NSCA’s Coaching Podcast

As Director of Sport Science at the University of Nevada, Las Vegas (UNLV), Heather Farmer spearheads comprehensive integration efforts. This includes ensuring every stakeholder, from sport performance staff to academic advisors, has a seat at the table. Farmer also outlines developing an internship and graduate assistantship program to meet staffing needs and offer opportunities for practical experience. She recounts how leveraging relationships — not data — has been her key to scalability. Additionally, Farmer recognizes that to make an impact, she must meet athletes and sport coaches where they are, which she uncovers through “highlights” and “hurdles.” She suggests that sport scientists with strength and conditioning backgrounds, like herself, are uniquely equipped to excel due to their communication skills. Farmer and McMahon also discuss avoiding “analysis paralysis” and how to incorporate data to elevate the student-athlete experience — an unignorable factor as athletes bring an element of “self” in the age of name, image and likeness (NIL). Reach out to Heather by email at: heather.farmer@unlv.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs  Show Notes“I can carry 8 - 10 undergrad interns. I have graduate students, PhD students who wanted that experience. And boom, now all of a sudden, we've got a full operating department. These guys became pivotal. We live tag 6 - 8 teams every day on campus… They get to see what they're doing in action versus just that blind data collection.” 8:15 “We want to align with the coach. Whatever your vision is, we are spearheading that. We are making sure we're traveling together.” 18:20 “So, for them, I gave them, what was the internal workload score of the day? What was that intensity? What was the external workload of the day? What was that intensity? And we look at one recovery metric, and those are the only five things we look at for that team. And is that because that's the best and that's the absolute scientific principle of high performance? No, but we also have to make sure that we talked at the beginning about meeting coaches where they're at. Where can I get the buy-in and the understanding?” 23:40 “I don't want to just grow, grow, grow to meet certain thresholds. I want to grow, grow, grow and make sure those experiences are at such a high level. As sports science continues to grow throughout all of the levels and we're bringing everyone together, I think you'll see more sports scientists being hired at different schools across the country. I think it just takes time, just as the other sport performance pillars did.” 27:25

Get to know Army Lieutenant Colonel Nick Barringer, Program Director for the United States Army-Baylor University Master’s in Nutrition. Barringer shares how he originally planned to become a strength and conditioning coach before a nutrition course inspired him to pursue dietetics. However, it was his Certified Strength and Conditioning Specialist® (CSCS®) credential that ultimately landed him his role as the first 75th Ranger Regiment (Army Rangers) Dietitian. He recounts drawing inspiration from the Navy SEALS to start the Ranger Athlete Warrior (RAW) program and seeing the Special Operations THOR3 program follow suit — laying the groundwork for the US Army Holistic Health and Fitness (H2F) system. Barringer and McMahon discuss the synergy between strength and conditioning coaches and dietitians, as well as cultural challenges and diverse training ages in tactical settings. The pair also stress the importance of sales and building relationships before discussing basic nutrition advice and pathways into tactical and dietetics careers. Connect with Nick on Instagram at: @nickbarringer.phd.rdn or by email: nickbarringer35@gmail.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Show Notes“If I'm the dietitian at the unit or coming into a unit, I want to get on the calendar of those leaders. I want to go on a run with that regimental commander, that battalion commander, that brigade commander, and have that conversation with him or her to see what their vision is and where I can nest in it.” 11:05 “My first suggestion would be… find those strength coaches who've successfully made that transition to the military. And talk to them before going in.” 13:20 “It's more important in the tactical community that you practice what you preach… I'm not saying you got to be able to do everything that the soldier can do. But if you can put a rack on and at least go a couple miles and do those sort of things, that really carries a lot of weight.” 14:20

