

Startup Theatre Podcast
Talent Army Media
Exploring the wins, challenges, & lessons from startups. Honest conversations, real insights, and everything in between.
Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.
Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.
Episodes
Mentioned books

Apr 17, 2025 โข 1h 24min
How to build an AI Go-To-Market strategy.
For nearly two decades, Heather has worked across strategy, operations, product marketing, revenue, and executive go-to-market roles in ๐ฆ๐ถ๐น๐ถ๐ฐ๐ผ๐ป ๐ฉ๐ฎ๐น๐น๐ฒ๐ startups and multinational companies.On this episode, we discuss the impact of AI on business and the importance of ๐ฒ๐
๐ฝ๐ฒ๐ฟ๐ถ๐บ๐ฒ๐ป๐๐ถ๐ป๐ด ๐๐ถ๐๐ต ๐๐ ๐๐ผ๐ผ๐น๐ to stay competitive. Heather shares her insights on the future of work, the necessity of adapting to new technologies, and the ๐ฑ๐ฒ๐บ๐ผ๐ฐ๐ฟ๐ฎ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ผ๐ณ ๐๐ฒ๐ฐ๐ต ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐๐. "๐๐ฉ๐ข๐ต ๐ธ๐ข๐ด ๐ฎ๐บ ๐ข๐ฉ๐ข ๐ฎ๐ฐ๐ฎ๐ฆ๐ฏ๐ต." ~ Heather GadonniexIn this engaging conversation, Heather shares her insights on the evolving landscape of startups, the impact of AI on productivity, and the importance of ๐๐น๐ผ๐ฏ๐ฎ๐น ๐๐ผ-๐ง๐ผ-๐ ๐ฎ๐ฟ๐ธ๐ฒ๐ ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฒ๐. "That's mind-blowing." ~ Adrienne MuirThis podcast was brought to you by our amazing sponsor in Vanta ๐๐ปGet USD $1000 off Vanta using the link https://www.vanta.com/startuptheatre.

Apr 2, 2025 โข 1h 27min
Hamish Edwards: How I founded a $20 Billion dollar company
โHamish Edwards hasn't told his story in detail before. and so you get to hear it for the first time. Renowned for co-founding Xero with Rod Drury in 2006 in his accounting companies' boardroom, before they ever moved to said apartment. As a practicing accountant at the time and working with Rod, Hamish played a pivotal role in Xero's early growth, shaping the product and expanding its customer base across New Zealand, Australia, and the United Kingdom by closely collaborating with accounting firms.In this episode, Hamish tells us how and why Xero was founded and what he is doing now with https://www.firmcheck.com/. We discuss the importance of obsession in achieving success and whether all founders have to be obsessed or not. Now worth in the vicinity of $300 million, we ask Hamish: Has success changed you? If you are a founder looking to go global, this one is not to be missed.This podcast is brought to you by our amazing sponsor in Vanta and could not be done without them.

Mar 19, 2025 โข 1h 38min
Lowry Gladwell: The secrets of SaaS revenue growth
Lowry Gladwell has been at the forefront of some of New Zealandโs most iconic companies, from law to payments, tech partnerships to sales. Playing a key role in Vendโs journey through to their successful exit in 2021 and leading Xeroโs embedded finance strategy and execution, Lowry knows his domain well. Now, as Head of New Zealand at Airwallexโan Australian unicorn transforming banking and financial service, Lowry is focused on building the local team and introducing Airwallexโs game-changing product to the New Zealand market.In this episode, we discuss all things revenue and channel partner growth, and how you should build a function and hire a team. If you are a product company looking to go global, this one is not to be missed.

Mar 6, 2025 โข 2h 7min
Rowan Simpson: The Man Behind NZโs Most Successful Startups
Rowan Simpson has been at the heart of New Zealand's most successful technology companies. As a founding team member at Trade Me and Xero, he witnessed firsthand how great companies are built through consistent execution. His subsequent investments and hands-on work with ventures like Vend and Timely have helped shape a generation of high-growth companies.If youโre the kind of person who hates being wrong (letโs be honest, thatโs most of us), then How to Be Wrong is a game-changer. It completely flips the script on failure, showing that being wrong isnโt something to fearโitโs something to embrace. The book and ultimately this podcast is packed with real-world wisdom, practical advice, and a refreshing perspective on how to navigate uncertainty without letting your ego get in the way.

