The $100 MBA Show

You have a product. You have an email list.What now?A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage.Today, we share the ingredients for an effective email campaign — based on months of research and our years of experience. These are the tactics and strategies that have worked for us. It’s a dense episode, but here’s the short version: your emails have to be valuable in and of themselves.Obviously, there are more details to that.Before your next launch or sales event, break out the notepad and give this guide a listen. You can use your email list to connect with and convert customers, all without making anyone feel spammed. It’s just a matter of communication.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When profit margins are thin, your business isn’t safe.Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it takes to get deeper into the black.That’s because we don’t realize something important: your profits don’t have to come at the expense of your customers. You can always increase the distance between what you spend and what you bring in — without alienating anyone.Today, we discuss how.In this episode, we’ll share how widening profit margins isn’t simply about charging more. With a little creativity, you can find ways to get more out of your existing business. A well-rounded business can always create value. And value creates profit. If your margins are looking a little skinny, this is the episode for you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

More and more, what you sell isn’t the only thing you’re selling.You’re also selling you.People gravitate to brands they can identify with — which usually means brands associated with people they identify with. Sometimes, it’s sponsors or their fellow customers. But just as often, it’s the founder.But what if you’re not much of a…personality?The short answer is: you are, even if you think you’re not. Today, we help a fellow entrepreneur who knows they have to personify their brand, but isn’t confident the audience will love who they see. But of course, that’s all a matter of perspective.The key is to find ways to share yourself effectively — even if it means getting a little uncomfortable.In fact, by putting yourself in uncomfortable and unfamiliar situations, you’ll become even more interesting than you already are! In this episode, we’ll discuss a variety of ways to crack open the shell of your personality, and let it shine.Best of all, this does not mean being fake or creating a false persona. It’s all about embracing and sharing the value that is you. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The first hill tends to be the steepest.…or at least it can feel that way. When it comes to assembling a solid email list, getting from nothing to something can seem daunting.But with a few simple tactics, you can build that foundation.The best part? One thousand subscribers is enough to generate a full-time income, depending on what you sell. So doing some extra work in the beginning is a no-brainer investment into the future of your business. A little sweat now creates momentum that can pay off later.So how is it done? What are the moves?That’s what today’s episode is all about. We’ll share a few accessible, cost-effective ways to rake in those email addresses. Then, it’s up to you to convert.For all the power of other marketing channels, email remains King. You just have to give yourself a solid launchpad. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

For entrepreneurs (and humans in general), nothing is more valuable than time. But too often, we trade our time for money — or the promise of money.Entrepreneurs especially feel like your level of success is directly aligned to how much time you spend working. This. Is. False. In fact, the best thing you can do for your company and yourself is to take back as much time as possible.Omar learned this from his former business coach, SaaS-scaling legend Dan Martell.Today, Omar and Dan sit down to discuss why trading money for time is actually the best strategy for growing and scaling a business to its full potential. It also doesn’t hurt that having more time makes you healthier and happier, too.Hear this extended conversation between teacher and student, and learn why time isn’t the price of entrepreneurship — it’s the reward. Click Play!How to Buy Back Your Time by Dan MartelSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As a general rule, people don’t do what they don’t want to do.…even when they should.It’s not that we’re lazy, or not committed. It’s that we fail to proactively strategize, to paint ourselves into the corners where we’re forced to follow through on our goals. It sounds simple. But then…why don’t we all do it?Today, we’ll share a few tried-and-true ways to set yourself up for success. By employing some external factors in addition to your internal discipline, you can hit the “sweet spot” of pushing yourself while being pushed *just enough* by forces outside your control.If you don’t manage the forces outside your control, and enlist them in keeping you on track, they’ll come for you anyway — and you won’t like the results.Hear our simple strategies, and see what you can do about being a better boss to yourself. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Overwhelmed? The problem might not be you.There’s an entire industry of content, influence, and promises regarding productivity. But what if that’s tackling the problem backwards? What if maximizing your ability to blast through ToDo lists is missing a key element?We think that’s the case.Today, Omar shares a straightforward but potentially game-changing “secret” to productivity. But really, it’s not so secret at all. It’s an application of good ol’ Occam’s razor: the principle that the simplest explanation for a problem is usually the correct one.Hear why you’re probably having trouble getting it all accomplished — and why you really shouldn’t beat yourself up about it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Online entrepreneurship is perfect for creative introverts.You get to work by yourself, limit distractions, and subtract the anxiety that comes with office politics and social drama.…but that approach can leave you isolated, personally and professionally.It’s Q&A Wednesday, and we’ve got a listener who’s living the ideal introvert lifestyle: a blogger based in Fiji. How can you beat that? But like many introverts discover, the cost of not having a network can be high. No entrepreneur is an island — even if you live on a beautiful one.So what’s a talented loner to do?Today, we share a few ways anyone — even the most introverted — can safely, confidently put themselves out there and make some connections. From online networking to getting to know people IRL, there’s always a way to introduce yourself.Learn how to make the social effort necessary to create a network, and make the effort count. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

They seemed great when you hired them.But then…Why do some employees fail to measure up? Often, we think it’s because something is wrong with our hiring process. But realistically, it’s more likely to be what happens after the hire.Today, we discuss how to set and maintain expectations for employees in a constructive way. That doesn’t mean being heavy-handed, authoritarian, or micro-managing. It means communicating and following through on exactly what you need from them.We’ll share exactly how we keep our team up to snuff, mostly by defining “snuff” clearly and helping them correct course when necessary. The good news is that pretty much everyone wants to do a good job. But it’s on the founders to show them how.Learn from our experience. Discover why some team members flake after a while, and why better management — not better employees — is the answer. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The more specific your marketing is to your leads, the better it’ll work.Hence, quizzes.Gen Furukawa is the cofounder of Prehook, a company that helps ecommerce businesses create interactive quiz funnels to drive leads and sales. By engaging with website visitors in a 2-way conversation, you can gather the data that makes marketing more personal.And of course, more personal means more effective.In this guest lesson, Gen will explain exactly how quizzes super-charge sales. But just as importantly, he’ll share how quizzes gather “zero-party data” — the perfect alternative to data from outside platforms like Facebook or Google.Form your own relationship with website visitors, whether it’s for ecommerce or another kind of product. Best of all, do it without relying on the increasingly controversial (and increasingly less effective) method of paying outside data-farmers. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.