Kevin Appleby and Alan Gonsenhauser discuss the importance of collaboration between CMOs and CFOs in aligning metrics and growth strategies. They emphasize the need for a common understanding of modern marketing and its value to the organization, as well as establishing a customer culture within the business. They also discuss the importance of using data to drive business growth, including predictive KPIs, measuring and optimizing customer lifetime value and retention, and aligning marketing strategies with financial objectives. Cross-functional alignment and clarity on what marketing is not going to focus on are also highlighted as key to growth. Key topics covered include: The importance of collaboration between CMOs and CFOs in areas like setting KPIs and metrics, measuring marketing ROI, optimizing marketing spend, and managing risks.  The evolving roles of CMOs and CFOs, and how they can strengthen their relationship by understanding each other's perspectives.  The importance of customer-led growth strategies and metrics like Net Promoter Score in driving long-term value.  Developing marketing strategies that consider both short-term and long-term budget planning for growth and profitability.  Understanding different personality types and communication styles to improve collaboration across teams.  How finance and marketing functions can work together to establish a shared understanding of success and a customer-led culture. https://youtu.be/xdioRCNweGY Links Alan Gonsenhauser on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:00-0:12 - Introduction 0:12-0:48 - Alan Gonsenhauser introduces himself and his background 0:48-1:06 - Alan Gonsenhauser discusses the relationship between CMOs and CFOs 1:06-1:20 - Kevin Appleby asks about measuring marketing ROI  1:20-5:10 - Alan Gonsenhauser outlines 5 areas of CMO-CFO collaboration and discusses customer-led growth 5:10-5:56 - Kevin Appleby and Alan Gonsenhauser discuss KPIs vs key results indicators 5:56-7:34 - Alan Gonsenhauser distinguishes different types of metrics 7:34-10:24 - Discussion on Net Promoter Score and customer satisfaction 10:24-12:23 - Collaboration on growth strategies, budget planning and cost-cutting 12:23-14:10 - Alignment across functions and saying no in strategy 14:10-16:23 - Zero-based budgeting and turnaround strategies 16:23-18:13 - Leveraging customer data and investment areas 18:13-19:26 - Additional growth levers and productivity 19:26-21:01 - Evolving CMO and CFO roles  21:01-23:37 - Strengthening CMO-CFO relationship and customer culture 23:37-25:03 - Finance team adopting customer-led mindset 25:03-31:39 - Personality types, communication styles and presentations 31:39-34:05 - Becoming a successful CMO or CFO Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here. You can find out more and join today at growcfo.net

Kevin Appleby and Bill Genovese discussed the convergence of digital technologies between the CFO and CEO/IO roles, emphasizing the importance of collaboration between these two roles. Kevin Appleby and Bill Genovese later discussed the importance of cost avoidance, cybersecurity, and cultural change in navigating digital transformation, highlighting the need for organizations to adapt to new technologies and ways of thinking. Both conversations emphasized the value of collaboration and sharing experiences to better navigate the complexities of digital transformation. Key topics covered include: An overview of Bill Genovese’s background in financial services and technology consulting The concept of digital convergence and how technologies overlap to solve business problems Examples of how ERP systems evolved to integrate finance functions The CFO-CIO partnership in regulatory compliance projects like Basel II Opportunities for cost avoidance and cloud strategies through legacy modernization Cybersecurity considerations like the zero-trust architecture Emerging technologies like quantum computing and associated risks When a company should consider hiring a dedicated CIO/CTO role The importance of culture and mindset for successful digital transformation  https://www.youtube.com/watch?v=a8ABQhD9miI&t=10s Links Bill Genovese on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:00:11 Introduction and welcome 0:00:48 Bill Genovese introduction 0:00:51 Bill discusses his background 0:03:49 Kevin shares experience at IBM 0:04:04 Continued discussion of Bill’s background at IBM 0:05:01 Kevin recalls experience leaving IBM 0:05:28 Bill defines digital convergence using an overlapping circles diagram 0:07:05 Discussion of technology convergence e.g. smartphones 0:07:20 Bill shares he still has an original Palm Pilot 0:07:31 Kevin agrees about going back to old technologies 0:09:39 Kevin discusses finance systems integrating from other systems 0:11:36 Bill discusses ERP implementations in the early 2000s 0:12:36 Kevin discusses ongoing issues with budgeting/forecasting 0:13:21 Discussion of better budgeting solutions from the early 2000s 0:14:38 Kevin introduces discussing CFO-CIO partnerships 0:14:46 Bill discusses regulatory compliance projects 0:17:50 Kevin agrees to spend money intelligently  0:18:10 Bill discusses his relationship with CFOs 0:19:56 Discussion of multi-cloud strategies and related risks 0:20:50 Kevin raises security concerns about multi-cloud 0:24:48 Bill discusses zero trust architecture and quantum risks 0:25:14 Bill’s view on when a company needs a CTO role 0:26:11 Discussion of Bill’s CFO Tech Outlook article 0:26:50 Bill discusses other publications and viewpoints 0:28:51 Discussion of Bill’s experience in China 0:30:09 Kevin thanks Bill for the discussion  Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to The GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Greg Kautz and Kevin Appleby discussed the challenges of lease accounting and the need for technology to streamline these processes. Greg highlighted the benefits of automating lease accounting, while Appleby questioned the need for separate accounting rules for lessees and lessors. Later, the pair discussed the benefits of leasing assets for business growth, emphasizing the importance of considering leasing as an option for expansion. Finally, they discussed the challenges of fundraising in the current market, with Greg sharing their company's journey and Appleby providing insights on market conditions. Key topics covered include: Greg Kautz's career transition from finance leadership roles to co-founding a lease accounting software company with his son An overview of the lease accounting software they developed called Black Owl Lease Accounting, which aims to solve issues with existing solutions A discussion of lease accounting standards and why lease accounting is important for businesses How they developed the initial prototype, hired staff, and grew the company Challenges they faced finding the right technical staff Their plans for future fundraising, global expansion, and growth of the company Reminiscing about the early days of accounting before technology from Kevin Appleby and Greg Kautz's perspective https://youtu.be/gCOyz10LBp4 Links Greg Kautz on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps 0:00 - Introduction of Greg Kautz and his career transition 4:20 - Overview of lease accounting software Black Owl Lease Accounting 7:30 - Discussion of lease accounting standards and importance for businesses 11:00 - Developing the initial prototype and hiring staff 14:15 - Challenges finding the right technical staff 17:10 - Future fundraising plans and market growth 19:50 - Reminiscing about early accounting days before technology 26:50 - Selling the software to CFOs and other buyers 29:15 - Greg Kautz's future plans and not retiring anytime soon Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Catherine Clark and Kevin Appleby discussed the importance of addressing personal and professional growth through holistic mentoring, emphasizing the role of emotional intelligence in decision making and relationship dynamics in business. Catherine is head of mentoring at GrowCFO. She frequently supports her mentees when they need to have a difficult conversation. Key topics covered include: Catherine Clark's holistic approach to mentoring, which involves unlocking a mentee's personal potential and limiting beliefs to enable professional success. The importance of self-care, resilience, and mindfulness for professionals, and creating recovery time and daily routines to stay balanced. Active listening techniques and authentic relating that Kevin and Catherine apply in their consulting and mentoring work. The value of meditation, reflection, and forgiveness in personal growth and accessing inner wisdom and creativity. Finding gratitude even in past struggles and applying lessons learned. Catherine Clark's journey with Reiki and emphasizing energetic connection and self-healing. Strategies for starting the day in a calm, focused state through activities like meditation and dog walks to boost productivity. https://youtu.be/7EsU8F9mTuQ Links Catherine Clark on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps Mentoring and unlocking personal potential for professional success. 0:11 The importance of self-care, resilience, and mindfulness in professional settings. 7:26 Mentoring, coaching, and personal growth. 15:41 Personal growth, energy, and gratitude. 23:07 Meditation, mindfulness, and productivity. 