
The Focus Group Podcast
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.
https://www.thebulwark.com/podcast/focus-group/
Latest episodes

Mar 4, 2023 • 55min
S3 Ep5: "They" Sent This Tornado (with David French)
Marjorie Taylor Greene wants a national divorce. We don't, but we asked our focus groups about it anyway. New York Times opinion columnist David French (literally) wrote the book on a possible national divorce. He joins Sarah to talk about whether (and how) the United States holds together; and the task of rebuilding trust in our institutions.
Show notes:
Divided We Fall: America's Secession Threat and How to Restore Our Nation (by David French)
https://www.nytimes.com/2023/02/26/opinion/fox-news-lies-dominion.html
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Feb 25, 2023 • 57min
It's Why They Play the Game (with Robert Gibbs)
Voters that we talk to are iffy about Biden running for re-election given his age, but Republicans may have even larger challenges. Former White House Press Secretary Robert Gibbs joins Sarah to talk Joe Biden, the Democratic base, and the bright future of the Democratic bench.
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Feb 18, 2023 • 43min
S3: DeSanctimonious Deep Dive (with Tara Palmeri)
The Republican establishment — and many Republican voters in our focus groups — think Ron DeSantis is the answer to their prayers that they can win in 2024. But Donald Trump has a say in this matter, and he's already offering up an early taste of the kind of attacks he's planning on DeSantis. Heads-up: Those attacks are likely to go lower. What are DeSantis' vulnerabilities as a candidate? Tara Palmeri of Puck News joins Sarah to listen to the focus groups and share some of her reporting from the Trump and DeSantis camps.
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Feb 11, 2023 • 49min
S3: Biden's B12 Shot? (with Peter Baker)
Ready or not, it looks like Joe Biden is running for re-election. Our swing voters liked his State of the Union speech this week, but they've got concerns under the surface. Peter Baker, Chief White Correspondent for The New York Times, joins Sarah to listen to Trump-to-Biden voters and make a broader assessment of the Biden administration's political standing.
show notes:
https://www.nytimes.com/2023/02/06/us/politics/kamala-harris-vice-presidenct-legacy.html
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Feb 1, 2023 • 48min
Sleepwalking Toward Catastrophe? (with Whit Ayres)
The Focus Group podcast is BACK, with a twist: We're releasing The Bulwark's first-ever poll of Republican primary voters where we're trying to figure out just how big the "Always Trump," "Maybe Trump," and "Never Trump" buckets are among Republican primary voters. For that, we brought in Republican pollster Whit Ayres, who joins Sarah to stack our poll results up against the focus groups we've done since the election.
Links:
Poll by The Bulwark and North Star Opinion Research of Republican Primary VotersPoll Toplines from Whit Ayres
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Dec 3, 2022 • 44min
Midnight Train (Back) to Georgia (with Greg Bluestein)
We're wrapping up this election cycle in Georgia with voters who voted for Herschel Walker in November — but aren't so sure about him going into the December 6 runoff. Atlanta Journal-Constitution political reporter Greg Bluestein joins Sarah for one last focus group in 2022.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe
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Nov 26, 2022 • 55min
Thankful for Swing Voters (with Amy Walter)
The midterms have come and gone, and it turns out many of our focus groups were signs of things to come. Amy Walter, Editor-in-Chief of the Cook Political Report, joins Sarah for a look back at this year's groups.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe
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Nov 19, 2022 • 49min
Can There Be Another Star in Trump's Cinematic Universe? (with David Drucker)
Donald Trump announced his 2024 campaign this week. Republican elites would love to move on from him, but will Republican voters? David Drucker, the author of In Trump's Shadow: The Battle for 2024 and the Future of the GOP, joins Sarah to listen to Trump voters from the past year and discuss whether they provide clues for how the 2024 Republican primary may unfold.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe
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Nov 12, 2022 • 2min
What a Week!
Sarah has a special message for Focus Group fans as we wait for the remaining election results.
This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe
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Nov 5, 2022 • 1h 10min
Election Eve Weekend Nerd Spectacular
Instead of a focus group this week, Sarah sits down with four political super-nerds to get their read on Tuesday's election and beyond. She's joined by Jon Ralston to talk Nevada, Brahm Resnik — political reporter for Phoenix’s local NBC affiliate — to talk Arizona, along with Bill Kristol, and Gunner Ramer, the political director of the Republican Accountability PAC.
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This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit thefocusgroup.thebulwark.com/subscribe
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