The $100 MBA Show

How much time off is too much?  Or is there any such thing as too much?In an era of high employment and the ‘Great Resignation,’ it can be tough to make your company the place to be for the most talented and dedicated employees. One benefit some startups have tried sounds a little extreme, but it’s a thing: unlimited leave.  The question: does that really work out?It’s Q&A Wednesday, and we’ve got a listener with a small software startup who wants to scale up. They’re considering a no-limits time-off policy, but they’re hesitant.Will anyone show up to work? Will this attract the best, or the laziest? Will the current team slap permanent “brb” signs on their desks?As it turns out, the downside of unlimited leave isn't what you’d expect. In fact, it’s kinda the opposite.Today, we explore how this controversial policy has worked out for other companies. Plus, we’ll share our own leave policy, and how we arrived at it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Live events are back — but that doesn’t mean things are exactly the way they used to be.  From a small meetup to a major conference, the way you plan and execute a live event might need some adjusting. Attitudes, expectations, and realities have changed drastically in the last few years.As in all things business, those who fail to evolve get left behind.Today, we’ll explore 5 things that can totally derail your next live event, if you’re not careful to avoid them. We’ll explain what’s changed and why, how potential attendees have different standards now, and how to host an event that actually gets the results you want.Throw out the old playbook, and break out your notebook.  It’s time to plan events for the new context, so that everyone who attends walks away with the value they came for — and you walk away with greater authority and credibility, along with the gratitude of your audience. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Fact: No matter what you do, you will never scale your business.Your team will.That’s what scaling is: growing your business beyond what any one person can accomplish on their own. Which means that one of the most important keys to scaling is assembling the right crew.Today’s guest teacher knows a thing or two about that. In fact, he scaled his way up from solopreneurship to a team of over a hundred — and a $30 million ext. Today, Alvin Poh is here to explain how he built the team that took his company from startup to scale-up and beyond.In this episode, Poh will share his “MMA” framework for building your dream team. He’ll share what many businesses get wrong about the team-building process, and what you can do to make sure you’re creating a culture that brings out the best in every employee.  Learn what it really takes to get to the next level, in the only way that really works: together. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

There are lots of ways to share what you know.But one is the most complete, comprehensive, and effective: live courses.They’re the closest thing to teaching someone in person. More intimate than a blog post or YouTube video, more in-depth than a webinar, the live course is the ultimate way to sell your unique knowledge and experience.Today, we’ll explain how that’s easily worth $10k per month.We’ll share the three basic steps to creating, marketing, and selling a killer live course. If you’re intimidated by the thought — don’t be! You might be surprised how easy it is, especially with one particular tool we’ll discuss.Plus, we’ll explain why live courses get better results (and are therefore worth more) than other modes of online teaching and training.  If you’re thinking about monetizing your knowledge with a live course, start with this episode. Get the overview of how you can pull it off, plus find out where to get even more in-depth training — with us! Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

It’s not that you won’t like it.It’s that you might find it confusing, or hard to believe. But it’s true.Also — despite being an answer of sorts — it raises some questions. But if you implement this one very basic principle, you’ll see results. We have. Other entrepreneurs we’ve worked with and coached have.  But it can take time.This isn’t some ancient secret or a newfangled “hack” sweeping the Internet. It’s basic, bare-bones, tried-and-true business reality. It’s worked for everyone from the first street vendor to the kings of Silicon Valley. And it requires you to embrace one of our favorite maxims: “simple” doesn’t mean “easy.”And yes, this truth is true no matter what kind of business or market you’re in.Curious yet?  Tune in, and hear this extremely straightforward (and extremely valuable) bit of wisdom. But remember: understanding it is one thing. But like everything in business, the key is execution. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Success isn’t a matter of size.In fact, you can make a decent profit with even a small audience — if you know how to monetize it.It’s Q&A Wednesday, and we’re helping a fellow podcaster figure out how to generate revenue. Our listener has their own podcast audience of about 500. Not massive, but not anything to sneeze at either. Is that a big enough crowd to attract some podcast sponsors? If not, then what?Today, we’ll explore how even the most niche audience can be a gold mine.We’ll discuss different ways to monetize a podcast, including (but definitely not limited to) scoring sponsorships. Wherever even a small number of people are consistently showing up for your expertise, there’s opportunity.Learn how even a modest following can be the foundation of a great business. If 500 people consistently want to hear what you have to say, you know something worth paying for. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

YouTube: it’s the top platform for online content consumption, by a mile.With millions of eyeballs watching countless hours of video each day, entrepreneurs are scrambling to establish a YouTube presence. And for good reason — with so many potential customers on the platform, the potential for reaching your target audience and building a strong brand is huge. But with so much competition, it can be tough to stand out. That’s why on today’s episode, we’re diving deep into the world of YouTube, and giving you the tools you need to launch your channel and build a loyal following. From finding your niche, to creating content that resonates with your potential leads, we’ve got you covered. Plus, you’ll hear real-world examples of entrepreneurs who’ve nailed it. If you’re thinking of starting your own YouTube channel, this episode is a must-listen. We’ll give you the tips, tricks, and strategies you need to make your channel a success. Tune in, and let’s start building your YouTube empire!Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

Not everything in every “Must Read” is a…must.But that doesn’t mean you can’t learn something valuable from it.Today we tackle Expert Secrets by one of the most influential personalities in entrepreneurship: Russell Brunson. In this book, Brunson teaches you how to position yourself as an expert in your field and build a strong following. It’s a comprehensive guide to creating a “tribe,” and turning expertise into revenue.We liked most of it.The rest of it was still worth reading! Brunson’s hard-won expertise as an authority-builder and knowledge-monetizer is unquestionable. And while Omar has a different (but equally hard-won) philosophy around generating sales, it’s more a matter of preference than “right” or “wrong.”Hear what makes this book worth your time, which bits we filed under “meh,” and you can benefit from a renowned thought leader’s wisdom. Click Play!Expert Secrets by Russell BrunsonDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

You have a product. You have an email list.What now?A simple “Hey [name], this thing is for sale” won’t do the trick. To get results from email campaigns, you need to do more than just sell. You need to engage.Today, we share the ingredients for an effective email campaign — based on months of research and our years of experience. These are the tactics and strategies that have worked for us. It’s a dense episode, but here’s the short version: your emails have to be valuable in and of themselves.Obviously, there are more details to that.Before your next launch or sales event, break out the notepad and give this guide a listen. You can use your email list to connect with and convert customers, all without making anyone feel spammed. It’s just a matter of communication.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed

When profit margins are thin, your business isn’t safe.Yet even when we know the numbers aren’t good, entrepreneurs are often afraid to do what it takes to get deeper into the black.That’s because we don’t realize something important: your profits don’t have to come at the expense of your customers. You can always increase the distance between what you spend and what you bring in — without alienating anyone.Today, we discuss how.In this episode, we’ll share how widening profit margins isn’t simply about charging more. With a little creativity, you can find ways to get more out of your existing business. A well-rounded business can always create value. And value creates profit. If your margins are looking a little skinny, this is the episode for you. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed