New Books in Technology

The engaging story of Intellivision, an overlooked videogame system from the late 1970s and early 1980s whose fate was shaped by Mattel, Atari, and countless others who invented the gaming industry. Astrosmash, Snafu, Star Strike, Utopia—do these names sound familiar to you? No? Maybe? They were all videogames created for the Intellivision videogame system, sold by Mattel Electronics between 1979 and 1984. This system was Atari’s main rival during a key period when videogames were moving from the arcades into the home. In Intellivision: How a Videogame System Battled Atari and Almost Bankrupted Barbie® (MIT Press, 2024), Tom Boellstorff and Braxton Soderman tell the fascinating inside story of this overlooked gaming system. Along the way, they also analyze Intellivision’s chips and code, games, marketing and business strategies, organizational and social history, and the cultural and economic context of the early US games industry from the mid-1970s to the great videogame industry crash of 1983. While many remember Atari, Intellivision has largely been forgotten. As such, Intellivision fills a crucial gap in videogame scholarship, telling the story of a console that sold millions and competed aggressively against Atari. Drawing on a wealth of data from both institutional and personal archives and over 150 interviews with programmers, engineers, executives, marketers, and designers, Boellstorff and Soderman examine the relationship between videogames and toys—an under-analyzed aspect of videogame history—and discuss the impact of home computing on the rise of videogames, the gendered implications of play and videogame design at Mattel, and the blurring of work and play in the early games industry.Rudolf Thomas Inderst (*1978) enjoys video games since 1985. He received a master’s degree in political science, American cultural studies as well as contemporary and recent history from Ludwig-Maximilians-University, Munich and holds two PhDs in game studies (LMU & University of Passau). Currently, he's teaching as a professor for game design at the IU International University for Applied Science, has submitted his third dissertation at the University of Vechta, holds the position as lead editor at the online journal Titel kulturmagazin for the game section, hosts the German local radio show Replay Value and is editor of the weekly game research newsletter DiGRA D-A-CH Game Studies Watchlist. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Digitizing Domesticity in the 1980s: The Intimate Life of Computers (U Minnesota Press, 2024) shows how the widespread introduction of home computers in the 1980s was purposefully geared toward helping sustain heteronormative middle-class families by shaping relationships between users. Moving beyond the story of male-dominated computer culture, this book emphasizes the neglected history of the influence of women’s culture and feminist critique on the development of personal computing despite women’s underrepresentation in the industry.Proposing the notion of “companionate computing,” Reem Hilu reimagines the spread of computers into American homes as the history of an interpersonal, romantic, and familial medium. She details the integration of computing into family relationships—from helping couples have better sex and offering thoughtful simulations of masculine seduction to animating cute robot companions and giving voice to dolls that could talk to lonely children—underscoring how these computer applications directly responded to the companionate needs of their users as a way to ease growing pressures on home life.The Intimate Life of Computers is a vital contribution to feminist media history, highlighting how the emergence of personal computing dovetailed with changing gender roles and other social and cultural shifts. Eschewing the emphasis on technologies and institutions typically foregrounded in personal-computer histories, Hilu uncovers the surprising ways that domesticity and family life guided the earlier stages of our all-pervasive digital culture.Peter C. Kunze is an assistant professor of communication at Tulane University. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

