The $100 MBA Show

Maybe you were just getting ready to sell when COVID-19 hit. Maybe you’re thinking about getting out because of COVID-19. Either way, it’s a bit of a buyer’s market generally, so selling a business during this crisis must be approached with caution and careful analysis.So how long should you hold out? How long can you?Whether your business has been hurt by coronavirus, unaffected by it, or (as is the case in several industries) actually helped by it, do your homework before selling. Today, we’ll discuss what factors to consider, and where to turn for help in making this literally life-altering decision.Selling your business is a major event in any climate, let alone the completely unprecedented situation we’re in now. Be sure to approach it dispassionately, and get advice you can trust from those who aren’t emotionally invested. It just might save your financial future.  Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This corona thing is gonna be with us for a while. The question is: how long is a while?More importantly, what can you do about it as an entrepreneur or small business owner?It’s Q&A Wednesday, and we’ve got a listener with a question that’s surely on many, many people’s minds. Trying to plan around this pandemic, with the news and the rules changing by the day (and by location) can be maddening. What plans can we even make that COVID-19 won’t throw a monkey wrench into?There is a way through this.Today, we’ll explain how it’s possible to plan when you don’t have all the variables. There are flexible, adaptable strategies that can help you bring in revenue now, but still allow you to go back to normal when…well, when things go back to normal.Let’s establish what we know, what we don’t know, and decide how best to adapt to social distance for as long as we have to put up with it — however long that is. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Rebranding – is it worth the trouble?Sometimes, the answer is yes. But we have to stress the key word here: sometimes. Rebranding can be a lengthy, difficult, costly process that only moves your business forward in very specific circumstances. Do your circumstances fit the bill?Let’s find out.If you rebrand in the wrong way, or at the wrong time,it can backfire and create a net loss to your business. If your current brand is even remotely well-established, don’t change your name before considering everything that goes into it.Today, we’ll discuss all the work that goes into an effective rebranding, and the situations where it can be appropriate and effective. What’s in a name? Everything. Be careful before you choose to throw a good name away. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Discover how to transform your skills into a successful business! Learn to identify your unique talents and select the right business model. Uncover the secrets to creating compelling offers and the best platforms for your online courses. Get insider tips on strategic marketing and pricing to enhance your product's value. Plus, gain practical advice on implementing your business plan for effective growth. Dive into this insightful discussion and kickstart your entrepreneurial journey with confidence!

You sold merchandise IRL in a brick & mortar store or public marketplaces. Now you can’t.There is a way forward.Today, we’re not just discussing how to start selling your physical goods online. We recognize that this is a business emergency, and you don’t only need a way to do it effectively, or with the right strategies. You need a way to do it now.So this lesson prioritizes speed above all else. Let’s get you online and selling, yesterday.We’ve got the tips and resources you need to hit the ground running — or if you’ve already hit the ground, to get up, dust yourself off, and start running ASAP. With specific online services that make e-commerce easy, even for the unfamiliar, you can build a bridge over the economy’s very troubled waters. In fact, when this is over, you may find that the e-commerce infrastructure you develop now will serve you well, far into the future. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, the best way to find your audience is to borrow someone else’s.Content swapping is a classic, tried-and-true method of growing your brand awareness. It’s so well-established, it doesn’t even feel right calling it a “hack.” But whatever you call it, it works.Today, we’ll explain how to execute this smart, efficient way to boost your profile with a little help from a friend.The first step is choosing the company you’ll want to partner with. For some reason, many new entrepreneurs assume this should be a competitor. But as we’ll illustrate with examples from our own business, nothing could be further from the truth.In fact, your ideal collaborator may be in the last industry you’d expect.This is a tactic we’ve used over and over. We’ve developed some simple SOPs (Standard Operating Procedures) and best practices to make sure it goes smoothly. Feel free to use them for your next collaboration. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not everyone is binging Netflix during this quarantine.As COVID-19 forces countless people to learn new ways of doing business, some companies and entrepreneurs are suddenly inundated with inquiries, new customers, and…just work. How can we handle it all?It’s Q&A Wednesday, and we’re helping one listener whose plate is too full for comfort. While new business is a blessing — especially in times like these — catastrophic success is a real thing. Can we assure our best work while doing more work than ever?Today, we’ll discuss how to draw the line between what you can do, and what you can do well.This advice applies to everything, not just business. From hobbies to vacations to personal improvement, trying to do it all will inevitably hurt you. With some experience from our own business, and some wisdom from abroad, we’ll help you determine how much is too much. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Online advertising is cheaper than ever. Cost-per-Click is down, and the whole world is moving their business to the web. It’s a very noisy Internet right now.Should you stand out from the competition by calling out the competition?Today, we’ll discuss what’s to be gained from taking on your competitors directly. When your marketing and advertising blatantly throws down the gauntlet, what are you risking? Does anyone win a tinkling contest, or is head-on advertising a recipe for conflict?There are different schools of thought on this.Let’s explore the practical and ethical factors you should consider before you drop a diss track online. If you do choose to take a swing at someone, there’s a right way and a wrong way to do it. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

As you might be able to tell by the title, this week’s Must-Read is, um…direct.That’s the best thing about it. Keith Cunningham’s The Road Less Stupid isn’t blunt for blunt’s sake. It strives to be practical, immediately applicable, and just as useful as possible.Read it, and you can pretty much take action right away.The general premise? Bad decisions have a massive impact. More massive than you probably realize, even. The domino effect of one bad call will echo through your business and life, so it’s crucial to do whatever it takes to avoid making one.This isn’t a book about making good decisions. It’s about not making stupid ones.Cunningham explores a truth that science and business is just starting to understand: that our decisions are not logical. We are not logical. Even when we think we’re being logical, it may just be our emotions deviously posing as logic to fool your frontal lobe.In other words, maybe don’t trust your gut.Learn how to step back, get a bird’s-eye view of your business, and proceed with clarity. Set realistic expectations, plan intelligently, and make more logical choices, more often. Click Play!The Road Less Stupid by Keith CunninghamAudible Free TrialSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

COVID-19 is cratering the economy. But not everyone is losing business. Just ask Netflix, Amazon, or your local takeout place.Even if your business isn’t naturally quarantine-proof, you can still find a way to thrive. By identifying and partnering with businesses better suited to ride this thing out, you can find a way forward.There’s always an opportunity somewhere.Today, we’ll discuss what kinds of businesses are doing better than ever under the cloud of coronavirus, and how your business can intersect with what they’re doing. It may take a little creativity, but by offering your value to someone in a better position, you can both benefit.Desperate times call for creative measures.There are no easy solutions in a situation like this. But there will be survivors, there will be beneficiaries, and there will be winners. You just might need a little help from the right partner to see it through. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.