The Chris Voss Show

Hersh Rephun, Brand Voice Expert, Speaker, Consigliere, on Building a Brand Voice, Awareness, AI and Content Creation Hershrephun.com Hersh Rephun has led teams in PR, Creative, Brand Strategy, Global Partner & Franchisee Relations, and now helps emerging businesses find their “next-figure brand voice.” His mantra is, “Sell the Truth with Humor and Humanity.” A veteran Copywriter/Creative Director, Hersh is the Founder of HumanEyes, a personal interface for reviewing, editing, and elevating Ai-generated output. Having played standup gigs across the country (Comedy Store, Comic Strip, Funny Bone, The Ice House…), Hersh brings his stage presence to keynote talks and hosts two interview shows ranked in the Top 2% of Apple Podcasts globally.

Are Your Leads Killing Your Business?: Post-Covid framework proven to attract, accelerate & activate the right clients to double your pipeline & revenues in 90 days for SaaS, Tech & B2B Services firms by Mark Osbornehttps://amzn.to/3P528Gy Modernrevenuestrategies.com CEOs, Sales & Marketing Leaders at SaaS, Tech & B2B Services Firms Covid-19 lockdowns accelerated major changes in the B2B buying world, fast-forwarding more than 10 years in less than 10 months. Businesses that have not adapted are being left behind. This innovative five-step method is built for B2B businesses struggling to navigate long decision cycles and complex buying committees to secure high-value contracts and grow monthly recurring revenues. It's a framework proven to DOUBLE pipeline quality and revenues in 90 Days by adapting to how B2B Buyers make decisions today. Attract the right leads to stack-up clients anxious to work with you and pay your worth Accelerate your pipeline for faster decision-making and deals that sell themselves Activate accounts to grow your market dominance through renewals, upsells, and advocacy Stop struggling to keep up with the deluge of growth hacks that don’t work and spending precious dollars on outdated lead gen tactics. Imagine instead having a consistent process to generate bankable monthly recurring revenue. Before, you wasted time chasing the 80% of prospects that delivered less than 20% of your revenues. You scrambled to generate leads only to find they were barely qualified, took too long to convert, required hard-to-deliver customizations, and inevitably churned. Your pipeline was lumpy at best and hard to predict for hiring and resource allocation. Meanwhile, your competitors pulled ahead. Now, relying on this five-step method, you can focus 80% of your efforts on the opportunities that move the needle. Magnetically attract the right customers who understand your value, are willing to pay a premium, and pre-qualify themselves before ever engaging with sales. The result is happy customers, eager to provide referrals as they grow with you, giving you the time to focus on building world-class solutions. This method is fine-tuned for how today’s B2B buyers discover, evaluate, and purchase high-value SaaS, Tech, and B2B Services post-Covid. It works, too. In just six months, one SaaS company doubled revenues, and gained a threefold increase in RFPs with zero additional advertising. Less than 20% of companies have implemented these approaches, but those that do report an average of more than 200% annual revenue growth. The Five-Step B2B Growth Framework and Go-To-Market Strategy Till the Right Soil: Create Clarity by setting goals for smart growth that deepen competitive advantage & speed up your revenue flywheel. Plant the Right Seeds: Uncover Strategic Insight into Who your audience is, What they care about, & Why you are the right solution. Nurture Growth: Focused execution puts your brand in the right places at the right times. Fertilize the Market with Demand Generation Water your seeds with Lead Generation Sun your seedlings with Account Based Marketing Hack the Weeds: Maximize success by measuring & optimizing against the metrics that matter, redoubling efforts that deliver the right results. Harvest & Replant: Continuous improvement through ongoing refinement of business strategy, plus growth & expansion of your best customers. Buy this book for concrete examples that distill thousands of hours of training & real-world experience into an easy-to-follow set of winning strategies. Evaluate the ideas, if they make sense for your business, implement this framework to create predictable revenues for your SaaS, Tech, or B2B services business.

The Point: How to Win with Clarity-Fueled Communications by Steve Woodruff https://amzn.to/47ElCcm Is it possible to grab an audience’s attention in this noisy, confusing world? According to Steven Woodruff, the solution can be summed up in a word: clarity. Clarity-fueled communications is the practice of using the fewest words to make the biggest impact. The Point unveils how the overloaded human brain wants information packaged, and how to craft brain-friendly messages that break through the noise. From email to sales pitches, from workshops to resumes, Steven Woodruff’s Clarity Fuel Formula is the universal recipe for communications success. The Point includes four simple actions and eight compelling shortcuts that can be used by anyone to get to the point and get others on the same page.

Brain Glue - How Selling Becomes Much Easier By Making Your Ideas "Sticky" by James I Bond https://amzn.to/3E5nflJ Welcome to BRAIN GLUE(TM), the secret to making your ideas "sticky" so they stick to your prospect's brain like glue, raising the persuasive power of your ads, emails, social media posts, and one-on-one presentations. Want an easier way to get people to buy your products and say YES to your ideas? Then you need to keep reading... People buy for emotional reasons. Yet "emotional selling" is missing from most marketing. That's why so many pros are now using BRAIN GLUE(TM) to boost the performance of their ads, emails, social media posts, and one-on-one presentations. Based on sold-out workshops at the US Small Business Administration, here's how top marketers turn ordinary products into blockbusters (with little or no cost)!