In this episode of High Theory, Marcello Vitali-Rosati tells us about bugs! A bug can be a small insect, an illness, a spy device, or a digital malfunction. The computer bug, the ghost in the machine, derives from an older engineering use of bug as mechanical failure, and the insect, in turn, derives from an earlier sense of bug as specter, an invisible and frightening ghost. Like philosophy itself, the computer bug stops our ordinary workflow and causes us to think, to question the very task we had set out to undertake.Marcello’s new book, Éloge du bug: être libre à l’époque du numérique (Zones, La Découverte, Paris 2024), sings the praises of computer bugs. By stopping things from working as expected, the bug is a veritable Socratic demon: it enables the emergence of critical thinking and allows the multiplicity of thinking paradigms that characterizes philosophy. Instead of letting ourselves be seduced by a discourse which, promising to free us from all the material tasks of our lives, ends up enslaving us completely to a handful of companies, this book, with its praise of the bug, shows how to bring about a true critical spirit and a literacy capable of setting us free in our digital age. You can read the book online here!Marcello Vitali-Rosati is a philosopher and specialist in digital publishing. He works as a professor in the Department of French Literatures at the University of Montreal, and holds the Canada Research Chair in Digital Textualities and the Chair of excellence in digital publishing at the Université de Rouen (France). Through the study and practice of code, he analyzes how algorithms, formats, software, and platforms redefine the notions of human, identity, knowledge, and literature. An active contributor to the theory of editorialization, he works on designing new forms of knowledge production and dissemination as well as innovative editorial workflows. He also works as an editor, publishes widely, and leads several digital humanities projects. You can read more about his work on his website, in English, French, or Italian.The image for this episode shows a drawing of a moth on a purple and black patterned background. It was created by Saronik Bosu by manipulating public domain photograph of the circuitry of IBM 7030 and a drawing from a nineteenth century entomology textbook, also in public domain. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice (Wiley, 2024) describes former CEO of Silicon Valley Bank (SVB) Ken Wilcox's firsthand challenges he encountered in four years “on the ground” trying to establish a joint venture between SVB and the Chinese government to fund local innovation design―and the Chinese Communist Party (CCP) efforts to systematically sabotage the project and steal SVB's business model. This book provides actionable advice drawn from meticulous notes Wilcox took from interviews with people from all walks of Chinese life, including Party and non-Party members, the business elite, and domestic workers.Describing a China he found fascinating and maddeningly complex, this book explores topics including: Difficulties in transplanting SVB's model to China, from misunderstandings about titles and responsibilities to pitched battles over toilet design Ethics and practices widely adopted by Chinese businesses today and why China must be met with realistic expectations Wilcox's own honest missteps and the painfully learned lessons that came afterwards Engrossing, enlightening, and entertaining, The China Business Conundrum: Ensure That "Win-Win" Doesn't Mean Western Companies Lose Twice is an essential cautionary tale and guidebook for anyone seeking to do business in or with China, and an essential first-person account for academics trying to understand China’s unique political economy and development trajectory.Ken Wilcox was the CEO of Silicon Valley Bank (SVB) from 2001 to 2011, then the CEO of SVB’s joint venture with Shanghai Pudong Development Bank (SPDB-SVB) in Shanghai until 2015, followed by four years as its Vice Chairman. He currently serves on the boards of the Asia Society of Northern California, the Asian Art Museum, and UC San Diego’s 21st Century China Center, as well as Columbia Lake Partners, a European venture-debt fund. He is on the Board of Advisors of the Fudan University School of Management in Shanghai and teaches as an Adjunct Professor at U.C. Berkeley.Ken holds a PhD in German from Ohio State University and an MBA from Harvard Business School. He is a former member of the board of directors of the Federal Reserve Bank of San Francisco. He has given numerous speeches in both English and Chinese, published a variety of articles in the banking press, and recently wrote the management book “Leading Through Culture: How Real Leaders Create Cultures That Motivate People to Achieve Great Things” (Waterside Productions, 2020) and its accompanying workbook, “How About You?” (Waterside Productions, 2023). The father of two sons, he lives in San Francisco with his wife, Ruth, and several antique cars.For more of Ken’s insights, follow his substack.Interviewer Peter Lorentzen is an Associate Professor of Economics at the University of San Francisco, a nonresident scholar at the UCSD 21st Century China Center, an alumnus of the Public Intellectuals Program of the National Committee on US-China Relations, and is currently a visiting scholar at the Stanford Center on China’s Economy and Institutions. His research focuses on the economics of information, incentives, and institutions, primarily as applied to the development and governance of China. He created the unique Master’s of Science in Applied Economics at the University of San Francisco, which teaches the conceptual frameworks and practical data analytics skills needed to succeed in the digital economy.Lorentzen’s other NBN interviews relating to China’s tech sector include From Click to Boom, on the political economy of e-commerce in China, Trafficking Data, on how Chinese and American firms exploit user data, The Tao of Alibaba, on Alibaba’s business model and organizational culture, Surveillance State, on China’s digital surveillance, Prototype Nation, on the culture and politics of China’s innovation economy. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

On a winter's night in 1951, shortly after Evensong, the interior of St Paul's Cathedral echoed with gunfire. This was no act of violence but a scientific demonstration of new techniques in acoustic measurement. It aimed to address a surprising question: could a building be a musical instrument?Pistols in St Paul's: Science, Music, and Architecture in the Twentieth Century (Manchester University Press, 2024) by Dr. Fiona Smyth tells the fascinating story of the scientists, architects and musicians who set out to answer this question. Beginning at the turn of the century, their innovative experiments, which took place at sites ranging from Herbert Baker's Assembly Chamber in Delhi to Abbey Road Studios and a disused munitions factory near Perivale, would come to define the field of 'architectural acoustics'. They culminated in 1951 with the opening of the Royal Festival Hall - the first building to be designed for musical tone.Deeply researched and richly illustrated, Pistols in St Paul's brings to light a scientific quest spanning half a century, one that demonstrates the power of international cooperation in the darkest of times.This interview was conducted by Dr. Miranda Melcher whose new book focuses on post-conflict military integration, understanding treaty negotiation and implementation in civil war contexts, with qualitative analysis of the Angolan and Mozambican civil wars. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

All We All Cyborgs Now? (Basilian Media, 2024) is a series of 32 short essay-length reflections on "Reclaiming Our Humanity from the Machine." Now is an excellent time to be thinking about our relationship with technologies, digital and non-digital alike. Written from a Christian perspective, this book engages prior works on technology, and offers its own useful perspective on key problems of the technological moment in which we find ourselves.Aaron Weinacht is Professor of History at the University of Montana Western, in Dillon, MT. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Balkan Cyberia: Cold War Computing, Bulgarian Modernisation, and the Information Age Behind the Iron Curtain (MIT Press, 2023) examines the history of the computer industry in socialist Bulgaria. Combining the histories of technology and political economy with that of the Cold War and the modern Balkans, Balkan Cyberia challenges the notions of backwardness, the importance of small states in large geopolitical systems, the nature of the Iron Curtain, and the concept of 1989 as a convenient end-point in the history of communism. By drawing on Bulgarian, Indian, and Russian archives, as well as a range of interviews, this work reveals how a small Balkan state used its unique advantages to gain major markets, and in the process transform its political thinking. A local and a global story at the same time, the story of the Bulgarian computer offers unique insights into the history of the twentieth century information age.Iva Glisic is a historian and art historian specialising in modern Russia and the Balkans. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

