

GrowCFO Show
Kevin Appleby
The GrowCFO Show is the podcast produced for finance leaders by finance leaders
Episodes
Mentioned books

May 20, 2025 • 27min
#234 Power BI, Python & Copilot: What Finance Teams Need to Know with Dan Stockdale, GrowCFO Facilitator
https://www.youtube.com/watch?v=ote8IemqGfs
https://open.spotify.com/episode/4gs9QiDVheQ0U2ZnGm4QBU
In this insightful episode, host Kevin Appleby welcomes back Dan Stockdale, a GrowCFO facilitator and financial modeling specialist. Dan shares his journey from management accountant to financial modeling expert across diverse industries including media, advertising, defense, and retail. Currently working as a contractor for London Business School and creating online courses for finance professionals, Dan offers valuable insights on automation tools that are transforming finance departments.
The conversation explores how Power BI, Power Query, Power Pivot, Python, and Microsoft Copilot are revolutionizing financial analysis and reporting. Dan emphasizes that while learning these tools initially requires investment, the practical implementation in day-to-day finance operations delivers significant time savings and value creation. He highlights that as organizations collect increasingly larger volumes of data from diverse sources, finance professionals who can leverage these automation tools become indispensable to their businesses.
Key topics covered:
Dan explains how Power BI enables finance teams to automate month-end reporting and create dynamic visualizations that tell compelling financial stories
The conversation covers the growing importance of Python in Excel for predictive analytics and how it’s becoming more accessible to finance professionals
Dan discusses how Microsoft Copilot is changing financial modeling, though he cautions about the need for human oversight when using AI-generated code
The discussion explores how automation tools free finance professionals from routine tasks, allowing them to focus on delivering insights and strategic value
Dan shares his plans to continuously update his courses as Microsoft releases new AI and automation features, ensuring finance professionals stay current with technological advancements
Links
Dan Stockdale on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:11:44 Dan introduces his background as a management accountant who specialized in financial modeling across multiple industries
0:14:09 Dan discusses the learning curve of automation tools and the importance of practical implementation to solve business problems
0:22:48 The conversation covers data sources and the challenges of departments using Excel spreadsheets as databases
0:27:38 Discussion about the speed and efficiency benefits of automation tools compared to traditional manual processes
0:33:51 Exploration of the time-to-value proposition of Power BI and the challenges of data preparation
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

May 13, 2025 • 24min
#233 Post-Acquisition, Pre-Burnout: Surviving M&A as a CFO with Kathy Kinder, GrowCFO Mentor
https://www.youtube.com/watch?v=XAYQOwPdyhA
https://open.spotify.com/episode/5wmvtV5W3CneLlcQwQ0qJh?si=Fejf8jefTK2Lje3nVPHB7g
In this insightful podcast episode of the Grow CFO Show, Kevin sits down with Kathy Kinder. Their discussion centers on the critical challenges CFOs face during mergers and acquisitions, with particular emphasis on post-acquisition integration and avoiding burnout. Kathy brings extensive experience from her career spanning multiple private equity-owned companies where she managed numerous acquisitions, growing one company from $30 million to over $130 million in revenue.
The conversation highlights the importance of simplifying organizational structures post-acquisition to reduce costs and improve efficiency. Kathy shares valuable insights on managing teams through periods of change, emphasizing communication and addressing performance issues promptly. Her transition from corporate CFO roles to fractional CFO consulting reflects a growing trend among finance executives seeking more balanced careers while still leveraging their expertise to help growing companies avoid costly mistakes.
About Kathy Kinder:
Kathy Kinder is a former CFO with over 30 years of experience managing accounting, HR, legal and facilities. She focused her expertise as a CFO for tech companies, facilitating over 13 acquisitions. These acquisitions cover private asset and stock sales, carve outs of public companies, and public take private situations.