Sep 4, 2024 โข 1h 8min
PAM, My AI product takes care of your mental load ๐ค๐ซถ๐ป
Nicole Retter, the founder and CEO of PAM, shares her journey of creating an AI-powered personal admin manager designed to ease the mental load of busy families. With two decades in marketing, she highlights the challenges of juggling parenthood and work while pushing for innovative solutions. Listen as she discusses the importance of community support, refining pitches for investors, and how her app aims to simplify daily family tasks. Nicole's insights into startup life and the unique hurdles faced by women in tech add depth to this engaging discussion.

Aug 28, 2024 โข 1h 29min
How Beastie Boys lead me to co-founding Xero and now Upstock ๐
Philip Fierlinger co-founded Xero, playing a major role as Head of Design, leading Xero to become a disruptive platform and an iconic global brand.
Now he is the co-founder of Upstock, a B2B e-commerce & logistics platform transforming the food & beverage industry.
His early career highlights include work for Beastie Boys and General Magic.
In this episode Philip goes deep on the Xero story and the lessons he has learned to make Upstoack a ๐ฆ also.
Please check out our sponsor in Talent Army who are NZ's best tech startup recruiters.

Aug 21, 2024 โข 1h 16min
My tech will get you into your first home faster ๐
In this episode, we chat with Derek Handley
Derek is an entrepreneur known for co-founding alongside Sir Richard Branson The B Team - a global collective advocating economic systems change to protect our natural environment and secure a safe, sustainable, and equitable future for all
Before The B Team, Derek was one of the first young Kiwi entrepreneurs to build a global start-up, The Hyperfactory, an early pioneer driving the transition from the PC world to the mobile world. He started it out of University and took from a balcony in Anzac Ave Auckland to offices across the world from New York to India and almost 200 people, before selling to a 100 year old NYSE-listed giant Meredith Corporation.
Have served on the Board of Sky TV, sustainability board of Air New Zealand, as Adjunct Professor at AUT; Innovator in Residence at Wharton University of Pennsylvania and as campaign Chair for Prince Harry Duke of Sussex for his sustainable travel initiative โTravalystโ.
Founder of Aera VC, a global climate-tech seed fund investing in transformative technologies to radically reverse climate change. Our 25+ portfolio companies have gone on to raise over $2b NZD.
Personal angel investor in over 50 start-ups, still actively backing 2-4 companies a year - most recently examples x.Ai Series B and Tracksuit.
Awarded Young Entrepreneur of the Year, Sir Peter Blake Leader, and Victoria University Distinguished Alumni awards
He is now building his latest company in Aera.
Aera is a new Kiwi fintech start-up helping first-home buyers build a deposit in half the time.

Aug 15, 2024 โข 1h 6min
Global tech success and I have some unfinished business
Will Palmer is a seasoned entrepreneur with a successful track record in tech, co-founding Movio, Cupla, and DevRamp.
As Movio's CEO, he led its growth to dual listings on the NZ and Australian stock exchanges before exiting to build two entirely different businesses.
Consumer app start up Cupla and the developer tool, DevRamp.
With the massive success of Movio, we talk with Will on his lessons and learnings. Will is not stopping until heโs reached that unicorn status and we can see this happening.
Thanks to our sponsor in Talent Army who are NZโs best IT recruiters

Aug 7, 2024 โข 1h 10min
90% of startups FAIL. Only 3% of our portfolio have failed ๐คฏ
For 8 years, Oxygen Advisors has stood behind over 100 New Zealand startups.
Amazingly, only 3% of their startup portfolio have not survived and we wanted to know why.
In this episode we chat with Matt Dold the founder and Mike Mandis the Co-CEO.
As the founder and Director at Oxygen Advisors, Matt has been at the forefront of empowering start-ups and high-growth businesses across New Zealand for over a decade. Matt's served as a Director, Advisor and CFO partner to many of New Zealand's most successful high growth companies such as Auror, Thematic, Archipro, Woop, Thundergrid, Conqa, Weirdly, Preno, Wipster and many more.
Mike is Co-CEO at Oxygen Advisors. Over the past four years he has helped technology companies raise over $150m in capital and has supported companies scaling globally from pre-revenue to $15m+ ARR.
Tune in and learn how this company has been able to help the ecosystem so much.
Thank you to our sponsor in Talent Army

Aug 1, 2024 โข 1h 8min
Business is not boring with Simon Pound
Simon Pound, Managing Partner at Previously Unavailable and host of the popular Business is Boring podcast, offers a riveting conversation on entrepreneurship amidst adversity. He shares insights on balancing family life with business demands and discusses the innovative strategies that enhance brand visibility. The chat also highlights the evolution of retail resilience during the COVID-19 pandemic and explores trends in non-alcoholic beverages. Simon emphasizes the significance of community support and the importance of authentic storytelling in the evolving media landscape.