After almost leaving the profession entirely, Ashley Kowalewski landed her role as an Assistant Strength and Conditioning Coach at the prestigious Louisiana State University. Listen as she recounts the strength and conditioning coach who inspired her as a high-level athlete at Oklahoma State University, diverting her path away from pursuing a physical therapy career. Explore how her early experience as an NSCA intern and working with adaptive sports under the United States Olympic & Paralympic Committee expanded her network and strengthened her coaching. Discover where to tap into access points that can build mentors in your corner and the importance of being relationship-oriented in a field where collaboration is key. Kowalewski also speaks about checking her ego after a difficult career experience and the challenge of starting again at the intern level. Learn her guiding principle of providing over proving and how high-quality leadership can elevate a program’s impact and staff longevity. Connect with Ashley on Instagram at: @ashleykowalewski or by email: ashk@lsu.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Show Notes“That's my big thing with a lot of the athletes that get injured. I have no sympathy for you. I've trained athletes that are wheelchair-bound. I've trained athletes without a leg. Do you think it's difficult for me to train you while you're in a boot? Absolutely not. We can adapt… anything. We can make it work.” 7:05 “I don't really care what you know about the Xs and Os. We can teach that. I think anybody — if you go to any great place, you can be taught, if you're willing, and that's one thing that I want to look for. I want to look for somebody that has a growth mindset. I want to look for somebody that is great at creating relationships and maintaining relationships.” 15:20 “It's hard to just pack up your life on a whim with all that uncertainty. We like to think we're pretty tough in this field and we can put up with a lot, but we're still human.” 19:15 “I think perspective is everything, and how do we keep perspective? For me, a lot of it is not getting caught up in the ‘next.’ It's being caught up in the where I'm at right now. Be where your feet are, we tell athletes that all the time.” 34:10

As a Strength and Conditioning Coach with the US Olympic & Paralympic Committee (USOPC), Jared Siegmund prepares athletes for the apex of achievement and perseverance. Siegmund shares that, contrary to public belief, the Olympic competition cycle is not every four years — Team USA athletes face fierce competition in World Series events along the way to qualify. He also speaks to the creativity required to coach Paralympic athletes, where missing limbs create unique biomechanics and hearing or visual impairments impact cueing. Siegmund touches on his principles-based programming architecture, sample adaptations, and USOPC’s interdisciplinary support team. Additionally, Siegmund and McMahon discuss the new generation of modern athletes who are more in tune with data and can control their preparation experience. The discussion concludes with the importance of a growth mindset and getting out of your comfort zone, as well as opportunities to enter elite sport. Connect with Jared on Instagram at: @jaredsiegmund_ or LinkedIn: @jared-siegmund | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs Show Notes“We have a traditional model that we see in our mind as the perfect technique – a baseball batter swings like this, a swimmer swims like this — but when you're missing a limb, it's going to be altered. The form, the biomechanics is going to be altered, and that goes into their overuse injury stuff, how they're producing force. If we can think of outside-of-the-box creativity, and curiosity, and how we innovate, that's going to drive our ideas, our programming. And it's also going to not pin us to our bias. When we do that, we're going to be more successful to give them what they need.” 9:40 “They're all humans. I think once we start to see that and we start to rip off the sense of kind of scared to do anything with them, or train them, or push them hard, […] just treat them like equals, man. It's like, training's training at the end of the day.” 13:25 “When you have a visually impaired athlete, you had to rely on a completely different skill set of coaching and cueing.” 14:22 “When we get down to crunch time this last six months before, three months before, right into the games. Like, we've done this before. We've challenged you strategically in different groups. We've challenged the coaches in certain ways. So we're all confident, so when this happens, we've already practiced it. And maybe even just having a talk about it kind of gives that anxiety or pressure, and it kind of melts away. You know, we've done it, I'm cool, I got it. I'm going to go win, or at least I'm going to give it my best that day.” 21:20

What does a typical day look like for a sports performance coach? Nicole Shattuck shares her experience working with women’s lacrosse at Duke University, where ample resources fuel athlete outcomes. Start by examining her comprehensive approach to readiness that raises awareness for both athletes and coaches. Guided by data, Nicole uses insights to adapt workouts, manage physical and mental stress, and deepen the athlete-coach relationship. New to lacrosse? Nicole breaks down a detailed needs analysis, outlining workload management for different position groups. Plus, as the Chair of the NSCA Lacrosse Special Interest Group, Nicole provides opportunities for lacrosse professionals to connect. Follow her unique path from a background in business and the private sector to finding her calling in collegiate coaching. Driven by a desire to build a Duke University sport science department, Nicole also recently earned her Certified Performance and Sport Scientist® (CPSS®) credential and reveals how it empowers her relationships with allied health professionals. Connect with Nicole on Instagram at: @nicole_lilia or by email at: nicole.shattuck@duke.edu | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs   Join the NSCA Lacrosse Special Interest Group (SIG) online on Facebook, LinkedIn, or Instagram! Plus, get together in person at the Lacrosse SIG Meeting at the 2024 NSCA National Conference in Baltimore, MD. REGISTER NOW at NSCA.com/NSCAConShow Notes“I tell my athletes all the time, I can't motivate you, but I can provide you with an environment so that you feel motivated. And ultimately, it's going to come down to what goals you have. If you want to be the best ACC player in women's lacrosse, are your actions lining up with your goals?” 7:05 “I don't just want to say, “Hey, here's the report”. This is a really good place for us to get a bird's eye view and then that's going to start a conversation. It's going to lead to me walking up to an athlete during warm up and saying, “Hey, I saw you really aren't getting enough sleep. What's going on?” Then they feel like their needs are being cared for…” 14:30 “If I sit down with a coach and they tell me, “We win games in transition”. Well, what does that mean? It means that they have to be able to catch and throw the ball and clear effectively. They also need to be able to run up and down the field. So, how is that going to adjust my conditioning philosophy for that team?” 17:10

