Scouting for Growth

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Zaid Ammari. What sets Zaid apart is his ability to transform complex data into actionable insights, empowering businesses to make smarter marketing decisions. His mantra, 'work smarter, not harder,' is reflected in his approach to managing PPC campaigns and optimising SEO strategies. In today's episode, Zaid will share his insights on how businesses can leverage paid media, navigate recent changes in Google's SEO and Ads platform, and utilise data for maximum impact. KEY TAKEAWAYS While I was working in a bank, not making a lot of money and not able to move up the ranks, Facebook came out and became popular. I decided to take out my savings and set up a marketplace for cars, I paid a developer to make the website, then the challenge was to get traffic to it. As well as putting up physical posters I ran some Google Ads and learned from my mistakes using it which made me learn fast! Eventually I started looking at who I wanted on my website. I looked at time spent on the site, how many pages they look at, what they’re doing, and what keywords they’re clicking on from Google and how can I get more clicks from better keywords.  The biggest challenge is managing your budget and doing long term projections. Every time I get a client, I run projections/estimates for them on how much money they’d need to spend to make some back. First, plan long term, you can’t just run marketing for 1-3 months, you need at least a year and you need to budget for it.  If my organic traffic is converting at 10% (buying a product/submitting forms/getting leads), I’d halve that and assume it’s my paid traffic conversion rate. Then I’d go into Google Ads to the free Google Keyword Planner to find the high intent keywords (where people that click from are looking to purchase) and find the average cost-per-click to see how much money it makes sense to spend on Ads and keywords compared to what you’d expect back. BEST MOMENTS ‘Most of my learnings came from watching my dollars religiously, what happened to that $50 I spent today? I had to be careful because I had a super limited budget.’ ‘If you’re not making a lot of money or selling high ticket items from your business, it’s very challenging to do big advertising from the beginning.’ ‘The hardest clients are those that are looking for lead generation because there’s a problem with tracking if you made money from that keyword.’ ‘If you’re trying to rank on page 1 of Google you could run a report and see what keywords you’re not ranking for in page 1 and start bidding on them. The top three positions get 50%+ of the traffic.’ ABOUT THE GUEST Zaid Ammari’s story is a testament to resilience and innovation in the digital marketing space. From his humble beginnings as a minimum-wage bank employee to becoming the founder of a leading digital agency, Zaid has carved a niche for himself as a formidable force in PPC and SEO. With over 11 years of experience, he has transformed the digital strategies of renowned brands like Sony and the University of California, helping them not just meet but exceed their revenue goals. Website LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Paul Austin, a pioneer in the world of psychedelics and a leading voice in leveraging these substances for intentional personal growth and enhanced leadership. Today, Paul joins us to delve into how psychedelics are revolutionizing personal transformation and professional success. We'll explore how these tools can be harnessed to navigate the complexities of leadership, spur innovation, and drive growth in both personal and entrepreneurial realms. We will delve into the implications for insurers and pharmaceutical companies. KEY TAKEAWAYS I grew up pin a place where psychedelics, cannabis and all sort of illicit substances were frowned upon. But, at the age of 16, I was introduced to cannabis, and I started to experiment with it. My parents found out and were very disappointed in me. A few years later at university I started experimenting with psylocibin and it was much more profound and life changing. It inspired me to travel abroad and became a digital nomad, experimenting with microdosing. In 2015 I started an educational platform called Third Wave, because there wasn’t a lot of great educational information on the internet about psychedelics and I wanted to help people learn about the history, recent scientific studies as well as the risks sop that they could use it safely and effectively during their work. Back then it was still highly stigmatised, there weren’t a lot of people who understood some of the benefits and risks. Simply by being a first moved, providing free educational content, starting a podcast allowed me to help steer people when they came into the space. My focus then was mostly on microdosing. In our current climate that we live in, we’re very disconnected from the natural environment and we’re seeing the negative consequences of that. When people have psychedelic experiences they feel more connected to the natural environment. Psychedelics can be used as a tool, when used with intention and responsibility, to help us wake up to the fact that how we relate to the environment is how we relate to ourselves. The wider mission is how we step into a mode of environmental regeneration and how can psychedelics help leaders to recognise this? BEST MOMENTS ‘Life is what you make of it, we’re all sort of making it up as we go along, there’s massive creative potential to live life on your own terms.’ ‘Microdosing 2-3 times a week helped me to stop drinking alcohol and find more flow and creativity in my every-day life.’ ‘When psychedelics are done with intention, responsibility, in a safe way, they can have really productive outcomes for those who choose to take or work with them.’ ‘My intention has always been to make psychedelics accessible to more people. Microdosing is like getting in the shallow end of the pool before you jump in the deep end.’ ABOUT THE GUEST Paul Austin is the founder of Third Wave, an educational platform dedicated to the responsible use of psychedelics, Paul has empowered millions to explore safe and meaningful experiences. With a focus on microdosing and intentional psychedelic use, Paul specializes in helping entrepreneurs, executives, and creatives unlock their full potential. He believes that psychedelics, when used responsibly, can enhance leadership abilities, creativity, and overall well-being. By combining scientific research with practical application, Paul guides individuals to become better communicators, recognize emerging patterns, and foster innovation in their respective fields. Psychedelic Coaching Institute ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Beate Chelette, known as the Growth Architect, about her journey from being a broke single mom immigrant with $135,000 in debt to selling her business to Bill Gates for millions. In this episode, Beate shares her hard-won wisdom on what it really takes to pressure-test your idea, build a solid foundation, and scale your business sustainably. She reveals the most common pitfalls she sees founders making at each stage and how to avoid them. KEY TAKEAWAYS I trained to be a photographer and ended up as photo editor at Elle Magazine. I always liked working with creative, non-conforming, colourful people who had great ideas and needed somebody to help them. I later moved to LA to do something new and that would put me in charge of my own life. After an economic recession I became an entrepreneur on my own with a 6-month-old baby. It was a rough road.  I went through a lengthy and expensive lawsuit, my Dad died, multiple natural disasters impacted my clients and then 9/11 happened. I had to file for bankruptcy. Then I got a letter from the White House that put me in touch with a small business administration that helped with funding for small business owners. They helped my find a bank to restructure my debt into a single loan that freed up my line of credit. Three months later I broke even and 18 months later I’m the world leader in my category. Next thing I know I’m doing a transaction with Bill Gates after his company agreed to buy my business. I became a self-made multimillionaire 18 months after the worst moment of my life. As a creative, the reality is that you’re in your creativity 30% of the time and in business 70%. Creatives want to be in the creative world because they don’t want to be in the business side of things. But the successful creative has to be creative and they have to understand business. Somebody who isn’t creative and is only in the business only has to master one skill, so the creative has two strikes against them to be successful. The idea of being a Growth Architect came from the fact that when you’re building something you’re architecting it, you’re deciding where it’s going to be, how big it will be, which way it faces for the sunset/rise, what it’s built from, who it’s for, etc. I build the blueprint so you can build your house any way you want, but I advise you every step of the way. BEST MOMENTS ‘I left Germany to find adventure and I’ve not had a boring day since.’ ‘Before you need to be right, be very careful of what you’re getting yourself into. A fight for your life could end up being a fight for nothing.’ ‘A good idea is nothing unless somebody else wants to buy it.’ ‘If you look at AI and image creation, creativity has taken a new route. It’s no longer about taking something that exists and making it look good, it’s an imaginary world and a completely different business.’ ABOUT THE GUEST Beate Chelette is the Growth Architect and Founder of The Women's Code. She equips visionaries and leaders with proven strategies, blueprints and growth maps to improve business systems, strengthen leadership skills and scale their impact. Beate believes success resides at the intersection of strategy and spirituality, a philosophy she infuses into her work as the Growth Architect. Her mission is to empower others to embrace strategic thinking, unlock hidden opportunities, and build sustainable business models, especially in challenging times. LinkedIn Quiz ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Marinela Profi, a leading expert in AI and the Global AI and Generative AI Marketing Strategy Lead at SAS. Marinela has a wealth of experience at the intersection of data science, artificial intelligence, and strategic marketing. At