An original founder of LiftBridge, Kathy is now largely retired from direct client work but still contributes as a mentor to those wanting to grow their CFO skills, or for founders needing basic background or increased practical understanding of business and finance. Kathy, along with her co-founders Kay Whitaker and Ashley Vukovits, won the 2022 Mira Award for Service Partner of the Year. The judges for the Mira Awards, presented by TechPoint, ‘determined LiftBridge’s effectiveness with its clients is likely to have a lasting impact on the success of the Indiana tech ecosystem startups and scale-ups well past the critical five-year survival mark’. Kathy is a dog lover and former owner of a doggy boarding and daycare business.
Key topics covered:
Kathy led finance teams through 11-12 acquisitions under Battery Ventures, managing accounting, revenue recognition, HR, facilities, and legal contracts while navigating the complexities of rapid growth
Post-acquisition integration requires simplification of organizational structures, including consolidating federal ID numbers to reduce redundant reporting and standardizing employee benefit plans across merged entities
Effective team management during M&A transitions depends on clear communication and treating team members as valued contributors rather than subordinates
Addressing underperforming team members promptly is essential during acquisitions to maintain overall team morale and productivity
The multi-faceted role of a CFO during M&A requires broad knowledge across business functions, with Kathy emphasizing that there are “no stupid questions” when navigating unfamiliar territory
Transitioning to fractional CFO work can provide a less stressful alternative for experienced finance executives while allowing them to mentor growing companies and help them avoid common pitfalls
Links
Kathy Kinder on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
00:01:04: Introduction to the podcast and explanation of the recording process with new mentor Kathy.
00:05:00-00:10:00: Kathy shares her background from “bean counter” at Stokely Van Camp to managing growth at a tech company that went public.
00:08:30-00:10:45: Experience leading finance through 11-12 acquisitions under Battery Ventures, growing from $30M to $130M in revenue.
00:12:30-00:14:00: Strategies for post-acquisition integration, including consolidating federal IDs and standardizing benefits.
00:15:00-00:17:30: Philosophy on team management: treating team members as volunteers and giving proper credit for their work.
00:17:45-00:19:00: Importance of addressing underperforming team members quickly to maintain morale during acquisitions.
00:22:00-00:24:30: Discussion of the CFO’s multi-faceted role requiring broad business knowledge beyond finance.
00:25:00-00:27:30: Kathy’s transition to fractional CFO work and the benefits of mentoring growing companies.
00:28:00-00:30:00: Exploration of AI’s potential in finance and how it’s helping streamline processes and reduce wasted time.
00:31:00-00:32:00: Closing thoughts on mentoring and encouragement for mentees to ask questions without fear.
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

May 6, 2025 • 36min
#232 The CFO’s Guide to Creating a High-Impact Global Team with Benyam Hagos, CFO, Form3
https://youtu.be/Bqatoyfy-F4
https://open.spotify.com/episode/3xcOnyHg4WGip8LALiVb6T
The role of a Chief Financial Officer (CFO) in building and scaling a high-performance global finance team is critical to an organization’s success. In today’s rapidly evolving business landscape, CFOs must navigate complex challenges of team development, international expansion, and cultural transformation while maintaining strategic alignment and operational excellence.
In this insightful podcast episode, Benyam Hagos, CFO of Form3, shares his comprehensive approach to creating a dynamic and adaptable finance function. The discussion explores the intricate process of transforming a startup finance team into a sophisticated, globally-oriented strategic partner, emphasizing the importance of talent development, cultural fit, and strategic recruitment.