27:38 Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Stephen Campbell, founder and chief solution architect at MacroFin, joins Kevin Appleby to discuss best practices for ERP implementation success. They share their experiences transitioning from accounting to technology consulting and implementation. Key topics covered include: Common challenges clients face when outgrowing systems like Xero and the decision process for selecting a new ERP Best practices for vendor selection and simplifying often lengthy and complex RFP processes Tips for effective project scoping and limiting implementation risks through shorter 90-day phases Emphasis on user training and testing to ensure knowledge transfer and benefits realization Advice on identifying super users and continual process improvement post go-live Perspectives on technology hype vs reality and potential for streamlining accounting through automation High failure rates of ERP projects and how to avoid pitfalls through proper preparation and change management Stephen will present on delivering impactful finance transformations at the upcoming GrowCFO Global Finance Summit on May 16th. https://youtu.be/cMtkZHhmNYw Links Stephen Campbell on LinkedIn Kevin Appleby on LinkedIn MacroFin GrowCFO Finance Transformation Bootcamp GrowCFO Global Finance Summit Timestamps Introducing Stephen Campbell and MacroFin (0:11) ERP implementation best practices and process reviews. (5:08) Choosing an ERP system for growing businesses, focusing on NetSuite and Xero. (9:18) The importance of simplifying the RFP process (13:24) Implementing NetSuite ERP system with a focus on knowledge transfer and testing. (17:56) Streamlining accounting processes with technology. (23:06) ERP implementation challenges and best practices. (27:35) Implementing NetSuite ERP system with a focus on process improvement and vendor selection. (31:35) Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Timothee Clement. USA Country Manager at Agicap joins Kevin Appleby on the GrowCFO Show as they discuss the business case for introducing specialist cash flow forecasting technology. Timothee is a returning guest, he discussed implementing cash flow forecasting in episode 119. In this episode he discussed the business case for investing in cash flow forecasting technology with podcast host Kevin Appleby. Timothy explained how most companies still rely on error-prone spreadsheets due to the complexity of forecasting. This leads to inaccurate projections and a lack of visibility. By freeing up time spent on manual processes, finance teams can focus on optimizing cash flow through more accurate forecasting. Kevin and Timothee evaluated the ROI of implementing a specialized system like Agicap. Costs are low compared to labor savings. Benefits include interest savings, investment gains, and allowing finance to partner strategically. ERP systems aren't designed for flexibility and scenarios required for forecasting. They explored implementation process and timeline. Connecting data sources is quick due to open banking. Training occurs throughout. Risks include lack of stakeholder buy-in, so change management is crucial. Overall, a compelling case emerged for digital transformation in this area to empower finance teams. Timothee Clement is a featured speaker at the GrowCFO Global Finance Summit on 15/16 May 2024 https://youtu.be/o_xZMi7XOAQ Links Timothee Clement on LinkedIn Kevin Appleby on LinkedIn Agicap cash flow management software GrowCFO Show #119: How to Implement a Cashflow Forecasting system with Timothee Clement, GrowCFO Global Finance Summit Timestamps Introducing the business case for cash flow technology(0:11) Optimizing cash flow and reducing costs through advanced forecasting. (4:13) Improving financial decision-making? (10:21) What implementation options are available. (18:32) Managing the digital transformation (26:29) Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Randy Wootton is an experienced technology executive with over 20 years of experience in corporate leadership roles. He joins Kevin Appleby as a guest on the GrowCFO Show ahead of appearing as a panellist at the GrowCFO Global Finance Summit. He has served as CEO of three startups: Rocket Fuel, Percolate, and Maxio. Randy spent 8 years in the U.S. Navy before transitioning to the corporate sector with Microsoft and Salesforce. He holds an MBA from Harvard Business School and a Master's in Great Books. At Maxio, Randy leads a business that helps B2B SaaS companies unlock their next stage of growth. Maxio's Billing and Financial operations platform is designed to meet the unique financial challenges of B2B SaaS companies. This includes billing, subscription management, revenue and expense recognition, and SaaS analytics. Throughout his career, Randy has developed expertise in go-to-market strategies and helping technology