The CMO Podcast

Jennifer Olsen has had a lengthy career in marketing, working for both start-ups and established brands. She is currently the CMO of UNTUCKit, a clothing company that has reached $200 million in sales.Previous to this role, she spent 10 years in marketing at Gap. She also held the role of CMO at Crate and Barrel and Stitch Fix, along with becoming Vice President of Marketing at Yahoo.In this episode, Jennifer talks about her career path, side hustles and how her single dad inspired her work ethic. This is a great discussion with a marketer who has worked in both start-ups and the major brand corporate playing field. She also discusses her thoughts on marketing in the digital space to spread brand messages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this episode of the CMO podcast, Jim is discussing this year's Super Bowl ads with some of the night's biggest marketers including, Ricardo Marques, the VP of marketing for Anheuser-Busch/InBev, and Todd Kaplan the Vice President of Marketing at PepsiCo. Also joining this panel discussion which was recorded in front of a live audience is Harvard Business School's, Shelle Santana with a special appearance by Gary Vaynerchuk who talks about his three super bowl ads and more!See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

On this week's show, we take a look back at some of the standout moments of brand purpose with our past guests. In this episode, we focus on how these leaders convey purpose in their organizations.Pedro Earp, Chief Marketing and ZX Ventures Officer at Anheuser-Busch InBevKristen Lemkau, CEO of US Wealth Management at JPMorgan Chase & Co.Fernando Machado, Global Chief Marketing Officer at Burger King CorporationMichelle Peluso, SVP Digital Sales & Chief Marketing Officer at IBMMarc S. Pritchard, Chief Brand Officer at Procter & GambleSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marisa Thalberg is the incoming Executive Vice President, Chief Brand and Marketing Officer at Lowe's. She has previously held roles at Revlon, Estée Lauder, Unilever and Taco Bell. At the time of this recording, she was in transition from her role of CMO at Taco Bell to her new role at Lowe’s. During her time at Taco Bell, Marisa built on the brand's trending momentum, taking it to a true lifestyle brand and one of the world's favorite fast food chains.In this conversation, Marisa talks about how her experience as a TV producer helped her inform her storytelling abilities to companies and brands. She also talks about transitioning industries – from marketing cosmetics to fast food.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products. Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jill Cress is the VP of Consumer Marketing at PayPal. This interview was recorded while Jill was in transition and just beginning her new role at Paypal.Before joining Paypal, Jill was the General Manager and CMO of National Geographic Partners and was the SVP of Global Consumer Marketing at Mastercard. In this episode, Jill talks about how she was able to bring a legacy brand like National Geographic and introduce it to a new digital audience. Jill also talks how her time at Mastercard put her on a career path aligning consumer insights and brand purpose. In her new role at Paypal, Jill tells Jim how she wants to solve problems that matter to global consumers and Paypal's vision to do good in the world.  See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Adam Petrick is a perfect example of someone who has spent his entire career working for a brand he loves. He has spent the last 20 years climbing the ladder at Puma. Starting as an Interactive Marketing Project Manager, he has gone on to become Puma's Global Director of Brand and Marketing. A rare feat in business in this day and age. Puma has gone through a lot of changes in the past decade, becoming an incredibly relevant lifestyle brand. Adam talks to Jim about how connected Puma is to their purpose and the company's brave history when it comes to causes. He explains how important the brand ambassadors are when it comes to spreading the brand's values. He also discusses Puma's shift from simply a shoe company to a culture, fashion, and lifestyle brand.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Heather Malenshek started to ride motorcycles at the age of 12 in the small village of Craigellachie, Scotland. That passion for riding and a knack for marketing led her to become the Chief Marketing Officer and Senior Vice President of Marketing & Brand for the Harley-Davidson Motor Company. While she is no longer with the company, riding is still a major part of her life. Prior to Harley-Davidson, Heather worked at British Airways in the '90s. She later spent 8 years at the advertising company DDB. Forbes most recently listed her as one of the World's Most Influential CMOs in 2018 and 2019. Since the time of this recording, Heather has moved on from Harley-Davidson. While she was at the company, she did great things and loved every minute of it. Her passion for the brand is palpable, as she discusses her beginnings learning about riding motorcycles from her grandfather and what it's like to ride an electric Harley. She also talks about what it takes to evolve a brand that is over 100 years old through passion and purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You could call it serendipitous that Diego Scotti would one day end up as VP of Global Advertising and Brand Management for American Express. As a child, AMEX quite literally saved him and his family during a trip abroad after they lost their passports – but Diego would call it a learning experience (one he says is part of a collection that make up his career). He calls them that because he feels a person's career should be about gaining knowledge not a ladder that must be climbed from one position to the next. In addition to American Express, Diego held executive marketing positions at J.Crew and Vogue magazine. He is currently the EVP and CMO of Verizon, a role he has held for the last 5 years. In 2007, Ad Age named Diego in their list of Marketing Top 40 Under 40 list. In this discussion, Diego talks deeply about his career and why he thinks loyalty and partnerships are so important when it comes to a client's relationship with agencies. Plus, the two have a poignant talk about Diego's late father who fought for democracy in Argentina. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alegra O'Hare is the CMO of the American clothing company, GAP. In this role, Alegra oversees global marketing including communications, retail, digital, social media and PR. In her first year in this role, Alegra talks about her quest to focus on finding a pool of diverse team members to push creative boundaries for GAP. In this conversation, Alegra talks about how to act quickly to stay ahead of trends while being mindful to listen to her team as they move forward. She also talks about the exciting challenges of re-building this culturally relevant brand through their heritage productsSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.