The Ecomcrew Ecommerce Podcast

Hello and welcome to E334 of the EcomCrew podcast! Today, I am joined by Judson Morgan, who is an actor, entrepreneur, and more importantly, the founder of Butter, a video ad agency that helps ecommerce businesses tell their brand and product stories through high-quality videos. In this episode, Judson and I talk about What a video is worth - 4:18  How other platforms adapted to the rise of video marketing - 5:50 How Judson started with Butter - 7:15 The challenges of making video content - 9:43 How much videos increase conversion rate - 11:37 How to make good video content with little budget - 13:33 The importance of brand storytelling - 18:00 Butter’s case studies - 20:34 Versatility of videos - 23:24 Using keyword strategy along with video content - 25:33 Mike’s strategy when using video content - 28:27 Where you can find Judson - 30:34 Mike spending time with his employees in the Philippines - 32:00 You can find Judson and check out his company’s work over at butter.la.  And if you haven’t signed up yet, we are closing our EcomCrew Premium registration tonight at 11:59 p.m. and wouldn’t be opening again until next quarter.  Sign up now to get one-on-one support from Dave and I as well as access to our exclusive Facebook group, monthly webinars, and Premium courses. Finally, if you like this episode, please leave us a review over at iTunes. Until the next episode! Happy selling!

When we first heard of the existence of COVID-19 earlier this year, most of us didn’t think that we would still need to be at home past the middle of 2020. Aside from our ability to be outside and be with people, the pandemic has also impacted the economy significantly. Many businesses had to declare bankruptcy, and millions of people around the world were laid off. In this episode, Mike sits down with Brian Miller, the CEO of Easy China Warehouse, to discuss the effects of COVID to ecommerce businesses and where he thinks ecommerce is headed post-pandemic. Brian talks about: Where the virus started -  3:45 How the US and China differed in how they handled the pandemic - 4:45 How honest China is regarding the number of cases -  9:05 Brian’s quarantine story - 12:49 How factories in China are doing - 16:20 Consumer sentiment and how it is affected by the pandemic - 17:35 Mike’s advice for ecommerce business owners - 26:30 The importance of taking into account the adjustment period for the economy - 28:25 The ripple effect caused if small business owners do not make it - 32:10 Services that Easy China Warehouse offers - 34:20 If you want to know more about Easy China Warehouse, visit their site or shoot Brian an email at brian@easychinawarehouse.com. For those of you who aren’t members yet, we are opening EcomCrew Premium again! This will only be for a limited time, so sign up while you still can. We also have a public webinar coming about increasing external traffic to your listing so you won’t have to spend too much on PPC ads. This will be held on Sept 17 at 10 AM (PST). As always, we only have limited slots, so you better reserve yours now. If you liked this episode, please leave a review over on iTunes. Happy Selling!

Because of how important Amazon is to ecommerce sellers, it’s important to keep up-to-date with the latest changes that affect how we should behave in order to remain compliant with Amazon’s policies. There’s only a few people out there who would be a better fit for giving us these updates than Seller Labs’ Jeff Cohen. In this episode, Jeff talks about: Restrictions in sending messages to customers What makes inserts Amazon-compliant White hat ways to drive traffic to your Amazon listings What not to include in your emails and logos HTML restrictions in Amazon The importance of understanding the relationship between Amazon and third-party sellers Language restrictions in rebates and purchases The risk of employing black hat tactics Seller Labs has been working closely with Amazon for years and is one of the first tools that has been integrated into the Amazon app. It continues to help ecommerce business owners grow and thrive on the platform using a well-established system. And we have great news! Seller Labs is giving EcomCrew podcast listeners a sweet deal! You can now get 30% off for 3 months to use their services. This is on top of the one month free subscription when you choose Pro. Spending too much on PPC ads and not seeing much growth in your sales? Join us on our webinar this September 17, and we will talk about how you can increase external traffic to your Amazon listing the white hat way. Happy Selling!

Welcome to E331 of the EcomCrew Podcast! In this episode, we have a husband-and-wife duo who share their ecommerce journey with us. Deeanne and Garret Akerson had full-time jobs and two small kids when they first recognized the need to make high-quality and comfortable clothing for pregnant and lactating mothers. Born out of the desire to make motherhood easier, they made it their business’ mission to provide moms with a great selection of clothes that are both functional and stylish. In this episode, we talk about: How Deeanne and Garret started Kindred Bravely How they dealt with existing brands who offered the same products How they got their first reviews Turning customer suggestions into best selling products Braving the challenges of being new in ecommerce Quitting their jobs to do the business full-time Their secret sauce Hurdling the winters of the business Vanity metrics Employing a team to focus on what they do best Check out Deeanne and Garret’s business, Kindred Bravely.  If you liked this episode, please leave us a review over at iTunes.