How does a small-town boy from Mid Wales become the next NSCA President? Follow Ian Jeffreys’ inspiring journey, beginning with his introduction to the NSCA in 1989 as a professional rugby player hungry for knowledge to perform better. Listen as he recounts the thrill of his first conference and why NSCA events are so much more valuable than just what is presented on the main stage. Then, dive into Ian’s career-defining contributions to speed and agility, sparked by his reverse-engineering approach that leverages movement patterns and strong positioning to elevate game speed. Reflect on decades of evolution in our profession, including increased career paths plus the rise of technology and AI — and why they can never replace the true human heart of coaching. Lastly, learn Ian’s vision for the NSCA’s future, which involves both listening and leading to maintain the NSCA’s position as the worldwide authority in strength and conditioning. Connect with Ian by email at ian.jeffreys@nsca.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs  Join Ian’s inauguration at NSCACon 2024 in Baltimore, MD, July 10-13! Register at NSCA.com/NSCAConShow Notes"You know, the NSCA has always been a massive source of knowledge and information for me. But it was that first conference where I realized this is what I-- I have to keep coming to these because these are just so much more than purely information [...] you're able to share the kind of little questions that wouldn't be in on-stage presentation." 5:55 "My rationale behind it is, how can we develop our speed and agility in a manner that maximizes on-the-field performance? We have to start with analyzing the game itself and that's where the concept of game speed came from [...] it's a subtly different way of looking at speed and agility than the classic, where we look at our definitions, and we look at our measures, and we develop those capacities." 11:10 "We have to thank the pioneers, the people who set us on the road because they were the ones who were going against the grain of how strength training and conditioning actually helps sports performance rather than being a hindrance." 20:30 "If we go back to the early pioneers, there were guys in the weights room delivering the strength training, delivering the warm-ups, delivering running sessions, and so on. But now that's not the only option. You can have a career in academia in strength and conditioning. You can have a career in data within the areas of strength and conditioning." 24:15

Do you fear public speaking? It may seem counterintuitive for coaches who command the weight room every day, but it’s more common than you’d think. On the floor with your athletes, you’re in your element, but shifting audiences to administrators can have you second-guessing. Honing your communication and public speaking skills shouldn’t be saved until you’re eyeing a promotion — Coaching & Presentation Skills Coach Jenny Rearick advises getting in as many early reps as possible. Combining her experience as a collegiate athlete, strength and conditioning coach, and corporate marketer, Jenny founded Fit to Speak to empower fitness professionals in the “sport” of public speaking. Discover concrete strategies like the BLUF method to make sure your key message is heard. Learn how to seek out low-risk scenarios that can transform your speaking skills from just getting by to getting ahead. Plus, don’t miss her simple mindset shift to ease pre-presentation nerves. Connect with Jenny on Instagram at: @fit_to_speak or online at: fit-to-speak.com | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs  Check out Jenny’s episodes in the new NSCA Presenter Playbook series on NSCA TV. Ready to take the big stage? Apply online to speak at a 2025 NSCA event before the May 15 deadline. BONUS: Answer Bryan Mann’s “call to arms!” Get involved locally and give back to your strength and conditioning community at NSCA.com/VolunteerShow Notes“Maybe a strength and conditioning coach is part of a recruiting visit for an athlete, and having to connect with a high school athlete, or their parents coming through the weight room. You're essentially having to sell that program in a different way than you would to your athletes on the day-to-day.” 9:35 “If people are going to see my body language and hear my voice in the way I'm delivering this information, that's going to impact how they perceive that information. Because if they perceive me as being grounded and competent and confident in what I'm saying, they're more likely to buy into the information I'm sharing.” 24:20 “Whenever I talk about nervousness or anxiety, I love this quote by Mark Twain. He said, "There are two types of speakers in this world, the ones that are nervous and the ones that are liars."” 28:15 “I think it can be really empowering to know – what's the most effective way to organize information so that it can be easily understood or acted on as an example. There is an acronym that they use in the military called BLUF, B-L-U-F. They follow it mostly in writing, but it applies to speaking as well. It stands for Bottom Line Up Front. Some of you might be familiar with it. Essentially, what it means is the very beginning of what you're writing or saying should be the bottom line. It should be, what is my main takeaway? What is the most important thing I need to say?” 31:45

Bryan Mann, a strength and conditioning expert, discusses his transition to human performance, Parkinson's research, and individualization in VBT. Explore his career path at Texas A&M and innovative approaches in coaching for longevity.