SAS, she has been instrumental in crafting global marketing strategies for cutting-edge AI solutions, helping organizations worldwide leverage AI to drive innovation, enhance productivity, and achieve operational efficiencies. Today, Marinela will share insights from the recent SAS Generative AI Global Research Report, and we will both delve into how organizations are approaching generative AI, the benefits they're seeing, and the challenges they're facing in areas like governance, compliance, and skill gaps. KEY TAKEAWAYS The SAS Generative AI Global Research Report interviewed 1600 organisations from 16 different countries from all continents so the data would be as diverse and include as many voices as possible. The results found that the top 2 players are China and the US. China leads the world with usage (83% said they have adopted the technology and are experimenting with it) while the US leads in implementation and maturity. Generative AI truly allows organisations to enhance operational efficiency while improving employees’ experience through more personalise, streamlined, accessible resources. Ultimately what generative AI is doing, at a high level, is creating a more agile, responsive and engaging workplace for employees. However, there are things we need to think about. Generative AI is not delivering the same value to all employees, from business users to business analysts, data scientists, IT people, marketers. They each see different kinds of benefits, but at the same time they need to be aware that there are different kinds if risks and they are asking themselves different kinds of questions. Having governance in place is one of the top challenges between winning and failing with generative AI. When you don’t have governance frameworks in place (and the report shows that the majority of organisations are not thinking about this) there’s a lot of risks that you could incur. Ethical risks, compliance and legal issues, intellectual property risks, security vulnerabilities. BEST MOMENTS ‘Higher adoption and implementation doesn’t necessarily equate to effective implementation and effective returns.’ ‘Banking is one of the top markets for generative AI implementation even though you may think it would face the most challenges because of being a highly regulated industry.’ ‘AI’s answers may sound convincing, but how do users ensure accuracy? By prompting more effectively.’ ‘Generative AI is being used worldwide in either sharing information that is right or creating positive engagement, or misinformation. Governance allows to make sure that we are not incurring any ethical concerns.’ ABOUT THE GUEST Marinela Profi: When it comes to data and analytics investments, organizations are looking to achieve better and faster decisions. Data science/IT teams need to effectively collaborate to quickly prototype and industrialize solutions. Conversations are no longer about what tool or specific technology to use. Expectations are being elevated to increased productivity/cost savings, privacy and security. At SAS, my role as Principal Product Marketing Lead for AI has been instrumental in global marketing strategies, particularly for cutting-edge artificial intelligence solutions like Machine Learning and Generative AI. With an MBA and a Master's in Statistics and AI, I've been able to translate complex technical concepts into strategic marketing initiatives that resonate with our diverse clientele. ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Adrian Mendoza, founder and general partner of Mendoza Ventures, whose inspirational journey sees him go from first generation Mexican-American who turned a successful tech-exit into a platform for empowering others. He’s a living embodiment of the power of perseverance and vision. On this episode, Adrian shares his insights on everything from pitfalls to how to deal with corporate life, and building corporate innovation lab to the art of securing strategic investments. KEY TAKEAWAYS It was very rare to find an operator/founder that was also an investor in 2015, but we had a lot of experience meeting people with domain expertise who would come to us because they’d invested in us through funds. VC was a black box that would never connect to founders. We theorised there was incredible potential success in breaking that black box open and connecting incredible investors that had operational and domain expertise with founders. Venture has been very localised. When we first looked at the landscape we realised there was an opportunity to find incredible talent that wasn’t the kids that went to Oxford or Stanford because you’re missing out on everything in between. One of our first investments was two Latinos that were working at RSA security and left because they had an idea, they didn’t have Ivy League educations, they were domain experts. That company returned 10x in 5 months back to us. For us, DE&I is not just black, brown and female, but also age diversity, veterans, those coming from rural areas. If you’re going to look at equity and inclusion it can just be within a sub-segment because then it’s incredibly hard to find talent. We want to find talent no matter where it is and what it looks like. In order to create the best outcomes you cannot be a passive investor, you have to help find customers, investors, help mentor these individuals because they’ve never run a company with 80-100 people before, help them find the talent and the ways into mainstream financial institutions or corporates.  