The $100 MBA Show

Is Google on to something? Those nap pods and free lunches must be worth the investment, right?Can the same perk-heavy approach work for smaller businesses?Today, we’ll explore the ROI of all those “extras.” From breakroom snacks to in-house gyms, some perks have historically worked better than others. Some have even done more harm than good, when they failed to align with employees’ actual wants and needs.Part of it comes down to defining “perks,” and differentiating them from what’s actually integral. We’ll discuss the benefits, downsides, and proper application of a wide range of perks, so you can determine what will actually have the biggest impact on your team’s loyalty and productivity. Before you go in for that company masseuse, give this a listen. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This is math we’ve never had to do before.Trying to stay in the black during a pandemic involves a lot more than simple numbers. Navigating the rules, assessing the risks, and operating with one (or both) hands tied behind our backs can be overwhelming – especially when the rules vary from place to place and time to time.But we have to make these decisions, one way or another.It’s Q&A Wednesday, and we’re helping one listener decide whether to reopen with the most recently announced restrictions in place. Is he putting the staff at risk by opening, or starving them by staying closed? What’s the “right” thing to do when all our options seem like lesser evils?We’ll discuss this listener’s specific situation, so you can make decisions about your own business and its variables. Do what’s right for you, your team, and the world – whatever that turns out to be. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What’s a formal education really worth? Since this is The $100 MBA, you might expect us to say something along the lines of “not much.”But not necessarily.There are things you can only get in college. Whether or not you need you need those things depends on your goals, your entrepreneurial vision, and your personal definition of success.Plus, not being required doesn’t make a thing not beneficial.The “Do I need a degree?” debate came up during a recent TV interview with our intrepid host, Omar, who tongue-in-cheekily refers to himself as a “business school dropout.” Naturally, he prefers the brass-tacks, real-world business education approach. But that doesn’t mean formal education has no role in your journey.Tune in, hear what you really get out of post-secondary education, and figure out if your path needs to detour in that direction. Or not. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Get on a podcast. Now.It doesn’t have to be this one. But the value of being heard on a good podcast goes way beyond the exposure and brand awareness you stand to gain. In fact, this week’s special guest teacher might argue that the networking opportunities you get are just as valuable.Or maybe even more so.Matt Johnson is a podcast marketing expert who helps other entrepreneurs get on the virtual air. Today, he’ll explain what you need to do in addition to being a great podcast guest, in order to leverage your appearance into potentially game-changing networking wins.Tune in, and learn the real value of being on a podcast. Discover a few relatively simple steps you can take once you’ve booked yourself to turn every conversation into a huge boost for your business. Plus, do so in a way that’s genuine, appreciated, and doesn’t seem all…thirsty. Click Play!Podcast Pitch AssistantHow to Get FeaturedSendOutCardsSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Digital or physical, online or brick & mortar, every business needs a few things at the start. These are the non-negotiables, the 4 things that every single business can’t really function and thrive without. These are your first investments, literally the cost of doing business when you’re first getting started. This is where to spend your capital!Get these things covered, and don’t waste money on non-essentials (until you’re profiting).Today, we’ll list the 4 must-haves, and explain why they’re so fundamentally necessary. We’ll also discuss a few things you don’t need, but that far too many new entrepreneurs waste resources on. Invest wisely, and put your business on a firm footing from Day One.Remember — for small business, debt is rarely your friend. That’s why it’s so important to put profit first. By focusing on the bare essentials early on, you can establish a healthy bottom line to grow from. Click Play!EasyCourseSquareSquareSpaceWeeblyEarth Class MailSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Being stuck in lockdown doesn’t have to stop you from networking. Even though we can’t go to conferences and the like, networking is still possible — and it’s still incredibly important. It’s one of the most powerful methods for building your business, one that’s worth an intentional investment of time and effort, pandemics be damned.So how can you network from home?Today, we’ll lay out a specific, step-by-step plan for making and nurturing the most important connections. It’s a little something we learned from a friend and fellow podcaster whose networking know-how has been truly game-changing for him, and us.Don’t let the current situation stop you from building your business. Adjust, adapt, and use our networking plan to make yourself a known quantity in all the right circles. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Price hikes can be scary. Will you turn customers off? Will people feel betrayed or surprised — especially during a global crisis?It’s Q&A Wednesday, and we’ve got one listener who can’t get his business in the black without some fresh revenue. With no room for paid ads in the budget, and the lockdown depressing business generally, it seems like bumping up prices is the only option.Or is it?Today, we’ll discuss a few ways to create revenue that don’t involve price hikes. These revenue-raising strategies might be just the solution you need to get your business through COVID-19. When it’s time to balance the books, there are always options.That said…We’ll also discuss how to raise prices, when it’s appropriate to do so. Raising prices doesn’t have to be the end of the world, especially when you have well-served customers whose loyalty you’ve earned. Remember: a small increase doesn’t hit individual customers too hard — but it can make all the difference for you.Tune in, learn what you can do besides raising prices, and how to raise prices in a way that won’t hurt the good will you’ve built up. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This year isn’t all bad.I mean, it’s bad. It’s awful. But if every crisis presents opportunities, the Year of COVID is no exception. Through pandemics, murder hornets, and whatever fate dreams up next, success comes to those who adapt the quickest.So how can you navigate the new normal in a way that grows your business?Today, we’ll discuss 4 specific ways you can lean into the new reality, and come out of 2020 stronger than when you went in. Some are easier than others, but all are doable, and all can radically change the game for you and your business.Meet the crisis head on, adapt, and remember that what you can’t control isn’t the only factor. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Communication is everything when you’re leading a team. So how can you better explain why everyone’s work matters?With a bicycle.Rich Allen is an entrepreneur, writer, speaker, and consultant whose success in small business has a lot to do with great team management. His bike analogy is the centerpiece of a results-driven approach that lets every employee know where they fit into the bigger picture.In other words, a bike is more than the sum of its parts – and so is your business.Today, Rich is here to go into detail about the bike, and how you can use this powerful analogy to get the most from your team. Ditch the “my job” mindset and cultivate what Rich calls “radical engagement.” Sometimes, it all starts with a better way of explaining things. Click Play!Tour de Profit Free ResourcesSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Digital advertising is suddenly a lot cheaper. But it’s no less confusing.When you’re deciding how and where to spend your advertising budget, it’s important to have a clear strategy. What are your priorities? One of the first, most fundamental decisions you have to make is to choose between the two super-powerhouses of online ads: Facebook and Google.You definitely need one or the other, or both. But which one do you need more, right now?Today, we’ll discuss the advantages and limitations of both options, so you can choose the right one for your next campaign. Neither is “better” inherently — but one is better for your business and its current needs. We’ll discuss how each option reaches people, what objectives each option is best at achieving, and how to decide between them. We’ll also outline simple experiments you can conduct to see which option will get you the best results. Now is a great time to buy online ad space — if you have a solid plan. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.