
AI Edge for Enterprise Marketing
The Marketing AI Insider Podcast is dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.
> Share lessons learned and best practices around implementing marketing AI at scale
> Provide guidance to other marketers on AI strategy, governance, change management, tech stacks, and more
> Inspire marketers to embrace AI to enhance capabilities and performance
Latest episodes

Apr 24, 2024 • 42min
Pretty Pictures: How AI transforms Creative Professionals
Canva report findings: AI is transforming the roles of marketers and creativeshttps://www.canva.com/newsroom/news/ai-report-findings/Jasper AI policy templatehttps://www.jasper.ai/ai-policy-templateMidjourney: https://openart.ai/homeSora: https://openai.com/sora OpenAI’s text to video appDALL-E: https://openai.com/dall-e-2 Stable Diffusion: https://github.com/Stability-AI/generative-modelsAdobe Firefly: https://www.adobe.com/products/firefly.htmlAnd next up: text to music from Adobe: https://blog.adobe.com/en/publish/2024/02/28/adobe-research-audio-creation-editing Generative AI has an Intellectual Property Problem (Harvard Business Review)https://hbr.org/2023/04/generative-ai-has-an-intellectual-property-problemScientific American article on SORA: https://www.scientificamerican.com/article/sora-openai-text-video-generator/Marcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers
Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Apr 2, 2024 • 55min
Piloting AI - Making a creator out of every marketer
Jessica Hreha, who showcased the wonders of AI at a career day, joins a dynamic panel discussing the exciting intersection of AI and marketing. They delve into the art of customer storytelling in the tech realm, emphasizing personal narratives. The conversation reveals how AI can streamline content creation while fostering innovation. The panel highlights the transformative power of AI, stressing the importance of leadership support and collaboration, and shares insights from engaging young minds about AI's potential and challenges.

Mar 12, 2024 • 39min
First Things First: Creating AI Policies and Usage Guidelines
Links:Jasper AI policy templatehttps://www.jasper.ai/ai-policy-templateMarcom awards page detailing the VMware Marketing AI Council Story https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/Chief AI Officer story https://www.businessinsider.com/chief-ai-officer-tech-hot-role-skills-strategy-machine-learning-2024-2AlphaGo Documentaryhttps://www.youtube.com/watch?v=WXuK6gekU1Y [Subscribe to the Podcast] The AI Edge Podcast for Enterprise Marketers - Apple PodcastThe AI Edge Podcast for Enterprise Marketers - SpotifyThe AI Edge Podcast for Enterprise Marketing - Simplecast
Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Feb 27, 2024 • 39min
The Marketing AI Council Origin Story
Links:[Subscribe to the Podcast] The AI Edge Podcast for Enterprise Marketers - Apple PodcastThe AI Edge Podcast for Enterprise Marketers - SpotifyThe AI Edge Podcast for Enterprise Marketing - Simplecast
Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/

Feb 13, 2024 • 29min
EP 0 - Introduction
Welcome to the first episode of The AI Edge Podcast for Enterprise Marketing. A show dedicated to sharing insights, strategies, and experiences from a group of experts who have successfully implemented AI solutions in a large Enterprise B2B software company, specifically within the context of global marketing and how that effort can connect to sales, IT, Product and the rest of the business. This podcast aims to help other marketers navigate the complexities of scaling AI tools within their organizations.
Reach out to us on LinkedInYadin Porter de Leon: https://www.linkedin.com/in/porterdeleon/Suzanne Ambiel: https://www.linkedin.com/in/suzanne-ambiel-a77807/Jessica Hreha: https://www.linkedin.com/in/jessicahreha/Michelle Moore: https://www.linkedin.com/in/michelle-moore-sfbay/Maila Ruggiero: https://www.linkedin.com/in/m-ai-la-ruggiero-b5132817a/Contact the show yadin@techvillagemedia.comLearn more about the VMware Marketing AI Council and the global marketing generative AI success. https://enter.amcpros.com/marcom/entry/vmware-marketing-ai-council-innovates-and-empowers/