Conversational Selling
Nancy Calabrese
In today’s world of business, when it comes to picking up the phone, most people hate it and won’t do it.
There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.
We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.
The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.
There’s a belief that cold calling doesn’t work. It won’t work if it’s not done consistently. Today’s audience tends to hide behind social media and uses excuses like “there’s no point, customers will be annoyed. They don’t like receiving cold calls”. That is completely false.
The truth is emotions are difficult to convey through words in a written email or in digital marketing. Bottom line? Robots will NEVER replace human conversation and emotion.
We imagine a time when more sales professionals feel empowered to connect with their clients through personable strategies like picking up the phone, chatting on a video call, or having meaningful in-person meetings. Which will create long-term relationships and stronger customer lifetime value- even if we must persevere through the “no’s” to find the “yes’s”.
The Conversational Selling Audience loves learning about the art of communication between human beings which leads to more meaningful connections. These connections drive new business at the right time and keep you top of mind when the prospect is ready to buy. Selling is not just a business skill, it's a life skill. At the end of the day, sales is just about the human connection.
Episodes
Mentioned books
Mar 2, 2022 • 19min
Antonio Thornton | Faster Growth, Greater Profits, and Improved Quality of Life Through Marketing
About Antonio Thornton: The founder of Money Mouth Marketing, which is a performance-based marketing firm and only one of the companies in the country that guarantees a minimum 3X ROI. Money Mouth Marketing is the recognized leader in strategic growth for small to midsize growth companies and for over 20 years, Antonio has touched more than 250,000 business owners from around the globe to help them achieve faster growth, greater profits, and improved quality of life. He is also affectionately known as the Profit Engineer and is most known for creating something from nothing. His expertise is developing widely creative and profitable promotions that build brand loyalty and goodwill without being obnoxious or sales-y. In this episode, Nancy and Antonio discuss: Setting yourself apart More than getting a sale The Four Core Methodologies Align, map and partner Key Takeaways: Consider what your product or service’s unique selling point would be. Think about what sets your company apart from others and what unique value you can bring to your clients. People don’t like to feel like they’re being manipulated. As they say, people don’t like to be sold but they love to buy. Relationships and long-term partnerships are more important than just merely getting a sale. Remember the four A’s: attraction, bringing in the right type of clients; activation, converting those clients into paying customers; ascension, taking them down to a path to get them to buy more things from you; and lastly, automation which is creating a system for the perpetuation of all that. Make sure whatever service you provide is going to really be a good fit for what they need. Create alignment from the very beginning, understand your client truly and be curious about their desires, wants, and needs. Map out how your product serves those needs and create a partnership. “When you understand human behavior from a foundational perspective, you can pretty much sell and market everything. Cause you understand their desires, wants, motivations - these are the things that create buying decisions.” - Antonio Thornton Get Antonio’s FREE giveaway by clicking on this link: https://moneymouthmarketing.com/nancy Connect with Antonio Thornton: Twitter: https://twitter.com/moneymouth Facebook: https://www.facebook.com/moneymouthmarketingPinterest: http://pinterest.com/mmouthmarketing Website: https://moneymouthmarketing.com YouTube: http://www.youtube.com/MoneyMouthMarketing LinkedIn: https://www.linkedin.com/in/antoniothornton/ | http://www.linkedin.com/company/2356846 Email: antonio@fearlessimpact.com Try Our Proven, 3-Step System, Guaranteeing Accountability and Transparency that Drives RESULTS by clicking on this link: https://oneofakindsales.com/call-center-in-a-box/ Click on this link to download a FREE digital copy of The Inside Sales Solution: https://form.jotform.com/212374882793164 Connect with Nancy Calabrese: Twitter: https://twitter.com/oneofakindsales Facebook: https://www.facebook.com/One-Of-A-Kind-Sales-304978633264832/ Website: https://oneofakindsales.com Phone: 908-879-2911 LinkedIn: https://www.linkedin.com/in/ncalabrese/ Email: leads@oneofakindsales.com
Feb 23, 2022 • 17min
Dov Gordon | Networking and the Power of Referral Based Marketing
Feb 15, 2022 • 22min
Dr Matthew Champagne – Survey Conversations to Keep Your Customers Forever
Nov 2, 2021 • 20min
Kathey Porter | Consulting Services For Governmental Agencies, Corporations & Small Business
Oct 19, 2021 • 19min
Shannon Mulligan | Helping SMB Companies Tackle The Time-Consuming Sales Follow-Up Process
Oct 5, 2021 • 20min
Lori Richardson | Helping B2B Companies Solve Problems Within Their Sales Team
Sep 21, 2021 • 17min
53 Suzanne Paling | Sales Management Advice To Key Executives Responsible For Driving Revenue
Sep 7, 2021 • 24min
Jerome Deroy | Using The Power Of Storytelling To Design Onboarding Programs That Engage Employees
Aug 31, 2021 • 22min
Michael Markulec | The Best Steps to Maximize Your Cyber-Security
Cyber-crime has been on the rise for the past 20 years.Ransomware costs businesses billions of dollars a year.SMBs are especially vulnerable to attacks.How safe is your business?Michael Markulec is a Chief Information Security Officer with decades of experience working with the federal government, Department of Defense, and large financial firms. He is also the co-Founder of Harbor Technology Group, a comprehensive service provider of cyber-protections for SMBs.Michael joins us to discuss the threats, the vulnerabilities, and the fixes you can put in place right now. He is a wealth of knowledge on the topic and shares with us:
How to avoid the costly mistakes most companies make with their cyber-security
How to put together your own plan to stop ransomware attacks
Why proper employee training is your best line of defense
And more
Cyber-risk is a business problem FIRST and a technology problem second. Get proactive with your security plan and never again leave your business vulnerable to cyber-attacks.
Aug 24, 2021 • 26min
Ed Porter | Insider Tips from a Fractional CRO
Ed Porter is passionate about helping businesses like yours align their revenue systems – and avoid the mistakes of over-hiring in key positions. The Chief Revenue Officer at Blue Chip CRO joins the show to share so much good stuff – from marketing and sales to customer success and right-sizing your leadership team. This conversation has something for everyone, including:
The huge mistake sales reps make (and how to stop them from pushing prospects away)
How to prevent silos by creating a unified customer experience
The secret to getting on the same side of the table as your prospects
How to deliver value for buyers at every touchpoint
And much, much more
Aligning your revenue system is the single most important task to get your company on the fast track for growth and profitability, and Ed has the answers to all your questions. Don’t miss this episode. It’s your chance to get all the benefits of having your own expert CRO in under 30 minutes!