Key topics covered:
Strategic Team Transformation
Deliberate restructuring of finance team with 75% new talent
Focus on specialist roles over generalist positions
Emphasis on cultural alignment and professional development
International Expansion Strategy
Structured approach to building finance capabilities across multiple geographies
Careful consideration of compliance and local market requirements
Gradual, strategic hiring in new markets
Leadership and Team Development
Commitment to continuous learning and professional growth
Transparent communication about organizational expectations
Creating a flexible, remote-friendly work environment
Recruitment and Talent Management
Two-way interview process focusing on cultural compatibility
Proactive approach to identifying and nurturing talent
Encouraging internal mobility and career progression
Links
Benyam Hagos on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:07:05 – Discussion on learning and development challenges
0:11:09 – Background exploration of professional experiences
0:11:34 – Career trajectory and consulting background
0:12:29 – Insights into professional growth and partner dynamics
0:13:12 – Exploration of career progression challenges
0:15:44 – Podcast introduction and guest background
0:16:54 – Company overview and strategic positioning
0:22:03 – Personal challenges in transitioning to CFO role
0:26:18 – Team structuring and international expansion approach
0:48:10 – Building team cohesion in a remote work environment
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Apr 29, 2025 • 35min
#231 Outgrowing Xero: When It’s Time to Level Up Your Finance Systems with Darren Cran, CEO, AccountsIQ
https://www.youtube.com/watch?v=XpOei-pHzBM
https://open.spotify.com/episode/2u9wa8kz26D64O7Fc5NpMF
In the rapidly evolving landscape of financial technology, businesses face critical decisions about scaling their accounting systems. Choosing the right financial management platform can make the difference between operational efficiency and strategic growth limitations. The Grow CFO Show podcast, hosted by Kevin Appleby, explores this crucial transition with Darren Cran, CEO of AccountsIQ, diving deep into the challenges and considerations of moving beyond entry-level accounting software like Xero and QuickBooks.
The discussion centers on the pivotal moment when small to medium-sized enterprises outgrow their initial financial management tools and require more sophisticated solutions. Darren Cran brings a wealth of experience as a chartered accountant and technology leader, offering insights into the complex decision-making process of selecting an enterprise-level financial system. The conversation illuminates the nuanced requirements of businesses in the 20-50 employee range, where basic accounting software begins to show its limitations.
AccountsIQ emerges as a strategic solution for businesses seeking a lightweight ERP system that bridges the gap between basic accounting platforms and complex enterprise resource planning tools. The podcast explores the critical factors businesses must consider, including reporting capabilities, integration potential, scalability, and the evolving role of technology in financial management. Cran emphasizes the importance of choosing a system that not only meets current needs but also provides flexibility for future growth.
The discussion extends beyond system selection, delving into the transformative potential of emerging technologies like artificial intelligence in financial processes. Darren Cran provides a forward-looking perspective on how AI and cloud technologies are reshaping financial management, offering businesses unprecedented opportunities for efficiency, insights, and strategic decision-making.
Key topics covered:
Identifying the critical transition point for financial management systems
Exploring the limitations of entry-level accounting platforms
Analyzing the specific needs of mid-market businesses
Understanding the importance of scalable financial technology
Discussing the role of integration and reporting capabilities
Examining the implementation process for advanced financial systems
Investigating the potential of AI in financial management
Comparing lightweight ERP solutions with traditional enterprise systems
Highlighting the importance of user experience in financial software
Exploring the future of financial technology and digital transformation
Links
Darren Cran on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:09:10 Darren Cran’s role at AccountsIQ
0:13:26 Podcast formal introduction
0:18:52 Market positioning discussion
0:24:25 Scalability of light ERP systems
0:39:17 FP&A capabilities exploration
0:44:28 AI’s impact on financial systems
0:50:31 Challenges of AI implementation
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Apr 22, 2025 • 26min
#230 How to Build Your Legacy as a First-Time CFO with Danielle Keeven, CFO, Vio.com
https://www.youtube.com/watch?v=ubGYbvY_EAQ
https://open.spotify.com/episode/4bbVHlHNa80oANEpgOdOZc
In the dynamic world of corporate leadership, the journey of a first-time CFO represents a critical inflection point for emerging financial executives. Building a lasting legacy requires a strategic approach that combines technical expertise, leadership acumen, and personal growth. This podcast episode featuring Danielle Keeven, CFO at Vio.com, offers an insightful exploration of navigating the complex landscape of financial leadership, particularly for women breaking through traditional corporate barriers.