The Perennials: The Megatrends Creating a Postgenerational Society by Mauro F. Guillén https://amzn.to/3E4WIVO Get the best from accelerating social change with the new book from the bestselling author of 2030 and “acclaimed thought leader” (Kirkus), Mauro Guillén. Adam Grant praises how the book "invites us to rethink our careers, our families, and our future plans.” Find out why business leaders and bestselling authors around the world are calling the book "sharply relevant and necessary" (William P. Lauder), "insightful and deeply researched" (Richard Florida), and "A must read" (Mohammed A. El-Erian). In today’s world, the acceleration of megatrends – increasing longevity and the explosion of technology among many others – are transforming life as we now know it. In The Perennials, bestselling author of 2030 Mauro Guillén unpacks a sweeping societal shift triggered by demographic and technological transformation. Guillén argues that outmoded terms like Boomers, Gen X, Millennials, and Gen Z have long been used to pigeonhole us into rigid categories and life stages, artificially preventing people from reaching their full potential. A new postgenerational workforce known as “perennials” – individuals who are not pitted against each other either by their age or experience – makes it possible to liberate scores of people from the constraints of the sequential model of life and level the playing field so that everyone has a chance at living a rewarding life. Guillén unveils how this generational revolution will impact young people just entering the workforce as well as those who are living and working longer. This multigenerational revolution is already happening and Mauro Guillén identifies the specific cultural, organizational and policy changes that need to be made in order to switch to a new template and usher in a new era of innovation powered by the perennials.

April Federico, Nutritionist, Gut Health Consultant, Hormone Health & Type 2 Diabetes Expert on Achieving Better Health Theaprildiaries.blog April Federico, CEO and Owner of In The Pink, Inc. and Be Well By April, is a nutritionist, gut health consultant, and hormone health and type 2 diabetes expert who educates and empowers women to have healthier relationships with food, nutrition, and themselves. In February 2022, she nearly succumbed to diabetic ketoacidosis, and she was alcoholic for 4 years prior to giving alcohol (and coffee!) for good! On top of that, she is a social media and publishing powerhouse.

C-Suite and Beyond: The 4 Keys To Leadership Success by Tom Kereszti https://amzn.to/44iVkcT What is your roadmap to success? As someone who has lived and worked in several different countries, Tom Kereszti shares how to lead a business based on Christian principles in this guide. He focuses on four keys: who you are, your vision, is your strategy a growth strategy, and the members of your team. He also highlights a bonus principle: connecting with others. The book is filled with stories of leaders who have successfully led teams, inspirational quotes, Biblical lessons, and companies who have gotten it right. If you are a C-Level executive or just aspiring to be one, this book will empower you to become a better leader. Find a Christian-based path that leads to personal and business success with the lessons, insights, and examples in C Suite and Beyond.

Mike Maynard, Managing Director of Napier, The Awareness to Opportunity Agency Delivering Results for B2B Technology Clients Napierb2b.com The Napier 4-Step Process Napier’s unique four-step process is designed to optimise B2B tech PR and marketing campaigns. It takes the best research on effective ways to deliver great PR and marketing campaigns and distils it into four simple steps: DETERMINE, FOCUS, DELIVER and ENHANCE. Their 4-step process and marketing expertise helps our clients move prospects from awareness to opportunity more quickly, delivering measurable results that help them achieve their business goals.

I Didn't Know I Needed This: The New Rules for Flirting, Feeling, and Finding Yourself by Eli Rallo https://amzn.to/3QKE3WK From TikTok star Eli Rallo, an irreverent, laugh-out-loud funny, and searingly honest take on modern dating and romance with tips, tricks, and survival-guide style rules. I Didn’t Know I Needed This is the dose of confidence every girl needs to live their life on their own terms. Eli Rallo is a social media superstar, a Carrie Bradshaw for the TikTok age, a true romantic at heart, and the best friend every young woman wishes she had. As someone who prides herself in feeling fully and deeply, Eli is on the ride with you, kissing the frogs, sending (and deleting) the risky DMs, climbing down frat house gutters, making the friends you’ll have for life, all while finding love and falling in love with yourself and learning that everything will be alright. In this earnest and vulnerable look at what it’s really like to date as a young woman in the modern world of dating apps, rotating rosters, and social media snafus, Eli gives her rules for each stage of the game—tried and true tricks of the trade. I Didn't Know I Needed This follows the natural lifecycle of dating, starting with being single, flirting, and navigating the apps to going on dates, having sex, falling in love, and managing relationships, to finally dealing with heartbreak, finding closure, prioritizing your friends, and honoring your life. Discover the rules that have worked for her, and garnered her more than a half million TikTok followers: prep for a first date like an athlete before a big game try a person out in different settings before committing to them plan the second date while you’re out on the first find your perfect “eff me sweater” flirt with your partner, no matter how long you’ve been together give yourself a set mourning period to wallow after a breakup, and then stick to it always (always!) communicate your needs, wants, desires, and boundaries find little ways to love your life and treat yourself With touching stories of her own adventures and mishaps, Eli helps you navigate dating in a way that’s frank, honest, funny, and relatable, giving the advice that you didn’t even know you needed.

Soil & Spirit: Seeds of Purpose, Nature’s Insight & the Deep Work of Transformational Change by Ian C. Williams https://amzn.to/3YEmR7h Reviveuandi.com Stillpointinsight.com Monumental challenges threaten the sixth mass extinction on planet Earth. From increasing rates of infertility and chronic disease to soil degradation and climate collapse, reviving civilization requires changemakers to step forward and lead with their own unique genius. In Soil & Spirit, Ian C. Williams presents a simple solution: self-actualization. Solutions at scale begin with individuals organizing themselves. Ian guides the reader through that process via four primary landscapes: internal, social, external, and spiritual. These landscapes chart the path from personal to planetary transformation. Soil & Spirit is not only a message but a methodology for designing resilient landscapes, both inside and out. Creating a regenerative future means committing to self-cultivation. Once you learn to navigate the four primary landscapes and awaken to your life’s core purpose, you become a catalyst for true cultural transformation.