
The Knowledge with David Elikwu
On The Knowledge Podcast, you’ll hear from the best and brightest minds in business, entrepreneurship, and beyond. Hosted by writer and entrepreneur David Elikwu, each episode features in-depth interviews with makers, thinkers, and innovators from a variety of backgrounds.The Knowledge is a weekly newsletter for people who want to get more out of life. In every issue, David shares stories, ideas and frameworks from psychology, philosophy, productivity and business. With insights that are both practical and thought-provoking, The Knowledge will help you think more deeply and get more done.Follow David's newsletter at: theknowledge.io / Keep the conversation going on Twitter at @Delikwu using the hashtag #TheKnowledge
Latest episodes

Apr 29, 2021 • 34min
25: The Privilege Paradox
The pandemic has unearthed uncomfortable conversations on privilege and its impact on different social groups in uncertain times. However, the experience of privilege isn’t always a negative, but something which we should recognise and have more honest conversations about going forward.// You'll find the show notes/newsletter edition of this episode here: http://bit.ly/tkissue26Introduction: the future of learning, the privilege paradox [0:15]Thoughts on how the pandemic disrupts theoretical discussion (Case Studies: Universal Basic Income) [2:02]Case Study: Remote Working [3:55]Case Study: Remote Learning [5:10]The drawbacks of remote learning [7:00]Dispensing of grading and traditional assessments [10:55]The racial biases within the predicted grading system and the disadvantages to black students [12:03]The Birth Lottery: Fortune, Friction, Hope and Luck [15:23]Meritocracy has its merits [16:50]The lack of representation in privilege [18:40]The privilege of living in the modern age, and digital access [20:05]Natural Friction and Manufactured Friction [21:58]How benefit of the doubt is a misallocated resource [24:02]Varying degrees of friction and culture [25:00]The real issue with denying privilege exists [27:00]// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Delikwu using the hashtag #TheKnowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Apr 15, 2021 • 54min
24: The business of Black hair care with Joycelyn Mate
David speaks with Joycelyn Mate, the co-founder of Afrocenchix. They talked about Joycelyn’s journey building an afro haircare brand, scaling it, and the challenges they faced fundraising as Black women founders.Joycelyn Mate is one of the amazing brains behind Afrocenchix, an overnight success ten year in the making. The unintentional business she started with her friend Rachael while at university became the first afro haircare brand to be stocked at Whole Foods UK, and the pair have already raised over half a million pounds in venture funding, including backing by WeWork/SoftBank.Connect with Joycelyn:Twitter:@joymatespeaks@Afrocenchixwww.afrocenchix.comShow notes - [Topics + timestamps]Early days of Afrocenchix [1:29]How Afrocenchix came about [4:17]Initial response to Afrocenchix [6:42]The journey to find product market fit [9:15]How the market reacted to Afrocenchix [11:58]How Afrocenchix formulated customer trust [16:12]Afrocenchix’s fundraising experiences [18:18] [20:46]What black and female founders actually need and bias in funding [21:49]Why capital is key [28:21]Trials and tribulations of creating a team [31:01]How you can use personality tests and types to foster greater teamwork [33:45]Joycelyn’s business role models [39:17]Joycelyn’s advice for business and life - the art of mastery [42:24]The iceberg analogy [46:50]Joycelyn’s advice for founders, VCs, and investors [48:30]About David:David Elikwu FRSA is a serial-entrepreneur, operator and strategist who traded corporate law for tech. He now helps startups to scale. David previously founded Baba’s Flight Club, and is currently building Democratic Republic, a sustainable coffee and wine company. David writes weekly about learning more and living better in The Knowledge newsletter, and speaks regularly on The Knowledge podcast, Travel n Turn up podcast, and The Knowledge: Office Hours.Twitter: @LegendofBaba / @DemRepWorldWebsite: davidelikwu.com, demrepcoffee.comNewsletter: theknowledge.substack.comPodcast: gopod.me/theknowledge, travelandturnup.comThe Knowledge:Welcome to The Knowledge, hosted by David Elikwu. David is on a journey of learning more and living better, and sharing everything he discovers along the way. As a writer, tinkerer, and serial entrepreneur, David unpacks wisdom from elite performers and everyday people, highlighting everything you need to know to navigate the world around you.Newsletter: theknowledge.substack.comPodcast: gopod.me/theknowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Jan 29, 2021 • 32min
23: Balancing the Life Equation
The perfect, constant work/life balance probably doesn’t exist, but there are great frameworks you can use to find greater fulfilment in all areas of your life.// You'll find the show notes / newsletter edition of this episode here.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Jan 21, 2021 • 30min
22: One Long Year Later
We can all agree that 2020 was awful, but I learnt a few things worth sharing and am making a lot of changes to how I approach life.// You'll find the show notes / newsletter edition of this episode here.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledgeSupport this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Jul 9, 2020 • 39min
21: Life on the West End with Merryl Ansah
This week I'm joined by actress Merryl Ansah. She's sharing her journey as an actor from her first roles to playing Nala in The Lion King on the West End.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Merryl on social media at: @merrylansah.Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Jun 11, 2020 • 56min
20: The new way to cake with Benjamina Ebuehi
This week I'm joined by baker and food stylist Benjamina Ebuehi. She's sharing everything she's been up to since making the quarter-finals of the Great British Bake-Off, including her amazing new cookbook: The New Way to Cake.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Benjamina on social media at: @bakedbybenji and @thesistertable.Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

Jun 5, 2020 • 46min
19: Building a sustainable brand during the pandemic with Christiana Illiya
This week I'm joined by environmental consultant Christiana Illiya, who is the founder of Hibby's drinks. She shared some of the lessons she's learnt building the brand, as well as the challenges she's facing now, dealing with the global pandemic.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Christiana on social media at: @hibbysdrinks_.Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

May 21, 2020 • 1h 7min
18: Exploring Africa in a time of crisis with Hannah Ajala
This week I'm joined by BBC journalist Hannah Ajala who's spent the last few months travelling throughout Africa, sharing the stories of people from around the diaspora who have moved back to live and work. She shared some of the lessons and stories she's gathered from her travels, as well as her experience now, dealing with a global pandemic while in Nigeria.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Hannah on social media at: @hannah_ajala.Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

May 14, 2020 • 1h 6min
17: Therapy, community, and digital self-care with Seyi Akiwowo
This week I was joined by campaigner and activist Seyi Akiwowo. She is the founder and director of Glitch, a non-profit campaigning to end online abuse. We talked about the importance of therapy and community leadership, Seyi's political journey as Newham's youngest counsellor, and the responsibility of Big Tech in dealing with online abuse.This was such an important conversation to have, especially now that most of our lives have been migrated online. If you find our conversation useful please do share it with a friend! Glitch is running online workshops on digital self-care and you can sign up at: fixtheglitch.org.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Seyi on social media at: @seyiakiwowo.Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations

May 7, 2020 • 1h 7min
16: Luxury fashion and ecommerce in Africa with Ayotunde Rufai
This week I'm joined by investment-banker turned entrepreneur Ayotunde Rufai, the founder of luxury fashion platform Jendaya and Editor in Chief of ArtValue magazine. We talked about Jendaya's journey, the problems faced by e-commerce innovators in Africa, and the impact of streetwear in the world of luxury fashion.// If you liked this episode, check out my thought-provoking newsletter full of dry humour and useful resources at: www.theknowledge.substack.com.// Keep the conversation going on Twitter at @Legendofbaba using the hashtag #TheKnowledge // You can find Ayo on social media at: @ayotunde.rufai.Support this podcast at — https://redcircle.com/the-knowledge-with-david-elikwu/donations