

Scale Up With Nick Bradley
Nick Bradley
Welcome to “Scale Up with Nick Bradley”.
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 100+ acquisitions
- 26 business exits
- Over $5 Billion in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: https://highvalueexit.com
Nick’s LinkedIn: linkedin.com/in/realnickbradley
In this podcast, we will show you how to scale up your business and your life! So you can achieve greater freedom, wealth and impact, and live life on your terms.
Ranked #1 business podcast in the U.K. on iTunes and Spotify, we will help you go from start-up to scale-up and beyond:
How to significantly grow your business; how to create commercial strategies that drive predictable revenue; how to leverage systems and processes to free you up from day-to-day operations; how to raise funding and investment; how to generate fast scale via business acquisitions; how to exit your business for life-changing money; ultimately, how to build your empire!
You can only scale a business to the level of your identity, so week in and week out we'll be bringing you inspiring guests to help you on your journey. You see, it's not just about spreadsheets and strategies ... it's about mindset, skillset, purpose and belief - learning from people doing extraordinary things, and making a bigger impact - so you can too.
Introducing your host - entrepreneur, investor and scale-up specialist, Nick Bradley:
- Over 10 years in Private Equity
- 100+ acquisitions
- 26 business exits
- Over $5 Billion in deals
- #1 ranking business podcast in the UK … over 600,000 downloads in 130 countries
- “In business and in life - be grateful, be brave, have faith, show up!"
Contact details:
Work with Nick: https://highvalueexit.com
Nick’s LinkedIn: linkedin.com/in/realnickbradley
Episodes
Mentioned books

Apr 22, 2020 • 59min
A Dealmaking Masterclass - With Carl Allen, Entrepreneur & Investor, Over 330 Acquisitions, Worth $48 Billion In Value
There’s certainly an art to dealmaking. Some seem to have a natural instinct and gift for knowing how to turn a handshake into a fortune. That’s certainly the case for Nick’s special guest this week, Carl Allen, an investor and entrepreneur who’s made over 330 acquisitions in his career, worth a staggering $48 billion! Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Many businesses who want to sell aren’t necessarily doing it for financial reasons. Sometimes the preservation of legacies is of far more importance that figures in a bank account. The key to finding a worthy acquisition is to find a “distressed seller of a good business”, not the other way around, and then giving that seller a dignified exit. “Deal Heat” can occur when you have a single deal cooking at any one time. The more time you focus upon it, the more you want it to succeed, removing objective thinking. The best way to combat Deal Heat is to always make sure you have multiple deals operating. You can double your business revenue in a single day through careful acquisition. Merging a customer database to your own can expand your potential exponentially and instantly. Do your research into potential sellers before you start talking deals. A simple browse through social networks can give you an invaluable pathway into their trust and friendship, which makes negotiations a whole lot easier. BEST MOMENTS ‘I needed something to feed my soul and to feed my brain’ ‘In a billion-dollar deal, it’s 90% financial engineering and 10% psychology. In a small deal, it’s the other way around’ ‘Always be a seller’ ‘You can double your business in a day, and 5X your worth just through one deal’ ‘If you want to buy a business, now is the best time!’ VALUABLE RESOURCES Carl Allen’s bonus - http://trainwithcarl.com/scaleup Carl Allen LinkedIn - https://www.linkedin.com/in/iamcarlallen/ Special programme offer for SUYB listeners - http://450spr3.com/click.track?CID=431654&AFID=462829 Dealmaker Wealth Society website - https://dealmakerwealthsociety.com/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global www.fielding.globalSupport the show: https://highvalueexit.com/

Apr 15, 2020 • 45min
Keeping Your Boat Afloat During COVID-19 - with Gavin Preston, Growth & Turnaround Specialist
