Missions to Movements

Video is one of the most powerful storytelling tools that’s worth the investment to excite and educate others about your mission.Today I’m joined by two amazing women from Dressember, a collaborative movement leveraging fashion and creativity to restore dignity to victims and survivors of human trafficking. Founder Blythe Hill and Communications Coordinator Stephanie Schindler share the strategies behind their 2021 documentary launch, how they integrated the film as a tool for their advocates, and what they focus on as a small and mighty team of 4 to help end human trafficking.Notable Quote from Blythe“Video is so powerful, and it’s such a powerful tool for quickly getting people familiar with your work and extending a powerful invitation into your work.”Resources & LinksDonate as little as $5 per month to Dressember’s mission by joining The Collective.Learn more about Dressember on their website and watch the trailer of The Dressember Documentary.Follow @dressember on Instagram.Sign up for Dressember’s 5th annual virtual 5K, taking place on April 9th, 2022 and consider hosting one in your neighborhood.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration.Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you. Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Where should you focus your time, money and energy in 2022 to grow your personal brand and thought leadership?Hint: LinkedIn! Based on data from FindStack.com, of the 310+ million monthly active users on LinkedIn, only 3 million share content weekly. That’s less than 1% of monthly active users!So with far less noise and competition on LinkedIn, how can you seize the opportunity and create standout content that builds your thought leadership? In today’s episode, I’m breaking down three of my favorite best practices that you can start implementing right away.Notable Quote from Dana“So often, we only focus on, “How do we expand the brand awareness of our organization?” But let’s be real - people connect with people. So I challenge you to also consider asking, “How do we expand the personal brand awareness of our staff and team to share their stories, that therefore lead more people to our mission?”Resources & LinksCheck out my viral post on LinkedIn that received over 50,000 views and started a lot of conversations!Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!Do you have a hot digital marketing topic that you’d like to learn more about? Message me on LinkedIn and let me know.Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!

Welcome to the Missions to Movements Podcast, a show that highlights the digital strategies of organizations making a positive impact in the world. Ready to learn the latest trends, actionable tips, and the real stories behind the feed?In our first episode, you’ll hear how New Story Charity went viral on TikTok (and no, the videos didn’t involve any silly dance moves!)Social Media Manager Sierra LaDuke and I unpack how New Story creates their social media content strategy, behind the scenes of two of their viral TikTok videos, and how they redefined what social media success means to them. This conversation is sure to spark so many fun conversations for your organization. Enjoy!Notable Quote from Sierra“That’s what I love about TikTok, is that raw, janky kind of edits that resonates with the audience. You can really throw something together and people enjoy it more than a super polished video.”Resources & LinksLearn more about New Story Charity and their mission to house 1 million people by 2030.Follow New Story Charity on Instagram, LinkedIn, TikTok, Twitter, and YouTube.Connect with Sierra LaDuke on LinkedIn.Learn about Seed Spot and their incubator programs for entrepreneurs.Check out Duolingo’s TikTok account.Are you making costly mistakes with your social ads strategy? RSVP to my new masterclass, How To Attract Recurring Donors Without Posting On Social Media and learn my #1 secret for copy and content inspiration!Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you!Already have a monthly giving program? The Mini Monthly Giving Mastermind starts in January and is just for you. Register now for the FREE Monthly Giving Summit on February 25-26th, the only virtual event where nonprofits unite to master monthly giving, attract committed believers, and fund the future with confidence. Let's Connect! Send a DM on Instagram or LinkedIn and let us know what you think of the show! My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good. Want to book Dana as a speaker for your event? Click here!