

The Startup Podcast
Yaniv Bernstein, Chris Saad
A guide to the unique mindset and approach that drives Silicon Valley style disruption.
Build product, raise money, and scale your startup like the best. TSP hosts Chris Saad and Yaniv Bernstein share practical advice based on decades of experience at Google, Uber, and their own startups.
Build product, raise money, and scale your startup like the best. TSP hosts Chris Saad and Yaniv Bernstein share practical advice based on decades of experience at Google, Uber, and their own startups.
Episodes
Mentioned books

Jul 12, 2023 • 36min
Replay: Edu - What Is A Startup? An Antidote To Small Business Syndrome
We have a special episode for you all this week!
This week we’re putting our own advice to use! We have repolished one of our most popular episodes with our new style jam-packed with information to get your company off the ground and steer away from small business syndrome.
What is the difference between a Silicon Valley-style tech startup and a regular small business?
In this episode of The Startup Podcast Chris and Yaniv unpack the many ways people misunderstand what makes startups different to other businesses, and what goes wrong when those differences are ignored.
Enjoy!
Episode Links
Listen to the original episode: https://www.tsp.show/edu-what-is-a-startup-an-antidote-to-small-business-syndrome/
Paul Graham’s essays on how to start a startup http://www.paulgraham.com/start.html and what startups are really like http://www.paulgraham.com/really.html
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Jul 5, 2023 • 30min
Edu: VC Pitch Recording - How Masters Handle Dumb Money
Introducing Mid Capital!
This week on The Startup Podcast Chris and Yaniv wanted to switch it up and show how to navigate the fundraising VC discussions via roleplay. That’s right! We think Yaniv has found his calling as an actor as he performs as the VC and Chris is the founder pitching.
This episode is jam-packed with ways to respond to questions, read the signs and maintain a level of self-belief and confidence that the right investors are out there for you. Not every VC firm will be investing in the same types of business as you, their risk profiles may be vastly different and that’s okay! What you need to have as a founder fundraising is the conviction, clarity and understanding of the true nature of the world - where there is infinite resources, billions of people and trillions of dollars. It is hard but all you need to do is find your people!
It’s a big call but we believe this is our best episode yet! 🔥🔥🔥
PSA: No VC’s were harmed in the recording of this episode.
Enjoy!
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Jul 3, 2023 • 1h 21min
Takeover: The Sachin and Adam Show
🚨🚨TAKEOVER ALERT! 🚨🚨
Today we’re excited to share with you an episode from one of our favourite podcasts - The Sachin and Adam Show. Each episode, Sachin and Adam host a fascinating guest from the tech industry - plenty of podcasts do that! But what separates The Sachin and Adam Show from the rest is the skill of the interviewers blending the professional with the personal in a way that really makes you feel like you’re getting to know everyone of their guests!
We chose to share with you Maxine Minter’s episode. Maxine is founder and general partner at Co Ventures. Maxine shares everything she’s learnt from her fascinating and unorthodox journey as a lawyer, founder, coach, mentor and investor. We love the Sachin and Adam Show and are sure you
will too.
Enjoy!
Episode Links
Checkout Maxine’s Fund Co Ventures: https://www.aprildunford.com/
Follow Maxine on Linkedin: https://www.linkedin.com/in/maxine-minter-06011951/
Checkout Maxine’s Startup Co Lab: https://www.the-colab.co/
Checkout The Sachin and Adam Show: https://linktr.ee/TheSachinandAdamShow
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Jun 28, 2023 • 60min
Edu: Product Positioning - Make Yourself Obviously Awesome
Product positioning will make or break your startup. Go toe-to-toe with multinational trillion-dollar behemoths and the likelihood of success is minute. Restructure your approach to target a different group and you could one-day be the industry-leader yourselves.
Researched ways on how to develop your product position and still feel stuck? Don’t fret! Yaniv and Chris are back this week with a super special guest - April Dunford, author of “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it” and podcast host “Positioning with April Dunford”.
Sit back and get ready to take some notes as April, Chris and Yaniv break down product positioning for startup. Along the way she shares the concept of positioning baggage, the three styles of product positioning from her book, why product market fit is not a useful thing for startups - just a vibe created by VC, discuss examples of Salesforce and Snowflake and share snippets from Jack Trout’s Positioning the Battle for Your Mind and Peter Thiel’s Zero to One.
There is so much to learn from this episode we highly recommend listening to it twice!
Episode Links
Order April’s book “Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy It, Love it”: https://www.amazon.com.au/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005/
Checkout April’s website: https://www.aprildunford.com/
Listen to April’s podcast “Positioning with April Dunford”: https://www.positioning.show/
Follow April on Linkedin: https://www.linkedin.com/in/aprildunford/
Follow April on Twitter: @aprildunford
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Jun 21, 2023 • 34min
Edu: Saying NO - A Courageous Act With Surprising Consequences
Saying NO takes clarity of thinking. It requires personal conviction and above all else, requires courage.
For weeks, Chris and Yaniv have discussed solutions to the symptoms of chronically saying yes: lack of polish, growth, self-serve and appropriate prioritisation. They’ve spoken to special guests about the 10 Commandments of Planning, understanding the 7 Deadly Sins of Startups, developing strategies, focus and culture and learning the difference between traction and distraction. But there comes a point when someone, somewhere in the organisation has to have the courage to stop the overcommitment and say “NO”. Say “NO” to your leadership, “NO” to your customers and “NO” to your distractions.
Feeling powerless and unable to take the first step to saying “NO”? Chris and Yaniv have your back in this week’s episode of The Startup Podcast. From learning how saying “NO” is an unknown superpower in startups, to discussing how toxic niceness and ruinous empathy is destroying companies to understanding Consequence Education this episode is a must for all startup founders, operators, investors and consultants to realign with their North Star and principles.
Listen to hear how saying “NO” can provide surprising consequences now!
Episode Links
Checkout one of Yaniv’s favourite leadership books- “The Five Dysfunctions of a Team” by Patrick Lencioni https://www.booktopia.com.au/the-five-dysfunctions-of-a-team-patrick-m-lencioni/book/9781118118757.html?source=pla&gclid=CjwKCAjwv8qkBhAnEiwAkY-ahia4LKfiNFbKOZXCBDvPlt9naiza4TIqJTmV3MizJv8Zre5_-rGO_BoC6OEQAvD_BwE
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Jun 14, 2023 • 39min
Reacts: Apple Vision Pro - A Masterclass in Product Development and Marketing
Apple on your face, or a big disgrace? 🤔
On the 5th of June, an auditorium sat patiently waiting for Apple’s 2023 Worldwide Developer Conference. Rumours had been floating for a while that there was a new product under development. Over the past few years, Apple had been gaining patents, buying companies and hiring people in the augmented reality (AR) space. Much to the wonderment of the crowd, Tim Cook presented the first-look of the Apple Vision Pro, Apple’s AR product and first major product introduction since the Apple Watch in 2015. Ever since, there has been a tsunami of content released around the Apple Vision Pro. From Marques Brownlee review to tech pundits pontificating on what this new product release means for the future of tech.
This week’s episode, Chris and Yaniv go back to their roots and go one-on-one over the Apple Vision Pro. There’s been a lot of predictable reactions to this new product but is it really worth it? Should you as a startup founder be considering a pivot into the AR space with this potentially revolutionary product?
Listen to this 🔥🔥🔥 to find out!
Episode Links
Checkout the Apple Vision Pro: https://www.apple.com/apple-vision-pro/?afid=p238%7CsMvRJFrna-dc_mtid_209256hr42481_pcrid_661147233482_pgrid_149559740549_pexid__&cid=wwa-au-kwgo-avalanche--slid---product----Announce-
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/ Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