In today's episode, Nick talks to a fellow podcaster and scale-up specialist, Gavin Preston (The Business Mastermind Podcast)! Yes, Gavin has been on SUYB before and both Gavin and Nick want to revist their previous discussion in light of the dramatic global changes since that episode dropped earlier this year. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Now is most certainly a time to be consuming positivity in any form. The news can be informative, but it is also sensationalised, and tends to adhere to an agenda. Instead of focusing on the end point to this, we should be marking our progress incrementally. Measure your journey through this in moments, days, weeks, and not as entire experience. The main risk to your business is not taking care of yourself, and running yourself into the ground. Taking care of ourselves will allow us the energy and clarity to add value at the right time. All bailouts and aid must be repaid eventually, so it is prudent to remain active, and to do our part to bolster business in this time. Be proactive, not complacent. The businesses coping best right now are the ones focussing upon their employees, upping their games in terms of customer service, and looking for the opportunities instead of dwelling on the negatives. BEST MOMENTS ’Slow down to speed up’ ‘Mindset is about giving yourself the presence, the clarity and the focus to know what to do, and then take action!’ ’This is now is about family, contribution and community’ ‘Our actions as employers, suppliers and leaders during this time will define us, and will be remembered’ ‘It doesn’t matter what your business model is, there’s another way of doing it' VALUABLE RESOURCES The Business Mastermind Podcast Get your free copy of Gavin Preston’s invaluable guide now - 'Keep Your Boat Afloat: Business Survival Guide For COVID-19 Times' at: Bit.ly/keepyourboatafloat To contact Gavin about how he can help you and your business, email gavin@gavinpreston.com ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.global ABOUT THE GUESTGavin Preston Gavin is an inspirational Speaker, Business Strategist, Business Growth Mentor, Trainer and high-performance Coach. He works with Business Owners and Entrepreneurs and has a strong track record in creating creative strategies to accelerate the growth of their business. He has helped hundreds of SME business owners and leaders improve their performance and that of their business and a comparable number of executives and employees in blue-chip corporates over the last 20 years. CONTACT METHOD Gavin Preston Website Gavin Preston LinkedIn Gavin Preston FacebookSupport the show: https://highvalueexit.com/

6 snips
Apr 8, 2020 • 45min
Fix Your Business Now! ... With Mike Michalowicz, World-Renowned Author & Entrepreneur
Mike Michalowicz, a world-renowned author & entrepreneur, discusses the importance of innovative collaboration in businesses during uncertain times. He emphasizes the need for solid foundations to back promises of philanthropy and the significance of profit for addressing immediate challenges. Mike also highlights the crucial role of leadership in guiding teams and clients through tough times.

Apr 2, 2020 • 60min
Entrepreneur In Focus- Jeff Fenster From Everbowl
Jeff Fenster defines what it means to be a serial entrepreneur. Over the course of his entrepreneurial journey, he’s created and energised multiple business ventures in numerous diverse fields, from payroll to hospitality, and has achieved staggering success by sticking to his two core principles: to make friends and have fun. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Jeff began in law school, and aspired to be a sports agent, but the birth of his daughter, and the sudden realisation of the importance of family, caused him to pivot and re-evaluate his position. Jeff’s two principles are making friends and having fun. These are mantras he’s stuck to since the beginning of his journey, and they’ve allowed him to achieve a high level of client retention, and a wealth of quality referrals. Experience is the most overrated prerequisite to starting a company. An interesting statistic is that nine out of ten restaurants fail. Jeff chose to use this as proof that experience in an industry can still result in failure 90% of the time. The approach is simple: Jeff is highly skilled at business, and enters industries using his ‘making friends and having fun’ principles in order to surround himself with experts who want to get behind the vision. It’s a disruptive method, but has resulted in remarkable success. If you love what you do, and you’re passionate about it, then you’ll always find success eventually. Your passion will keep you coming back, and those who work hard will always get there. Whatever scale or stage that you’re at, it’s vital to recognise the position you need to take