The $100 MBA Show

How much “growth” makes your company a success?The truth is that the answer is different for every business. Depending on goals, funding, and a host of other variables, growth can mean everything — or very little. It’s Q&A Wednesday, and we’re helping one listener figure out where to set the bar.This listener started a small software business a few years ago, but they’re not sure if it’s progressing fast enough. But before we can answer that question, we have to establish a baseline. In this episode, we discuss how. Get a handle on the metrics that matter, and how to create a balanced approach to your definition of success. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When it comes to delighting customers (and making sure they remain customers), a little can go a long way!Tiny gestures can have a huge impact on retention, churn, and word of mouth for your business. In this episode, we explore some of the best pound-for-pound investments you can make in customer relations.The gestures are small, but the ROI adds up!New and smaller companies can afford personal touches that don’t really scale well. For independent businesses, it’s a huge advantage. With examples from multiple industries, you’ll see what we mean. Tune in, and learn how to make your brand memorable. Click Play!Anything You Want by Derek SiversSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop “competing,” at least in the old-fashioned sense.That’s the main message of this incredible book. Blue Ocean Strategy is a deep dive into a whole new marketing philosophy that will completely change the way you look at business.Or at least, it changed the way we look at business.This fascinating book by W. Chan Kim and Renee A. Mauborgne upended our entrepreneurial mindset. In this Must-Read book review episode, we share its most powerful takeaways. With examples from various businesses (and our own), we’ll unpack this drastically different way of looking at competition. Stop trying to beat others at their game, and discover yours. Click Play!Blue Ocean Strategy by W. Chan Kim and Renée A. MauborgneDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Some of us have had a remote team since ever. Some of us had to go remote when COVID struck. And some of us are gonna stay remote, even after the virus is in our rearview.So how do you make remote work work, in the long term?Today, we explain how to make sure your homebound employees are on the ball, all the time. It’s not about intimidation or keeping a digital eye on them. It’s about making sure they feel equally valued and challenged.Specifically, we have 3 strategies you can implement right now.Running a global remote team since our founding put us in a good position to offer some advice. Hear how we keep our team fired up, no matter where they are. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nothing’s really original. But that doesn’t mean your product can’t be unique.In fact, it kinda has to be.Today, we explain how to stand out from the competition, by narrowing your focus to being different in just one way. Whatever your product is, it’s ok if it’s not to be the only one on the market. But it has to be better than anything else at something.Just one thing.Learn how to find the one thing your product does like no other. There’s a whole Internet full of competitors out there, so define your unique selling proposition with an emphasis on “unique.” Click Play!The Brain Audit by Sean D’SouzaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Does every business need a website?Spoiler alert: YES.It’s Q&A Wednesday, and we’re helping one listener decide whether to take their business from social media to their own corner of the Internet. While this entrepreneur is making a few bucks selling on social, it’s time to move on.The good news? Creating a business website has never been easier.In this listener’s case, it’s time to build an e-commerce site. We’ll discuss why it’s the right move, how to do it, and what tools and resources are best. Social media is a great place to start a business. That said, it’s a terrible place to run one! Learn why you need a website, and the easiest ways to create one. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Put aside the politics. Let’s talk business.Ensuring diversity isn’t just a moral imperative or an obligation to society. It’s a smart move that a true entrepreneur sees the financial value of. It’s an investment in your company’s long-term future.It’s a strategy!Today, we discuss how diversity improves your bottom line. By avoiding a monoculture, you create a business that can engage more people. By inviting different perspectives, you find ways to win that conformist companies can’t even see. Learn how to embrace diversity, and use it to your business’s advantage. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As COVID taught us, you have to expect the (completely) unexpected.That includes all kinds of disasters, including the natural kind.Today, public adjuster Vince Perri is here to explain exactly how to prepare for the worst. Floods, tornadoes, earthquakes, hurricanes and more don’t schedule themselves into your calendar. You have to take action now, before they happen.Fortunately, the guy who gets insurance companies to rebuild businesses hurt by disaster knows a thing or two about that.If you have a brick & mortar business, an office or retail space, or even a home office, this is information you need. By taking a few steps in advance, you can recover from a natural disaster easier, faster, and more completely.Put your business in a position to weather the storm. Click Play!Commercial Claims AdvocateCommercial Claims Advocate on YouTubeSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What are you feeding your audience?It’s Part 2 of our series on building a (strong) audience, a lesson in putting together the most important asset a business can have. In this episode, we focus on the milkshake that brings all the boys to the yard: your content.Specifically, we discuss the 3 most powerful mediums you can use to reach your audience.With specific advice and examples from our experience, we’ll explain how to find the platform for you, and get the most out of it. By focusing on a long-term, consistent strategy of content production, you won’t just “get your  name out there.” You’ll create potential lifetime customers.Hear how it’s done — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Nothing is more important than your audience.It’s your Number One business asset. Your product can change; your entire business can change. But if you have a strong audience, they’ll follow you from venture to venture, even through ups and downs.So how do you build one?Today, we kick off a 2-part series on cultivating your audience — emphasis on “your.” While it might be tempting to go for the biggest audience, you don’t want broad appeal. You want to hone in on the people who’ll stick with you for the long term.Learn how, and start building the one thing that will always make your business possible. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.