The $100 MBA Show

Believe it or not, your email list can be too big. As your business grows, it’s important to focus on the quality of your subscribers, not just the quantity! Sending emails that are never opened is a waste of money on your end, and a hassle on theirs. By limiting your list only to those subscribers who are likely to take action, you make for a more efficient email marketing strategy. Click play, and find out how to thin the herd! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Braintree Have you found the right payments partner to grow with you? Braintree lets you accept every way to pay, from Paypal to Apple Pay and everything in between. All it takes is one integration. And it doesn’t matter what currency your customers use: because Braintree lets you accept over one hundred and thirty of them. To learn more about how your company can grow with Braintree, visit braintreepayments.com/mba. The post MBA717 How to Prune Your Email List appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

With so many different ways to market your product online, actually creating a consistent marketing strategy can be tough. That’s where this week’s must-read book comes in! Web Marketing That Works by Adam Franklin and Toby Jenkins doesn’t just show you how to use different marketing platforms. It shows you how to combine everything from social media to webinars into one cohesive plan of attack. With practical advice, this book lets you skip the learning curve. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: FranchiseHelp Whether you’re a seasoned business owner, or you’re looking for your first business, joining a franchise can be a great way to get a leg up on your competition. FranchiseHelp is here to connect entrepreneurs like you with franchises that can help your new business succeed. You can own your own business, but you don’t have to go at it alone. Visit FranchiseHelp.com/MBA to take our franchise quiz and find your next business. Earth Class Mail It’s crazy that we’ve moved everything we do for business over to the digital world, but still need to pick up, sort and manage physical mail. With Earth Class Mail you can get all of your mail scanned and accessible online 24/7. You also get a real, professional address to share publicly with customers, business partners and investors. Visit earthclassmail.com and you’ll get your first month of service free when you sign up using promo code MBA. Show Links: Get the book on Amazon! Web Marketing That Works by Adam Franklin & Toby Jenkins The $100 MBA Free Course The post MBA716 Must Read: Web Marketing That Works by Adam Franklin & Toby Jenkins appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Values are the heart of any good business. Sometimes, upholding those values means refusing to do business with certain customers. For today’s listener Q&A, we describe the times (and the reasons) we chose to refuse service. The circumstances varied, but one thing always holds true: no one’s business is worth compromising what matters most. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: We Are Podcast is the first podcasting conference in the Southern Hemisphere back for round 2 in 2016. There will be a mixture of keynotes, panels, workshops, in-depth sessions and networking activities. Each ticket educates at least 100 children from Cambodia, India and Zimbabwe. From the 13th of June until the end of ticket sales, get $100 OFF the ticket price by going to WeArePodcast.com/100mba. Earth Class Mail Earth Class Mail moves your snail mail into the cloud. You can get all your mails scanned and accessible online 24/7. Start receiving all your business correspondence at one of our prestigious addresses. Visit earthclassmail.com/mba and get your first month of service for free! The post MBA715 Q&A Weekends: Do you ever refuse service to customers? When and why? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s Q&A Weekend, and today’s question is a technical one: how do we podcast on the road? The answer is…we try not to! When we have to, though, there are a few tips and tricks that can make the job easier. We also share some recommendations for podcasting equipment, and discuss why when it comes to recording, there’s no place like home. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Earth Class Mail Earth Class Mail moves your snail mail into the cloud. You can get all your mails scanned and accessible online 24/7. Start receiving all your business correspondence at one of our prestigious addresses. Visit earthclassmail.com/mba and get your first month of service for free! Show Links: Audio-Technica ATR2100-USB Cardioid Dynamic USB/XLR Microphone THE ZOOM H4n Handy Recorder The post MBA714 Q&A Weekends: How do you record your podcast when traveling? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s FREE RIDE FRIDAY!!! Today, we advocate for a difficult, controversial practice: taking breaks from social media. Yes, even business people should step away from Facebook, Instagram, and the all the rest once in a while. While social media presence is important for businesses, the platforms are not your friends! We discuss how to recognize when social media is using you, not the other way around, and how stepping back from it can actually improve your marketing skills…and your life. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Lenovo Lenovo is shaping the next generation data center by enabling companies to create scalable cloud infrastructures. We’re talking turnkey infrastructure for private and hybrid clouds that set up, scale and become operational quickly. As always, Lenovo is there to plan, implement, and provide support. Learn more about how Lenovo is transforming the data center at solutions.lenovo.com The post MBA713 Why Take a Social Media Break Plus Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Online summits can be a fantastic way to bring an audience together and network with industry leaders. Ultimately, hosting one drastically boost your outreach. But what makes a successful summit? When is it really worth the time and effort required to put one together, and how can you pull it off? We’ve got answers to all these questions and more, so press play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Insightly Insightly is an affordable Customer Relationship Management (or CRM) application used by companies to help them run their business better. If you’re still using spreadsheets or email to manage your customers, get out of the dark ages and ignite your business with Insightly! Sign up for a free 14-day trial at www.insightly.com and start seeing results today! The post MBA712 Are Online Summits Worth Creating? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Many independent business people balk at the idea of raising prices. Will it scare off new customers? Will it drive away old ones? Lower prices attract more business, right? Not always. Today, we go over 6 signs that your prices are too low, and that raising them would actually grow your business in the long run. Tune in, and hear how charging what your product is worth beats trying to charge the least. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! AccountDock AccountDock is the fastest way to make your customer billing history completely transparent, and reduce churn. In just minutes you’ll unlock all the information in your Stripe account, and make it available to customers on demand. No more confusion over prorated charges, credits, or partial refunds. It’s all clearly visible and easy to understand. Visit AccountDock.com and you’ll get your first two weeks of service free when you sign up, there’s no credit card required. Show Links: Evernote The post MBA711 Are your prices too low? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You’ve got your product. But what’s your position? Standing out in a crowded marketplace with noisy competitors requires more than just the right product. It requires the right philosophy, the right stance, and a unique appeal to a specific set of customers. Today, we discuss how to build your business around one thing that sets you apart from the crowd. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Sumo The #1 tool to grow your website’s traffic and your email list. Sumo powers almost 400,000 websites! Best of all, it’s free! Get started with their basic plan over at Sumo right now! Braintree Have you found the right payments partner to grow with you? Braintree lets you accept every way to pay, from Paypal to Apple Pay and everything in between. All it takes is one integration. And it doesn’t matter what currency your customers use: because Braintree lets you accept over one hundred and thirty of them. To learn more about how your company can grow with Braintree, visit braintreepayments.com/mba. Show Links: MailChimp The post MBA710 Positioning Your Business in a Noisy Marketplace appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your ego getting in the way of your success? Probably! Even if you’re not overtly egotistical, remember that all of us have to overcome ourselves. That’s the topic of today’s incredible must-read for the entrepreneur, Ego is the Enemy. The author, Ryan Holiday, is one of our personal favorites. Expectations for this book were high…and exceeded when we read it! Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Web Hosting with Unlimited Disk Space, Bandwidth and 24/7 Technical Support. All $100 MBA listeners get 30% off hosting! Just visit hostgator.com/mba30! Show Links: Get the book on Amazon! Ego Is the Enemy by Ryan Holiday And visit RyanHoliday.net! The post MBA709 Must Read: Ego is The Enemy by Ryan Holiday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business owner has customers they love, and customers they…well, don’t. For today’s listener Q&A, we advise one entrepreneur who is so fed up with awful customers that he’s considering selling the business! We explore the reasons annoying customers exist, how to put some distance between you and them, and how to stop them from draining the energy you need to do business. We’ve been there, buddy. Click play! SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors: Web Hosting with Unlimited Disk Space, Bandwidth and 24/7 Technical Support. All $100 MBA listeners get 30% off hosting! Just visit hostgator.com/mba30! The post MBA708 Q&A Weekends: I hate my customers. Should I sell my business? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.