
Your College Bound Kid | Admission Tips, Admission Trends & Admission Interviews
Admission Tips, Admission Trends & Admission InterviewsAdmission Interviews
Our mission is to "make college knowledge available to all." Each Thursday, the "Your College-Bound Kid" podcast will discuss a hot college topic in the news; we will answer a question or two that listeners send in, we will interview a "thought leader" in the world of college admissions, and do a "deep-dive," we call Spotlights on a College. Every Monday, we have a second episode to discuss a "hot topic" and interview a "thought leader" in the admissions or college life world. YCBK combines "in-depth knowledge" with a light, easy-to-listen conversational style. We have eight co-hosts, six college counselors, and two current admissions officers, including an Admissions Dean
Latest episodes

Mar 27, 2025 • 1h 22min
YCBK 521: The Do’s and the Don’ts When Attending a College Fair
In this episode you will hear: (05:44) In The News Andy Strickler breaks a lot of news in this 3-part discussion, part 1 looks at how college’s are handling the backlash against DEI initiatives (28:30) Question from a listener: Mark and Hillary talk about the things you should do when attending a college fair. (48:50) Interview: What employers look for when making hiring decisions, Dawn Williamson, Chief Revenue officer of Media Solutions for Comcast Advertising Preview of Part 2 of 3 v Dawn gives some great advice for students looking for entry level professional jobs v Dawn talks about the role that work experience, part-time job, internships and clubs and she talks about the skills you develop in these jobs v Dawn talks about quantifying your achievements in your presentation v Dawn talks about the importance of taking the initiative v Dawn talks about the importance of the interview and she gives us some great interview tips v Dawn talks about the role of college major in hiring v Dawn talks about how she assesses whether someone is a team player v Dawn talks about the importance of being an effective communicator v Dawn gives tips for how parents can help their kids to be more effective communicators. (01:07:10) College Spotlight: Richmond U and Northeastern in London- Part 1 of 2 Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast. You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day. To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses. Check out our new blog. We write timely and insightful articles on college admissions: Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast: https://twitter.com/YCBKpodcast 1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK. Please subscribe to our podcast. It really helps us move up in Apple’s search feature so others can find our podcast. If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful! If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live. Check out the college admissions books Mark recommends: Check out the college websites Mark recommends: If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link: If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

Mar 24, 2025 • 47min
YCBK 520: What Has Students & Parents Worried When It Comes To College
In this episode you will hear: Mark Stucker shares what parts of the college application process are the most time-consuming. Mark interviews Rob Franek, Editor and Chief of the Princeton Review on the Latest “College Hopes and Worries” Survey Preview of Part 1 ² Rob shares how the survey was done ² Rob tells us what students and parents found to be the hardest part of the college admissions process ² Rob shares what the survey shows about the stress level students are experiencing ² Rob explains his role at the Princeton Review ² Rob explains the results from the survey question, what is the most important thing to you when selecting a college ² Rob explains what the biggest change is he has seen in the survey results between this year and past years ² Rob shares the changes he sees admission officers making Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast. You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day. To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses. Check out our new blog. We write timely and insightful articles on college admissions: Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast: https://twitter.com/YCBKpodcast 1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK. Please subscribe to our podcast. It really helps us move up in Apple’s search feature so others can find our podcast. If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful! If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live. Check out the college admissions books Mark recommends: Check out the college websites Mark recommends: If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link: If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

Mar 20, 2025 • 1h 39min
YCBK 519: What Employers Look For When Making Hiring Decisions
In this episode you will hear: (06:05) In The News Lisa and Mark share and discuss a powerful letter from a mom and a daughter about how they almost fell into the “College Admission Trap” (Part 2 of 2) (35:33) Question from a listener: Mark and Susan Discuss whether a student led information session is a concern the college is struggling financially (49:09) Interview: What employers look for when making hiring decisions, Dawn Williamson, Chief Revenue officer of Media Solutions for Comcast Advertising Preview of Part 1 of 3 v Dawn gives her backstory v Introducing the topic-What employers look for when they make hiring decisions v Dawn walks us through the hiring process v Dawn shares some do’s and don’t when it comes to resumes and cover letters v Dawn talks about the value of getting out of your comfort zone and having diverse experiences v Dawn gives advice for someone who is looking for a job v Dawn explains the role where you went to college plays into the hiring process (01:05:45) College Spotlight Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast. You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day. To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses. Check out our new blog. We write timely and insightful articles on college admissions: Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast: https://twitter.com/YCBKpodcast 1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK. Please subscribe to our podcast. It really helps us move up in Apple’s search feature so others can find our podcast. If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful! If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live. Check out the college admissions books Mark recommends: Check out the college websites Mark recommends: If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link: If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

