

The Focus Group Podcast
The Bulwark
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.
https://www.thebulwark.com/podcast/focus-group/
https://www.thebulwark.com/podcast/focus-group/
Episodes
Mentioned books

Apr 27, 2024 • 43min
S4 Ep30: Arizona: The "Leave Me Alone" State (with Yvonne Wingett Sanchez)
Yvonne Wingett Sanchez from Washington Post discusses Arizona's abortion ban. Topics include GOP reactions, voter perspectives, faith in politics, and candidate strategies in state politics.

Apr 20, 2024 • 45min
S4 Ep29: Wanted: Serious, Sober People (with Bill Kristol)
Voters have gotten long looks at both Donald Trump and Joe Biden representing America on the world stage, so what did swing voters see? Bill Kristol joins Sarah to talk about the foreign policy stakes of the 2024 election, and how voters think about the War in Ukraine and America's role in it. This show was recorded before Iran's April 13-14 attack on Israel.

Apr 13, 2024 • 54min
S4 Ep28: The "Uncommitted" Democrats (with Tommy Vietor)
Some voters in recent Democratic primaries have been upset with Joe Biden's handling of the Israel-Hamas war. Whether and how he can bring them back onside in November is an open question. Pod Save America co-host Tommy Vietor joins Sarah to break down a small but critical part of the Democratic coalition, why they're upset, and what it could mean in November.

Apr 6, 2024 • 52min
S4 Ep27: RFK, Jr.: The Most Insider Outsider (with Astead Herndon)
Robert F. Kennedy, Jr. is shaking up the presidential race...and no one knows what his impact is going to be. So we talked to former Trump voters and former Biden voters who are giving Kennedy a look. Astead Herndon, host of the New York Times politics podcast The Run-Up joins Sarah to discuss his recent interview with Kennedy and how the voters are thinking about him.Show Notes: The Run-Up: Don't Ask RFK Jr. About Being a Spoiler

Mar 30, 2024 • 47min
S4 Ep26: Hands Off My TikTok (with Andrew Egger)
The House recently passed a bill that could lead to a ban on TikTok in the U.S. It made for strange bedfellows (Lauren Boebert voted for it, and President Biden would sign it). It takes a lot to get them to agree…but the voters we talked to didn’t get the memo. Bulwark White House correspondent Andrew Egger joins Sarah to break down a weird and important debate in Washington.

Mar 23, 2024 • 46min
S4 Ep25: "I voted for Donald Trump. My bad, fam." (with Tim Miller)
Sarah's trying to convince former Trump voters to abandon him in November, through a campaign called Republican Voters Against Trump. It's a tall order, but luckily she's done it before. The Bulwark's own Tim Miller, who was the political director of Republican Voters Against Trump in 2020, joins Sarah to discuss the theory behind RVAT and how anti-Trump forces can capitalize on recent good news for Biden.show notes
Republican Voters Against Trump
October 2023 Focus Group Podcast with Amy Walter
New York Times: Anti-Trump Group of Republicans Lays Out $50 Million Plan of Attack

Mar 16, 2024 • 45min
S4 Ep24: Cleveland Rocks (with Henry Gomez)
The Republican primary for U.S. Senate in Ohio is heating up...unexpectedly. Cleveland-area businessman Bernie Moreno is on the ropes despite Trump's endorsement. And despite voters being mad about the Cleveland Guardians (née Indians) name change, a member of the ownership family is still in the ballgame (pun intended). NBC News senior political reporter and Ohio native Henry Gomez joins Sarah to break down this primary and preview what will be one of November's biggest Senate races.

Mar 9, 2024 • 57min
S4 Ep23: Taken for Granted? (with Ashley Allison)
Donald Trump is polling better with Black voters than he used to, so we fielded a focus group of Black voters who are warming up to him...after not voting for him in 2016 or 2020. Ashley Allison, former Biden-Harris campaign official and CNN commentator, joins Sarah to discuss why some Black voters are souring on the Democratic Party.

Mar 2, 2024 • 43min
S4 Ep22: California Schemin' (with Jon Favreau)
Exploring the competitive California Senate race between Democratic candidates Adam Schiff and Katie Porter, with a focus on fundraising strategies and boosting certain Republican candidates. Insights into the potential presidential run by California's governor in 2028. Pod Save America's Jon Favreau joins to discuss the future of California's Democratic stars on the national stage.

Feb 24, 2024 • 51min
S4 Ep21: Nikki Haley's (New) Time for Choosing (with Tim Alberta)
Nikki Haley is in YOLO mode as she faces down a loss in her home state of South Carolina, but her years-long tortured Trump two-step has caught up to her. The Atlantic's Tim Alberta joins Sarah to discuss his reporting on Haley through the years and ask a simple question: is this FINALLY her last straw with Trump?
show notes
By Tim Alberta:
Nikki Haley's Time for Choosing
The Kingdom, the Power, and the Glory: American Evangelicals in an Age of Extremism
American Carnage: On the Front Lines of the Republican Civil War and the Rise of President Trump