in the business. The person who starts a business isn’t necessarily the person who should scale it. Vertical integration is a concept that Jeff has embraced in all of his ventures. It is the method of adding value in order to make his client base happier, and hopefully induce them to invest more. The definition of scale-up is to build teams and build culture. The first step is to lose the ego. If you’re the best at something, then make sure you’re doing it. But have the grace to admit when someone can do the job better than you. Sometimes all we need is someone to vent our issues to. By the simple act of verbalising them, we can often see the solutions before us. Mentors aren’t just useful on an advisory basis. They can often provide pathways and solutions through their own networks that are unavailable to us. Personal branding is key to letting your customers know the “why” over the “what”. If you’re the face of your venture, and if your values and core principles are visible, then people will find it easier to identify those values with your product. BEST MOMENTS ‘My wife will call me a degenerate entrepreneur’ ‘I focused too much on my mission and not enough on my technology’ ‘Me not having experience is a benefit here’ ‘If I go in, I’m all in’ ‘I never want to take my eyes off the prize’ ‘I want to be the dumbest guy in the room’ VALUABLE RESOURCES Jeff Fenster LinkedIn - https://www.linkedin.com/in/jfenster/ Everbowl - http://www.everbowl.com Jeff Fenster Instagram - www.instagram.com/fensterjeff connect@jefffenster.com ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Mar 26, 2020 • 26min
How To Survive & Thrive During Uncertainty
With world events taking a sudden and drastic turn towards the uncertain, many business owners are justifiably anxious about their future. Despite the darkness of the moment, there are always opportunities to be had. It’s all about changing your mind-set, reflecting on the decisions we’ve made in the past, and powering through towards solutions that are definitely out there to be had. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS When the world is turned upside down, and we find ourselves in difficulties, it might be because we haven’t anticipated the worst. If nothing else positive comes out of this, then it might make us understand that effective contingency planning should be an essential part of any business. Everyone will get through this. This is the most important thing to remember. This will pass. You will recover and the world will return to normal. If anything, we’ll be a little wiser.
Cash is king- This is a time for reviewing budgets and adjusting cashflow. Make easy cuts everywhere, and focus on achieving clarity around your budgets.
Reset your goals- Re-examine your goals and plans for the year ahead. Things like travel will be near to impossible, but instead of letting those plans linger and create a cloud of negativity, best to nip them in the bud now. It’s okay to pivot! It’s also okay to realise that the reality going forward might be different.
Double down on yourroutine - Diet, exercise, reading, absorbing information and culture, meditation and even getting out there for a walk can help you to keep your day in shape, as well as your mental and physical wellbeing.
Fill your calendar- Use your time creatively and productively. Take a step back from social media and the news, as it can turn any positives into negatives, and the world needs positives right now. Put some tasks and goals onto that calendar and get excited about achieving them!
Practice gratitude- Focus on the good things you have: health, family and relationships. If you’re looking back at what you had, you can’t be present for the opportunities of today.
What are the positives in this?- There’s always something positive about any situation. Perhaps it’s more time with your kids? Perhaps it’s giving you the opportunity to work on something you’ve been wanting to devote yourself to for year, but have never had the time?
It’s okay to feel uncertain- Believe it or not, the power to remain in a state of uncertainty is a tool that allows the bravest of us to win.
Be a leader- This is a time for leadership, whether it’s at work or in your home. People need strength, and someone to aspire to.
See things for how they really are- The future is bright. You need to plan for that. This is a blip. People will travel again, and go to events again. Perhaps this is the time you should be looking at business models that could supplement the world as it is now?
