Naavik Gaming Podcast

Topics covered include Baldur’s Gate 3's success, Free Fire's struggles, cloud streaming updates, Microsoft handing streaming rights to Ubisoft, and NetEase's expansion strategy in Western markets.

100 Thieves is a premier lifestyle brand and gaming organization that’s building a highly unique ecosystem of products and services. This now includes esports, content creators, apparel, premium keyboards and peripherals (via Higround), energy drinks (via Juvee), and even game development (on UEFN and with Project X).In this episode, Naavik co-founder Aaron Bush is joined by John Robinson, 100 Thieves’ President and COO, to discuss why the organization’s aspirations are so wide and how they manage this “business of businesses.” They dive into how esports will become more sustainable, how the company is uniquely positioned for game development, the broader branding strategy, and lessons learned from running so many unique business lines.This episode is brought to you by Overwolf. Whether you're a gamer, creator, or game studio, Overwolf is the ultimate destination for integrating UGC in games! You can check out all Overwolf has to offer at overwolf.com.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

In this week’s Roundtable, the squad discusses Play Ventures raising at least $78 million for its third venture fund and Savvy Games Group as the financier behind the $2 billion Embracer deal that fell apart. We dive into the early international reception for the new Gran Turismo movie and where it falls under Sony's ongoing transmedia strategy. We dissect the information Zynga released about its new web3 gaming ecosystem, Sugartown, and whether Zynga is really a good fit. Finally, we dig into Netflix’s newest gaming test, which uses a phone as a virtual controller. Join us for all the latest games business news with Jonathan Anastas, Dave Elton, and host Devin Becker.This episode is brought to you by Lightspeed Venture Partners. With its dedicated gaming practice, "Lightspeed Gaming," the firm is investing from over $7B in early- and growth-stage capital — the by far largest fund focused on gaming and interactive technology. If you’re interested in learning more, go to gaming.lsvp.com.Also, a big thanks to data.ai for supporting all of Naavik's mobile data needs. If your team requires a market and competitive intelligence tool for tracking the mobile games industry, monitoring KPIs, and spotting opportunities across games, check out data.ai's robust platform.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Together with Dive, one of our Open Gaming Research Initiative partners, we’re exploring the topic of data and games through a limited podcast series called "The Data Corner." Today’s episode covers the topic of “the data nightmare that the gaming industry faces." Games, in general, generate tons of player data every day, and within that data exists a ton of harvestable insight that can be used to drive better decision-making so as to drive more revenue and eventually drive better game-making. But such large data pools also require time, money, and people to analyze and harvest from it, and that keeps many game developers from spending their resources on data analysis to help them make better games. This tension is at the heart of the data nightmare the gaming industry faces today, and this conversation with Elad Levy, founder and CEO of Dive, is focused on unpacking that tension a bit more. It is a wide-ranging conversation that covers what the nightmare is all about, why the gaming industry is unique in facing it versus other industries, how game developers should navigate the problem, what developers are leaving on the table if they don’t navigate the problem and more.So hope you enjoy episode #1 of the Data Corner, and do send me, host Abhimanyu Kumar, your thoughts, feedback, and questions so that I can address it all as I continue to build out this limited series.This episode is brought to you by Nexus. Nexus’s creator program in-a-box makes it easy for game devs to build and manage a world-class creator program, driving significant growth in conversion, ARPPU, retention, and LTV. To learn more, go to nexus.gg/naavikAnd as always, if you like the episode, you can help others find us by leaving a rating or review!Watch the episode: YouTube videoRead more: Naavik DigestLearn more: Naavik’s Open Gaming Research InitiativeWork with us: Naavik ConsultingFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Gabe

There are more than 3 billion gamers in the world, but the number of gaming professionals interested in business and development content pales in comparison, with approximately 300,000 people employed in the U.S. games business, according to market researcher IBIS World. Niche content curation and content creation companies like Deconstructor of Fun, GameMakers, Elite Game Developers, Naavik, and more cover the space and, importantly, compete with each other for mindshare across this small pool of professional game developers. Is it possible to build a profitable enterprise off this type of organization, and if so, how and through what revenue streams? We bring together a super team of games podcasting and blogging: Joakim Achrén, Joseph Kim, and our very own Aaron Bush to discuss.This episode is brought to you by Pragma. Pragma is a Backend Game Engine that powers services like accounts, matchmaking, and player data for the world’s most ambitious live service games. To learn more, head here. And as always, if you like the episode, you can help others find us by leaving a rating or review!TLDListen?: Episode summaryWatch the episode: YouTube video Join the discussion: Naavik DiscordRead more: Naavik DigestWatch more: YouTube channelGo premium: Naavik ProFollow us: Twitter | LinkedIn | Facebook | WebsiteSound design by Gavin Mc Gabe.