In this episode with Associate Head Coach of Athletic Performance, Anna Craig, you will learn how “Annual Strategic Planning” improves the professionalism and unity of the University of Texas (UT) Olympic Strength and Conditioning Department. Craig shares her coaching philosophy and talks about the role of mentors during her tenure at UT with NSCA Coaching and Sport Science Program Manager, Eric McMahon. This episode stresses the importance of building autonomy in student-athletes and having humility to effectively manage staff dynamics within collegiate strength and conditioning. Learn about how Craig’s off-campus work, coaching in the private sector, allows her to grow professionally. Tune in for some useful tips on staff and facility management. Connect with Anna on Instagram at: @annaecraig or by email at: anna.craig@utexas.edu| Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscsShow Notes“I want to encourage anyone who is a director of their team or anyone who is in charge of hiring or in charge of longevity—I want to emphasize just the importance of coaches being in their position for a period of time to really make an impact on the place that they are and to really make an impact on their programs and teams.” 5:47 “My philosophy, in life and in my coaching, is that I would like to—if you gave my athletes an exit interview or if you talked to somebody who knew me and you asked them, are you a better person and a better athlete having been coached by Anna than you would have been otherwise?” 11:23 “I want to intrinsically motivate my athletes to seek significant change within themselves and confidence within themselves to be someone at the end that they are proud of.” 12:32 “And part of that is just getting them comfortable with giving each other feedback too. Having hard conversations and giving feedback is uncomfortable. And if they can’t do it in an incredibly controlled situation within the weight room or within strength training, then they have no chance doing it in a heated situation on the field. They’re probably going to handle that incorrectly, not say anything. And so, I want to teach them how to be good communicators. I want to teach them how to be responsible.” 17:35

Get to know the 2024 NSCA Assistant College Strength and Conditioning Coach of the Year, Kenna Smoak-Minnici. After accepting her award at the 2024 Coaches Conference, she connects with NSCA Coaching and Sport Science Program Manager, Eric McMahon, about the unique coaching rigors at the prestigious military academy, Army West Point. The episode goes beyond the demands of sport-specific training to developing student-athletes and leaders for sustained success in the military. Smoak-Minnici highlights the role of family along her journey as an athlete and strength and conditioning coach, as well as the importance of always pushing yourself to go beyond the norm. Connect with Kenna on Instagram at: @kenna_minnici or LinkedIn: @kenna-smoak-minnici | Find Eric on Instagram: @ericmcmahoncscs or LinkedIn: @ericmcmahoncscs    Did you enjoy the episode? Don’t forget to nominate a deserving strength and conditioning coach for an NSCA Coach of the Year Award at NSCA Awards.Show Notes“I also help out with the Athlete Monitoring Program. Everyone is probably familiar with—to get in the military, you have to have meet certain height and weight requirements, or physical abilities that might lean more towards distance running, push-ups, sit ups, whatever it may be. But when you have a 300-lb lineman, or a heavyweight wrestler, or a rugby player, or a thrower, that type of training might not—that body size isn’t conducive to their athletic career for them to stay safe and be successful. So, I work close with getting those athletes ready to commission once their sports seasons end.” 4:48 “When I got to middle school, my parents sat me down and they’re like, okay, maybe softball, or track, or some of your other sports might—and I was like, “no, I’m playing football. I like this the best. I like hitting people.” So, then my dad was, to really appease my mom, like, “don’t worry, I’m going to make her quit.” And so, then he made me get up every morning at 5:00 AM and do his whatever he knew about two hours of working out before school in middle school and I fell in love with it to where he didn’t make me quit. So, I played through junior year.” 11:30 “To me, it’s just all flowing and I can’t compartmentalize it. I’ve been at West Point a while, so I really do feel like I have a family here, to where I can bring my son around. There’s definitely been last minute schedule changes. I’ve thrown him in the hiking backpack and just coached a group. My players love him and he loves Army. It means so much to me for him to see me feel like I have a purpose in my career.” 15:15