Tech Marketing Trends
B2B Tech Marketing Trends for Growth Driven CMOs
What do the most successful B2B marketers do to achieve growth? Each month, our CEO, Jakob Löwenbrand, interviews experienced people within sales and marketing at tech companies with one goal: to figure out what works and what doesn’t in the area of B2B marketing and sales. Together with our guests, we explore the latest trends and share growth marketing strategies for tech CMOs.
Latest episodes
Feb 3, 2020 • 25min
How to succeed with a Marketing Automation implementation - Fredrik Gunnarsson
Listen to this episode with Brightvision's own Marketing Automation Guru Fredrik Gunnarsson, and get the do's and don'ts for a marketing automation implementation.
Feb 3, 2020 • 16min
How to use LinkedIn advertising to generate leads - Alexandra Åhré
Listen to this episode with Alexandra Åhré, Digital Expert at Brightvision, and learn how you can use LinkedIn advertising to generate great B2B leads.
Jan 23, 2020 • 32min
How to make your content impossible to ignore – Nancy Harhut
Listen to this exciting interview with Nancy Harhut, Marketing Creative & Behavioral Science Expert, and learn how to create B2B content that is impossible to ignore. Get concrete tips on how you can improve your content strategies using behavioral science insights.