Welcome to E330 of the EcomCrew podcast! Today I’m joined by Aaron Rubin, the founder and CEO of ShipHero. Aaron has years of experience in ecommerce and has mastered the art of fulfillment. His business is all about making it easier for other ecommerce entrepreneurs to manage their own inventories and make fulfillment a breeze. Business owners may not be thinking much about how to ship their products as much as what products to launch or increasing sales, but it does make a big difference when it comes to profits. A few dollars saved on thousands of shipments every month really does add up. In this episode, we talk about How Aaron started with ShipHero The difference between fulfilling through Amazon and doing it on your own How reconsidering your shipping methods can increase your profits The importance of your product’s physical dimensions Ikea’s strategy for logistics Reasons why an Amazon-only seller should use a 3PL Questions you should be asking 3PLs before engaging with them Where 3PLs make their money What small, medium, and large mean to 3PLs Some helpful tips about logistics If you want to learn more about ShipHero, you can visit fulfillment.shiphero.com or reach Aaron at aaron@shiphero.com. Do you think we can do better? Tell us what you think about the podcast and get a chance to win our 6 full-length ecommerce courses. If you learned something from this episode, please leave us a review on iTunes. Happy selling!

Hello, everyone! Welcome to E329 of the Ecomcrew Podcast, and part 2 of our content-development topic. Dave and I delve deeper into the hows of creating great content that bring in the much-needed organic traffic for your ecommerce site. Relying solely on paid advertisements isn’t a good tactic for any business. A collection of helpful content in your site not only brings leads in but also helps you develop a more meaningful relationship with them. In this episode, we talk about How to get started - 5:30 How much you should spend on content - 9:35 The importance of a pillar article 14:50 Internal linking- 15:50 How Mike started with Tactical - 16:20 What makes great content - 19:30 Structuring your articles to answer multiple questions - 23:37 How to train writers - 25: 30 Images in content - 26:20 Tools we use to write - 29:00 Dealing with bounce rates - 33:50 Stats for some of Mike’s sites - 37:40 Hiring internally vs. hiring freelancers - 39:50 Countries where you can hire freelance writers - 41:33 Check out Kristiana’s awesome article to learn more about how she manages our sites and brings in the traffic we need to increase our sales. This episode is a great companion to an old one with Katrina McKinnon. Get to know the SEO techniques she used to drive traffic to her ecommerce site. Join us on our EcomCrew Live Open Office Hours this August 26 at 10 am Pacific / 1 pm Eastern. If you haven’t already, tell us your thoughts about the podcast and get a chance to win all our courses. This survey runs until the end of the month, and with only a few people joining in, you have more chances of winning the course bundle. If you enjoyed this episode, please leave us a review on iTunes. We’d love to hear how this podcast helps you. You can also leave us a comment below so we can start a conversation. Happy selling!

You’re in for a treat because I finally have Dave back on the podcast with me! Today, we talk about how your business can benefit greatly from external organic traffic that comes from having great blog content. The ecommerce game has significantly changed over the years. That’s why in today’s episode, we share with you an effective white hat technique to keep your products and sites ranking high on any platform, resulting in higher revenues for your business. In this episode, we talk about: How blogging is  essential for ecommerce sites - 7:09 Why blog content is important - 11:52 How content generates free traffic - 12:45 Capturing top-of-funnel traffic through blogging - 13:26 Developing focus through content - 15:12 Diversifying revenue streams - 17:13 The dangers of pure affiliate marketing - 20:33 Amazon’s move in reducing referral fees - 22:50 Creating your own luck in ecommerce the white hat way - 30:00 Blog statistics of some of our sites - 34:00 Investing in great content for long-term gain - 38:30 Any opinions about our podcast? Get a chance to win our course bundle by answering a short survey to help us improve. It won’t take long— I promise! One lucky listener will get to keep all our Ecomcrew Premium courses for free! Learn how to grow your ecommerce business with six full-length courses that are accessible only to Premium members just by telling us what you think of our podcast. If you enjoyed this episode, please leave us a review over on iTunes. We look forward to reading your comments about the show.

