The CMO Podcast

Suzanne Kounkel, is a Principal in Deloitte Consulting LLC and the Chief Marketing Officer of Deloitte. Founded 175 years ago, Deloitte is one of the largest–and oldest– business-to-business enterprises in the world and an exclusive sponsor of this podcast. They have roughly 330,000 employees and about $50 billion in revenue across its many business services.Suzanne is a returning guest to the CMO Podcast, first appearing in 2020, where she interviewed Jim. She has been at Deloitte for about 28 years and the leader of Deloitte’s integrated marketing and sales organization. In addition, she is a frequent speaker and published author on issues close to her CMO heart, including purpose-driven brand, elevating the human experience within B2B marketing, and the ethical use of data within marketing. She sits on the Board of Directors for the Ad Council and is a member of the Adweek Diversity and Inclusion Council, and a member of ANA’s Global CMO Growth Council.In this episode, Jim and Suzanne discuss the trends happening in business, marketing and leadership today, Deloitte’s push for sustainability, and her leading the Women’s Initiative in Consulting, where she helped to significantly increase the percentage of female leaders in market-facing roles. Take a listen to Suzanne's episode from 2020: Quantifying Brand Purpose.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jose ‘Pepe’ Gorbea is the Global Head of Brands and Sustainability Innovation for HP Inc., the iconic Silicon Valley company with a wide portfolio of printers, PCs, mobile devices, solutions and services. In FY2021, HP’s revenue was about $64 billion.Pepe grew up in Mexico City and spent the first years of his career with global food giants like Nestle and Kraft Heinz. Pepe has been at HP for about five years, in his current role for two. Most recently, he was invited to be a visiting professor in Marketing for Social Impact at the Barcelona-based ESADE School of Business, ranked in the top 20 business schools worldwide. In the episode, Pepe discusses the importance of creative courage, the power of co-creation, and findings from 'The Future is Mainstream Green,’ a report he collaborated on with Sustainable Brands, BCG, Adweek and the ANA. Plus, he and Jim reminisce about the powerful workshop they did in Cannes with Ukrainian refugees.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenny Lewis is the Global Chief Marketing Officer for The Knot Worldwide,  that operates across 16 countries, with more than 2,000 employees and consists of 19 brands including The Knot, The Bump, WeddingWire, and The Bash in the U.S. Starting in 1996 as an early internet brand, an astounding 8 out of 10 engaged couples use The Knot for its all-in-one wedding planning experience.Jenny is the former head of marketing for Uber and UberEats. She left Uber in late 2021 to join The Knot Worldwide. Jenny was on the podcast for the first time back in April of 2020.In this episode Jenny talks about the lessons she learned in the on-boarding process at The Knot. She discusses what she did with time off in between jobs and how important that time can be for self discovery. Jenny also gives an update on which brand affected her the most as a kid.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Pam Forbus is the the Chief Marketing Officer of Pernod Ricard North America. Headquartered in France, Pernod Ricard is the second largest wine and spirits company in the world, with global sales of nearly $10 billion. Among their most recognizable brands are Absolut, Jameson, Kahlua, The Glenlivet, and Malibu. Pam began in agencies, working for four of them in 13 years, and transitioned to the client side when she started at PepsiCo in 2000, and then moved to The Walt Disney Studios in 2017. Pam is now CMO at Pernod Ricard, and in her two years there, has overseen a period of high growth for the North American arm of the business.In her chat with Jim, Pam goes through some of the philosophies that guide her in marketing and leadership, remaining vulnerable yet confident, and the challenges-and rewards-of being an outsider in her industry. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Harris Beber is the Chief Marketing Officer of Waze. Founded in Israel in 2009, Waze is a crowd-sourced navigation app with upwards of 150 million monthly users in 56 languages. In 2013 Google bought Waze, and the company continues to make your commute quicker.Harris spent five years as CMO at the video platform Vimeo, and before that he was CMO of Direct to Consumer operations at vitamin company Nature’s Bounty. Harris' resume also includes 1-800 Flowers, David’s Cookies, Shutterfly and Amazon. In April of 2022, Harris officially started at Waze as its CMO.This episode is all about the user. Harris stresses how important it is to know your customer and figure out ways to build for the future while solving for the now.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shanee Ben-Zur is the Chief Marketing and Growth Officer for Crunchbase, a company founded in 2007 by Michael Arrington, initially as a place to track the startups his parent company TechCrunch was writing about. In 2010, AOL bought TechCrunch and Crunchbase, but Crunchbase went private again five years later.  She has a degree in Management Science from UC San Diego, and began her journey at a PR firm founded by ex-Apple executives. Since then, she's held roles at Salesforce, Nvidia, and Dropbox. After three years at Crunchbase, she's now CMO. Tune in to hear Shanee and Jim talk about the importance of holding on to relationships in business, explaining the CMO's impact on metrics, and how hard it is-even for pros like them-to say nice things about themselves.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This very special bonus episode was recorded live at the State Theater at State College, Pennsylvania home to Penn State University. This is a panel discussion from four Penn State Alumni hosted by Jim. This panel consists of Tanya R. Kennedy, an associate justice on the Supreme Court of the state of New York, Don Roy King, TV Director who spent 16 seasons directing Saturday Night Live, and Kelly Wolgast, who spent 26 years in the US Army, retired as colonel and is Director of the COVID-19 Operations Control Center at Penn State.In this bonus episode, the panelists discuss their college memories, mentorship, and coming back from hardships. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Vinoo Vijay is the EVP and Chief Marketing Officer for Truist, a Top Ten US commercial bank with 15 million customers. They have over 2,000 branches, with assets worth $545 billion. The banks SunTrust Bank and BB&T merged in 2019 and became Truist in 2022. This is Vinoo’s third CMO job. He was the CMO of TD Bank before he was CMO of H&R Block. Born in Indonesia, Vinoo was educated in India and the US, and has worked most of his career in financial services. Vinoo recorded an episode back in 2020 and this episode was recorded at 2022's Deloitte University's Next Generation Academy in Westlake, Texas.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Recorded at the 2022 Deloitte University Next Generation Academy, this is an Office Hours bonus episode, roundtable devoted to leadership. Joining Jim is Emily Culp (Advisor at ECH Ventures and former CMO of Keds Shoes), LeAnne Hester (Chief Marketing and Solutions Officer for TRIMEDX), and Jenn Kretchmar (Chief Digital and Merchandising Officer at Build-A-Bear Workshop).This discussion covers all different aspects of leadership from a senior marketing perspective. The panel talks about influential leaders in their careers and they explain their personal leadership philosophies. Learn about the importance of grace under pressure, transparency, and why it can be a good thing to listen to detractors. CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this special edition episode of The CMO Podcast, Jim Stengel speaks with Maria Sharapova, a five-time Grand Slam winner and former #1 ranked female tennis player. Joining her are Prinz M. Pinakatt (SVP, Global Head of Danone Waters) and Max Eisenbud (SVP, Head of Clients at IMG Tennis). Together, they tell the story of a brand, an athlete, and an agent.Maria Sharapova turned pro in 2001 at the age of 14—and after a nearly 20-year star studded career, she retired in 2020. In this episode, you will hear how Maria and her agent started a very successful partnership with Evian (Danone Waters). Maria, Prinz, and Max talk about what makes partnerships go well and give tips on how to make it work.CMOs often hold one of the most innovative and challenging roles in business today. Those who excel can operate at the highest level to drive growth and create value for their organizations. To learn more how Deloitte helps bolster the value CMOs deliver, visit www.cmo.deloitte.com.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.