The $100 MBA Show

In-person events are back! One of the best things entrepreneurs — especially new entrepreneurs — can do to boost their business is to attend live, in-person conferences. COVID took that option off the table for a while. But now that things are normal(er), it’s time to take advantage. Today, we explain why you should be at the next conference you can get to, and how to get the most from it. We’ll dive into what makes conferences so intensely valuable, what you can expect to gain from them, and how to maximize your results. Omar shares how his early experiences at conferences had a dramatic impact on his development as an entrepreneur…and how the same could happen for you. Plus, we share a few ways you can ensure you’ll actually go to conferences — instead of just planning to. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mission Control What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links The Automated Webinar Challenge The post MBA2152 Why You Need To Attend More In-Person Conferences + Free Ride Friday appeared first on The $100 MBA.

Let’s break down the “value ladder,” Many businesses purposely create products at varying price points, in the hopes of getting people into their ecosystem. Think of your cheapest (or free) product as a gateway to bigger-ticket purchases down the road — one stepping stone at a time. But does this work for everyone? Today, we explore this strategy in depth, and who it’s most appropriate for. We get into why price variance works so well, and why sometimes, it doesn’t. With examples from various businesses, we study different variations on the move, and how you could potentially apply it to your own company. Decide whether building your own value ladder is a good idea — and if so, learn how to do it right. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mission Control What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links WebinarNinja The post MBA2151 Do You Need To Sell Products at Different Price Points? appeared first on The $100 MBA.

Should you be charging in USD, no matter where you are? It’s a good question. Today is Q&A Wednesday, and we’ve got a listener with their own business in Europe, who noticed that competitors list their prices in American currency.  Why? What’s the advantage, and are there disadvantages? Now that even the smallest business can go global, the currency question looms large. Today, we outline the options you have, and the ups and downs of each. Whether you choose a “global” currency like the USD, local currency, or a mixture of both, your choice could impact your bottom line in a big way. Learn why so many businesses try to stick with an “international” currency, and why some don’t. Your customers could be anywhere in the world; make sure they can pay you, and that it doesn’t cost your business any unnecessary expenses.  Click Play  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mission Control What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF The post MBA2150 Q&A Wednesday: Do I charge in US Dollars or my local currency? appeared first on The $100 MBA.

If that title sounds like clickbait…we get it. But we’re not kidding around; you can put together a genuine sales offer for an entirely new product in 48 hours or so. Whether it’s to boost revenue, or to simply put a few extra reps in exchanging goods for money, this is real. And yes, there’s a trick to it. It’ll all make sense once you hear the episode. Are we burying the lede right now? Of course we are. But if you execute the strategy we outline, you will definitely have a full-fledged, valuable product to sell. And if you understand your own audience, they’ll want to buy it. Learn this unique — but totally rational — way to turn assets you probably already have into market-ready products. Your audience will love it, you’ll make a few bucks, and your business will take a few steps in the direction of growth. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mission Control What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links WebinarNinja The post MBA2149 How To Create & Sell a Product in a Weekend appeared first on The $100 MBA.

Don’t market without a (long-term) plan. Often, new entrepreneurs “wing it” when it comes to marketing and brand-building. But being new to business comes with a huge advantage: you can implement a long-term strategy earlier. Today’s special guest teacher will help you do just that — and if you’re already marketing, she’ll help you course correct for better results. Lorrie Thomas Ross founded Web Marketing Therapy to diagnose ineffective marketing strategies, and help businesses find a better strategic prescription. Today, she shares a framework for auditing your current marketing efforts, and creating a strong foundation for overall strategy. Learn the best ways to generate leads and create brand narrative, with a focus on what actually, measurably works. Click Play  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Mission Control What if there was an online business coaching program that focused strictly on what you need to do, and held you accountable, and that’s it? No fluff, no busywork, just personal guidance from an experienced entrepreneur. That’s Mission Control, Omar Zenhom’s exclusive new coaching program. Mission Control is a 52-week program where Omar personally guides you to the business outcomes you’re looking for — with no detours or side alleys along the way. Learn more at 100mba.net/mc. Capella University At Capella University, you’re in control of your education. With the game-changing FlexPath format, you can take classes at your own pace, set your own deadlines, and even leverage your previous experience to move faster. And the faster you move, the more you’ll save. Now THAT’s smart. Learn more at capella.edu. Recommended Tools ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links Web Marketing Therapy The post MBA2148 Guest Teacher – Lorrie Thomas Ross – How to Create a Sustainable and Effective Marketing Strategy appeared first on The $100 MBA.

Omar has run many a business. But the hardest kind, for (literally) his money, is ecommerce. Every type of business has its challenges, but selling physical goods online has more — and more difficult — issues to contend with. That’s not to say you shouldn’t start an ecommerce business. But you should know what you’re getting into! Today, we share what you need to prepare for, if ecommerce really is your game. For many aspiring entrepreneurs, ecommerce seems like the obvious choice. And while selling stuff on the Internet may seem less complicated than, say, developing software or building a freelance service business…it isn’t. Learn exactly what challenges to expect, and get tips on how to navigate them based on Omar’s experience. Go into ecommerce with your eyes open, and increase your odds of success. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links The Automated Webinar Challenge The post MBA2147 Why Ecommerce Is One of the Hardest Businesses to Start & Grow + Free Ride Friday appeared first on The $100 MBA.