Jun 8, 2023 • 38min
Reacts: New Mother vs Founder: Are the two incompatible? w/ Amy Sun
🚨WARNING: Controversial topic alert!🚨
Historically, startup culture has forced people to create a professional facade. A facade that inhibits the ability to reveal any kind of distraction or humanity that might weaken your position or your professionalism in a corporate setting.
Challenging that trend is Amy Sun. Amy is CEO and Founder of Briefly AI and also a new mother. Before running her own startup, Amy has a storied career including such roles as Partner at Sequoia and Product Manager at both Facebook and Uber where she worked with Chris.
They discuss the difficulties and opportunities of being a new mother while also being a founder and running your own startup. The logistical challenges, the implicit and explicit biases and even the counterintuitive benefits.
This episode is sure to provide some 🌶️🌶️🌶️ discussions.
Episode Links
Checkout Amy’s startup Briefly AI at: https://www.brieflyai.com/
Connect with Amy on Linkedin at: https://www.linkedin.com/in/sunamy/
Follow Amy on Twitter: @amysundae
Amy’s Linkedin post on her experience of motherhood and being a startup founder: https://www.linkedin.com/posts/sunamy_my-son-recently-celebrated-his-first-birthday-activity-7056281037928087552-CBVG?utm_source=share&utm_medium=member_desktop
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