Danielle Keeven’s narrative provides a compelling blueprint for aspiring financial leaders, highlighting the importance of transparency, continuous learning, and strategic thinking. Her transition from VP of Finance to CFO at Vio.com demonstrates the critical skills required to excel in top-tier financial roles. The discussion explores the challenges of imposter syndrome, the importance of building a supportive network, and the significance of embracing opportunities that push professional boundaries.
The conversation explores the multifaceted nature of modern CFO responsibilities, extending far beyond traditional financial management. Keeven emphasizes the importance of being curious about all aspects of the business, managing lean teams, and driving strategic growth. Her approach to leadership is characterized by openness, continuous learning, and a commitment to supporting talent development within her organization.
Throughout the podcast, Keeven shares her unique perspective on women in leadership, demonstrating how personal commitment and strategic approach can overcome systemic challenges. Her journey illustrates the importance of running towards professional challenges, building a supportive network, and maintaining a growth mindset in the ever-evolving world of corporate finance.
Key topics covered:
Strategic Transition to First-Time CFO Role
Overcoming Imposter Syndrome in Leadership
Importance of Transparency and Continuous Learning
Lean Team Management and Operational Efficiency
Women in Leadership: Breaking Corporate Barriers
Bootstrapped Company Growth Strategy
Embracing Technological Innovations in Finance
Building a Supportive Professional Network
Strategic Approach to Professional Development
Balancing Technical Expertise with Leadership Skills
Links
Danielle Keeve on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:01:18 Career Progression Discussion
0:03:35 Bootstrapping Business Strategy
0:05:04 Professional Background Exploration
0:10:15 Imposter Syndrome Insights
0:16:53 Leadership Learning Experiences
0:22:01 Funding and Growth Perspectives
0:30:35 Expanding CFO Responsibilities
0:38:45 Team Development Approach
0:47:14 Technology and AI in Finance
0:51:32 Future Professional Development
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Apr 15, 2025 • 30min
#229 The Finance Playbook: What Robotics Startups Can Teach About Operational Agility with Maria Ghibu, Global CFO, Testhouse
https://youtu.be/xkhJmKajXG8
https://open.spotify.com/episode/2BrVUEFhCiaYZSTsz10XvO
The finance landscape is undergoing a transformative revolution, driven by technological innovation and unprecedented operational challenges. Operational agility has emerged as a critical strategic imperative for startups navigating complex technological ecosystems, particularly in high-stakes sectors like robotics and biotech.
Maria Ghibu, a distinguished Global CFO at Testhouse, brings a wealth of international experience and strategic insights into the intricate world of technology-driven entrepreneurship. Her professional journey spans multiple countries and critical roles in post-merger integration, fundraising, and strategic financial management, offering a comprehensive perspective on operational excellence in challenging technological domains.
The podcast episode delves deep into the multifaceted challenges of financing and scaling robotics startups, illuminating the critical intersection of technological innovation, financial strategy, and investor relations. Ghibu’s expertise provides a nuanced understanding of the complex ecosystem where long research and development cycles, regulatory hurdles, and investor expectations create a demanding operational landscape.
