Better Done Than Perfect

Templates are a very powerful onboarding instrument, especially for “open-ended” creative tools. How do you use them effectively? Today’s guest is Christopher Gimmer, co-founder of Snappa. You’ll hear Christopher’s take on design templates, repurposed content, conversion, the friction of confirmation emails, onboarding videos, and much more.Visit our website for the detailed episode recap with key learnings.Show notesSnappa — Christopher’s SaaS product together with Marc ChouinardProduct-Led Institute by Wes BushChecklist — a productivity appInspire, Not Instruct: How We Do User Onboarding at UserlistFollow Christopher on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

How does a brand new SaaS company launch smoothly amidst a global pandemic? Can the founders learn from past errors, or is it all about starting from scratch? Today’s guest is Rand Fishkin, co-founder of SparkToro and previous co-founder at Moz. You’ll learn about SparkToro’s onboarding and launch strategies, their highly successful user survey, conversion tactics, and the founders’ past and present challenges.Visit our website for the detailed episode recap with key learnings.Show notesSparkToro — Rand’s SaaS product we’re talking aboutMoz — Rand’s previous companyCasey Henry — Rand’s co-founder at SparkToroSparkToro Raised a Very Unusual Round of Funding & We’re Open-Sourcing Our Docs — an overview SparkToro’s fundraising processTinySeed — Rob Walling’s accelerator which follows the SparkToro funding methodologyLost and Founder — Rand’s bookDrip, ConvertKit — marketing toolsUI Breakfast Podcast Episode 78: Customer-Driven Organic Growth with Ashley GreeneFollow Rand on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com. 

Effective user onboarding is a matter of life and death for freemium products. Today we’re learning from one of the most established players in the email plugin industry. Our guest is Kim Gjerstad, co-founder of MailPoet. You’ll hear the product’s story as well as Kim’s insights on user onboarding, fighting churn, website design, and more.Visit our website for the detailed episode recap with key learnings.Show notesMailPoet — Kim’s SaaS product; an email plugin for WordPressWordPress — the most popular open source software for blogging, websites and appsMailchimp — a popular email automation toolMixpanel — a product analytics toolDribbble — a designer hub for showcasing work and networkingFollow Kim on Twitter or contact him directly via email at kim@mailpoet.comThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Why is it so critical to be aware of customers’ Jobs to Be Done, especially when you work on their onboarding? In this episode, we chat with Ramli John, founder of Growth Marketing Today, fellow podcaster and consultant. You’ll hear about Ramli’s EURECA user onboarding  framework, as well as his insights on segmentation, minimizing friction, success metrics, analytics tools, and more. Visit our website for the detailed episode recap with key learnings.Show notesgrowthtoday.fm — Ramli’s podcastWhen Coffee and Kale Compete — a famous book on JTBD by Alan KlementThe Stewart Butterfield interview wherein the Slack founder refers to the 2000 messages metricHow Userlist Onboards New Users feat. Jane Portman by Product-Led InstituteHow FullStory Onboards New Users by Product-Led InstituteProduct-Led’s full list of user onboarding teardownsWave — a financial app and great example of segmented onboardingSQL, ChartMogul, Mixpanel — tools Ramli recommends for product analyticsHow Appcues’ Jonathan Kim Boosts Retention — a ProfitWell article on Appcues’ approaches on user retention and churn rate reductionjtbd.info — the Jobs To Be Done websiteUI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim KalbachThe Product-Led Podcast — the podcast Ramli co-hosts with Wes Bushonboardingteardowns.com — visit for Ramli’s onboarding reviewsramlijohn.com — Ramli’s websiteFollow Ramli on TwitterThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.

Some entrepreneurs break into SaaS fairly early in life and make a real impact in the community. One of such inspiring founders is today’s guest, Adii Pienaar, the founder of WooCommerce and CM Commerce (previously Conversio). In this episode, you’ll hear about Adii’s successes  and failures in user onboarding, as well as his views on email marketing, task simplification, concierge onboarding, success metrics, segmentation, and much more.Visit our website for the detailed episode recap with key learnings.Show notesCM Commerce, WooCommerce — Adii’s previous productsDan Martell’s SaaS AcademyLife Profitability — Adii’s podcast & an upcoming bookFacebook’s Aha Moment Is Simpler Than You Think — an article by Benn Stancil that analyzes the ‘7 friends in 10 days’ methodUser Onboarding: The UX Behind Our Magically Extending Free Trial — an article by Janna Bastow on gamified trialsAmplitude, Kissmetrics, Mixpanel — tools for product analyticsadii.me — Adii’s websiteFollow Adii on TwitterThanks for listening! If you found the episode useful, please spread the word on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best tool for sending onboarding emails and segmenting your SaaS users. To follow the best practices, download our free printable email planning worksheets at userlist.com/worksheets.

When it comes to user onboarding, one of the first names that pop to mind is Samuel Hulick, an accomplished UX consultant, founder of User Onboard, and author of The Elements of User Onboarding. In this episode, you’ll learn Samuel’s take on exactly that — the “ideal” user onboarding experience, as well as his Mario-fireball concept, Value Paths, success metrics, Jobs to Be Done, segmentation, and his invaluable advice for SaaS founders.Visit our website for the detailed episode recap with key learnings.Show notesUseronboard.com — Samuel’s user onboarding resource websiteThe Elements of User Onboarding — Samuel’s bookWe Are No Strangers — Samuel’s article, which refers to his Mario-fireball conceptValue Paths — Samuel’s new onboarding approachUI Breakfast Podcast. Episode 181: Jobs to Be Done with Jim KalbachThe Jobs To Be Done Playbook — Jim Kalbach’s popular bookWhy We Do What We Do — a book by Edward L. DeciStartup Metrics for Pirates: AARRR! — a talk by Dave McClure on his Pirate Metrics frameworkFollow Samuel on TwitterIf you found the episode useful, please spread the word on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — the best way for SaaS founders to send onboarding emails, segment your users based on events, and see where your customers get stuck in the product. Start your free trial today at userlist.com.