Provide more value- Your clients need to see how valuable you can be. Look for the ways in which you can help, and which can add value to the people in your life. BEST MOMENTS ’There are opportunities even when things are really, really challenging’ ‘I always say live to 50% of your means’ ‘What I am focussed on is helping people’ ’Expect the best but plan for the worst’ ‘Double down on the things that are going to give you value’ ‘Gratitude is the antidote to fear’ VALUABLE RESOURCES The Five-Minute Journal App - https://apps.apple.com/gb/app/five-minute-journal/id1062945251 (iOS) - https://play.google.com/store/apps/details?id=com.intelligentchange.fiveminutejournal&hl=en_GB (Android) ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Mar 19, 2020 • 1h 3min
How To Leverage Social Media - with The Get Savvy Club
One of the main areas in Nick’s ‘Customer creation Playbook’ is the importance of leveraging social media, and how it can not only help you to develop your brand and message, but get it out there through the main social channels. It’s free marketing after all. But how can you make social media work to its full potential? Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS A brand is a promise of consistency. When planning your social media strategy, the most important thing is to be consistent and prolific. Companies used to spend a fortune on reaching their audiences. Now they can spend a fraction of the amount, and reach their ideal demographics with just a few clicks. The three main objections that Get Savvy come up against when it comes to businesses and social media strategies are: They don’t know what to do They don’t have the time to invest in finding out how to do it People are scared of it - Being judged or getting it wrong
Flip yourperception- People wrongly imagine that everything, to the smallest degree, needs to be shared on social media. But it’s all about refining that output. Hone your message and build your content around that. A well-crafted headline is imperative, especially on channels such as LinkedIn. Make sure that people can tell what you do and who you are at a simple glance. Pick one platform and create your content around it, then you can re-purpose your content for other platforms. Make sure you have brand consistency, and that your content can be easily recognised across platforms. You don’t always need to be the expert. Make sure you’re contributing to a conversation, and people will notice you, and follow you. This is the Halo Effect. Routines and habits are very important for your consistency. If you tie your social media activity to a daily activity, it’ll embed the routine into your day.
Warm up the algorithm - Remember that the platform wants you to be constantly interacting. You’ll be rewarded for a higher level of engagement. Post a few comments and likes, then post your own content. The platform will reward you for having been a regular user.
Like your own posts - People hardly ever notice who is specifically liking posts, and bumping up your numbers at the outset will help to warm up the algorithm.
Find the bravery to make your posts personal- Facebook Lives, voice recordings, and even selfies can add a new element of engagement to your content. People engage more with real people, so try to place yourself in the content when you can.
Scars not scabs -It’s fine to share an experience in the hopes of helping someone who may be going through the same thing. Social media should never be used for pity, or validation after a bad experience. A huge mistake is to try and sell something through pity. BEST MOMENTS ‘You’ve got to create your message, and then get it out there’ ‘A brand is a promise of consistency’ ‘You’ll never see a McDonald’s advert that lists every ingredient on their menu’ ‘Don’t wait to be the expert at something - just contribute’ ‘Who doesn’t eat biscuits?’ ’The Holy Grail of marketing is a testimonial’ ‘Get yourself out there and get out of your own head' VALUABLE RESOURCES Get Savvy LinkedIn - https://www.linkedin.com/company/get-savvy-club/ Anita Baldwin LinkedIn - https://www.linkedin.com/in/anita-baldwin/?originalSubdomain=uk Anna Geary LinkedIn - https://www.linkedin.com/in/getsavvyclub/?originalSubdomain=uk Get Savvy Facebook Group - https://www.facebook.com/getsavvyclub/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Mar 12, 2020 • 15min
4 Questions That Can Change Everything
