
Startup Theatre Podcast
Exploring the wins, challenges, & lessons from startups. Honest conversations, real insights, and everything in between.
Troy Hammond & Serge van Dam, with deep roots in the startup ecosystem in New Zealand and beyond, explore the world of startups, tech, markets, and media. They break down industry trends, uncover the realities of scaling companies, and share expert insights through candid conversations. Each episode features top founders, operators, investors, and innovators, offering lessons, perspectives, and stories from the frontlines of business and technology.
Latest episodes

Aug 7, 2024 • 1h 10min
90% of startups FAIL. Only 3% of our portfolio have failed 🤯
For 8 years, Oxygen Advisors has stood behind over 100 New Zealand startups.
Amazingly, only 3% of their startup portfolio have not survived and we wanted to know why.
In this episode we chat with Matt Dold the founder and Mike Mandis the Co-CEO.
As the founder and Director at Oxygen Advisors, Matt has been at the forefront of empowering start-ups and high-growth businesses across New Zealand for over a decade. Matt's served as a Director, Advisor and CFO partner to many of New Zealand's most successful high growth companies such as Auror, Thematic, Archipro, Woop, Thundergrid, Conqa, Weirdly, Preno, Wipster and many more.
Mike is Co-CEO at Oxygen Advisors. Over the past four years he has helped technology companies raise over $150m in capital and has supported companies scaling globally from pre-revenue to $15m+ ARR.
Tune in and learn how this company has been able to help the ecosystem so much.
Thank you to our sponsor in Talent Army

Aug 1, 2024 • 1h 8min
Business is not boring with Simon Pound
Simon Pound, Managing Partner at Previously Unavailable and host of the popular Business is Boring podcast, offers a riveting conversation on entrepreneurship amidst adversity. He shares insights on balancing family life with business demands and discusses the innovative strategies that enhance brand visibility. The chat also highlights the evolution of retail resilience during the COVID-19 pandemic and explores trends in non-alcoholic beverages. Simon emphasizes the significance of community support and the importance of authentic storytelling in the evolving media landscape.

Jul 24, 2024 • 1h 9min
Making a documentary about Richie McCaw led me to a tech start-up
Coachmate is a purpose-led tech startup on a mission to help kids stay in sports. Research has shown that kids who remain in sports have better mental and physical outcomes throughout their lives.
Enter Michelle Walshe is no stranger to sports after directing sports legends like Venus Williams, Kevin Durant, and Richie McCaw's feature films.
Michelle is also the co-founder of the successful Augusto, a hybrid creative and production agency.
In 2018, Michelle wanted to create more impact in the community and co-founded CoachMate, a platform dedicated to empowering grassroots sports parents and volunteers with world-class tools to help keep kids in sports.
In this episode, Troy and Michelle discuss her background in documentary making, her career in film directing, and how Michelle was compelled to solve the issue of helping volunteers in grassroots sports with technology.
Follow Michelle on LinkedIn
Follow Coachmate on LinkedIn
Thank you to our sponsor:
Talent Army

Jul 17, 2024 • 1h 8min
Over half of NZ’s internet users are using TikTok 🤯
TikTok has arrived and set up an office in New Zealand and we wanted to hear about it.
In this episode we chat with TikTok’s NZ country manager.
Carsten Grueber is a seasoned leader in the digital marketing and advertising industry, currently serving as the Country Manager for Advertising Partnerships at TikTok in New Zealand.
In this role, Carsten has been pivotal in establishing and leading TikTok's commercial business, building strong relationships with key advertisers, and showcasing the platform's value for impactful campaigns.
We discuss Carsten’s career after working with Google, Facebook and now TikTok
Follow Carsten - http://linkedin.com/in/carsten-grueber-8a9b89
Follow TikTok - https://www.linkedin.com/company/tiktok/
Thank you to our sponsor:
https://www.talent.army/