Mar 17, 2025 • 1h 5min
YCBK 518: 15 Changes in Admissions to Expect in 2025 and 2026
In this episode you will hear: Mark Stucker gives his opinion on 15 changes he is expecting in admissions due to the financial pressure colleges are facing. Mark interviews Kathleen deLaski, Founder of the Education Design Lab Preview of Part 5 ² Kathleen explains what she means when she says, “we need to fix and disrupt” college education ² Kathleen gives an example of who she feels has done a good job of fixing and disrupting ² Kathleen shares how the educational Design lab she started is now working with 100 community colleges on innovative projects ² Kathleen talks to us about the Who Needs College Anymore discussion grades Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast. You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day. To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses. Check out our new blog. We write timely and insightful articles on college admissions: Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast: https://twitter.com/YCBKpodcast 1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK. Please subscribe to our podcast. It really helps us move up in Apple’s search feature so others can find our podcast. If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful! If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live. Check out the college admissions books Mark recommends: Check out the college websites Mark recommends: If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link: If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

Mar 13, 2025 • 1h 15min
YCBK 517: A Mom Shares How She Almost Fell Into “The College Admissions Trap”
In this episode you will hear: (07:22) In The News Lisa and Mark share and discuss a powerful letter from a mom about how she almost fell into the “College Admission Trap” (28:22) Question from a listener: Mark and Hillary discuss the importance of a college being able to predict who will come (43:44) Interview: Frequently Asked Questions about 529 Plans, Julie Shields-Rutyna and Jonathan Hughes from MEFA, Part 4 of 4 Preview of Part 4 · Julie talks about the research that Dr. William Elliot from the University of Michigan has done on the psychological benefits of 529 Plans for students and parents, even if the contribution is really · Jonathan discusses whether a 529 Plan can be used for Job training · Julie talks about the 529-A aka the 529-Able and how that is different from the traditional 529 plans · Julie mentions a range of qualified expenses that very few people know that the 529-A can be used for · I ask Julie whether this is very subjective or are the disabilities clearly defined · Jonathan talks about whether you can transfer money from a 529 Plan to the 529-Able plan · Jonathan talks about whether a student can use their 529 for International universities and he tells you how you can know if a specific International school is eligible for 529 usage · Jonathan talks about the growth of Child Savings Accounts in different states and he tells us what a Child Savings Account Is · Jonathan tells us what Oklahoma, Massachusetts and Maine are doing with CSA’s · Jonathan and Julie talk about how you can reach them if you have additional 529 questions (56:32) Recommended Resource-CLEP and Modern States Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast. You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day. To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses. Check out our new blog. We write timely and insightful articles on college admissions: Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast: https://twitter.com/YCBKpodcast 1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK. Please subscribe to our podcast. It really helps us move up in Apple’s search feature so others can find our podcast. If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful! If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live. Check out the college admissions books Mark recommends: Check out the college websites Mark recommends: If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link: If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

Mar 10, 2025 • 1h 1min
YCBK 516: Forbes College Financial Grades Reveal Stable vs Struggling Colleges
In this discussion, Kathleen deLaski, Founder of the Education Design Lab and expert in college admissions, delves into critical topics reshaping higher education. She reveals how parent involvement correlates with student success and introduces listeners to the innovative Year Up program. Kathleen explores the concept of a 'skills genome' and the transformative badging movement, advocating for a re-imagined educational ecosystem. She also shares strategies on using platforms like Coursera to bolster employability—highlighting the evolving landscape of college and career readiness.

Mar 6, 2025 • 1h 10min
YCBK 515: After You Hit Submit, “What Else Do You Need To Do”?
Julie Shields-Rutyna and Jonathan Hughes from MEFA break down the intricacies of 529 plans. They address what happens if a student decides against college after savings have been made, emphasizing flexibility in those funds. They discuss the crucial balance between saving for retirement and funding education. Listeners learn about the differences between directly sold and advisor-sold plans, alongside updates on how grandparent-owned 529 plans are now assessed. Their insights demystify financial aid implications, helping families navigate these essential decisions.

Mar 3, 2025 • 1h 22min
YCBK 514: When Should My Student Start The College Process
Kathleen deLaski, Founder of the Education Design Lab, shares her insights on transforming education. She discusses the shift towards micro-credentials and their growing significance in today’s job market. Kathleen highlights how alternative pathways, such as certificates and apprenticeship programs, are reshaping access to career opportunities, particularly for students without traditional degrees. The conversation emphasizes the importance of adapting education to meet changing economic demands, making it clear that a four-year degree isn’t the only route to success.

