The $100 MBA Show

We all want the best possible team. But is that a realistic goal in your first year or two? When you haven’t established a reputation yet, how can you attract the best talent? Turns out, being new to the game is a big advantage in that department.Today, we discuss 5 things that attract great hires, and explain why new businesses are sometimes better positioned to offer them. We’ll explain what to put out there so dynamic, creative, hungry individuals apply.If you build it, they will come — but only if you give them a few good reasons.Learn why money isn’t the only factor in attracting employees. Empower your business to bring in top talent, with a few promises that anyone can keep, in any size business. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Not much of a “salesperson?” That’s ok (and totally normal).Today, we’ve got a top-level expert in the Selling Arts, Penny Elliott. Penny’s raked in millions in sales over her career, and currently makes her living showing others how it’s done. In this episode, Penny shares 3 specific strategies anyone can use to move their products and services — especially in the current business climate. Learn the principles that can empower you to sell, whether you think of yourself as a “salesperson” or not. Click Play!Get Momentum by Penny ElliottPenny Elliott Group Sales Swipe CopySUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What did we really lose when we lost our offices?Coronavirus changed everything for some companies. Not ours — our team has always been fully remote. But as other companies were forced into the WFH life, we couldn’t help but wonder……have we been missing out on something?Our host Omar decided to find out by asking a fellow entrepreneur. He spoke with the founder and CEO of Wistia, which had to shutter their Massachusetts-based headquarters. Did they lose productivity? Collaboration? Revenue?Hear what Omar learned, and how it can affect your business plans. If given the choice, should you build a remote team, or get yourself an office? Click Play!WistiaSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Playing it safe isn’t that…safe.If you’re stuck in habitual patterns — because they’ve worked ok so far — that’s not stability. That’s stagnation.Today, we discuss how to tell if you’re too comfortable in your comfort zone. Are you trying new things? Are you innovating?If not, the competition will.Tune in, and learn how and why to experiment and look for new paths — even if you like the paths you’re used to. “Risky” doesn’t have to mean dangerous or irresponsible. And remember: not taking risks is a risk of its own. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

YouTube: if you think your business can ignore it, think again.It’s Q&A Wednesday, and we’ve got a listener looking for some YouTips, if you will.  Because YouTube is so much more than a place to watch cat videos. It’s a social platform, an ad-revenue generating machine, and…a powerful search engine.In other words, treat YouTube like you treat its owner, Google — like it can make or break your business. Today, we’ll borrow some advice from a true YouTube expert (don’t worry, we’ll tell you who), and help you figure out what metrics matter — and how to nail them. Click Play!BacklinkoStoryblocksTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

But wait, there’s more!From the company that brought you incredible stories like Finding Nemo comes another inspiring tale — how one business did things differently, and it worked. This is part 2 of our 2-part review of Ed Catmull’s Creativity, Inc.Go back and listen to Part 1, if you haven’t. In this episode, we’ll discuss the book’s takes on planning strategies, fear, failure, and how to truly lead a team of empowered, independent, motivated employees. It was a long road to Woody and Buzz. But like so many business stories, the journey was just as incredible as the destination. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

This book is so good, we had to review it twice.Creativity, Inc., from the co-founder of Pixar, is packed with incredibly valuable lessons for any business leader (or anyone who wants to be one).In the first part of this 2-part review, we’ll discuss Ed Catmull’s take on team-building, cultivating creativity, creating a company culture, and leadership. The author’s take on these things will surprise you — and inspire you.Hear what it took to build one of the greatest story-telling businesses in history. Learn how you can apply the same principles to your story. Click Play!Creativity, Inc. by Ed CatmullDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Tough times? Tight budget?Let’s make some room on that balance sheet.Today, we explain how to save money by renegotiating some of your biggest expenses. It’s an obvious strategy, but too few entrepreneurs try it. You could be paying less to suppliers, vendors, contractors, and others. So why not ask?Remember: your business is valuable to them — and there’s leverage in that.We’ll discuss the approach you can take (and exactly what you can say) to bring your monthly bills down. In the end, your success is their success, too. Use that! Click Play!EasyCourseSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

The biggest problem with paid ads? They cost money.And sometimes, they cost more than they’re worth.Today, we explore the ROI on paid ads — whether they’re on social platforms like Facebook, search engines like Google, or content spaces like YouTube. If you’re not careful, what looks like a smart move can be nothing but a money pit.Depending on the business, ads can be a major drag.Paid advertising is not your only option. If you’re not tracking and controlling the cost per acquisition of every new customer, your ads may be killing your bottom line. Don’t waste your money — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Podcasting: it’s a lot better with the right equipment.It’s Q&A Wednesday, and we’re helping one listener choose a crucial piece of gear: the mic! We’ve been doing this for a while — this is episode 1,620 — so we’ve tried quite a few.The mic we use isn’t the most expensive one, but it does everything a podcaster needs. But more importantly, we control the space we record in. That has a much bigger impact on sound quality than anything else.Learn how to get the most professional sound, whatever the budget. Whether you’ve got a full studio to work with, or nothing but a closet, your podcast can sound awesome. Click Play!TroyStudio Sound Recording BoxAudioTechnica ATR2100Shure SM7BZoom H4NTo submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.