  What SaneBox is and why Dimitri started the company. He talks about what led him to start the company in the early 2010’s and how he came up with the problem to be solved by his AI. Dmitri explains how easy it is to use SaneBox. It doesn’t have an interface that is complicated to understand and once you know the basics of emails, you’ll understand how to use it. SaneBox is an Artificial Intelligence program that sorts emails in your inbox so that you only see the ones you need to. Dmitri talks about the process of developing Sanebox and other things it can do. Why you need to start using Sanebox. It has helped many people and companies in organizing emails and made things much easier on them in terms of going through a multitude of unimportant emails. Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode:  www.sanebox.com/ AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Key Takeaways: SaneBox makes going through your emails a piece of cake by sorting them into the important and trivial ones. Resources: Dr. Andree Bates LinkedIn | Facebook | Twitter  Dmitri Leonov LinkedIn | Twitter
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May 10, 2022 • 30min

E8: How to identify and understand your target customers with Artificial Intelligence

In this episode of AI For Business Growth, Dr Andree Bates is joined by Carlos Serra, the Corporate Development Director of Audiense. Audiense delivers unique consumer insight and engagement capabilities to over 4,000 of the world’s largest brands and agencies, including Universal Music, Comic Relief, and DigitasLBi. They help their clients to grow their customer and audience bases by finding, identifying, and connecting with individuals and audience segments – including those they don't yet know about. Audiense is an official IBM Watson Ecosystem Partner and a Twitter Official Partner for both Data & Insights and Advertising.  This show aims to demystify AI for all business people - from startup entrepreneurs to Fortune 500 companies. Each episode focuses on all things AI and future tech to help you and your business to navigate through and benefit from the sometimes confusing but magical world of AI-powered tools to grow businesses. Today's show is all about how to identify and understand your target audience using artificial intelligence. As most marketers know, when it comes to connecting with your perfect customer and your perfect audience, you need to identify both who they are and then discover actionable insights that are going to help you inform your strategies to grow your business.  Tune in to this episode to hear: How artificial intelligence helps companies grow their customers and audience with topic analysis and data segmentation. Topic segmentation and how it uses interconnectivity to divide the audience into interest groups. This data can be further used by the PR department in content creation. AI and language agnostics. They talk about how language agnostics allow you to drive research at scale in multiple countries without being dependent on the source of info. They discuss the many tools evolved in developing an emerging market.  Click to connect with Dr. Andree Bates for more information in this episode: https://eularis.com/ Click for more information and for resources mentioned in this episode: Audiense.com AI For Business Growth is the podcast from pioneering Artificial Intelligence entrepreneur Dr. Andree Bates created to help organisations understand how the use of AI based technologies can easily save them time and grow their brands and business.  This show blends deep experience in the sector with demystifying AI for all business people from start up entrepreneurs right through to Fortune 500 companies. In this podcast Dr Andree will teach you the tried and true secrets to building a company using AI that anyone can use, at any budget. As the author of many peer-reviewed journals and having addressed over 500 industry conferences across the globe, Dr Andree Bates uses  her obsession with all things AI, futuretech and business to help you to navigate through the, sometimes confusing, but magical world of AI powered tools to grow businesses.  This podcast features many experts who have developed powerful AI powered tools that are the secret behind some time saving and supercharged revenue generating business results. Those who share their stories and expertise show how AI can be applied to sales, marketing, social media, psychology, customer insights and so much more. Key Takeaways: There are many ways AI, specifically Audiense, can be a major help to the growth of companies. Audiense is a service that can work for almost every type of business out there.  Resources Carlos Serra LinkedIn  Dr. Andree Bates LinkedIn | Twitter 

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