The $100 MBA Show

You can’t do everything. But who should do what? It’s a great problem to have: Your business is growing, and you’re ready to hand responsibilities off to new hires.  But how do you know what the best talent looks like? You’re hiring because you don’t know that much about…development, marketing, whatever.  In other words, you’re not qualified to pick the right person! There’s a way around this.  Today, we’ll discuss our system for identifying the right person for the job — even when we know very little about the job in question.  You don’t have to guess, and you don’t have to rely on an agency. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. The post MBA1599 How To Hire For Skills You Don’t Have appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

All marketing starts with awareness. So how do you get your name out there? We’ve got an expert with an answer. Luana Ribeira specializes in getting entrepreneurs exposure by giving the media what they want: good stories from interesting people. To earn credibility and trust with a wide audience, media exposure and general PR is a must. And with a little strategy, almost anyone can get themselves featured in the trusted outlets their target audience enjoys.  No, you won’t be on the cover of Time (yet). But you can start putting in the work to make yourself a known quantity! And that can lead to bigger and better exposure over time. Tune in, hear why it’s worth making the effort to seek media exposure, and take on Luana’s tips. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. Show Links RockStar of Your Industry Game of Phones: Build an Empire From Your Mobile by Luana Ribeira The $100 MBA on Instagram The post MBA1598 Guest Teacher – Luana Ribeira – How to Get Featured in The Media appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How are those open rates looking?As your email contact list grows, it takes a little more effort to manage. You’ve got to protect your “sender reputation,” the metric by which email services decide whether your message is sent to the inbox — or to the dump.Today, we’ll discuss a few tactics you can use to clean up that list, and trim the less engaged contacts from your campaigns. The net result: more people opening and responding to your emails.You won’t be able to convert people if they never see your emails. But with a little list maintenance, you can make sure they do. Click Play!SUBSCRIBE ON APPLE PODCASTSStitcher | Spotify| Podcast Feed| How To SubscribeGive us a Rating & ReviewToday’s SponsorsWindows and HPEveryone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP.WebinarNinjaLooking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop.Show LinksEasyCourse Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Stop asking when COVID-19 will end. Start asking how to do business around it. We’re half a year into the pandemic, and there are no signs of it going away anytime soon. Major changes in consumer and company behavior are reshaping the business landscape. Can you navigate it? Of course you can.  Coronavirus is a unique disease, but it’s not the first global disaster human beings have faced. What can we learn by looking at lessons from past calamities? What strategies will help your business survive? We can’t fix the problem. But your business can find a way through it, for however long it has to. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. The post MBA1596 How Will COVID-19 Affect Your Business Long Term? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Facebook ads can be incredibly effective. But if you’re not careful, you can end up losing money. It’s Q&A Wednesday, and we’ve got one listener who’s been running Facebook ads for 6 months, and can’t seem to get one crucial metric to move in the right direction: the cost per lead.  If you’re spending too much on every conversion, you might as well not advertise! Today, we discuss the 4 factors you can manipulate to improve your Facebook cost per lead. By experimenting with these variables, you can find the sweet spot where your ads get the job done at a cost that makes sense — and helps you make progress. Make sure that when it comes to Facebook ads, the “R” in your “ROI” is worth the effort. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. Fundrise Fundrise makes it easy to invest in real estate. To date, Fundrise manages more than $1 billion in assets for over 130,000 investors. Fundrise’s team of real estate professionals carefully vets and manages all their real estate projects. With their easy-to-use website you can track your portfolio’s performance, and watch as properties are acquired and operated via asset updates. Start building your better portfolio today! Get started at Fundrise.com/100MBA to have your first 90 days of advisory fees waived.. Show Links AdEspresso The post MBA1595 Q&A Wednesday: How do I lower my FB ads cost per lead? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re not evaluating your employees, you’re not getting your money’s worth. Just as importantly, the employees aren’t getting their time’s worth.  Finding out if your employees are growing — or just working — is crucial. But it has to be done in a way that’s fair and long-term-goal-oriented. Today, we’ll explain how it’s done. A solid evaluation system isn’t just to help you figure out who to fire. It ensures your employees are getting real opportunities to develop and make big contributions. It gives them a path to follow so that you can both win. Don’t just hire and walk away. Create evaluations that are efficient, accurate, and foster a stronger team. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. The post MBA1594 How to Evaluate Your Employees appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When everyone’s faking not faking it…who can tell the difference? It’s hard for any brand earn trust when cynicism rules the Internet, and consumer bullsh*t radars are set to High Alert.  But it’s not impossible.  Today’s special guest teacher, Mark Toft, built a career on finding the authentic message behind the brands he worked with. By stripping the attempts to be real away, any business can shine for what they really are. Toft is here to describe a few things truly authentic brands do, and help you understand how to stop trying and start being…well, whatever you are.  Your customers will trust you for it. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Show Links Authenticity: Building a Brand in an Insincere Age by Mark Toft and Jay Sunny The Narrator Group The post MBA1593 Guest Teacher – Mark Toft – How to Build an Authentic Brand in an Insincere Age appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is your team making progress…or just working? It can be hard for individuals to stay focused on long-term goals, let alone teams. So making an effort to keep your employees on track isn’t just smart — it’s necessary.  Today, we discuss how to make sure your team isn’t losing sight of the horizon. By ensuring their time is spent on moving the ball forward, you can avoid their treading water. That way, you get the best return on your investment in every employee. We’ll explain how to work backwards from your most important goals, and orient your team towards what really matters.  Lead with confidence, knowing that your team’s time is being invested in the bigger picture, not just the day-to-day. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors WebinarNinja Looking for an easy, intuitive webinar platform that gets out of your way? WebinarNinja is the most user-friendly webinar platform on the market. Best of all, it works! With built-in marketing tools like email automations, landing pages, and more, WebinarNinja is everything you need to run live, automated, or hybrid webinars. Sign up for a free live demonstration at webinarninja.com/workshop. Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. Show Links EasyCourse The post MBA1592 Is Your Team Working On The Right Things? + Free Ride Friday appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Can your business run without you? It’s important that it can.  As your operation grows, it becomes more and more dangerous for you — or anyone on your team — to be indispensable. When life happens and you can’t make it to work, your business should be able to run on autopilot, at least temporarily.  To do that, you need a playbook. A guide. A manual!  So let’s create one. Today, we’ll explain why and how to create a manual of Standard Operating Procedures for your team. Beyond letting your business run without you, it makes everything from onboarding new employees to selling your business easier and more efficient.  It’s a long-term process that never really ends — but it should start right now. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. Rutgers Many graduate business programs are being converted to a remote version. But the Rutgers University Online Master of Science in Business Analytics program was built for online learning! As the fall deadline approaches, Rutgers School of Business has made things easier by waiving the GMAT requirement, as well as online class fees. Learn more about one of the hottest degrees in 2020 at go.rutgers.edu/podcast Show Links Notion The post MBA1591 Creating a User Manual For Your Business appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Website down? That’s a crisis for almost any business. What now? It’s Q&A Wednesday, and we’ve got a listener whose site crashed. No small business can afford that, at least not for long. More importantly, no small business should run without measures in place to prevent it from happening! Today, we’ll discuss how to get the help you need. It takes a little planning, effort, and money. But it’s worth it. We’ll explain exactly what you need to know before you seek help, and how to attract the right professionals.  A crashed website is a panic-inducing, growth-disrupting, frustrating event. But you can do something about it. Click Play!  SUBSCRIBE ON APPLE PODCASTS Stitcher | SoundCloud | Podcast Feed | How To Subscribe Give us a Rating & Review Today’s Sponsors PodSurvey Take a quick survey, and let us know what advertisers you actually want to hear about. Help us get to know you, and you can enter for a chance to win $100 Amazon gift card. Just head to podsurvey.com/mba Windows and HP Everyone works differently, whether it’s typing on a computer, sketching out notes with a pen, or accessing all your stuff on your phone. With Windows and HP, you get all the tools you need to work the way you want. So whatever you do, make it you with Windows and HP. See how at windows.com/HP. Show Links WP Engine UpWork The post MBA1590 Q&A Wednesday: My site keeps crashing. How do I find someone to fix it? appeared first on The $100 MBA. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.