

The Focus Group Podcast
The Bulwark
Unfiltered, uncompromising, unexpected—The Focus Group is a look into what the average voter thinks about politics, policy, and current events. Sarah Longwell, publisher of The Bulwark, has conducted hundreds of hours of focus groups all across the country. She and a series of special guests will take you behind the glass to hear what real focus group participants have to say.
https://www.thebulwark.com/podcast/focus-group/
https://www.thebulwark.com/podcast/focus-group/
Episodes
Mentioned books

Aug 24, 2024 • 43min
S4 Ep47: DNC-Palooza, Part 1 (with Joe Perticone)
In a lively discussion, national political reporter Joe Perticone shares insights from the Democratic National Convention in Chicago. He highlights the mixed reactions from swing voters regarding the Harris-Walz ticket and emphasizes the limited engagement with convention coverage. The conversation also delves into the contrasting atmospheres of the DNC and RNC, unveiling the challenges faced by the Democrats. Additionally, they explore the implications of personal likability in shaping voter perceptions and the evolving political alliances within the party.

Aug 17, 2024 • 52min
S4 Ep46: MAGA According to JD Vance (with Ian Ward)
Ian Ward, a POLITICO reporter, sheds light on JD Vance's complex relationship with Trump and the evolving 'new right' movement. Vance’s controversial views and aspirations create a fascinating discussion on the future of the GOP. They delve into Project 2025's struggle within Trump's sphere, highlighting its conflicts and implications. Ian analyzes how Vance’s elite background both aids and hinders his connection with voters, raising questions about his credibility and the ideological shifts shaping modern conservatism.

Aug 10, 2024 • 14min
S4 Ep45: Quick Reaction: Tim Walz Edition
Tim Walz, the Governor of Minnesota and a key figure in the Democratic ticket, shares insights on his political journey. He discusses his centrist approach and the mixed reactions from voters, especially regarding his leadership during recent crises. The conversation touches on the need for relatable leaders in today's polarized landscape and highlights voter sentiments about key issues like education and diversity. The reactions from both Minnesota voters and swing voters shed light on Walz's public image amidst growing concerns about political narratives.

Aug 3, 2024 • 52min
S4 Ep44: Does Kamala Need A Straight White Guy? (with Sam Stein)
Kamala Harris is closing in on a vice presidential pick, and her shortlist looks...a LOT different than Joe Biden's shortlist did in 2020. New Bulwark managing editor Sam Stein joins Sarah to break down Harris's options and walk through his new reporting on scammy Democratic PACs.
show notes
By Sam Stein:
Harris Camp Warns Supporters: Don’t Get Duped by ‘Scam PACs’
They Begged Dems for Money—Then Spent Lavishly on Hotels and Entertainment

Jul 27, 2024 • 48min
S4 Ep43: Kamala Gets The Start (with David Axelrod)
At the 11th hour, Kamala Harris is now the presumptive Democratic nominee. Longtime listeners will know that swing voters have had a negative impression of her--but luckily, it's just an impression! David Axelrod, former senior advisor to President Obama, joins Sarah to walk through where Harris goes from here.
show notes
The Bulwark in Dallas on September 5
The Axe Files with David Axelrod
Hacks on Tap

Jul 20, 2024 • 44min
S4 Ep42: The 'Jekyll and Hyde' Running Mate (with Marc Caputo)
Political analyst Marc Caputo discusses the Republican National Convention aftermath and an assassination attempt on Trump. Topics include J.D. Vance as Trump's running mate, swing voters' reactions, and Vance's appeal to white male voters in Rust Belt states.

Jul 13, 2024 • 1h 3min
S4 Ep41: Gambling Our Rights? (with Audie Cornish)
Democrats' spin holds that the calls for Joe Biden to drop out are driven by the media, while base Democratic voters beyond Washington are committed to seeing Biden as the nominee, and there will be a backlash if he isn't. In a series of focus groups with black Democratic voters this week, we found the truth to be more complicated. Audie Cornish, host of the CNN podcast The Assignment with Audie Cornish, joins Sarah to evaluate how Democratic voters (especially black voters) are grappling with whether Joe Biden should stay in the race...and how perceptions of Kamala Harris are driving the discussion.

Jul 3, 2024 • 58min
S4 Ep40: Derangement vs. Impairment (with Tim Miller)
Joe Biden's debate performance was a disaster...and voters noticed. Sarah Longwell and Tim Miller bring you the voters' reactions and a frank discussion about the risks and rewards of Biden stepping aside as the nominee...because something in this race has to change.
show notes
Puck News: Biden Plunges in Swing States in Leaked Post-Debate Poll

Jun 29, 2024 • 55min
S4 Ep39: Former Hillary Voters for Trump (with Amy Walter)
We taped this show before Joe Biden's disastrous first debate, but its thesis still holds true: he's losing this race. To better understand why, we fielded a group of Hispanic voters who voted for Hillary Clinton and Joe Biden, and are now leaning towards Trump. Amy Walter of The Cook Political Report joins Sarah to break down why these voters are giving Donald Trump a fresh look.
From Amy Walter:
Biden’s Slumping Poll Numbers Not Only Limited to Swing States
Defectors and Double-Haters: Who Are They, and Who Can Win Them?

Jun 22, 2024 • 53min
S4 Ep38: Utah: The Least MAGA Red State (with McKay Coppins)
Utah has been something of a bulwark (pun intended) against Trumpism, but even they haven't been immune to sliding into MAGA. And now, with Sen. Mitt Romney retiring, Republican voters are poised to pick a new U.S. senator there. The Atlantic's McKay Coppins joins Sarah to break down how Utah Republicans are different, and where they might go from here. They also discuss voters' assessments of Romney as he prepares to leave office.