5 snips
Jun 1, 2023 • 52min
Edu: Evidence Guided Product Management-- Don't Let Your Gut Lead You Astray w/ Itamar Gilad
Have you built products and no matter what you worked on it didn’t matter, the business metrics didn’t improve nor did the user experience? You are not alone!
Fortunately, we have special guest Itamar Gilad– Former Product Manager at Google turned startup coach, author and speaker here to help change your product mindset from data-driven to evidence-guided. Like many of you, Itamar developed and launched products that did not impact business metrics. From this, he investigated what makes the difference between successful and unsuccessful projects and how companies can repeatedly generate success.
What Itamar uncovers leads him to develop the “Product Idea Confidence Calculator”, a tool that can help your team switch mindsets and generate evidence for your product. Itamar is a true deep-thinker and this episode is sure to be thought-provoking for the entire team!
Episode Links
Visit Itamar’s website: https://itamar.gilad.com
Product Idea Confidence Calculator: https://itamargilad.com/resources/confidence-meter-calculator/
The GIST Framework https://itamargilad.com/gist-framework-slides/ and GIST Board https://itamargilad.com/resources/gist-board-template/
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

May 25, 2023 • 41min
Edu: Startup Storytelling - F*ck the Slides w/ Nir Zavaro
We’re all storytellers. It’s the way we first begin to learn and it's the way we have communicated important information for thousands of years. However, it is the skill we practice the least. As startup operators, if you were a better storyteller imagine what you could accomplish. You would be able to engross and inspire potential investors and employees in any situation and be able to explain features better to your teams and get more work done. How, you ask?
Today we say “F*ck the Slides” with special guest, author of the upcoming book, storytelling expert and passionate salesperson - Nir Zavaro. In this episode Nir and Yaniv explore the importance of storytelling for founders. In doing so they delve into the “trailer” and “toilet” pitches, when to use them and how crucial they are for a founder to get right. Nir’s knowledge and experience is on show in this one, don’t miss it!
Episode Links
Watchout for Nir’s new book “F*ck the Slides” releasing in September
Nir’s website: https://nirzavaro.com/
Follow Nir on Instagram: @nzavaro
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/

May 18, 2023 • 47min
Edu: Startup Planning — Follow the Ten Commandments w/ Oliver Heckmann
Good plans often make the difference between success and failure. Yet so many organisations are filled with time-consuming, ineffective, demoralising planning processes that have everybody muttering “waste of time” under their breath.
Fear not! We have very special guest Oliver Heckmann—Head of Engineering at Silicon Valley darling Coda and former Google VP—to help set you up for good planning! In this episode, Oliver talks through his “Ten Commandments of Good Planning”. These commandments have been honed through years of hands-on work helping organisations deliver value. Oliver is one of the very best… you don’t want to miss this one.The Ten Commandments of Good Planning
Thou shalt plan both top-down and bottom-up
Thou shalt not plan for the future without reflecting on the past
Thou shalt not blindly copy someone else’s tool or process
Thou shalt not spread planning information across different places
Thou shalt not plan in a separate place than you execute
Thou shalt not confuse Goals with Stretch Goals
Thou shalt not waste time on success metrics when success is obvious, or rush success metrics when success is not obvious
Thou shalt not etch your plans in stone
Thou shalt spend no more than 10% of your time planning
Thou shalt not confuse OKRs with strategy or vision
Episode Links
Oliver Heckmann on LinkedIn: https://www.linkedin.com/in/oliver-heckmann-a173082/
Email Oliver to talk planning and OKRs at your organisation: oheckmann@coda.com
Oliver’s template for hackathons, ideations, awards, and more: https://coda.io/@oliverheckmann
The Pact
Honour The Startup Podcast Pact! If you have listened to TSP and gotten value from it, please:
Follow, rate, and review us in your listening app
Follow us on YouTube
Give us a public shout-out on LinkedIn or anywhere you have a social media following
Key links
The Startup Podcast is sponsored by UntilNow, a next-generation agency and venture studio https://www.untilnow.com.au/
Follow us on YouTube for full-video episodes: https://www.youtube.com/channel/UCNjm1MTdjysRRV07fSf0yGg
Get your question in for our next Q&A episode: https://forms.gle/NZzgNWVLiFmwvFA2A
The Startup Podcast website: https://tsp.show
Learn more about Chris and Yaniv
Work 1:1 with Chris: http://chrissaad.com/advisory/
Follow Chris on Linkedin: https://www.linkedin.com/in/chrissaad/
Follow Yaniv on Linkedin: https://www.linkedin.com/in/ybernstein/