Feb 27, 2025 • 1h 23min
YCBK 513: Is It Ever A Bad Idea To Submit A Test Score That Is Too High
In this episode you will hear: (01:56) Question from a listener: A mom asks a very important question, How can I know if a college is genuinely caring about all kids but especially about an unorganized student? Lisa Rouff and Lynda Doepker answer this question. (42:48) Interview: Frequently Asked Questions about 529 Plans, Julie Shields-Rutyna and Jonathan Hughes from MEFA, Part 2 of 4 Preview of Part 2 · Jonathan talks about how you can use gift cards, a gifting page an email link to set up payments · Julie talks about the tax benefits to a 529 plan · Julie talks about the state tax deductions and tax credits · Jonathan talks about how the new secure ACT 2.0 act makes 529’s even better now, and he gives the history of how the 529 has gotten better every year by helping with K-12 tuition and even apprenticeships · Julie tells us what qualified expenses are · Julie talks about the things that a 529 does not cover · Julie talks about what happens if someone doesn’t have a Social security number · Julie talks about whether someone can be the owner if they are not a relative · Jonathan talks about what the process is of getting the 529 money to the college · Julie answers the question, can a 529 be used for personal and miscellaneous expenses · Julie talks about what safeguards are in place to protect fraud (01:03:00) Second Question from a listener Susan joins Mark to answer a Speakpipe question, “Is it ever a bad idea to submit a test score that is too high” Speakpipe.com/YCBK is our method if you want to ask a question and we will be prioritizing all questions sent in via Speakpipe. Unfortunately, we will NOT answer questions on the podcast anymore that are emailed in. If you want us to answer a question on the podcast, please use speakpipe.com/YCBK. We feel hearing from our listeners in their own voices adds to the community feel of our podcast. You can also use this for many other purposes: 1) Send us constructive criticism about how we can improve our podcast 2) Share an encouraging word about something you like about an episode or the podcast in general 3) Share a topic or an article you would like us to address 4) Share a speaker you want us to interview 5) Leave positive feedback for one of our interviewees. We will send your verbal feedback directly to them and I can almost assure you, your positive feedback will make their day. To sign up to receive Your College-Bound Kid PLUS, our new monthly admissions newsletter, delivered directly to your email once a month, just go to yourcollegeboundkid.com, and you will see the sign-up popup. We will include many of the hot topics being discussed on college campuses. Check out our new blog. We write timely and insightful articles on college admissions: Follow Mark Stucker on Twitter to get breaking college admission news, and updates about the podcast before they go live. You can ask questions on Twitter that he will answer on the podcast. Mark will also share additional hot topics in the news and breaking news on this Twitter feed. Twitter message is also the preferred way to ask questions for our podcast: https://twitter.com/YCBKpodcast 1. To access our transcripts, click: https://yourcollegeboundkid.com/category/transcripts/ 2. Find the specific episode transcripts for the one you want to search and click the link 3. Find the magnifying glass icon in blue (search feature) and click it 4. Enter whatever word you want to search. I.e. Loans 5. Every word in that episode when the words loans are used, will be highlighted in yellow with a timestamps 6. Click the word highlighted in yellow and the player will play the episode from that starting point 7. You can also download the entire podcast as a transcript We would be honored if you will pass this podcast episode on to others who you feel will benefit from the content in YCBK. Please subscribe to our podcast. It really helps us move up in Apple’s search feature so others can find our podcast. If you enjoy our podcast, would you please do us a favor and share our podcast both verbally and on social media? We would be most grateful! If you want to help more people find Your College-Bound Kid, please make sure you follow our podcast. You will also get instant notifications as soon as each episode goes live. Check out the college admissions books Mark recommends: Check out the college websites Mark recommends: If you want to have some input about what you like and what you recommend, we change about our podcast, please complete our Podcast survey; here is the link: If you want a college consultation with Mark or Lisa or Lynda, just text Mark at 404-664-4340 or email Lisa at or Lynda at Lynda@schoolmatch4u.com. All we ask is that you review their services and pricing on their website before the complimentary session; here is link to their services with transparent pricing: https://schoolmatch4u.com/services/compare-packages/

8 snips
Feb 24, 2025 • 55min
YCBK 512: Data That Is Available About Colleges That Most People Don’t Know
In this discussion, Kathleen deLaski, Founder of the Education Design Lab and author of 'Who Needs College Anymore?', highlights the hidden gems in the Common Data Set that families often overlook. She shares her eye-opening experiences with college admissions stress and insights from her 150 interviews that shaped her perspectives. Kathleen emphasizes the shift towards skills-based hiring over traditional degrees and the evolving landscape of education, urging listeners to reconsider the value of formal education in today’s job market.