How do states build vital institutions for market development? Too often, governments confront technical or political barriers to providing the rule of law, contract enforcement, and loan access. In From Click to Boom: The Political Economy of E-Commerce in China (Princeton, 2024) Lizhi Liu suggests a digital solution: governments strategically outsourcing tasks of institutional development and enforcement to digital platforms—a process she calls “institutional outsourcing.”China’s e-commerce boom showcases this digital path to development. In merely two decades, China built from scratch a two-trillion-dollar e-commerce market, with 800 million users, seventy million jobs, and nearly fifty percent of global online retail sales. Contrary to conventional wisdom, Liu argues, this market boom occurred because of weak government institutions, not despite them. Gaps in government institutions compelled e-commerce platforms to build powerful private institutions for contract enforcement, fraud detection, and dispute resolution. For a surprisingly long period, the authoritarian government acquiesced, endorsed, and even partnered with this private institutional building despite its disruptive nature. Drawing on a plethora of interviews, original surveys, proprietary data, and a field experiment, Liu shows that the resulting e-commerce boom had far-reaching effects on China.Institutional outsourcing nonetheless harbors its own challenges. With inadequate regulation, platforms may abuse market power, while excessive regulation stifles institutional innovation. China’s regulatory oscillations toward platforms—from laissez-faire to crackdown and back to support—underscore the struggle to strike the right balance.Lizhi Liu is assistant professor at the McDonough School of Business at Georgetown University, where she is also a faculty affiliate of the Department of Government. Her work has been published by American Economic Review: Insights, Studies in Comparative International Development, Minnesota Law Review, Oxford University Press, and Princeton University Press. She was also listed as a Poets&Quants Top 50 Undergraduate Business Professor of 2021. She holds degrees in Political Science (PhD), Statistics (MS), and International Policy Studies (MA) from Stanford University and in International Relations (LLB) from Renmin University of China.Interviewer Peter Lorentzen is an Associate Professor of Economics at the University of San Francisco, a nonresident scholar at the UCSD 21st Century China Center, an alumnus of the Public Intellectuals Program of the National Committee on US-China Relations, and is currently a visiting scholar at the Stanford Center on China’s Economy and Institutions. His research focuses on the economics of information, incentives, and institutions, primarily as applied to the development and governance of China. He created the unique Master’s of Science in Applied Economics at the University of San Francisco, which teaches the conceptual frameworks and practical data analytics skills needed to succeed in the digital economy.Lorentzen’s other NBN interviews relating to China’s tech sector include Trafficking Data, on how Chinese and American firms exploit user data, The Tao of Alibaba, on Alibaba’s business model and organizational culture, Surveillance State, on China’s digital surveillance, Prototype Nation, on the culture and politics of China’s innovation economy. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

Modern biotechnology--genetic engineering and cell manipulation--originated with the 1973 demonstration that genes from different organisms could be recombined and propagated in Escherichia coli. More than 50 years on, biotech is now a science that defines the 21st century. While still a young scientist, Tim Harris committed himself to this emerging industry. Now an accomplished investigator who became an astute, seasoned, and successful biotech business executive, he has written a captivating memoir chronicling the birth and maturation of the industry that now touches everyone's lives. He combines accounts of scientific successes and failures with a personal story of ambition, challenge, and discovery. From the pioneering early days of gene cloning and monoclonal antibodies to the current cutting-edge advancements in cell therapy, gene editing, and personalized medicine, Harris provides a candidly honest insider's view of biotech's remarkable evolution and its profound impact on health care. In Pursuit of Unicorns: A Journey Through 50 Years of Biotechnology (Cold Springs Harbor, 2024) is rich in detail about the accomplishments, struggles, and triumphs played out in the laboratories and boardrooms of the many different companies set up to exploit the technology, and the often colourful personalities involved. It is a fascinating blend of science, business, and ethics. Harris's reflections on the complexities that come with rapid technological progress, and the responsibilities of scientists in shaping the future, are thought-provoking and timely. Tim Harris's story is one of passion, resilience, and an unwavering commitment from those involved to making a difference. His book is a compelling read for working scientists (especially early- and mid-career academic and industry researchers wondering how to apply their research to human health), biotechnology entrepreneurs and investors, and anyone fascinated by how profoundly biotechnology has changed our world and where it is leading us in the future. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology

How are human computation systems developed in the field of citizen science to achieve what neither humans nor computers can do alone? In At the Edge of AI: Human Computation Systems and Their Intraverting Relations (Transcript, 2024), Libuse Hannah Veprek examines the imagination of these assemblages, their creation, and everyday negotiation in the interplay of various actors and play/science entanglements at the edge of AI. Focusing on their human-technology relations, this ethnographic study shows how these formations are marked by intraversions, as they change with technological advancements and the actors' goals, motivations, and practices. This work contributes to the constructive and critical ethnographic engagement with human-AI assemblages in the making. Learn more about your ad choices. Visit megaphone.fm/adchoicesSupport our show by becoming a premium member! https://newbooksnetwork.supportingcast.fm/technology