At first, your business is your baby.  But if you’re not mindful, it can quickly turn into a monster. Many entrepreneurs learn this the hard way, as responsibilities and obligations multiply, and gradually encroach on the boundaries between your work and your life. You may not see it coming; taking a weekend call here, sacrificing a workout there, cutting family time just a little short… Before you know it, your business dictates a lifestyle that supports it, instead of enabling a lifestyle you want. Today, we share the various ways people end up as victims of their own creations, and the telltale signs that you might be headed that way. We’ll share examples from our own experience, as well as tips for protecting yourself.  Don’t let your business become a bully. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links The Working While Traveling Experiment The post MBA2146 Is Your Business Pushing You Around? appeared first on The $100 MBA.

We know email marketing is a must. But when you’re just starting out, how do you get people’s addresses? …more importantly, how do you get email addresses for free? Anyone can throw money at the list-building problem and get results (short-term though the results may be). But there are other, arguably better, options. With a little time, work, and creativity, anyone can build a strong email list. It’s Q&A Wednesday, and we’re helping one listener get their email marketing off the ground — without spending a dime on paid ads. In this episode, we share a few specific ways you can leverage assets you already have (plus a few ways to leverage other people’s assets) to fill your contact list with interested potential leads. Learn how to get into inboxes, without donating your hard-earned money to Facebook or Google. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all, WebinarNinja comes with a FREE 14-day trial so you can see if it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links Sumo iDevAffilate Rewardful The post MBA2145 Q&A Wednesday: How do I grow my email list without paid ads? appeared first on The $100 MBA.

eMail marketing works — but it can backfire. Sending your list too many emails comes with a host of bad consequences: unsubscribes and getting your content labeled as spam (yikes) can hurt your deliverability, making it less and less likely your emails will land in people’s inboxes.  So how do you communicate without…over-communicating? Today, Omar shares a simple system that works for us. By testing the waters a bit before executing certain campaigns, you can send emails that are much more likely to be opened and clicked, because people are actually looking forward to them! Learn how to lighten your touch, and avoid dumping too many messages on consumers who already get way more emails than they want. Keep your sender reputation strong, and your deliverability high. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Share what you know, and grow your business — the easy way. WebinarNinja lets you teach, market, and sell with the user-friendliest webinar software ever created. With built-in features like automated emails, an easy landing page builder, and more, it’s never been easier to connect with your audience. Best of all,  WebinarNinja comes with a FREE 14-day trial so you can see if  it’s a good fit for you, risk free. Head to webinarninja.com and use promo code MBA for 15% off your first month or year. Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links Mission Control Business Coaching The post MBA2144 How To Promote Your Product Without Spamming Your Email List appeared first on The $100 MBA.

Create it. Grow it. Cash out. That’s the goal of many entrepreneurs: to build a business that’ll sell for enough money to fund whatever comes next — even if nothing comes next, business-wise. So what does that journey look like? How do you get there? And just as importantly, what happens after? Patrick Campbell created ProfitWell and bootstrapped it into a successful startup. Selling it wasn’t exactly the goal, but when Paddle came along with an offer that made sense, Campbell let his baby go — for a cool $200 million.  What now? In this extended interview, Patrick shares the journey from startup to acquisition, and explores an important (but often overlooked) aspect of entrepreneurship: what do you do once you’ve “made it”? Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors SYFOB Learn how to start your own business online, from scratch — without taking dangerous risks or sinking yourself into debt. This 10-part audio course lays out a complete roadmap for producing your first products and getting your brand off the ground. Get a special extended free trial of Himalaya Learning, an audio education platform with lessons from Tim Ferriss, Malcolm Gladwell, Omar, and more — just go to himalaya.com/mba and use promo code MBA. Recommended Tools Xero By far the easiest accounting software on the market. We use it for all our businesses, because it integrates with all our accounting, billing, and banking apps. With super affordable plans for small businesses, Xero makes keeping the books much, much simpler. Head to xero.com/podcast and find the accounting solution you’ve been looking for! ConvertKit ConvertKit has everything you need for effective email marketing — and they make it ridiculously easy. From newsletter subscriptions to complex automations, ConvertKit is the most straightforward way to build your campaigns. Best of all, ConvertKit will even migrate your whole list, sequences, and forms from another platform for you! Check out the best email platform for independent business people at 100mba.net/convertkit WP Engine WP Engine is our first choice for small business website hosting (seriously, you’re looking at one of our WP Engine sites right now). They’ve got the tools, features, and power you need to keep your online storefront going strong — and customer support is incredible, like having an extra tech team by your side 24/7. WP Engine has a plan for every size business! Get 20% off at wpeng.in/mba and use PROMO CODE WPE20OFF Show Links ProfitWell The post MBA2143 Extended Interview: Patrick Campbell – Building & Selling a $200 Million Business appeared first on The $100 MBA.