BEST MOMENTS ‘No one looked like us, there were no women or Latinos writing venture cheques, we didn’t know that we were one of the first Latinx Venture Funds on the East Coast until individuals in private equity told us.’ ‘There’s incredible talents at corporates in rural areas in middle America that no one’s touching that is out there having ideas and building companies. We invest in this talent because we look like that talent.’ ‘60% of California is Latino, if we’re looking at being representative of that area then 60% of the capital should be going to Latinos. Most states are 50% women, 50% of capital should be going to women.’ ‘Our references aren’t just the investors, they’re the founders that we backed and those that we’ve had exits with.’ ABOUT THE GUEST Adrian Mendoza is the founder and general partner at Mendoza Ventures which is both Latinx and woman-owned and the first Latinx-founded VC fund on the east coast. His firm focuses on investments in Fintech, AI, and Cybersecurity, with diversity playing an important role in their investment decisions—about 80% of their portfolio consists of startups led by immigrants, people of colour, and women. Since its founding seven years ago, Mendoza Ventures has raised two funds and had two successful exits. The firm is currently raising its third fund, a $100M fintech fund anchored by Bank of America, focused on early growth funding rounds. In 2022, Axios Magazine listed Adrian as one of the five most influential people in Boston and the LA Times honoured Adrian as a DEI visionary as one of California’s most prominent game-changers and thought leaders in the business world today. Adrian is also a regular contributor on CNBC on the state of Venture capital in the US and the firm has recently been covered in Forbes, Bloomberg, and The Boston Globe. Website ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Marcy Axelrod, a bestselling and award-winning author, TV contributor, two-time TEDx speaker, and renowned management consultant. Her latest book, "How We Choose to Show Up," has recently been honoured with the prestigious Hayakawa Book Prize. In today's conversation, we'll dive deep into the concepts from her book: The idea of "Showing Up"—the invisible system connecting us to our society, our situations, ourselves, and each other, how understanding and embracing the way we choose to show up can lead to a happier, more effective, and balanced life – whether we're parenting, coaching, playing, empowering others, or steering a global company. KEY TAKEAWAYS At 6 years old we moved from Baltimore to Boston, my older sibling wanted nothing to do with me and I needed something I wasn’t getting. There was no one making me feel felt, which is what all humans need, and rather than act out I acted in and took it out on myself, I developed a stutter which led to me losing the ability to speak. Back through time to when we lived in caves we were never just in one role. We were always individuals distinct from, but also we were always a member of a family, a tribe, and we were at the whim of the environment. My book says that we were not designed to show up as inward facing individuals, we’re designed in 3 roles: We’re a discreet self (but not separate from), we’re a situation member, and we’re defined by a society there that creates who we are, and we create it as part of the collective. The model of how we can show up is easy for anyone to intuit, I’ve just put it on paper. Level one is burned out, stressed, not engaged, you can’t show up in a meaningful way – and there are valid reasons for this that we all go through as part of life. Level 2 is just showing up, just getting stuff done – this isn’t bad, we have to be there some of the time with a narrow, deep focus that is tactical and practical. Level 3 is truly showing up. There’s a believe system behind how humans are designed to show up, and it’s an important one because it gets us back into the flow of how nature designed us. There’s nothing cultish, woo-woo, or mystical, it simply recognises you can’t have up without down, left without right, or some version of individual without there being a society collective. BEST MOMENTS ‘I became a natural and deeply driven observer of how other are showing up, and I saw that they can show up as they choose, and yet they are not choosing.’ ‘Our bodies are sensing flow systems, the skin exists because we can feel the world; temperature, pressure, motion, movement, the granularity and nuance of what we can perceive is awe inspiring.’ ‘A big part of the ‘showing up continuum’, and what it means to be a level 3, is recognising what and who we truly are.’ ‘Some people wake up at 5am and get more done before 8am than some of us do in a day, but sometimes they can burn out and stress about things. We all dance along the continuum.’ ABOUT THE GUEST Marcy Axelrod is a bestselling and award-winning author, esteemed TV contributor, and dynamic 2X TEDx speaker. With a robust career as a management consultant, her innovative approaches have earned her recognition and accolades, including the prestigious Hayakawa Book Prize for her latest work, "How We Choose to Show Up." This groundbreaking book is the culmination of over 20 years of research, offering a revolutionary 3-D model of human thriving that has transformed the lives of thousands. Website ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Theodora (Theo) Lau, the founder of Unconventional Ventures, where she spearheads efforts to create an ecosystem that brings financial institutions, startups, and venture capitalists to meet the diverse needs of consumers, particularly older adults and gig economy workers. In today's conversation, we'll delve into the evolving landscape of fintech, exploring the challenges and opportunities that lie ahead. Theo will share her insights on fostering corporate-startup collaborations, now called Venture Clienting, leveraging technology for social good, and building a more inclusive financial ecosystem. We'll also touch on her recent work, including her books "Beyond Good" and "Metaverse Economy," which explore the future of finance and the role of technology in shaping it. KEY TAKEAWAYS The world of FinTech is about money movement and how we get people from point A to point B. You got to a bank or online lender for a loan for a house, or saving up for your children for retirement, these are both moving from A to B. There are more player in this space over the last few years using technology and “super-apps” to allow access to micro-loans, access to insurance, saving money and paying people. What gets me really excited about AI isn’t the ChatGPTs of the world, it’s how we apply it and how we can change how we do things. For example, how do we use that to help small businesses? How can we create a connection between financial institutions and the people that they serve? Those are more interesting use cases that I’d like to see more.   A lot of people in the industry are very hung up on whether it is or isn’t a bank. From a consumer perspective, they simply need a means to save or do ‘x’. From their perspective they’re interfacing with an app, not a specific bank. The most important thing is that consumers are protected and not exposed to predatory measures/practices. Do I trust the entity that is giving me advice? Do I trust a faceless algorithm? How do I know they’re acting on my best interests? For it to work I need to expose all of my financial interests to this tool, which goes back to trust. BEST MOMENTS ‘With things like Apple’s savings account, why would people need a regular bank account?’ ‘We need to focus on why consumers go a specific route and have the tools to help them spend responsibly.’ ‘We all need information and we need to be more informed on where we are from a financial wellbeing perspective.’ ‘It’s really hard to create an AI to be a CFO in your pocket autopiloting your finances, we’re not there yet but hopefully we will be.’ ABOUT THE GUEST Theodora (Theo) Lau is a dynamic public speaker, writer, and startup advisor who is dedicated to inspiring innovation and enhancing consumer financial well-being. As the founder of Unconventional Ventures, Theo focuses on building and nurturing an ecosystem that includes financial institutions, corporations, entrepreneurs, and venture capitalists, all united to address the unmet needs of consumers, particularly older adults and gig economy workers. She has a strong commitment to supporting women and minority founders and regularly mentors and advises FinTech startups. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Ian Chamandy a truly inspiring guest who has mastered the art of helping businesses and individuals unlock their unique potential. In today's conversation, we'll explore: The importance of a clear and concise purpose statement for startups seeking investment and corporate clients. How to uncover and articulate the unique value proposition that sets your business apart in a crowded market. The role of storytelling in attracting investors and fostering strong client relationships. Practical steps startups can take to align all parts of their business towards a common goal.   KEY TAKEAWAYS I was originally a copywriter, and I found it all so generic, banal, and cliché driven. I was frustrated because I wanted to get to the true authenticity of the company/brand/product/service. I asked an art director to make me a sign that says: “is that true?” and I taped it to the wall behind my typewriter. It didn’t improve my copywriting, but it did begin a journey to get to the root of authenticity. Once you have an expression of what makes you uniquely remarkable, you can use it to define the 2 broad activities of the organisation: What is everything that it does (operations, product development, service/product delivery), and everything it says (branding, marketing, sales)? Step 1 is to find your gift; the one thing that makes you uniquely remarkable. Once you define what that is you’ve really got to the root and the true authenticity of who you are. Because you’ve articulated that you can use it as a guide for how you live, it’s a tool that helps you make decisions when faced with a problem or challenge and how to deal with or avoid it depending on how it aligns with your purpose. The reason organisations struggle to be clear around what makes them unique to their customer segment annoys me immensely. I believe the single most important strategic asset of any organisation is knowing what makes it uniquely remarkable. That’s your basis for differentiation, but 98% of companies around the world don’t know what that is.    