

Startup Theatre Podcast
Talent Army Media
Exploring the wins, challenges, & lessons from startups. Honest conversations, real insights, and everything in between.
Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.
Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.
Episodes
Mentioned books

Mar 6, 2025 • 2h 7min
Rowan Simpson: The Man Behind NZ’s Most Successful Startups
Rowan Simpson has been at the heart of New Zealand's most successful technology companies. As a founding team member at Trade Me and Xero, he witnessed firsthand how great companies are built through consistent execution. His subsequent investments and hands-on work with ventures like Vend and Timely have helped shape a generation of high-growth companies.If you’re the kind of person who hates being wrong (let’s be honest, that’s most of us), then How to Be Wrong is a game-changer. It completely flips the script on failure, showing that being wrong isn’t something to fear—it’s something to embrace. The book and ultimately this podcast is packed with real-world wisdom, practical advice, and a refreshing perspective on how to navigate uncertainty without letting your ego get in the way.

Sep 4, 2024 • 1h 8min
PAM, My AI product takes care of your mental load 🤖🫶🏻
Nicole Retter, the founder and CEO of PAM, shares her journey of creating an AI-powered personal admin manager designed to ease the mental load of busy families. With two decades in marketing, she highlights the challenges of juggling parenthood and work while pushing for innovative solutions. Listen as she discusses the importance of community support, refining pitches for investors, and how her app aims to simplify daily family tasks. Nicole's insights into startup life and the unique hurdles faced by women in tech add depth to this engaging discussion.

Aug 28, 2024 • 1h 29min
How Beastie Boys lead me to co-founding Xero and now Upstock 🚀
Philip Fierlinger co-founded Xero, playing a major role as Head of Design, leading Xero to become a disruptive platform and an iconic global brand.
Now he is the co-founder of Upstock, a B2B e-commerce & logistics platform transforming the food & beverage industry.
His early career highlights include work for Beastie Boys and General Magic.
In this episode Philip goes deep on the Xero story and the lessons he has learned to make Upstoack a 🦄 also.
Please check out our sponsor in Talent Army who are NZ's best tech startup recruiters.

Aug 21, 2024 • 1h 16min
My tech will get you into your first home faster 🏠
In this episode, we chat with Derek Handley
Derek is an entrepreneur known for co-founding alongside Sir Richard Branson The B Team - a global collective advocating economic systems change to protect our natural environment and secure a safe, sustainable, and equitable future for all
Before The B Team, Derek was one of the first young Kiwi entrepreneurs to build a global start-up, The Hyperfactory, an early pioneer driving the transition from the PC world to the mobile world. He started it out of University and took from a balcony in Anzac Ave Auckland to offices across the world from New York to India and almost 200 people, before selling to a 100 year old NYSE-listed giant Meredith Corporation.
Have served on the Board of Sky TV, sustainability board of Air New Zealand, as Adjunct Professor at AUT; Innovator in Residence at Wharton University of Pennsylvania and as campaign Chair for Prince Harry Duke of Sussex for his sustainable travel initiative “Travalyst”.
Founder of Aera VC, a global climate-tech seed fund investing in transformative technologies to radically reverse climate change. Our 25+ portfolio companies have gone on to raise over $2b NZD.
Personal angel investor in over 50 start-ups, still actively backing 2-4 companies a year - most recently examples x.Ai Series B and Tracksuit.
Awarded Young Entrepreneur of the Year, Sir Peter Blake Leader, and Victoria University Distinguished Alumni awards
He is now building his latest company in Aera.
Aera is a new Kiwi fintech start-up helping first-home buyers build a deposit in half the time.