companies scale. He advocates using AI to transform industries like marketing, finance, and accounting. He is passionate about leveraging technology to solve business problems and drive efficiency. In conversation with Kevin, Randy discussed his experiences with AI and machine learning, including using it at a previous company for programmatic advertising. He shared how he now uses AI tools like ChatGPT to research and write articles. Randy and Kevin also discussed AI's potential impacts on industries like content creation, accounting, and finance. Specifically, they touched on how AI could address labor shortages in accounting by automating data processing and freeing up professionals for higher-level work. Randy and Kevin outlined future AI use cases and will expand on these at the upcoming GrowCFO global finance summit. Previous podcast guest Aneal Vallarupali, CFO at Airbase also features in this session. https://youtu.be/Aqahr5LvetA Links Randy Wootton on LinkedIn Kevin Appleby on LinkedIn Maxio GrowCFO Show #171: What’s in Store for Fintech in 2024 with Aneal Vallurupalli, CFO at Airbase GrowCFO Global Finance Summit Timestamps Career progression from military to CEO of 3 startups. (0:10) AI and business leadership with a seasoned CEO. (2:19) AI's impact on content creation, including the use of chatbots for research and writing. (7:03) AI's impact on the accounting profession, including automation, labour shortages, and new roles. (12:07) Charting the Future: Expert Perspectives on Finance and AI Trends at the Global Finance Summit (17:44) Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Chris Tredwell joins regular host Kevin Appleby on the GrowCFO Show. Chris is the Chief Sales Officer at ERP software provider Aqilla. Chris leads GrowCFO's Future of the Finance Function series of webinars and will be presenting the opening keynote at the upcoming Global Finance Summit on 15-16 May 2024. Aqilla is a mid-market, Cloud-based, Accounting / Postmodern ERP solution that sits above well-known entry-level SME products such as Xero, Quickbooks and Sage. It has the capabilities of products like SunSystems (Infor FMS), SAP Business One, Netsuite, Microsoft Dynamics, Intacct and many others but at a fraction of the complexity and cost. Chris and Kevin discussed how AI and automation are rapidly changing the finance function. They talked about the limitations of legacy on-premise accounting software and how modern cloud-based solutions are needed to take advantage of new technologies. Speeding up month-end close remains a challenge for most businesses, and Chris and Kevin believe this is the biggest opportunity for automation in finance. They emphasized the importance of real-time data access and analytics to drive better business decision-making. They also discussed the importance of benchmarking processes, having a single source of truth for data, and focusing on a few key actionable insights rather than excessive data https://youtu.be/llPpRcJtsps Links Chris Tredwell on LinkedIn Kevin Appleby on LinkedIn Aqilla GrowCFO Global Finance Summit Timestamps The Global Finance Summit. (0:11) Cloud-based accounting software for mid-market businesses. (3:25) Modernizing finance software for efficiency and time savings. (9:08) AI in finance, automating tasks and improving accuracy. (13:58) Focussing on real-time data and decision-making. (18:32) Data accuracy and a single source of truth in business reporting. (23:24) Modernizing finance functions with a focus on technology and automation. (28:17) Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Anthony Perrozi is an independent finance transformation advisor, author and coach. Anthony shares his vast experience and practical insights on how finance teams can evolve from mere reporters of results to crucial drivers of business value. He stresses the importance of mindset in transforming finance teams and lays out how to establish a project approach that optimizes existing processes and pinpoints areas needing improvement. Anthony talks about his journey to becoming a full-time finance transformation expert. Anthony started in accounting but realized there was more to learn outside the textbooks. This led him to take on systems implementation roles and eventually lead transformation projects. Anthony shared some common pitfalls like not committing enough resources to transformations. Organizations also struggle with requests for proposals that don't consider the level of effort needed. We discussed the need for client-side advisors to provide strategy and ensure different departments work together smoothly. Anthony's approach involves listening sessions with subject matter experts to understand their pain points and map out processes. Fixing these is