BEST MOMENTS ‘We define the one thing at the essence of the organisation that makes it uniquely remarkable, there’s always one thing, in 7 words or less.’ ‘My definition of purpose is: Your purpose in life is to find your gift and share it with the world.’ ‘If you dig deep enough, figure out what it is, and articulate it in a clear, concise, and compelling way, then you can live that life for your business by design, actively, intentionally rather than having it working in the background without knowing it’s exerting its influence.’ ‘We’re so focussed on short term gains that we forget that the short term gains happen because of our long term planning and our understanding of who our company is.’   ABOUT THE GUEST Ian Chamandy is an author, speaker, coach, and strategist with over 20 years of experience helping organizations define their purpose and become uniquely remarkable. Through his proprietary Blueprint process, Ian has assisted more than 400 CEOs and organizations in transitioning from traditional management to purpose-driven approaches, resulting in enhanced focus, increased employee motivation and retention, and boosted sales. The Blueprint process involves identifying the one thing that makes an organization uniquely remarkable—in seven words or less—and leveraging it to design how the organization operates and communicates. This distilled purpose becomes the foundation for making a company consistently and sustainably remarkable. By knowing their root superpower, companies can align all parts of the business toward a common goal and effectively communicate their full value.   ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Dawn Herndon, a visionary leader at the forefront of artificial intelligence innovation. With a profound passion for technology and its transformative impact on society, Dawn is spearheading IBM's efforts in embeddable AI and the groundbreaking watsonx platform.  Her work is revolutionizing how organizations across industries integrate AI into their products and services, enabling real-time data processing, decision-making, and automation directly within applications and devices. Dawn will share her insights on the challenges and opportunities organizations face when integrating AI, the importance of trustworthy and responsible AI, and her vision for the future trends in our rapidly evolving landscape. KEY TAKEAWAYS I have the best job in the company, every day I get to talk about emerging technologies and right now it’s all about AI. Pert of what makes this an exciting topic is that it’s a bit unknown to people, and organisations and companies are trying to figure out what to do with AI.  What excites me most about AI technology is the innovations that comes from companies take advantage of these technologies and the ability they have to leverage it to drive real and tangible outcomes for their business. These can be enhanced productivity, attracting new clients, getting to new markets, driving their products, services, and solutions into new market categories. My passion lies in helping drive that innovation with the companies that we work with by providing thought leadership or co-creating with them. Embeddable AI has evolved not only so a company can leverage NLP/speak-to-text/text-to-speech technologies in the AI space but has expanded into the production of the “what’s next platform.” IBM’s platform provides not only machine learning technology and advanced analytics but also an overall studio for organisations to incorporate large language models, train them, fine tune them, provide governance around the models, and ways for organisations to take advantage of IBM’s AI technologies to drive productivity, efficiency, and optimisation. You can’t have AI if you don’t have data. If you have large sources of data and you don’t know where it came from then you have risk and exposure. IBM believes that data should be trusted, that you should know the data and, if you’re working with our AI technology, that you own the data, we don’t use your data, you use it to accomplish the outcome you’re driving in your business. More than that, we have a keen focus on governance, risk management and compliance – AI ethics. BEST MOMENTS ‘What is your company trying to solve and how can we work together to leverage technology that helps you solve that initiative and helps you drive that outcome you’re trying to achieve?’ ‘We want to make sure it’s tangible for an organisation and we do that by using an AI assistant, which doesn’t just provide a conversational AI-based interface but integrations to back-end systems.’ ‘Once a person joins an organisation and becomes an employee, watsonx orchestrate provides that ability for a manager to take action on anything to do with employee relations, like processing a salary increase.’ ‘Productivity is an ambiguous word that can be applied to so many different situations within companies, AI can improve that productivity across your enterprise.’ ABOUT THE GUEST Dawn Herndon is an experienced global business leader with over 25 years at IBM, showcasing expertise across various functional areas, general management, and building strategic partnerships. Currently serving as the IBM Vice President of EMEA Build Ecosystem and AI Partnerships, Dawn is at the forefront of the evolution of AI, focusing on embedding AI and watsonx. She spearheads the development of strategic partnerships that drive innovation and deliver value for organizations across industries and market segments. LinkedIn IBM PartnerPlus IBM Watsonx IBM Embeddable AI IBM Podcast ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Email Website

On this episode of the Scouting For Growth podcast, Sabine VdL talks to Ola Jacob, Business Development Director for the UK & Ireland at Descartes Underwriting, a specialist Parametric Insurance MGA and Insurer. On today's episode, Ola will provide an educational deep dive into the world of parametric insurance. He'll explain what parametric insurance is, how it differs from traditional insurance, and why it is gaining traction as a data-driven solution to cover risks like natural catastrophes.  Ola will share real-world examples of how parametric insurance has provided significant value to corporate clients and industries adopting this innovative approach as part of their risk management strategies. KEY TAKEAWAYS When I started in insurance I didn’t know much about it, but when you strip it down to its bare bones it’s the idea of making good on your promise. That was a big draw for me because it felt altruistic. When it’s done right, and someone receives their cheque for the claim after it’s all gone smoothly is the best feeling in the world. The stigma we get from the bad experiences is what damages the image of insurance. The best solutions are ones that people don’t know about, and ones that don’t get in the way and make things better. If you’re going to create a solution that helps it should have another login or portal, something clunky that gets in people’s way, it should be cool and slick like a Rolex. Innovation can’t be done on your own, when I won the Insurance Times Technology Champion of the Year Award, it was a reflection of the whole industry and all the people I’ve met on my journey that have been open to change. I don’t think we’ve done it yet, I think there’s so much more change to be had and I’m excited to see how we can push further. The biggest problem in parametric insurance is the name, because it sounds so complicated. But it’s actually the simplest form of insurance there is. The Mantra behind all parametric policies is: When a pre-agreed parameter is met then a pre-agreed pay out is made. This forms the backbone of all parametric contracts. That differs from indemnity because indemnity is a promise to put you back in the same condition you were in before the loss, parametric is pretty much black and white. BEST MOMENTS ‘If you add parametric to indemnity it could really be a game changer that could change the face of how we do insurance forever.’ ‘I’ve always wanted to come in and do something to help change insurance for the better with technology.’ ‘In parametric products, the parameters must be measurable and independent, something that’s not controllable by somebody else, like weather.’ ‘Clients recover, using parametric insurance, with 10X less limit than they’d previously because of the speed of payout. And they’d planned how they would use that payout because they already knew what they were going to get if this event happened.’ ABOUT THE GUEST Ola Jacob is the Business Development Director for the UK & Ireland at Descartes Underwriting, a specialist Parametric Insurance MGA and Insurer covering Natural Catastrophe exposure globally.  With over 12 years of experience in the London Market Insurance Sector, Ola has worked on UK Retail, Product Recall, Terrorism, Onshore Energy and Parametric insurance. Ola's background in Human-Computer Interaction and Psychology has fueled his passion for developing new approaches to risk transfer and managing risk for clients. As one of the pioneers of parametric insurance, Ola helped build a distribution strategy for one of the first successful parametric solutions in the London Market. In 2024, he was named Insurance Times Technology Champion of the Year for his innovative work. LinkedIn ABOUT THE HOST Sabine is a corporate strategist turned entrepreneur. She is the CEO and Managing Partner of Alchemy Crew a venture lab that accelerates the curation, validation, & commercialization of new tech business models. Sabine is renowned within the insurance sector for building some of the most renowned tech startup accelerators around the world working with over 30 corporate insurers, accelerated over 100 startup ventures. Sabine is the co-editor of the bestseller The INSURTECH Book, a top 50 Women in Tech, a FinTech and InsurTech Influencer, an investor & multi-award winner. Twitter LinkedIn Instagram Facebook  TikTok Email Website