
Think Like A Game Designer
In Think Like a Game Designer, award-winning designer and Stone Blade Entertainment CEO Justin Gary speaks with world-class game designers and creative experts from various industries. Each episode deconstructs the creative process, offering insights into the art of game design and the broader cultural, technological, and business influences shaping a myriad of creative mediums. Join us for actionable advice and unique perspectives that will enrich your understanding of what it means to be creative in and out of the gaming world. justingarydesign.substack.com
Latest episodes

Mar 28, 2022 • 59min
Alan Phan — Charting New Territory: From First-time Game Ideas to Million-Dollar Kickstarters and The Power of Nostalgia in The Grand Archive (#37)
Alan Phan and his team recently launched a million-dollar Kickstarter for a trading card game called The Grand Archive. What’s amazing is that he and his friends had never made a trading card game before, so today we’re going to learn a little bit more about Alan and his story. Enjoy! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Feb 28, 2022 • 1h 29min
Richard Bartle — Pioneering Virtual Worlds: From M.U.D. to MMOs, Understanding Player Motivations, and Navigating the Ethical Maze of Online Interactions (#36)
Richard Bartle is a legend among game designers. He has a Ph.D. in artificial intelligence and is the co-creator of the first virtual world ever to exist, a game called Multi-Use Dungeon or M.U.D. Richard authored the book Designing Virtual Worlds and his most recent book is How to be a god: A Guide for Would Be Deities, in which he examines the history, ethics, structure, and technology of MMOs. His research on player personalities and what’s called the Bartle Test had a significant impact on my designs, which is why I’m so excited to interview him today. This episode is a fascinating one, that focuses on virtual worlds: past, present, and future! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Jan 21, 2022 • 1h 41min
Alan Gerding — From Core Principles to Kickstarter Success: The Psychology and Strategy Behind Crafting Mothership: Sci-Fi Horror RPG (#35)
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Dec 27, 2021 • 1h 25min
Think Like a Game Designer #34: Mike Turian
This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Nov 19, 2021 • 1h 25min
Brotherwise Games — From Sibling Bets to Publishing Success: Navigating Collaboration, Fostering Relationships with Influencers, and Championing Local Game Stores (#33)
Brotherwise Games, headquartered in Los Angeles, was established in 2012 by the dynamic duo, Chris and Johnny O’Neal. Over the years, the "Brothers Wise" have carved a niche for themselves, emerging as one of the most notable indie success stories in the tabletop gaming arena. In today's episode, we delve into the intricacies of collaborating with family, effective game marketing strategies, the art of partnering with influencers, and insights into what publishers seek in games. This episode promises a wealth of knowledge, and I'm so excited to bring it to you. Dive in and enjoy! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Oct 30, 2021 • 1h 9min
JT Smith — Crafting the Game Design Journey: From Prototyping with Game Crafter to Navigating Digital Playtesting and Harnessing the Power of Audacity (#32)
JT Smith started designing games when he was in high school and wanted an easier way to prototype his game. His drive to find a better way to prototype led him to found the company Game Crafter, a company that allows you to print prototypes and even produce your game on a small scale. In addition to Game Crafter, JT has programmed a number of incredible tools for creating card prototypes, migrating your physical games to programs like Tabletop Simulator, and even running entire conventions. Thanks to JT this episode of the Think Like A Game Designer will, no doubt, make your game design life easier. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Sep 7, 2021 • 1h 9min
Richard Garfield — Crafting Game Legacies: The Evolution of Unique Deck Games, Innovating SolForge Fusion, and Deep Dives into Procedural Generation (#31)
Richard is the creator of Magic: The Gathering, KeyForge, Netrunner, Vampire: The Eternal Struggle, Battletech(CCG) and a lot more. He is a pioneer in the collectible card game genre and one of the most well-known game designers in the world. In this episode of the show, we discuss his life in game design, the development of Magic: The Gathering and KeyForge, and a variety of topics dealing with the challenges of creating collectible card games. This episode is, without a doubt, one of the most remarkable episodes I’ve recorded for Think Like a Game Designer – grab a notebook and take a listen! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Sep 6, 2021 • 1h 18min
Peter Adkison — Building Gen Con, Empowering Game Designers, and the Thrill of Gathering the Gaming Tribe (#30)
Peter Adkison is not just a cornerstone of the gaming industry; he's the force behind revolutionizing it. As the founder of Wizards of the Coast, he introduced the world to phenomena like Magic: The Gathering and reinvigorated Dungeons & Dragons, shaping modern gaming. Now, as the owner of Gen Con and the creative mind at Chaldea Studios, he's melding gaming with filmmaking. In this episode, we explore Peter's unparalleled journey, insights from founding to selling a company, and his continual passion for innovation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Jul 27, 2021 • 1h 5min
Elizabeth Hargrave — Breaking the Mold with Wingspan, Lessons In Successful Game Pitches, Embracing Unique Genres, and Championing Inclusivity in Game Design (#29)
Elizabeth Hargrave’s games are known for breaking the thematic mold. In her first game, Wingspan, you play as bird enthusiasts out to discover and attract the best birds to your network of wildlife preserves. The game is wildly popular and won the 2019 Kennerspiel des Jahres. In this episode, we discuss designing, playtesting, and pitching these groundbreaking games. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe

Jun 14, 2021 • 1h 4min
Jason Charles Miller — From Rockstar Stages to Voiceover Booths, Navigating the Entertainment Labyrinth, Time with Ozzy, Breathing Life into Characters, and The Magic of Live Streaming RPGs (#28)
Jason Charles Miller is a multifaceted artist, best known for his accomplished music career and significant voice acting roles. As a musician, Miller has released numerous albums, both as a solo artist and with his band, and has shared stages with prominent names in the music industry. Transitioning to voice acting, he has lent his voice to a variety of characters across video games and animated series, solidifying his place in the entertainment industry. In addition to music and acting, Jason is an avid live streamer, engaging with fans through platforms like Twitch where he shares stories, plays music, and even collaborates on songwriting. With his undeniable passion and wide-ranging talents, Miller continues to leave an indelible mark on every medium he touches. It’s awesome to have him here to tell his amazing stories! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit justingarydesign.substack.com/subscribe
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