Jul 11, 2024 • 57min
I have Aphantasia. The inability to visualise & I’m a VC!
Lance Wiggs has over 10 years of experience as a venture capitalist and considerable experience helping to start, grow, turn around, and exit companies as a consultant, investor, co-founder, and director.
He is a principal with Punakaiki Fund and Climate VC Fund, and has invested in well over 40 companies.
In this episode, we discuss the importance of making good decisions in business and how Lance helps CEOs and founders make better decisions.
We talk about the Government and whether they should invest in our ecosystem and many more topics including Lance’s Aphantasia.
Follow Lance:
Follow Punakaiki Fund:
Thanks to our sponsor - Talent Army

Jul 3, 2024 • 58min
The future of digital currency is inevitable 💲
Janine Grainger is one of the most requested shows we’ve had to date.
Janine is a kiwi-born entrepreneur and a highly respected leader in tech. She's the co-founder and CEO of Easy Crypto, New Zealand's leading cryptocurrency trading platform. Easy Crypto was established in 2017 to offer a secure, simple and easy-to-understand way for everyone to get involved in the cryptocurrency market, and has since helped hundreds of thousands of people get started with crypto.
Janine is on the Executive Council for FinTechNZ and sits on a number of government advisory and working groups, both in NZ and internationally.
Follow Janine - http://linkedin.com/in/janine-grainger
Follow Easy Crypto - https://linkedin.com/company/easy-crypto/
Thank you to our sponsor:
https://www.talent.army/

Jun 26, 2024 • 1h 19min
Failure is not an option is stopping breast cancer.
In this episode, we chat with Ralph Highnmam only days after his company Volpara was acquired for $300m by Lunit.
Ralph is no stranger to success as he founded and built a medical imaging AI company in Oxford, UK that was also acquired.
In this conversation, we go deep into how he has achieved this and why he decided to move to Wellington NZ, and help our ecosystem to grow further.
Follow Ralph - linkedin.com/in/ralph-highnam-a9352314
Follow RPH Ventures -https://www.rphventures.co.nz/
Thank you to our sponsor:
https://www.talent.army/

Jun 19, 2024 • 1h 4min
A world where neither time nor talent is wasted
If you have not heard of a highly successful startup runn in New Zealand then you must be living under a rock.
Tim Copeland was one of the founders of SilverStripe, one of New Zealand's leading digital transformation companies, equally famous for our open-source content management system used today by tens of thousands of companies.
Now Tim has turned his passion to resource management software for the modern workforce and Runn is growing very fast globally.
Follow Tim - https://www.linkedin.com/in/timcopeland/
Follow runn -https://www.linkedin.com/company/runwithrunn
Thank you to our sponsor:
https://www.talent.army/

Jun 12, 2024 • 1h 2min
Our commercial model is to make you wealthy
In this episode we chat with Leighton Roberts the Co-CEO & Co-Founder of Sharesies.
It’s the second WFLS episode on Sharesies and we explore the growth story of how Sharesies has become the success story it is today.
This podcast explores the highs and lows of the Sharesies story coming about partly from Leighton’s school friends investment club.
Follow Leighton - http://linkedin.com/in/leightonroberts
Follow Sharesies - https://www.linkedin.com/company/sharesies
Thank you to our sponsor:
https://www.talent.army/

Jun 5, 2024 • 1h 15min
It's not "Survive to '25, it's Drive to '25"
Bron Thomson founded Springload in 2002 and grew it to one of Aotearoa's most successful and longest-standing independently-owned digital agencies.
Springload is a bi-cultural lead, purpose lead digital agency and Bron is one of the nicest and most admired founders in Wellington.
Troy and Bron talk about the highs and lows of service businesses and teaches us how to navigate the highs and lows of business.
Follow Bron:
linkedin.com/in/bron-thomson
Follow Springload: https://www.linkedin.com/company/springload-te-pipitanga/
Thank you to our sponsor:
https://www.talent.army/