The $100 MBA Show

Let’s keep the “lean” in your lean startup.One of the best ways to grow your business is to get the most out of every team member. But you don’t do it by demanding harder work; you do it by empowering employees to do their best work.And it doesn’t have to cost much.Today, we’ll share the most low-cost, high-impact ways we’ve helped our team members up their game. With a few smart moves, you can make a relatively small investment in your team with a huge return.It won’t just benefit your business — your employees will feel more valued, skilled, and supported. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

No one likes losing team members.Sometimes it’s the only way to save the business. But before you let the ax fall, consider a few alternatives. That way, if you have to let someone go, you’ll both know it was truly the last resort.It’s Q&A Wednesday, and we’re helping one listener do just that.Many businesses were hit hard in the last year. The good news is that if your troubles are temporary, your layoffs might be, too. Join us as we discuss the options, and how to handle the worst case in a way that doesn’t leave hard feelings.Tough times: they’re part of entrepreneurship. But you can handle them, and so can your team. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Why do people buy?A reduced price or extra bonus can help, but things like that won’t drive sales by themselves. The key to a really attractive deal isn’t in the savings or product details —  it’s in the psychology behind the offer.You’ll see what we mean.Today, we lay out the key components of an effective special offer. By combining a few elements, you can create offers that boost the heck out of your sales, every time. It’s all about getting out of your head, and into your audience’s. Learn how to use human behavior to your advantage, and earn more revenue when you need to. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You should write a book.No really! You don’t have to be Hemingway or Tim Ferriss. Anyone with expertise and a story can share both. The key is to write the right kind of book. Not a novel, not a tell-all memoir, and not something to impress critics.You want to write something with one purpose: marketing.Today, we review The 100-Page Book: The Business Owner’s Guide to Self-Publishing a Short Customer Attraction Book. That’s right — just 100 pages, laser focused on simply establishing your credibility, not making the Times bestseller list.This book made us wonder why we haven’t written a whole book ourselves. Tune in, and you might just ask yourself the same thing. Click Play!The 100-Page Book by Mike CapuzziDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop offering too much.There’s an over-promising epidemic in marketing and sales today. Too many entrepreneurs try to get customers by promising the moon and stars. But even when your product or service can potentially deliver, can you really guarantee that outcome?It’s time to focus on what’s deliverable.Today, we discuss why promising less works better in the long run. It’s not about underselling yourself, or withholding. It’s about accurately managing expectations, delivering wins, and building trust.The key is getting more specific than you think you need to be. Learn exactly what that means – Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sales: most people think it’s really easy, or a mystical art.It’s neither.Great salesmanship is nothing more than understanding why people buy stuff. It’s effective application of a few key principles that pretty much always work. But there’s one principle way too many people forget.Today, we explain what it is, and how it works. Sales is our host Omar’s thing. From his childhood in his father’s car dealership, to his sales coaching today, Omar’s had years of study and practice. In all that time, Omar’s noticed that this one particular tactic is missing from too many salespeople’s arsenal. Learn it for yourself, and see the impact on your sales. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

A real conversation goes a long way.We’re not talking about performance reviews or team meetings. We’re talking about frank, one-on-one dialogues with each member of your team. They work wonders! That’s why we do them in our business. But how often is often enough?It’s Q&A Wednesday, and we’re helping one listener get closer to his employees. We’ll explain why you should establish a consistent schedule for 1:1’s, and how to conduct them. This episode is especially clutch for remote teams. That said, these conversations are powerful tools for just about every business. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It can be hard to see how you’re doing.Just keeping up with the day-to-day of running a business can take most of your time. Then you add experiments with different strategies for sales, marketing, team management, and more. What’s left over?Where’s the time to analyze? Where’s the bandwidth for checking your progress?We’ve got a shortcut. With one clever little tactic, you can get a clear, reliable picture of what you’re doing and whether it works. You can apply it to literally any aspect of your business.Tune in, and hear how it works. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s your team capable of?Many business leaders don’t know — not really. That’s when Cheryl Lynn Mobley steps in. She’s an expert in getting the most from a team by unleashing their true potential.Today, she shares a few of her most important key principles.By asking just a few crucial questions, you can discover the hidden power of your team, however big or small. You can boost communication, motivation, and productivity. With more cohesion and less micromanagement, you can find out what they’re really made of.Get the most from your investment in your team. Click Play!reCalibrate Be99 Guiding QuestionsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Be a better business person.There’s so much self-improvement…stuff out there. Courses, coaches, programs of every sort. But as heavy consumers of game-upping content, we’ve discovered a few things. Sometimes, a few basics are all you need.Today, we share the 3 most important ways to be a better you.These are the tools that get the biggest result for the investment. Whether it’s your time, money, or effort, the ROI has to be worth it! That’s why these 3 things are essential. Start with these, and you’ll see more results, more quickly.Become the best entrepreneur you can possibly be. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.