
ETF Prime
One of the most helpful plain-English resources for investors who want to demystify exchange-traded funds
Latest episodes

Jan 21, 2025 • 60min
REX Financial’s Greg King Discusses Crypto ETF Filings, Leveraged Single-Stock ETFs, & More
REX Financial’s Greg King discusses the firm’s recent crypto ETF filings, including those for TRUMP and DOGE, and explores the growth of leveraged single-stock ETFs, such as the T-Rex 2X Long MicroStrategy Daily Target ETF (MSTU). VettaFi’s Zeno Mercer offers a preview of the year ahead for the “Magnificent Seven” stocks and provides a brief tour of the artificial intelligence ETF space.

Jan 14, 2025 • 1h 1min
Aptus’ Brian Jacobs: Balancing Risk & Reward with ETFs
Aptus’ Brian Jacobs spotlights the firm’s unique lineup of risk-managed ETFs designed to help clients stay invested through the ups and downs of market cycles. VettaFi’s Todd Rosenbluth discusses the latest Bitwise/VettaFi Benchmark Survey of Financial Advisor Attitudes Toward Crypto Assets.

Jan 7, 2025 • 1h 4min
Research Affiliates’ Rob Arnott on Deletions ETF, Valuations, & Mean Reversion
Research Affiliates’ Rob Arnott delves into the strategy of investing in companies recently removed from major market indices and offers perspective on current stock valuations. VettaFi’s Cinthia Murphy presents five ETF predictions for 2025.

Dec 23, 2024 • 49min
J.P. Morgan’s Jon Maier Talks ETF Flows, Active Management, & More
J.P. Morgan’s Jon Maier highlights the firm’s suite of ETFs and discusses the industry’s accelerating momentum behind active management. VettaFi’s Roxanna Islam offers insights into the recent Nasdaq-100 index rebalance and its connection to broader ETF trends.

Dec 17, 2024 • 1h 8min
Morningstar’s Ben Johnson Recaps the Year in ETFs and Looks Ahead to 2025
Ben Johnson is the Head of Client Solutions at Morningstar, known for his insightful analysis of ETFs. Joining him is Todd Rosenbluth, Head of Research at VettaFi, an expert in financial markets. They discuss record-breaking ETF inflows, the rise of Bitcoin ETFs, and the bullish outlook for 2025 among financial advisors. The conversation highlights the growing interest in active fixed income ETFs and the evolving landscape of dividend ETFs. They also share humorous takes on ETF ticker symbols and celebrate milestones in the industry.

Dec 10, 2024 • 1h 4min
BlackRock’s Rachel Aguirre on Mega Caps, Buffers, Bitcoin, & More
BlackRock’s Rachel Aguirre highlights several of the year’s biggest ETF trends and explains how the firm has positioned itself around them. VettaFi’s Cinthia Murphy discusses the recently launched FIRE ETFs and LifeX ETFs.

Dec 3, 2024 • 58min
Armada’s Phil Bak: Private Assets in ETFs?
Armada’s Phil Bak discusses wrapping private assets in ETFs and fields rapid-fire questions on some of the industry’s hottest topics. VettaFi’s Kirsten Chang explains “ETFs going Hollywood”, with a growing list of prominent individuals now launching products.

Nov 25, 2024 • 46min
Fairlead’s Katie Stockton on Technical Analysis, Tactical Sector ETF
Fairlead’s Katie Stockton highlights the firm’s Tactical Sector ETF (TACK), which leverages technical indicators to identify sector leadership within the U.S. equity market. VettaFi’s Roxanna Islam celebrates the 20th anniversary of the SPDR Gold Shares (GLD), along with offering insights into bitcoin and uranium ETFs.

Nov 19, 2024 • 48min
Texas Capital’s Carlos Pena Highlights First Money Market ETF
Texas Capital’s Carlos Pena highlights an industry first, the Texas Capital Government Money Market ETF (MMKT). VettaFi’s Stacey Morris takes a deep dive into the world of energy ETFs and offers a preview of the energy sector in 2025.

Nov 12, 2024 • 1h
Election & ETFs
Todd Rosenbluth, Head of Research at VettaFi, and Rich Lee, Head of Program Trading at Baird, dive into the election's potential impact on the ETF landscape and market trends. They discuss specific ETF categories that may be affected, touching on market concentration risks and the rise of active ETFs. The future of crypto-related products also comes under the spotlight, along with important regulatory challenges and ESG investing. Insightful forecasts for mid-cap ETFs and what to expect in 2025 make this discussion particularly engaging.