key before adding new technology like automation. Process improvement is so important for efficiency gains. When it comes to automation and AI, Anthony stressed the importance of aligned processes and resources first. We can't just layer technology on top of broken processes. Robotics process automation is commonly used in early automation efforts. Driving the need for change often comes down to issues like errors and wasted time on non-value activities. A big future challenge will be increasing understanding of what transformation really means and how to do it effectively. Our finance transformation bootcamp aims to help with that. https://youtu.be/wijdStudh5g Links Anthony Perrozzi on LinkedIn Kevin Appleby on LinkedIn GrowCFO Finance Transformation Boot Camp GrowCFO Global Finance Summit Timestamps Introducing finance transformation with expert Anthony Perrozzi. (0:11) Finance transformation and intercompany accounting. (2:27) Finance transformation challenges and solutions. (5:45) Improving business processes through client-side advisors. (11:58) Process improvement for business efficiency. (18:08) Transforming businesses through automation and AI. (24:10) Transforming finance teams and education. (31:21) Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net

Remote working is becoming ever more popular. Besides the trend of working from home, existing workers may want to move to other countries, either for a short period or long term, and the business may want to take advantage of the skills pool available by recruiting further afield. While there are many advantages of remote work, it also opens up new issues in legal and fiscal compliance. John Lee joins Kevin Appleby on the GrowCFO Show to discuss the problem and show how his company, Work From Anywhere, gives an effective solution. John Lee speaks 6 languages and has travelled to 60+ countries. Over the last 20 years he has lived in Ireland, Germany, the Netherlands and Thailand. His previous start-up, CultureMee, an intercultural communication platform, won “Best Travel Technology Product” at the Global Youth Travel Awards in 2018. Prior to CultureMee, John held senior finance roles in FTSE listed CRH Plc. There, he travelled to over 150+ locations over a 10 year period and got to see first hand the challenges of dealing with complex corporate tax, individual tax and employment law across multiple jurisdictions. Work from anywhere: solving the compliance problem The conversation covered the challenges of managing compliance in remote and hybrid workforces. John Lee discussed his background in finance and startups, and how he enjoys working remotely with his family while navigating complex global tax laws. John highlighted various tax, legal and employment risks companies face with international employees, such as visa requirements, individual and corporate tax, social security, and permanent establishment risks. Different countries have varying rules that can lead to penalties if not properly managed. Kevin and John discussed the challenges of approving remote work locations and hiring overseas employees. John's platform provides real-time risk assessments and compliance checklists to help businesses navigate these issues. It also saves companies time and money compared to external advisors. Other topics included evolving hiring models like employers of record and contractors, roles popular for remote work, and the future of work being more agile and flexible. John is excited by AI's potential but emphasizes human oversight for reliability in their legal/compliance domain. GrowCFO members can take advantage of a range of member discounts, including an exclusive 10% discount on a Work From Anywhere subscription https://youtu.be/dopfdelaWv0 Links John Lee on LinkedIn Work From Anywhere Kevin Appleby on LinkedIn 10% discount for GrowCFO members Episode 147 Hybrid Working: Getting the Best from Your Finance Team with Alex Triplett, CFO/COO at Appfire Timestamps Introducing John Lee (0:11) Remote work challenges and solutions. (2:39) Tax and employment risks for multinational companies. (6:37) Hiring models and workforce strategies in international expansion. (10:37) Hiring overseas risks and solutions. (14:36) Remote work and its challenges in various locations. (19:04) AI impact, remote work, and company benefits. (23:19) Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favourite podcast app. The GrowCFO show is listed in the Apple podcast directory, Google Podcasts, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars.  Premium members can also access our extensive training centre and CFO Digital Toolkit. You can enrol in our flagship Future CFO or Finance Leader programmes here.  You can find out more and join today at growcfo.net