Up Next In Commerce

David Israel has had an incredible journey to where he is now, serving as the Founder and CEO at GOOD PLANeT Foods. In part one of this special two-part episode of Up Next in Commerce, hear David’s backstory, including a long, drawn-out legal battle and creating a business from behind bars and growing it into a leader in the snack category. And tune into the next episode to hear more about GOOD PLANeT Foods. Tune in to learn:David’s journey through legal battles (6:30)Running a business while in legal limbo (9:20)How David found the idea for POP! Gourmet Foods in prison (23:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

In the ever-evolving world of ecommerce, brands are constantly looking for data and resources to help them carve out a path forward. Salesforce wants to be that font of information for brands, and it’s delivering valuable insights via the Second Edition State of Commerce Report. On this episode, Caila Schwartz, the Director of Industry Insights at Salesforce, digs into some of the report’s findings and provides some tips and predictions for how brands should handle the holiday season.Tune in to learn:What has been most surprising when compiling the report (2:20)Brands and trends to watch in the automation space (12:06)How to think about the holiday season (16:33)Mentions:Second Edition State of Commerce ReportSalesforce Holiday ReportUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Finding passionate customers and engaging with them regularly is like the quest for the holy grail for most brands. Soylent has been successful in its efforts, but it hasn’t always been easy. On this episode, Demir Vangelov, the CEO of Soylent, recalls the complete rebranding process the company went through and how it’s evolved since. Enjoy!Tune in to learn:Acquisition tactics to consider (9:13)How to think about your brand to become more approachable (11:55)Some intriguing platforms and areas of engagement (14:50)The Soylent retail strategy (20:20)What does Soylent do to delight retailers it works with? (23:45)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Replatforming to increase ROI and the customer experience is often an essential task for an ecommerce business. Rob Johnson, Principal E-Commerce Technical Program Leader at Wyze, describes implementing this change at a business with a long history and a younger company. Also, tune in to learn about how Wyze is integrating software and hardware solutions with its products. Tune in to learn:How the media landscape has evolved (5:50)What the replatforming process was like for Rob (13:30)What mindset shift was necessary for Rob when moving to a young company (24:20) What projects Rob is working on (31:10)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

After building brands, teams, and customer bases at companies like Ticketmaster and Saatchi Art, Sean Moriarty was the perfect person to lead Leaf Group as it amassed its portfolio of leading digital brands. On this episode, Sean discusses some of the lessons he’s learned and divulges how he’s helping Leaf Group’s brands experiment in an evolving digital world. Tune in to learn:Building the Ticketmaster platform (7:00)Lessons learned from earlier times about team building (8:30)What kind of opportunities are available for brands today within holding groups? (25:00)What commonalities exist across brands? (28:30)How to encourage experimentation while also providing proven best practices (30:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

As the CEO of Wine Access, Joe Fisch is constantly trying to solve hard problems… like predicting the weather? On this episode, Joe explains how he and his team have worked to address all kinds of issues, from customer retention to access to exclusive supply, to, yes, forecasting the weather to optimize the supply chain. Enjoy!Tune in to learn:How to overcome apprehension when moving up the corporate ladder (11:30)Figuring out the components behind losing customers (15:15)Content strategy for educating consumers (22:50)Behind-the-scenes stories about finding great wine (25:25)Supply chain and the weather (32:00)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Finding the best visual companion to your content is often a tough task. Getty Images has been making it easier for brands and individuals for decades. On this episode, Grant Farhall, Chief Product Officer at Getty Images, dives into the predictive trends that can be found within its search tool, plus he answers questions about how the backend search engine actually works (without giving away too much of the secret sauce of course) and how Getty is prepping for a future that’s going all-in on video and the metaverse. Tune in to learn:Trends in the visual and image search realm (11:00)How to present the best visual options to customers (7:55)Best practices with visuals and data (17:40)Why video and the metaverse are channels to keep your eye on (29:36)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

SMS messaging is a valuable channel for brands that know how to use it. Attentive is helping them figure it out. Brian Long, the CEO and co-founder of Attentive, joins this episode to discuss some of the metrics that matter, best practices, and more that brands should know when going down the SMS road.Tune in to learn:The latest in the world of branded text messaging (6:25)How Attentive is bringing a personal touch to texting (12:40)How brands are innovating with their text tactics (15:10)Which metrics should brands focus on when it comes to SMS (16:10)Mentions:Andrew GroveOnly The Paranoid SurviveUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Is your business operating at its full potential? Pete Gibson, the former CIO of Friendly's and Johnny Rocket’s restaurants has built a reputation going from company to company improving overall functionality and increasing revenue. Learn how he uses technology and team-building strategies to maximize IT output and why his nearly 15-year military background has proven useful in his professional career.Tune in to learn:Pete’s military background (2:40)Some case studies from Pete’s private sector experience (11:50)Pete’s approach to a company audit (18:05)Peter’s take on today’s IT environment (34:00)Mentions:“The First 90 Days” by Michael D. Watkins“Does IT Matter?” by Nicholas CarrUp Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

With so much flux in the world, how can we guide workers and businesses through the chaos? Mary Lou Gardner, Associate Partner at Infosys Consulting, helps workers and companies see their way to desired outcomes. Tune in to hear more from Mary Lou on how businesses can think outside the box, shore up their supply chains, and succeed with nimble strategies.Tune in to learn:How to make meaningful career changes (6:55) The importance of visual display and assortment optimization strategies (26:50)How companies are working with competitors? (33:00)Trends in the retail industry (35:30)Mentions:Blue Yonder“Solving the World’s Supply Chain Woes with Blue Yonder” (Up Next in Commerce episode)Capsule“Reimagining Pharmacies and Healthcare with Eric Kinariwala, CEO of Capsule” (Up Next In Commerce episode)Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Learn more at http://www.salesforce.com/commerce Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.