
EdUp Provost
The EdUp Provost Podcast is a proud member of the EdUp Experience® podcast family, America's leading higher education podcast network. Brought to you by the Association of Chief Academic Officers (ACAO), EdUp Provost offers a platform for sharing best practices, discussing current academic challenges, and promoting the educational and organizational interests of Chief Academic Officers. Each episode provides thought-provoking conversations with leaders in higher education, equipping CAOs with insights and resources to navigate societal challenges and enhance their institutions.
Latest episodes

Oct 15, 2024 • 38min
8. The Provost's Marketing Playbook: A Conversation with Terry Flannery
In this conversation, Dr Gregor Thuswaldner and Dr. Terry
Flannery discuss the critical role of provosts in shaping and supporting university marketing strategies. Dr. Flannery emphasizes the importance of collaboration between provosts and chief marketing officers, the need for a compelling academic brand, and overcoming skepticism among faculty regarding marketing. Dr. Flannery also highlights the significance of digital marketing, data-driven strategies, and building relationships with alumni and donors. The discussion touches on future trends in higher education marketing and the necessity of integrating marketing efforts across various university divisions.
Takeaways
- Provosts are essential partners in marketing strategy.
- Building trust between provosts and CMOs is crucial.
- Marketing should align with institutional strategy.
- Provosts must have courage to differentiate their institutions.
- Effective marketing is about creating value exchanges.
Sound Bites
"Provosts are chief marketing officers' most important partners."
"Marketing strategy is really institutional strategy."
"Building trust is essential for effective collaboration."

Oct 10, 2024 • 40min
7. Reshaping the Narrative of Liberal Arts: A Conversation with Lynn Pasquerella
In this conversation, EdUp Provost host, Dr. Gregor
Thuswaldner discusses the pressing challenges facing liberal arts institutions with Dr. Lynn Pasquerella, President of the Association of Colleges and Universities (AAC&U). She emphasizes the importance of liberal education in
fostering critical thinking, ethical reasoning, and civic engagement while also addressing the need for provosts to adapt curricula to integrate emerging technologies like AI. The discussion highlights the role of organizations like
AAC&U in supporting provosts and reshaping the narrative around the value of liberal arts education, particularly in the context of diversity, equity, and inclusion.
Takeaways
- Liberal arts education is crucial for democratizing opportunity.
- Liberal arts foster critical thinking and civic engagement.
- Diversity, equity, and inclusion are integral to education.
- Interdisciplinary approaches enhance learning outcomes.
- AAC&U provides resources for provosts' support.

Oct 8, 2024 • 42min
6. Provosts and Fundraising: A Conversation with Jim Langley
In this conversation, Gregor Thuswaldner discusses the
evolving role of provosts in fundraising within higher education with Jim Langley, President of Langley Innovations. Langley highlights the importance of understanding donor motivations, creating conditions for investment, and avoiding common mistakes in fundraising practices. He advocates for a shift towards authenticity and partnership in fundraising efforts, encouraging provosts to leverage their academic networks effectively. The conversation concludes with insights on the significance of building meaningful relationships with
donors and the impact of literature on personal and professional growth.
Takeaways
Fundraising is shifting from institutional to specific
academic unit support.
Provosts need to develop skills in partnership building and
understanding donor motivations.
Effective fundraising requires creating conditions for
investment in academic initiatives.
Provosts should avoid common mistakes like being
laissez-faire in fundraising efforts.
Donors increasingly want to engage in problem-solving rather than just giving money.

Oct 3, 2024 • 41min
5. Working with the Board of Trustees: A Conversation with Robert A. Scott
In this conversation, Dr. Gregor Thuswaldner and Dr. Robert A. Scott discuss the critical role of provosts in higher education governance, particularly in their interactions with university boards. Dr. Scott is the author of "How University Boards Work: A Guide for Trustees, Officers, and Leaders in Higher Education" (Johns Hopkins University Press.) He emphasizes the importance of effective communication, understanding board dynamics, and the need for ongoing education for both trustees and faculty. The discussion covers the challenges provosts face in bridging the gap between academic affairs and board decisions, as well as strategies for keeping boards informed about current issues and long-term academic planning.
Takeaways
Orientation for new trustees is crucial for effective governance.
Misunderstandings often arise from trustees lacking higher education experience.
Provosts should facilitate communication between faculty and trustees.
Shared governance requires mutual understanding of roles and responsibilities.

