CPA Trendlines Podcasts

CPA Trendlines
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Dec 12, 2021 • 20min

Episode 46: Staffing in the Age of COVID, with Pasha Malick

In this interview, Richard Rothstein (Founder of Rothstein Consulting) speaks with Pasha Malik (Founder and Principal of Thyor) about what recruiting looks for accounting firms in 2020, and how Covid has affected things.Thyor started out virtual so the remote element of this situation hasn’t thrown them at all. They also have a division that works in data science so they can provide actionable information to companies from their financials. Here Pasha talks about how well Twitter and LinkedIn has worked for them in finding talent. Thyor also has a unique structure for their projects that allows for a high level of flexibility in their team members. We also talk about what has changed for them and their team in terms of work/life balance.
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Dec 9, 2021 • 12min

Episode 45: Fighting the Staffing Crisis in Accounting, with Lee Cohen

In this interview, Richard Rothstein, Founder of Rothstein Consulting, speaks with Lee Cohen, Founder and Managing Partner of LM Cohen, about what recruiting looks like for accounting firms, and how Covid has affected things.Here Lee talks about his change of heart regarding remote work and how things are changing for everyone in the accounting community right now.
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Dec 6, 2021 • 27min

Episode 45: What Works in Staffing Today, with Todd Hockenberry

Richard Rothstein of Rothstein Consulting interviews Todd Hockenberry from Top Line Results for CPA Trendlines
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Dec 3, 2021 • 22min

Episode 44: How Covid Impacts Global Recruiting, with Dan Tyer, Author of Inbound Organization

In this interview, Richard Rothstein (Founder of Rothstein Consulting) speaks with Dan Tyer (Author of Inbound Organization, Hubspot) about what recruiting looks like for accounting firms in 2021, and how Covid has affected things.This is a little different episode in that we are talking to a marketing professional about organizational trends and how that is affecting hiring in the accounting world.Dan tells us about how Inbound Recruiting began at Hubspot and how important it has become. He spends some time talking about how undervalued your digital footprint is and how being customer-centric is super important to your recruiting. He also mentions a blog post on Inbound Recruiting that can be found on rothsteinconsulting.com
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Nov 30, 2021 • 14min

Episode 44: Growing Revenue Through Client Service, with Sarah Dobek and Ty Hendrickson

With Sarah Johnson Dobek and Ty HendricksonInovautus ConsultingSales is sometimes presented as this abstract notion of convincing someone to buy your product, but it actually follows a simple framework.It may seem like an obvious answer, but there’s some science behind the why.Key Takeaways: What makes a good business developer. The skills professionals need for business development. The professional’s role in growth. More here
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Nov 26, 2021 • 22min

Episode 43: How Covid Changes Recruiting, with Ronald Kranzler

In this interview, Ronald Kranzler, Managing Partner of HKMP, talks about what recruiting looks like for accounting firms these days, and how Covid has affected things.Ronald talks about retention is at a boutique blue-chip tech-forward firm like HKMP, that has a focus on companies worth over a billion dollars and works hand in hand with Big Four firmsHKMP has been remote for some time and has even developed its own tools for managing workflows. That tech focus is very important to them and their hiring. 
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Nov 25, 2021 • 21min

Episode 42: Lease Accounting Gets Real, with Ane Ohm, LeaseCrunch

After a brief pandemic pause, new lease accounting rules will start to hit hard in 2022.With Ane OhmCEO, Founder of LeaseCrunchMore at CPA Trendlines here
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Nov 22, 2021 • 29min

Episode 41: EisnerAmper CEO Explains the Firm's Private Equity Deal

EisnerAmper CEO Charly Weinstein calls the firm’s deal to take on private equity a new wrinkle in the profession’s decades-old struggle to secure fresh capital for expansion in an increasingly competitive marketplace.More here: http://cpa.click/WeinsteinPEPictured: Charly Weinstein
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Nov 14, 2021 • 59min

Episode 2: Flash Briefing: A “Call to Arms” after Private Equity Deal

With Dom Esposito and Anthony ZeccaEisnerAmper’s deal to take on private equity and spin off its attest firm represents a new path forward for firms seeking capital to remain competitive in talent and in technology, according to Dom Esposito and Anthony Zecca, two veteran big-firm leaders, in this exclusive CPA Trendlines Flash Briefing webinar.See more here: https://cpatrendlines.com/2021/09/26/flash-briefing-a-call-to-arms-after-private-equity-deal/
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Oct 7, 2021 • 1h 1min

Episode 1: Google Ad Tips for Accountants with Becky Livingston

Here's how to stand out online and attract new clients -- the right kind of clients -- to your tax and accounting practice. Let Becky Livingston be your guide. She's a seasoned digital marketer for accounting firms and the author of  The Accountant's Social Media Handbook and SEO for CPAs: The Accountant's Handbook, both published by CPA trendlines at https://cpatrendlines.comendlines.com/shop. Ge the transcript, handouts and other downloads for this episode here: https://cpatrendlines.com/?p=89410See Becky Livingston's latest articles at CPA Trendlines

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