The $100 MBA Show

Friction (noun): that which slows us down.We all want our businesses to run smoothly. Today, we’ve got some tips on how to identify and eliminate sources of friction, those areas of inefficiency where goals are held up. Friction can come from many places (and people), but there are 3 particular points where a few changes can make all the difference.On this episode, we explain how to make your business (and your life) a whole lot easier. Entrepreneurship has enough challenges, so why allow unnecessary obstacles to exist? WIth some advice from a great mentor of ours, we share some effective ways to trim the systemic flaws (and individuals) holding you back.Friction costs time, money, and effort. Don’t let any of your hard earned resources go to waste. Reduce the friction, and ride smooth — all the way to success. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseHeroic Public SpeakingBook Yourself Solid by Michael PortZenDeskIntercomThe post MBA1002 Removing Friction From Your Business + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Good help is hard to find. But it’s easier when you’ve got staff who care about your business.Whenever it’s possible, finding new hires via your old ones isn’t just cost-effective. It’s ideal! While anyone can comb through resumes and find appropriate skill sets, nothing beats a referral from someone who understands your business, your company culture, and your needs.Not only does your own team know you and your mission, they know the potential hire — and what makes them a great fit. We’ve grown our team person by person for the last several years, mostly using this method. In that time, the people brought in by our people have proven to be a great fit.Even if you’ve only got one employee, you can turn that person into the best possible recruiter. Personal connections do more than any job posting, recruitment service, or interviews. Assemble the team that jives on a personal level, and see what they’re capable of. Learn how — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksBasecampSlackEasyCourseThe post MBA1001 How to Find Great Talent Via Your Staff appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s been a long road, but here we are: 1,000 episodes!Don’t worry — we won’t spend too much time celebrating, because we’ve got business to discuss. Specifically, many of our listeners want to know how our co-founders, Omar and Nicole, balance their personal partnership with their business partnership. Can working alongside that special someone really…work?It sure can!Today, Omar and Nicole discuss the unique challenges and advantages of building a business with your other half. Our co-hosts are up-front and honest about what can go wrong when you work with someone so close to your heart — which is exactly why they pull it off.Omar and Nicole discuss the potential conflicts of sharing a business and a life, as well as the boundaries, systems, and mutual agreements that keep them focused on their shared goals. They also discuss what makes working together so adorably great. Each offers 3 tips, for a total of 6 wisdom-nuggets on how to chase your goals with your best friend at your side.Hear what it takes to make it, together. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewThe post MBA1000 Q&A Wednesday: How Do You Work & Live With Your Significant Other? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Email, email, email.We never miss an opportunity to point out that email is king when it comes to online marketing and sales. Because the recipient has to opt in to receive it, and because every email requires some action to resolve (even if it’s just to delete), emails are your best chance to be seen, heard, and understood.When you’re running a sales promotion, every facet of your email has to be precisely crafted with strategy in mind — from the subject line to the sign-off. Whether you’re launching a new business, launching a new product, or just having a sale, every aspect of your email matters.Today, we discuss 5 phenomenal tips for optimizing your sales campaign emails. Write them down, stick them somewhere visible, and refer to them every time you run a promotion. We cover everything that makes an email campaign work: timing and frequency, design, content, and follow-up.These principles can apply to any kind of sales campaign, for any type of business. Learn the strategy, and watch the results roll in. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksActiveCampaignInfusionSoftConvertKitThe post MBA999 5 Email Promotion Tips To Increase Sales appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In business, good advice is worth its weight in gold.For this week’s Must-Read Book Review, we go one better: Damn Good Advice (for people with talent) is a treasure trove of insights, witty observations, and hard-earned truths from George Lois, legendary ad-man and creator of Big Idea Advertising.As the title suggests, Lois’ advice is, shall we say, blunt. Some of it is even controversial. Heck, we outright disagree with a few of his points. But the net value of reading this book is undeniable. It’s an easy, short, digestible read with a humorously combative tone that keeps the pages turning.Before you know it, you’ve finished it — and you’re glad you did. We especially appreciate Lois’ take on the relative merits of smarts and work ethic, a balance that every entrepreneur has to find in themselves and