Key topics covered:
Strategic Financial Navigation in Technology Ecosystems
Comprehensive Fundraising Strategies for Robotics Startups
Operational Agility as a Competitive Differentiator
Investor Relationship Management Methodologies
Navigating Complex R&D Cycles in Technology Sectors
Professional Competency Framework Development
Strategic Network Building and Professional Connections
Experiential Learning and Organizational Transformation
Integrated Finance and Operational Leadership Approach
Critical Success Factors in Emerging Technology Ventures
Links
Maria Ghibu on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:02:55 – Exploring Innovative Learning Platforms
0:16:27 – International Professional Development Trajectory
0:27:20 – Fractional CFO Strategic Insights
0:35:06 – Advanced Investor Engagement Techniques
0:40:54 – Career Evolution and Strategic Positioning
0:44:05 – Governance and Leadership Perspectives
0:47:21 – Professional Relationship Ecosystem
0:48:51 – Podcast Synthesis and Reflection
0:49:49 – Post-Recording Strategic Dialogue
0:50:55 – Organizational Talent Development Strategies
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Apr 8, 2025 • 32min
#228 The Confidence Code: Secrets to Owning Every Room with Susana Serrano Davey, GrowCFO Mentor
https://www.youtube.com/watch?v=S8myIm2OdbA
https://open.spotify.com/episode/393rj0qXYpByeuWWjgoC5i
Confidence is a critical yet often misunderstood element of professional success. In today’s competitive business landscape, understanding the nuanced dynamics of self-assurance can be the difference between breakthrough performance and persistent self-doubt. Susana Serrano Davey, a GrowCFO Mentor, emerges as a thought leader challenging conventional wisdom about personal empowerment through her groundbreaking book, “Confidence is Overrated.” Her work represents a paradigm shift, moving beyond traditional self-help narratives to offer a more authentic, introspective approach to professional development.
At the core of Davey’s philosophy is the radical notion that confidence is not a prerequisite for achievement, but rather an organic outcome of genuine self-acceptance and continuous learning. By deconstructing the myth of performative confidence, she introduces innovative frameworks that encourage professionals to embrace vulnerability, take calculated risks, and view personal growth as a non-linear journey. Her methodology, enriched by personal anecdotes and metaphorical insights—ranging from mushroom hunting to unicorn symbolism—provides a refreshing alternative to conventional confidence-building strategies. Through her work, Davey empowers individuals to reframe their understanding of success, emphasizing internal resilience over external validation and demonstrating how true professional transformation emerges from self-compassion and persistent curiosity.
Key topics covered:
Challenging Traditional Confidence Paradigms
Redefines confidence as an internal journey rather than external validation
Emphasizes self-acceptance over performative achievement
Introduces innovative metaphors like unicorns and mushroom hunting to illustrate personal growth concepts
Book Development Insights
Leveraged AI tools like ChatGPT for manuscript refinement
Incorporated early feedback from zero readers
Developed a more mature, professionally structured narrative compared to her first book
Personal Growth Strategies
Advocates for embracing uncertainty and taking calculated risks
Promotes the value of continuous learning and adaptability
Shares personal stories demonstrating vulnerability and resilience
Technological Integration in Writing
Utilized AI as a collaborative writing assistant
Maintained human emotional authenticity in storytelling
Explored AI’s potential and limitations in creative processes
Links
Susana Serrano Davey on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:01:14 Initial conversational setup
0:06:36 Book introduction and core concept
0:10:07 Discussion on skill acquisition vs. confidence
0:12:30 Metaphorical exploration of confidence
0:16:13 Personal project discussion (mango farm)
0:20:08 Podcasting journey reflection
0:24:23 Confidence as an end result, not a starting point
0:35:37 Unmasking professional confidence
0:39:07 AI’s role in book creation
0:42:33 Closing remarks and future collaboration
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Apr 1, 2025 • 30min
#227 How to Choose the Right Tech Stack Without Wasting Money with Tim Cadbury, CFO, InfiniteCFO
https://www.youtube.com/watch?v=auEV4K6aMyE&t=2s
https://open.spotify.com/episode/4mVO2Gtl2Vx5bQmDNuWfTi
In today’s rapidly evolving business landscape, selecting the right technology stack is critical for organizational success and financial efficiency. The strategic selection of technological tools can make or break a company’s operational effectiveness, directly impacting its growth trajectory and competitive positioning.
This podcast episode featuring Tim Cadbury, a fractional CFO at InfiniteCFO, delves deep into the nuanced world of tech stack selection for high-growth businesses. Cadbury brings a wealth of experience from corporate giants like ITV and the dynamic startup ecosystem, offering listeners invaluable insights into navigating the complex terrain of technological infrastructure selection.