Get to know the mistakes the giants made and the best practices they recommend to sustain a successful ecommerce business. In the course of building a business, it is fairly common for entrepreneurs to make mistakes along the way. If you learn from them, it can still be considered a win, but you don’t always have to make the mistakes yourself to be able to learn from them.  In this episode, our returning guest Gary Huang shares the 10 things he learned after interviewing more than a dozen 7-figure sellers. Gary has worked with some of the industry’s leaders in building successful ecommerce brands. He is the founder and host of Seven Figure Seller Summit, an online event that helps ecommerce companies level up their businesses to that 7 Figure Checkpoint. He's also founded 80/20 Sourcing, which assists entrepreneurs in sourcing their products from China efficiently and cost-effectively, so Gary's definitely got some experience under his belt.  In this episode, Gary talks about: How 7 figure sellers get around excuses Using tools outside of Amazon to find profitable products Applying the 80/20 rule to increase profits without sacrificing the important things Building a superstar team Building a brand the white hat way Avoiding the idiot tax Using metrics to know what works and what doesn’t Split testing ideas The importance of focusing on profits, not revenues Being smart about your business to increase your selling multiple If you want to hear more from Gary Huang or the awesome event that is the 7 Figure Seller Summit, you can visit his site here or reach him at gary@8020sourcing.com. Enjoying the Ecomcrew podcast so far? We’re always looking for ways to improve, and we hope you could help us out. All you need to do is fill out this survey. It’ll only take about 3 minutes, I promise. As a thank you, we will be giving away our courses bundle valued at over $4000 to one lucky respondent. You’ll get over 16 hours of useful ecommerce tips and techniques that you’ll get to keep forever. You can check out a list of the courses here. If you learned something from this episode, please leave us a review on iTunes. We’d love to hear what you think. Until the next one,Stay safe and happy selling!

Welcome to Episode 326 of the EcomCrew Podcast! In today’s episode, we’re going Under the Hood with Nick Flint, a bodybuilder and entrepreneur who started in the ecommerce industry selling workout supplements. We’ll be taking a look at his business to discuss strategies that will take his brand to the next level.  After seeing his subscription box idea fall flat, Nick decided to do some market research to see where he could source supplements for his own brand. He spoke to a brand called Cocaine Fitness about their products, and he was offered to buy the brand right then and there. Needless to say, he jumped in with both feet. After rebranding Cocaine Fitness into something more appropriate, Nick's reached a crossroads with a lot of questions in mind.  So in today's podcast, we'll be helping Nick figure out where the next step is in his business.  In today’s episode, we talk about: Other possible sales channels that Nick should focus on Hiring for more growth in the company Balancing time between your personal brand growth, and your business brand Agencies, and why small time businesses should stay away from them Today’s the LAST day of our Course Bundle Offer! Access our Courses today to learn about importing from China, external traffic secrets and building your next 7-figure product brand and more! Purchase now to get all of courses for less than the price of one! Finally, if you enjoyed listening and think this episode has been useful to you, please take a moment to leave us a review on iTunes. If you have any questions or comments, feel free to leave them below. Happy selling!

Hey guys, long time no see! It's time again for another update on my Off Roading business, after a year since my last episode. After three years of running my Off Roading Business, another update is certainly due. If you’re new to the podcast or need a refresher, here are quick links to previous episodes in this series. Part 1: Rebuilding a $1million Ecommerce and Importing Business from Scratch Part 2: Rebuilding a $1M Ecommerce Business – Finding Products and Suppliers Part 3: Rebuilding a $1M Ecommerce Business – First 60 Day Results Part 4: Rebuilding a $1M Ecommerce Business – 6 Month Results Million Dollar Update – 12 Month Update Road to 1M – Dave’s 18th Month Update on His New Ecommerce Business E278: Dave’s Year 2 Update on His Off-Roading Gear Business In this episode, I also let you in on the following: 1:07 – June 2020's revenue numbers  2:01 – How COVID affected business numbers 2:49 – The reasons for 80% of his business' growth 4:24 – The effects of having a photography design overhaul   5:23 – The challenges that I faced with photography for my niche  7:07 – The 'VIP / Influencer Program' strategy 11:32 – Photoshop retouching and 3D modelling strategies 13:19 – Authority site growth strategies 15:59 – Why I'm looking to buy a new website  17:00 – Why AGL is a big win for those selling oversized items 18:26 – The losses and the negatives 20:14 – Net profit margins of the business 21:21 – Goals for the next year  If you enjoyed the episode, leave a comment down below! We're also looking for feedback for our podcast so if it's not too much trouble to ask, head on over to Ecomcew.com/survey to fill it out. Interested in knowing more about our Course Bundle? Check it out here. Happy Selling!