their team members.It’s unconventional, but it’s a gem. Hear what this book has to offer — Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseDamn Good Advice (for people with talent!) by George LoisThe post MBA998 Must Read: Damn Good Advice by George Lois appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Build the list that’ll build your business!Yesterday, we started our 2-part series on email list-building with a talk on website optimization and opt-ins. Make sure you’ve listened to that one, so you have a firm foundation for today’s in-depth lesson on the next steps.Today, we discuss how to segment your leads, nurture them into sales, and onboard those new customers.WIth these proven techniques, you can keep the contacts on your list moving down the funnel, from contact to long-term loyalist and advocate for your brand. With smart automation, you can establish the email workflows that do the work for you, keeping your contacts constantly engaged. With a little education, you can master list-building, and watch the effects.Listen to both episodes, take notes, and get ready — these strategies create results. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksEasyCourseActiveCampaignInfusionSoftConvertKitAWeberThe post MBA997 Advanced Email List Building P2 + Free Ride Friday! appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In online business, email is everything.That’s no overstatement. Email remains the single most important tool you can use to turn website visitors into customers. Collecting addresses, starting the conversation, and nurturing your leads requires knowledge and strategy. Fortunately, we’ve got an in-depth, 2-part crash course on exactly how to build your list the right way.We’ve discussed the basics of list-building before. Now, we’re getting down to specifics. We’ve got the details on techniques you can use to acquire leads, convert them, and move them down the funnel. From opti-ins to segmentation to onboarding, this is the email primer you need.Be sure to tune in to Part 2 tomorrow. When it’s all over, you’ll be ready to tackle email marketing and sales like never before. Learn the techniques, apply them, and let your list do what it’s supposed to: generate revenue. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksWebinarNinjaMailChimpActiveCampaignInfusionSoftProductivityistSumoThe post MBA996 Advanced Email List Building P1 appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Every business needs a logo.A smart, eye-catching symbol that encapsulates your brand and mission can do wonders for your reach. It can generate interest, create associations, and bring your company to mind when potential customers are looking for solutions.It’s Q&A Wednesday, and one of our listeners wants to know how much a good logo should cost. If you’re not into graphic design, you’ll need to outsource the creation of your logo to a professional. Of course, that won’t be free.With so many freelancers, and so many options for finding them, how can you be sure you’re getting a good deal?Today, we discuss the options available to new entrepreneurs, including the options we’ve used ourselves. When you pay for a logo, you’re not just paying for the time it takes to make it. You’re paying for an expression of what you do — and that’s worth getting right.Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWork99 DesignsDesignCrowdWebinarNinjaEasyCourseThe post MBA995 Q&A Wednesday: How much should I spend on my logo? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Don’t work too much!That might sound like odd advice from a podcast about building your independent business, but it’s crucial. Burnout kills businesses, and ruins health. Work is like anything else: quality always trumps quantity. By increasing the quality of your time “on the clock,” you can have more time to yourself.Your business will benefit, not suffer, from the downtime you allow yourself.Today, we discuss 5 techniques you can use to lessen your work hours. By working smarter, you can schedule your way into less stress and more results. Do better with your time, and you can enjoy more of it. It just takes a little strategy.Beat back the overwhelm. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksUpWorkThe post MBA994 5 Ways to Work Less appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Selling physical goods online? Setting up your eCommerce store is easier than ever, given the tools available. But whichever service you choose, it’s important to know the basics of creating an online store that’s optimized for sales.Today, we’re trying something new: an interview with an ecommerce expert. We’re talking with Katie Swett, Group Project Manager at Weebly. Weebly is a sponsor of the show, but don’t worry — this isn’t a pitch. It’s an in-depth lesson on everything from the design of your ecommerce site, to the sales copy you feature, to the supplemental tools and services available.Katie and Omar discuss the best ways to establish your store online, right down to the best payment processing and shipping services to use. It’s an info-packed interview you can’t miss if you plan to sell physical goods from an online space. Click Play!SUBSCRIBE ON APPLE PODCASTSSpotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewShow LinksShippoThe post MBA993 Special Guest Lesson: Exactly How To Start An Online Store with Katie Swett appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.