Aug 15, 2024 • 1h 6min
Global tech success and I have some unfinished business
Will Palmer is a seasoned entrepreneur with a successful track record in tech, co-founding Movio, Cupla, and DevRamp.
As Movio's CEO, he led its growth to dual listings on the NZ and Australian stock exchanges before exiting to build two entirely different businesses.
Consumer app start up Cupla and the developer tool, DevRamp.
With the massive success of Movio, we talk with Will on his lessons and learnings. Will is not stopping until he’s reached that unicorn status and we can see this happening.
Thanks to our sponsor in Talent Army who are NZ’s best IT recruiters

Aug 7, 2024 • 1h 10min
90% of startups FAIL. Only 3% of our portfolio have failed 🤯
For 8 years, Oxygen Advisors has stood behind over 100 New Zealand startups.
Amazingly, only 3% of their startup portfolio have not survived and we wanted to know why.
In this episode we chat with Matt Dold the founder and Mike Mandis the Co-CEO.
As the founder and Director at Oxygen Advisors, Matt has been at the forefront of empowering start-ups and high-growth businesses across New Zealand for over a decade. Matt's served as a Director, Advisor and CFO partner to many of New Zealand's most successful high growth companies such as Auror, Thematic, Archipro, Woop, Thundergrid, Conqa, Weirdly, Preno, Wipster and many more.
Mike is Co-CEO at Oxygen Advisors. Over the past four years he has helped technology companies raise over $150m in capital and has supported companies scaling globally from pre-revenue to $15m+ ARR.
Tune in and learn how this company has been able to help the ecosystem so much.
Thank you to our sponsor in Talent Army

Aug 1, 2024 • 1h 8min
Business is not boring with Simon Pound
Simon Pound, Managing Partner at Previously Unavailable and host of the popular Business is Boring podcast, offers a riveting conversation on entrepreneurship amidst adversity. He shares insights on balancing family life with business demands and discusses the innovative strategies that enhance brand visibility. The chat also highlights the evolution of retail resilience during the COVID-19 pandemic and explores trends in non-alcoholic beverages. Simon emphasizes the significance of community support and the importance of authentic storytelling in the evolving media landscape.

Jul 24, 2024 • 1h 9min
Making a documentary about Richie McCaw led me to a tech start-up
Coachmate is a purpose-led tech startup on a mission to help kids stay in sports. Research has shown that kids who remain in sports have better mental and physical outcomes throughout their lives.
Enter Michelle Walshe is no stranger to sports after directing sports legends like Venus Williams, Kevin Durant, and Richie McCaw's feature films.
Michelle is also the co-founder of the successful Augusto, a hybrid creative and production agency.
In 2018, Michelle wanted to create more impact in the community and co-founded CoachMate, a platform dedicated to empowering grassroots sports parents and volunteers with world-class tools to help keep kids in sports.
In this episode, Troy and Michelle discuss her background in documentary making, her career in film directing, and how Michelle was compelled to solve the issue of helping volunteers in grassroots sports with technology.
Follow Michelle on LinkedIn
Follow Coachmate on LinkedIn
Thank you to our sponsor:
Talent Army

Jul 17, 2024 • 1h 8min
Over half of NZ’s internet users are using TikTok 🤯
TikTok has arrived and set up an office in New Zealand and we wanted to hear about it.
In this episode we chat with TikTok’s NZ country manager.
Carsten Grueber is a seasoned leader in the digital marketing and advertising industry, currently serving as the Country Manager for Advertising Partnerships at TikTok in New Zealand.
In this role, Carsten has been pivotal in establishing and leading TikTok's commercial business, building strong relationships with key advertisers, and showcasing the platform's value for impactful campaigns.
We discuss Carsten’s career after working with Google, Facebook and now TikTok
Follow Carsten - http://linkedin.com/in/carsten-grueber-8a9b89
Follow TikTok - https://www.linkedin.com/company/tiktok/
Thank you to our sponsor:
https://www.talent.army/

Jul 11, 2024 • 57min
I have Aphantasia. The inability to visualise & I’m a VC!
Lance Wiggs has over 10 years of experience as a venture capitalist and considerable experience helping to start, grow, turn around, and exit companies as a consultant, investor, co-founder, and director.
He is a principal with Punakaiki Fund and Climate VC Fund, and has invested in well over 40 companies.
In this episode, we discuss the importance of making good decisions in business and how Lance helps CEOs and founders make better decisions.
We talk about the Government and whether they should invest in our ecosystem and many more topics including Lance’s Aphantasia.
Follow Lance:
Follow Punakaiki Fund:
Thanks to our sponsor - Talent Army