The $100 MBA Show

Ready to dive into video marketing? Here’s what you need.Video is second only to the written word when it comes to online marketing. It’s personal, involves more senses, and is proven to elicit more engagement. But many entrepreneurs — especially newer ones — are intimidated by the idea of creating videos. In truth, it’s never been easier for a non-professional to produce high-quality videos, as long as you use the right tools.Today, we share the tools behind our own video marketing (and we do a ton of it). From editing software to soundtrack samples to actual people who can help put it all together, these resources are the reason our videos are so successful — and so much easier to make.Discover the best tools to add video to your content arsenal. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t just send a message. Send a video.Consumers are hit with about a bazillion marketing and sales messages each day. Most of them are emails that go straight to ‘Promo,’ and other text-based messages we simply ignore or delete. But video is different.Video has a better chance of being consumed, and scoring you a conversion. Plus, they’re easier than ever to create!Mike Moll is a marketing coach who helps small businesses find innovative ways to grow sustainably — like video-based marketing and sales. Today, Mike shares his exact method for video messaging, from choosing the right platform to the format of your actual ‘pitch.’While personalized video messages may not scale or be appropriate for big companies, they can work wonders for independent marketers…and no, they’re not only for sales.Whether you’re trying to connect with a potential customer, business partner, or even a potential mentor, a message straight from your face has a bigger impact than one from your keyboard. Learn the basics of a proven, effective way to reach out — Click Play!Lead Generation Mini-CourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As they say, “the money’s in the list.” But more list does not mean more money.Like so much in business, it’s more complicated than a simple equation. To get the most out of any email list requires way more than just gathering new addresses. If you’re throwing lead magnets around the whole wide Internet, you’re probably raking in contacts — and they’re probably not becoming customers. If that syndrome sounds familiar, this is the episode for you. Today, we explain how to build an email list that works.There are 3 mistakes that are almost guaranteed to ensure your email list doesn’t actually produce real leads. Sadly, these 3 mistakes are super common — heck, we used to make them ourselves, until we learned better (the hard way).Tune in, and see if you’ve fallen victim to any of these 3 big ‘Do Nots.’ Once you learn what really makes an email list valuable, you can take a more targeted, more effective approach. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More people will sign up for your course if they can sign up whenever they want…right?Not necessarily.It might seem logical to let people enroll in your course whenever. But basic consumer psychology tells a different story; when there’s no urgency, there’s less chance someone will make a commitment. Most people will put off ‘till tomorrow what they can do today.…and that’s only one of the reasons you should periodically close your course enrollment.Not only are people more likely to sign up when the window isn’t open forever, it’s actually easier to market close-able courses. Today, we explain why the open/close model is better for business, and how to set it up for the best results.With examples from some of the most successful course-based businesses around, this episode is your guide to getting more students. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For a brand-new business, is a VA (virtual assistant) worth it?When you’re starting out, staying lean is a top priority. Which is why it struck one of our listeners as a little counterintuitive that we’re so bullish on hiring VAs. It’s Q&A Wednesday! This listener is only weeks into a new business, and wants to know if a VA is really, truly a wise investment at this stage. We understand; a hire is a significant expense. But it might not be as significant as you think — and it might be more valuable than you imagine.Today, we’ll explain how to decide exactly what your hypothetical VA would do with their time, where to find VA candidates, and how to choose the right one. Plus, we’ll discuss how to evaluate whether you’re really getting your budget’s worth.Get an accurate sense of what you’re paying for when you hire a VA. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are paid ads a money pit?Small businesses need to stay lean. That means not throwing money away on expensive marketing and sales tactics that don’t produce a solid return. From print to radio to Google and Facebook, is the money you spend on paid advertising worth it?More importantly, can your business thrive without it?Lots of businesses do just fine without spending a dime on ads. Today, we share several examples, and explain exactly why the ad-less strategy can work. Of course, it won’t work for every business — but yours could be one of them.We’ll share our own experience as well, and how we arrived at our own balanced mix of paid advertising and content marketing. Learn how to determine the best approach for your business, and get the most out of every marketing dollar. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you brave enough to admit it’s time for change?Accepting the need for change is one of the more surprising challenges in business. It requires courage, accountability, and the will to let go of what’s familiar and comfortable.Barry Moltz is a speaker, author, radio host, and SMB expert who specializes in getting business out of ruts. For a small business, a plateau can become a graveyard. Being agile and embracing change is one of the most important abilities an entrepreneur can develop.Today, Barry explains why that’s easier said than done, and how to get around the most common blockers.Don’t be the next Blockbuster! Learn how to recognize when you’re clinging to what doesn’t work anymore, and get comfortable pivoting. When the same-old-same-old is holding you back, it’s time to take action. Click Play!Change Masters by Barry MoltzThe Small Business Radio ShowSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Thinking about starting an e-commerce business? Listen to this first.Before he got into the podcast & SaaS game, our intrepid host Omar ran a successful e-commerce business selling custom menswear. Along the way, he learned valuable lessons about what to do, and what not to do — sometimes the hard way.Today, let Omar’s experience be your guide!From your website design to your payment processing and fulfillment, there are many ways to make e-commerce harder for yourself, and hurt your chances of success. In this episode, we tackle the top 5, the biggest absolute no-no’s that are all but guaranteed to sink your business. Learn exactly what to avoid, eliminate unnecessary friction, and give yourself the best chance to build an e-commerce business that’ll profit for years. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For most coaches, the ultimate goal is to have fewer clients paying higher prices. But the group coaching model — whether as a stepping stone to 1:1 clients or a long-term strategy — is more than sustainable. Better yet, it’s super-scalable. But how do you get those clients in the first place?To sustain a group coaching business, you need to ensure a steady flow of leads, and a reliable funnel to convert those leads. Today, we share 3 specific ways to do so, based on tried-and-true tactics employed by some of the most successful coaches online.Each of these 3 methods has its own strengths, but they all share one thing in common: no matter how you attract leads, your ability to genuinely prove how much you can help is the key to locking in clients.Learn how to get in front of the right people, and show them what you (and they) are capable of. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Blogging: it’s still one of the best ways to start a business!All you really need to get started is your own experience, decent writing ability, and the time to put your insights down on (digital) paper. But of course, there are a few other costs.It’s Q&A Wednesday, and we’ve got a well-traveled listener who wants to start a blog, with the ultimate goal of monetizing it through affiliate commissions. Wisely, this listener wants to know how much an aspiring blogger needs to budget in order to get their website off the ground.From hosting to design and more, starting a blog is one of the cheapest ways to launch a business — but it’s not free. Today, we discuss a few ways to monetize a blog, and outline exactly what you’d have to pay for, and where you should (and shouldn’t) invest a little more to give your blog the best chance to build an audience. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.