The Innovation Show

David Gluckman is the common denominator of so many brands we know and love. Kerrygold butter, Baileys Irish Cream, Smirnoff Black, Le Piat D'or and many more. We discuss his book That s!it will never sell! through the lens of the lessons it imparts. We discuss the best ways to sell ideas. We discuss the best ways to deliver ideas. We discuss new product development and how to get them over the line. David shares some of his failures and the lessons learned and the ones that got away. You can find out more about the book and David here: http://www.thatshitwillneversell.com/ You can read his Linkedin articles reference on the show here: https://www.linkedin.com/pulse/marketing-success-requires-appetite-risk-david-gluckman The story of the ship mender is here: https://atkinsbookshelf.wordpress.com/2016/06/06/the-parable-of-the-ship-mechanic/

On this week's show, we discuss how goods and services are no longer enough. How competing on price alone will kill your business. We discuss how we need to move beyond designing the thing to designing the experience of the thing. We discuss how business is a theatre and how employees should be cast members. How employees shift from task mindset to experience mindset, it is no longer about a task but how the task is done. We discuss how staging experience means the customer is the products and how merchandise is part of the experience and not the product at all. Joe paints a picture of the landscape and we differentiate Commodities /Goods /Services /Experiences. Amazon books: https://www.amazon.co.uk/B.-Joseph-Pine/e/B001JP9UY2/ref=sr_ntt_srch_lnk_6?qid=1517360950&sr=1-6 Thoughts page of Joe's posts: https://strategichorizons.com/books-and-ideas/thoughts/ The Experience Economy Expert Certification class to be held August 6-10 2018 in Minneapolis, Minnesota https://strategichorizons.com/learn-and-engage/public-events/certification/ New HBR Article: Shoppers Need a Reason to Go to Your Store — Other Than Buying Stuff

Smartbox is the European leader in experience gifts and offers unique experiences to create unforgettable memories. Ex-Apple Senior Executive John Perkins shares his story and why he sees Smartbox on the crest of a wave. We talk experience economy, the gifting market and company culture.

In this great chat, we discuss every aspect of creativity from personal energy to organisational energy. From personal purpose to aligning the purpose of the organisation. We talk how our brains can be our enemy and our liberators. We touch on how we can enable our inner genius and once again be confident in being who we truly are. Chris is determined to inject energy and more humanity back into business and into life. You can find out more about Chris and his books here: https://uppingyourelvis.com/books The app is here: https://itunes.apple.com/us/app/wake-up!-app/id1147350401?ls=1&mt=8 The Ted Talk is here: https://www.youtube.com/watch?v=2HfWX8OMlEc

We discuss Mike's journey to becoming the Godfather of sketchnoting. We look at how it helps us in our note taking in work, school and at conferences. We explore how it might help liberate different thinkers and add to the much need revolution in the education sector. Twitter http://twitter.com/rohdesign Instagram https://www.instagram.com/rohdesign/ Books http://rohdesign.com/books Rohdesign Dispatch http://rohdesign.com/newsletter/ Sketchnote Army http://sketchnotearmy.com Sketchnote Army Podcast https://soundcloud.com/sketchnote-army-podcast Sketchnote Video Podcast (10 episodes) https://www.youtube.com/playlist?list=PLCdugvAzY7lZMqV2VguMVPWEzW1aftQ1a Sketchnote Mini Workshop (32 min) https://www.youtube.com/watch?v=39Xq4tSQ31A&index=2&list=PLCdugvAzY7lbmXLHr2vu2LgZvUdysaeqv&t=173s The Sketchnote Handbook Free Chapter 4 PDF download Free PDF Worksheet download Use coupon code SKETCHNOTE for 35% off The Sketchnote Handbook at Peachpit.com The Sketchnote Workbook Free Chapter 5 PDF download Free Chapter 7 PDF download Use coupon code SKETCHNOTE for 35% off The Sketchnote Workbook at Peachpit.com

We discuss this new understanding in the context of business and life, by understanding that we are not victims of other people and experiences, but we have been simply victims of thought allows us to liberate ourselves and become happier and more peaceful. You can find out more about Jill here: http://whatdidyoudowithjill.com/ Her online course is here: http://whatdidyoudowithjill.com/explore-illusion-of-me/ The book is here: Victim of Thought: Seeing Through the Illusion of Anxiety

The Mindful Entrepreneur is a book that synthesises a wealth of business knowledge while telling the true story of what it is really like to be an entrepreneur. It tells the true story of existing entrepreneur and guest on this week's show Howard Finger. Howard is CEO and founder of Vinciworks. Mapping the story from near bankruptcy to success we are exposed to Howard's transformative journey. This includes the turning point of his meeting with co-author and guest on the show Joel Gerschman. Joel is a leading coach and educator in the field of business growth, management and leadership. We also learn of Howard's personal transformation with his meeting and mentorship by Aryeh Goldman. Aryeh has dedicated his life to helping his students and clients actualise their potential. If you want to hear some practical, real-life, hard-hitting advice this is the show for you. If you are an entrepreneur at your wit's end, this is the show for you. If you want to transform your business and your life, (including your personal life) this is the show for you. You can learn more about the book here: http://mindfulentrepreneur.co/the-book/ You can buy the book here: http://a.co/3N2Aw9q Joel is here: http://mindfulentrepreneur.co/ Howard is here: http://www.vinciworks.com Aryeh is here: http://www.amindfuljew.com/

In a world where people are talking about crypto and digital currencies, we look at the real psychology of money and why and how we spend it. Jeff Kreisler and Dan Ariely brilliantly give us some great pointers on how we can avoid the many pitfalls and psychological traps behind our spending habits and behaviours. Money is the top reason for divorce, the number one cause of stress for people and we are demonstrably worse at all kinds of problem-solving when we have money problems on our minds. Money has changed the human condition as much as any other advance—as much as the printing press, the wheel, electricity, and al the tech advances we are now seeing We look at several of the biases and forces at play behind our financial choices and lack thereof, we discuss the following: Opportunity cost neglect and Alternatives We absolutely must, consciously or not, consider opportunity costs every time we use money. We should consider the alternatives we are giving up by choosing to spend money now. The endowment effect The Ikea effect Loss Aversion Emotional Accounting Anchoring Gateway Drugs Virtual Ownership Retirement savings Fairness and effort Anchoring Payments Frictionless. Painless. Thoughtless The pain of paying Language and how it affects what we pay. More about Jeff and where to find his books and his speaking opportunities here: http://www.jeffkreisler.com/

Beenest is the home sharing platform for hosts to list their homes and for guests to find accommodation. Beenest rewards users with network incentives, commission-free transactions, and security unrivalled in the home sharing industry. On this week's show, we delve into what Ethereum is, what decentralisation is and how a company could disrupt a disruptor using The Blockchain. Find out more https://www.beetoken.com/

We talk everything from creativity, the law of attraction, setting goals, living life to the fullest and how we can unlock our inner innovation. Links to Pam: www.pamgrout.com Ted Talk https://youtu.be/1VCrPvvohGk Books: https://www.amazon.com/Pam-Grout/e/B001HCWQX4/ref=sr_ntt_srch_lnk_1?qid=1514653824&sr=8-1