The $100 MBA Show

How do some leaders do it?You know the kind — they can get their teams to do the (nearly) impossible, inspiring loyalty and commitment that goes way beyond working for a paycheck. What factor do the best leaders in business have in common?Today’s special guest, Johnny Merritt, has an idea.He calls it “kinetic” leadership, and he’s seen his share of it as an attorney working with high-profile companies. Today, Johnny shares the key traits displayed by the most powerful leaders, with specific examples. See how you can make your own leadership more “kinetic.” Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Is it time to catch bigger fish?Moving “upmarket” can be a bold — but smart — move for some businesses. Transitioning from selling lower-priced products and services to higher-priced ones can be tricky, though. How can you decide if it’s right for your business?More importantly, how do you pull it off?Today, we discuss what can go right, and what can go wrong. By making a smart transition, you can enjoy the benefits of wider profit margins, higher customer lifetime value, and a whole new market. Best of all, you can do it without alienating your current customers.Click Play!EasyCourseCartHook BlogSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Gamer or not, pay attention to the Playstation 5.The launch of this highly anticipated gaming console is a Master Class in how to debut a new product. Every step of Sony’s marketing campaign was packed with lessons for anyone who wants their next offering to make a serious splash.And yes, even small businesses can learn from the pros.Today, we detail the steps Sony took to make sure this launch had a massive positive impact on their brand. From product development to advertising, Sony frikkin’ nailed this.What lessons can you apply? One way to find out — Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You get what you pay for — even when it’s free.It’s Q&A Wednesday, and we’ve got a tech startup founder who’s considering bringing on interns. It sounds like a can’t-lose: free labor from qualified young go-getters, right? But are there drawbacks?Spoiler alert: yes. Lots. Today, we discuss what you really take on when you “hire” an intern — and why it may not be the no-brainer it appears to be. We’ll explain what it actually costs to have one, even if it’s not an actual salary.On the bright side, there are ways to get a good ROI from an intern, depending on the work you give them. Get all the details — Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Most national and state governments offer grants to businesses.Where’s yours?Today, we share our experience applying for grants. How much time and effort do you really have to invest? How much money? And of course…is it remotely worth it? We’ll discuss the best ways to find out what grants are available in your country and industry, and how to apply in a way that increases your odds of success. Spoiler alert: it might be worth enlisting some help.You could be leaving (public) money on the table. Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Today, it’s a Must-Read from a master.Taki Moore is the coach’s coach — the guy whose success and experience in this rapidly growing field is second to none. If coaching continues to explode as predicted, it won’t surprise Taki.He’s been ahead of this game for a while now.Million Dollar Coach is Taki Moore’s handbook for building a 7-figure business by helping others reach their goals. It’s an audacious title, but a realistic approach — one he’s tested in the field. Tune in, and hear the best takeaways. Click Play!Million Dollar Coach by Taki MooreDiscover all our must-read book reviews at https://100mba.net/bookreviews.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Sometimes, you really do have to spend some to make some…but it only works if you spend wisely.That’s where the professionals come in. Today, we discuss how (and why) to find a paid ads marketer for hire. Yes, you can run ads yourself — you can even take courses and use free resources to learn how. We did, in our early days.But you won’t be as effective as a pro.Learn why real marketers are worth the investment, and where to find a reliable one that’ll get you the most for your advertising dollars. Click Play!EasyCourseFiverrAdespressoSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

It’s the “other” SEO: paying Google to display your ads above the organic search results.It’s expensive. But does it work?Today, we discuss what kinds of businesses get the most from Google. We’ll explain why these ads work, and why they cost so much more than ads on social media. The investment is high, but the returns are (potentially) game-changing.It’s all part of a 2-part exploration of paid ads, which continues on tomorrow’s episode.Tune in, and learn what makes Google ads worth their considerable price — for some businesses. Is yours one of them? Click Play!SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

When you personally provide a paid service, how can you scale up?And can you do it without sacrificing quality?Unless they finally invent cloning, a solopreneur can only do so much. Which means that every service-based business has a ceiling — once you reach a certain number of clients…that’s it.Or is it?It’s Q&A Wednesday, and we’ve got a listener who wants to go big. For now, the business is a two-person operation. But in today’s episode, we explain how to bring on a team that provides a consistent experience no matter who actually shows up.Take a page from this growing small business, and learn how to scale. Click Play!To submit your questions, visit 100mba.net/q.SUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Focus = results.It’s tempting — very tempting — to try and do everything. To spread your bets across multiple projects, products, and marketing channels. It even seems smart. Why put your eggs in one basket?Well…because it can work. Really well. Today, we introduce a challenge from a fellow founder that can change everything. It’s a way to hone in on what really gets results, and help you end the year on a high note. The 1×3 Focus Challenge isn’t complicated — and that’s the point. By stripping down and focusing on a few key things, everything you do becomes that much more powerful. Hear how the Challenge works, and try it for yourself. Click Play!Start Your First Online BusinessLeadpagesSUBSCRIBEYouTube | Apple Podcast | Spotify | Podcast Feed Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.