Oct 1, 2024 • 44min
4. Habits of Centennial Organizations: A Conversation with Alex Hill
In this conversation, Professor Alex Hill discusses his
research on centennial organizations, which have thrived for over a century. He shares insights from his book, Centennial's: The 12 Habits of Great Enduring Organizations, highlighting the key habits that contribute to the longevity and resilience of these institutions. The discussion covers the importance of purpose, the role of leadership, and the need for organizations to engage with
future generations. Hill emphasizes the significance of maintaining a balance between stability and innovation and the necessity for organizations to proactively disrupt themselves to adapt to changing environments.
Takeaways
Centennial organizations have unique habits that contribute to their longevity.
Purpose and a clear North Star are essential for enduring organizations.
Long-term success requires a balance between stability and innovation.
High-performing organizations often have leaders who stay for extended periods.
Disruption is necessary for growth, but it should be managed carefully.

Sep 26, 2024 • 44min
3. Economic Shifts and the Future of Higher Education: A Conversation with Jason Schenker
In this episode, Dr. Gregor Thuswaldner discusses the economic side of higher education with Jason Schenker, the most accurate economic forecaster in 25 categories since 2011. Their discussion focuses on the importance of liberal arts education in the digital age, the necessity of lifelong learning, and the integration of sustainability into academic programs. Schenker emphasizes the economic trends affecting higher education, including rising costs and the need for universities to adapt to changing workforce demands.
Takeaways:
Liberal arts education fosters critical thinking and problem-solving skills.
Lifelong learning is essential in a rapidly changing job market.
Sustainability is becoming a crucial component of higher education.
Economic pressures are driving changes in funding models for universities.
Networking and real-world experience are vital for student success.

Sep 24, 2024 • 40min
2. Provosts and Teaching Excellence: A Conversation with Jonathan Gyurko
In this episode, Dr. Gregor Thuswaldner interviews Dr. Jonathan Gyurko, a prominent education leader and co-founder of the Association of College and University Educators (ACUE). They discuss the mission of ACUE, which focuses on ensuring student success through quality instruction and the importance of effective teaching practices. The conversation also explores the impact of teaching excellence on student retention, Gyurko’s concept of publicization in education, and the
potential of public-private partnerships. Additionally, they address the changing roles of faculty, the need for innovation in teaching, and the importance of equity and inclusion in higher education.
Topics Discussed
ACUE’s Mission and Impact on Student Success
The Role of Provosts in Advancing Teaching Excellence
Public-Private Partnerships in (Higher) Education
Faculty Development and Changing Teaching Practices
The National Higher Education Teaching Conference
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Sep 17, 2024 • 40min
1. How Provosts Drive Academic Change: A Conversation with Elaine P. Maimon
In this episode of Edup Provost, Dr. Gregor Thuswaldner speaks with Dr. Elaine P. Maimon, President Emerita of Governors State University (2007-2020) and author of Leading Academic Change: Vision, Strategy, Transformation. A blueprint for fast-tracking reform in higher education, Leading Academic Change goes beyond recounting Dr. Maimon's transformation of Governors State University. It provides numerous actionable strategies for effective change management in academia. This conversation focuses on the role provosts play in driving academic change.
Topics Discussed
Shaping a University’s Long-Term Vision: Insights on Vision, Strategy, and Transformation for Provosts
Key Qualities for Provosts: Building Collaborative and Transformative Leadership in Higher Education
Navigating Resistance to Change: Advice for New Provosts Leading Institutional Transformation
Prioritizing Student Success in Institutional Change: Strategies for Provosts
Strengthening University-Community Connections: The Role of Provosts in Serving Local Needs
Listen in to #EdUp!
Thank YOU so much for tuning in. Join us on the next episode for YOUR time to EdUp!
Connect with YOUR EdUp Team - Elvin Freytes & Dr. Joe Sallustio
Join YOUR EdUp community at The EdUp Experience!
We make education YOUR business!

Sep 16, 2024 • 12min
Introducing EdUp Provost
EdUp Provost is the new podcast series of the Association of Chief Academic Officers (ACAO) brought to you in collaboration with the EdUp Experience, America's leading higher education podcast network. Find out what EdUp Provost & ACAO are all about!