Key discussion points revolve around the challenges businesses face when choosing technological solutions, the importance of scalability, and the need for adaptable systems that can grow with an organization. Cadbury emphasizes that tech stack selection is not a one-size-fits-all approach but a strategic decision requiring careful consideration of current needs and future growth potential.
The conversation provides a comprehensive exploration of how fractional CFOs like Cadbury help businesses make informed technological investments, leveraging their extensive experience and understanding of various industry ecosystems. By sharing practical examples and strategic approaches, the podcast offers a roadmap for businesses seeking to optimize their technological investments without unnecessary expenditure.
About Tim Cadbury
Tim supports high growth businesses with a CFO-led virtual finance function. In his 3 years at InfiniteCFO, he’s helped businesses in B2B SaaS, Cyber, LegalTech, AdTech, InsureTech, and Software. Successful projects include fundraises, M&A and finance transformations.
Previously, Tim spent 13 years at ITV plc, including roles in Investor Relations, as Group Head of FP&A and as Finance Director for the £2bn advertising business. He spent 4 years out of finance growing the technology business SDN to >£65m profit, which included negotiating all commercial contracts and running the tech team. He was also a Director of D34, a joint venture with Channel 4 which transmits all the UK’s commercial Public Service Broadcasters.
Tim qualified as an ACA with KPMG London.
Key topics covered:
Fractional CFO approach to supporting high-growth technology businesses
Strategic importance of selecting scalable technological infrastructure
Leveraging Xero and complementary ecosystem tools for financial management
Role of AI and automation in streamlining repetitive financial tasks
Importance of understanding business-specific technological requirements
Balancing current technological needs with future growth potential
Navigating fundraising and due diligence with robust technological systems
Developing comprehensive financial strategies through intelligent tech selection
Continuous learning and adaptation in technological ecosystem
Value of professional networks in making informed technological decisions
Links
Tim Cadbury on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:05:59 – Professional background introduction
0:10:38 – Career progression at ITV
0:16:50 – Transition to fractional CFO role
0:22:13 – Tech stack selection strategies
0:28:48 – Scalability of financial systems
0:34:18 – Comprehensive financial operations approach
0:37:03 – Fundraising landscape insights
0:40:22 – Impact of professional development programs
0:45:09 – Future career perspective
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Mar 25, 2025 • 45min
#226 AI, Accounting & The Modern CFO with Francesco Zappala, CFO, South America, Impresa Pizzerotti
https://www.youtube.com/watch?v=C4JrTWr9H2E
https://open.spotify.com/episode/0tFFZr6v55eoOv3NmRmYYC
In the rapidly evolving landscape of corporate finance, artificial intelligence (AI) stands as a transformative force reshaping the role of modern financial leadership. The integration of AI technologies presents unprecedented opportunities for CFOs to revolutionize traditional financial processes, drive strategic decision-making, and unlock new levels of organizational efficiency. As businesses navigate the complex digital transformation, AI emerges as a critical tool that transcends mere technological implementation, representing a fundamental shift in how financial strategies are conceptualized and executed.
Francesco Zappala, Chief Financial Officer for South America at Impresa Pizzerotti, provides a nuanced perspective on AI’s strategic potential, emphasizing that successful implementation goes far beyond technological adoption. His insights reveal that the true power of AI lies in its ability to augment human expertise, streamline routine tasks, and enable finance professionals to focus on high-value strategic activities. By advocating for a holistic approach that integrates change management, comprehensive training, and robust risk assessment, Zappala challenges executives to view AI not as a replacement for human intelligence, but as a sophisticated collaborative tool that can dramatically enhance organizational performance and competitive advantage.