A short episode but a powerful one focused on the 4 questions that can change your life. I learned these points from Jim Rohn who has been a huge inspiration to me from the start of my career. If you’re struggling in your business right now, I challenge you to spend some time seriously reflecting on these 4 questions… Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Scaling up your business is also about scaling up your life. You need to improve your life in order to improve your business, it’s as much about mind-set as it business. WHY? – Everyone’s why will be different. This is one of the most powerful questions you can ask someone because it gives them a purpose as to why they’re doing something. WHY NOT? – Ask yourself this too as it will tell you what’s holding you back, what problems you’re facing and how you can overcome them. WHY NOT YOU? – If you think about anyone successful why couldn’t that be you? The only thing stopping you is your thought process. Surround yourself by people who are going to be positive and help you, not people who make excuses as to why that couldn’t be them. WHY NOT NOW? – If there’s something that’s important to you then why not do it now? Focus on a small amount of things at once because he or she who chases 2 rabbit’s catches none. Most people don’t do stuff because they focus on too many things at once, the ‘busy bee’s’. We’ve all got the same amount of time as each-other to get things done so ask yourself whether the thing you’re wanting to do is important enough. BEST MOMENTS ‘You need a purpose for doing something’ ‘Every person who’s achieved something great has asked themselves “why not me?”’. ‘Focus is a superpower’ VALUABLE RESOURCES https://www.youtube.com/watch?v=Km2nv9Rg3_U Jim Rohn's website link: https://www.jimrohn.com/ ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Mar 5, 2020 • 60min
Entrepreneur In Focus: Murf Murphy, Author of The Aloha Money Machine
In today’s episode, Nick talks to Murf Murphy, the author of ’The Aloha Money Machine’, and a scale-up expert who’s been so successful, that he’s now achieved financial freedom. The Aloha Money Machine is a hugely empowering study in how to create a business that can be sold even if you have no intention of selling it when you’re starting out; a nine-step formula for creating a business money-making machine. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Business is the equaliser. It doesn’t matter how much money you have, or where you come from Business evens the playing field for everyone. The two things that kill a business are not having a solution to a real problem, and poor management of cash, and not having a good cash mentality. During his entrepreneurial journey, Murf learned three invaluable lessons: You need systems and processes in your business Time must be used in the best way possible Stabilising your income is imperative People don’t tend to see building a business as building an asset. They see it as a replacement job that will provide an income, and which will see them in an elevated position. If you want to survive in business, you have to fight and keep fighting. Your business is your legacy, and your family’s legacy. You must fight for that legacy. In the start-up phase, your sole intention should be to make money. But that doesn’t mean that you shouldn’t have an exit in sight. One day you will be exiting the business, but how? You need to know your exit from the start. Murf’s Nine Step formula for creating a business money-making machine is: Make money - focus on making your money make money Find your customers Craft your story Build the system Hire right - Fill your team with the right people Network Manage the system Highest and best use of time Financial freedom BEST MOMENTS ‘If you’re the biggest person in the room, then you’re in the wrong room’ ‘You can learn a lot from failures’ ‘If he could do it with the same blood, then I could do it’ ’The customers are the people who write the cheques’ ‘If you want to survive, then you have to fight that shark’ ‘Money gives you choices’ ‘Gold can be found in your database’ VALUABLE RESOURCES/ Aloha Money Machine - https://www.alohamoneymachine.com The Aloha Money Machine on Amazon - https://www.amazon.com/Aloha-Money-Machine-Creating-Money-Making/dp/194748088X ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Feb 27, 2020 • 39min
A Marketing Masterclass - With Neil Patel
In this episode, Nick interviews a true superstar in the world of marketing. Neil Patel has been called a “genius” and the “mad scientist of marketing”. He’s a New York Times best-selling author, and one of the Wall Street Journal’s “top influencers on the web”, and one of of Forbes’ “Top Ten Marketeers Of Our Time”. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS When you’re starting out, you don’t always have the budgets to place paid ads, or even to attend conferences that you’re assured will help you along. But you can assert your brand for free. You can work to build your presence at every opportunity. As long as your purpose is true, and that your end goal is something you can work towards without expectation, then your brand will grow in the tailwind. Channels these days are crowded, and they know their worth. It costs money to build your brand through conventional channels. But the upside is that we have so many to choose from, and so many different ways in which to build. The brand is your biggest advantage. People will always follow the brands they know and trust. Therefore when you build your brand, it should be with the longterm in mind. It also needs to be the visible one that springs to mind when people think of your sector. Brand building begins and grows with: Creating content constantly - utilise video on platforms such as Facebook and Instagram. Repurpose when you can Go live, once a week, on all channels Create at least three blog posts per week that are educational Include data, stats, and cite your sources. Not only does this make you look like an expert, it begins new connections Push notifications - Use services like Subscribers.com to leverage push notifications in a professional way Collect emails - when people come to you, they can subscribe to every thing you do The rule of seven is where a customer sees or engages with you seven times or more. This interaction leaves a lasting impact on their relationship with you. More people are set to spend more money on branding than they ever have before. Some may have written off ads in the past, but Neil predicts that their reach, and subsequent revenues will only grow. BEST MOMENTS ‘Marketing is one of the most crucial things to get right in your scale-up journey’ ‘You’ve never ever had so much access and so many ways of getting your message out there’ ‘Be patient - you always want to scale faster than you ever will’ ‘Marketing has turned into an omni-directional approach’ ‘People still buy Nike shoes because they’re Nike’ ‘Branding is what sets you apart’ ’The friction has been removed' VALUABLE RESOURCES Neil Patel Digital - https://npdigital.com Neil Patel Twitter - https://twitter.com/neilpatel Subscribers.com ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/

Feb 20, 2020 • 53min
We Need To Talk About Nick
It’s a year since Scale Up Your Business began (can you believe it?), and to celebrate this very special anniversary, the microphone is being handed to a special host, Rob Williams, one of Nick’s closest colleagues, who will be interviewing Nick for a change. Find out now if you’re building a high-value, exitable business (even if you have no immediate plans to sell it). You’ll get an instant PDF report with powerful insights specifically tailored to your business in just 4 minutes. https://highvalueexit.scoreapp.com/ KEY TAKEAWAYS Nick’s main reason for starting the Scale Up Your Business podcast was to give something back to the world, to help people. After 12 months, the feedback only gets more inspiring. LinkedIn and Facebook are the main channels that people use to get in touch with Nick. If you’re adding value to people then they will seek you out. When it comes to the “secret sauce” of podcasting, Nick gives three reasons for his success: The name of the podcast is incredibly important. Make it punchy. Call it what it is. Nick talks about mind-set, intention, and being clear about what you want to achieve. He then tells you how. Be authentic, but don’t be vulnerable. Achieving your vision can be helped along by finding the people you wish emulate, and associating with those people. As soon as Nick became curious, the answers began to present themselves. Call it serendipity or coincidence, but the laws of attraction do work. It’s as if your vibe becomes magnetic to the force you’re hoping to attract. Achieving and maintaining energy levels is about focussing on your “why”. Having a strong enough mission behind your actions is purpose enough to push yourself to do anything. Physiologically, Nick recommends intermittent fasting, regular exercise, healthy amounts of sleep and ensuring that the things you put into your body are balanced. BEST MOMENTS ‘It’s really about trying to build a community’ ’The tables have been turned on you, bro’ ‘If you help enough people to get what they want in life, then you’ll get the things you need’ ’Scale Up is about perseverance and endurance’ ’The only thing they’re really stuck in is their head’ ’The purpose behind what I’m doing is greater than how I feel’ ‘Being grateful for what you have is the antidote to fear' ABOUT THE HOST Nick Bradley is a renowned entrepreneur, investor, speaker, and business growth expert. His background is growing and scaling Venture Capital and Private Equity backed businesses globally. Over the last decade, he has completed 117 acquisitions and 25 business exits with a combined valuation of over $5bn dollars. His mission is to help business founders build valuable businesses and create life-changing exits so they can realise freedom, wealth, and impact. CONTACT METHOD Nick’s Facebook page: https://scaleup.vip/FB Nick’s LinkedIn: https://scaleup.vip/LI Nick's Instagram: https://scaleup.vip/IG Scale Up Your Business, coaching/consulting: https://suyb.globalSupport the show: https://highvalueexit.com/