In this week’s Roundtable, the squad discusses the massively successful launch of Baldur’s Gate 3. Sebastian shares a story around monetizing Dota 2 Arcade mods under the nose of Valve’s lawyers in light of the recent Arcade shutdown. We also have an earnings discussion covering Playstudios and Playtika that leads to a deep exploration of the future of the social casino genre on mobile. Finally, we dig into the new web3 fighting game Wreck League from Animoca Brands subsidiary nWay, and discuss whether it has a chance in the market. Join us for all the latest games business news with Manyu Kumar, Maria Gillies, Sebastian Park, and host Devin Becker.This episode is brought to you by Coda Payments. Coda helps developers collect some of their revenues outside the app stores, keeping more of the income they generate for themselves. To learn more, head to https://www.codapayments.com/naavik?utm_source=newsletter&utm_medium=webpage&utm_campaign=naavikThis episode is also brought to you by our partners at Gamesight, which provides full-service campaign management, taking charge of consulting, influencer discovery, relationship management, billing, and reporting, leaving you free to focus on your core business. To learn more, simply visit https://gamesight.io/If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

As virtual worlds become more immersive and widespread, how we all represent ourselves — via avatars — becomes all the more important. That’s why Naavik co-founder Aaron Bush sat down with Genies founder and CEO Akash Nigam to discuss the future of avatars and Genies’ rising role in it. The two of them discuss Genies’ history and focus, why XR will unleash a new wave of avatar use cases, what avatar ecosystems will ultimately look like, what the games industry underrates regarding avatars, and how the team is looking to kickstart avatar interoperability.This episode is brought to you by CleverTap Gaming, the all-in-one platform for creating personalized player experiences. Visit clevertap.com/gaming for more details. If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

In this week’s Roundtable, the squad discusses Inworld AI raising $50+ million for AI NPCs in games, plus Playtika's acquisition of Youda Games. Then after a short discussion on EA’s earnings report, we discuss the demise of physical games and retail outlets like GameStop. Finally, we peel apart the success of BattleBit Remastered to figure out what other game developers can learn from this surprise hit and discuss how much graphic fidelity really matters for success. Join us for all the latest games business news with Aaron Bush, Tammy Levy, and host Devin Becker.This episode is brought to you by our partners at Windwalk. Windwalk builds digital communities and the technologies necessary to accelerate them through their flagship software, Harbor. To learn more about this end-to-end community software product, simply head to https://www.harbor.gg/If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback, shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Mythical Games is one of the busiest operators in the web3 ecosystem, with a finger in many pies. The company is the creator of the licensed mobile football game NFL Rivals, which crossed 1 million downloads just a couple of months after its launch earlier this year, and Blankos Block Party, a ​​multiplayer universe available on the Epic Games Store. In addition, Mythical operates the Mythos Foundation, on which it partners with other traditional game developers, web3 developers, and esports and guild operators. It also operates its own Mythical Platform, through which Mythical publishes third-party games.There’s also the $MYTH ecosystem token, and the small matter of about $300 million raised in venture funding over the past couple of years, including $37 million in a Series C extension announced in late June of this year. In this episode, host Niko Vuori talks with Mythical founder and CEO John Linden about the company's various initiatives, its roadmap going forward, and how web3 hooks drive improved monetization and retention.To learn more, make sure to visit https://mythicalgames.com. You can find John Linden on LinkedIn.This episode is brought to you by Lakestar - one of the leading European venture capital firms. If you're interested in learning more or getting in contact with the Lakestar’s Games and Media team, simply go to lakestar.comIf you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.

Influencer houses, influencer agencies, and influencer campaigns — these are some of the most important forces in gaming distribution. Nadia Bubennikova, Head of Agency at Famesters, walks us through two campaigns on a Rust Expansion Pack in Dying Light and an Eastern European user acquisition play in Mobile Legends: Bang Bang. We learn how a campaign comes together, what types of games qualify for influencer representation, the difference between platforms like Twitch and YouTube (and when you might choose one over the other), and KPI performance metrics both influencers and campaigns are measured against. Influencer marketing, in Nadia’s words, is something that is always changing — playbooks are refreshed by the minute. We dive into the fascinating and complicated world of influencers, hear the top three mistakes game studios typically make when they pursue an influencer strategy, and laugh a good bit about the behind-the-influencers’ scenes. Air Correction Edits: Merge Mansion ran a campaign including Pedro Pascal, not HomescapesThis episode is brought to you by ZEBEDEE - which provides a plug-and-play API and SDK for seamless integration of instant, borderless, and low-fee payments using the Bitcoin Lightning Network. Learn more and start for free at zebedee.io.If you like the episode, please help others find us by leaving a 5-star rating or review! And if you have any comments, requests, or feedback shoot us a note at podcast@naavik.co. Watch the episode: YouTube ChannelFor more episodes and details: Podcast WebsiteFree newsletter: Naavik DigestFollow us: Twitter | LinkedIn | WebsiteSound design by Gavin Mc Cabe.