Key topics covered:
AI represents a paradigm shift in financial operations, distinguishing between classic and generative AI technologies
Strategic implementation requires comprehensive organizational assessment and change management
Data management emerges as a critical foundation for successful AI integration
CFOs must balance technological innovation with risk mitigation and strategic planning
User involvement and training are crucial for successful AI adoption
Predictive and narrative AI tools offer significant value-creation potential
Organizations must develop a multi-provider approach to manage technological risks
AI should be viewed as a supportive tool, not a replacement for human expertise
Change management requires a holistic approach involving all organizational levels
Continuous learning and adaptability are key to leveraging AI effectively
Links
Francesco Zappala on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:01:28 – Initial technical audio setup and equipment discussion
0:06:21 – Introduction of AI adoption challenges in corporate environments
0:14:02 – Exploring differences between classic and generative AI
0:29:10 – Discussing potential AI applications in financial forecasting
0:42:28 – Addressing data privacy and security concerns
0:50:52 – Practical implementation strategies for AI in finance
0:56:43 – Training and development considerations for AI integration
1:00:36 – Historical perspective on technological transformation in finance
1:04:27 – Generational perspectives on technological adaptation
1:05:50 – Future outlook and continuous learning approach
Find out more about GrowCFO
If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode.
GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here.
You can find out more and join today at growcfo.net

Mar 18, 2025 • 38min
#225 The Future of B2B Payments: AI, Automation & Financial Innovation with Alex Louisy, Co-founder & CEO, Upflow
#225 The Future of B2B Payments: AI, Automation & Financial Innovation with Alex Louisy
https://open.spotify.com/episode/3qy4Q5X2ZRjyzBfqhOA2Dl
The B2B payments ecosystem represents a critical financial infrastructure that fundamentally determines an organization’s economic health and operational agility. In an increasingly digital and interconnected global marketplace, businesses are confronting unprecedented challenges in managing complex financial transactions, cash flow dynamics, and technological integration. The traditional paradigms of accounts receivable and payment processing are rapidly evolving, driven by technological innovations that promise to revolutionize how companies approach financial management. Emerging technologies like artificial intelligence, machine learning, and advanced analytics are creating transformative opportunities for businesses to optimize their financial workflows, reduce operational risks, and gain unprecedented insights into their economic performance.
In this illuminating podcast episode, Kevin Appleby engages in a comprehensive dialogue with Alex Louisy, the visionary Co-founder and CEO of Upflow, exploring the intricate landscape of business-to-business payment strategies and technological disruption. Louisy brings a unique Franco-American perspective, offering deep insights into the global variations of payment methodologies, technological adoption, and strategic financial management. The discussion transcends traditional financial discourse, delving into critical areas such as AI-driven automation, online payment methodologies, risk mitigation strategies, and the future of financial technology. By examining real-world data, industry trends, and practical implementation strategies, Appleby and Louisy provide business leaders and finance professionals with a sophisticated roadmap for navigating the complex and rapidly evolving world of B2B payments, emphasizing the critical importance of continuous innovation, technological adaptation, and strategic financial thinking.
Key topics covered:
Upflow’s innovative technology helps B2B companies optimize their cash collection processes
Detailed insights from the B2B Payments Trends report revealing payment collection challenges
Critical analysis of invoice aging and its impact on business financial health
Exploration of online payment methods and their transformative potential
The emerging role of AI in automating and enhancing financial workflows
Strategies for reducing non-payment risks and improving accounts receivable
Comparative perspectives on payment practices between US and European markets
Impact of technological innovations on financial team efficiency
Discussion of payment method diversification and customer payment experience
Future outlook on AI’s role in financial process automation
https://youtu.be/8Ta6pzF1MXc
Links
Alex Louisy on LinkedIn
Kevin Appleby on LinkedIn
GrowCFO Mentoring
Timestamps
0:00:34 Initial introductions and market sentiment discussion
0:02:45 Exploring business expansion strategies
0:04:16 CFO training and AI technology trends
0:06:39 Research on AI’s impact in financial sectors
0:11:04 Detailed explanation of Upflow’s business model
0:19:44 Analysis of invoice payment risk factors
0:32:28 Online payment method strategies
0:38:26 Customer payment experience considerations
0:43:27 AI’s potential in financial process transformation
0:49:25 Reflections on technological evolution in finance
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