Lead Like a Woman

Lisa Rehurek is the Founder and CEO of The RFP Success Company, which helps mid-market businesses obtain more state government and private sector RFPs. She is also the President and CEO of Rehurricane Enterprises, a certified Women Business Enterprise (WBENC) supporting large organizations in their state government contracts. With over 26 years of RFP (request for proposal) experience, Lisa leads speaking engagements, training sessions, and workshops on the subject. In this episode… When in leadership positions, women often compare themselves to others and place unrealistic expectations on themselves. Inspiring leaders are authentic, vulnerable, and confident. So how can you show up as your genuine self to create a positive influence? According to bestselling author, speaker, and RFP authority Lisa Rehurek, the first step in developing a personal leadership brand is to discover your identity, voice, and destiny. This includes possessing the confidence to display fallibility and weakness. When drafting and securing RFPs (request for proposal), self-assurance is paramount in connecting with your audience and establishing trust.  Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston invites Lisa Rehurek, the Founder and CEO of The RFP Success Company, to speak about cultivating self-assurance to secure RFPs. Lisa explains the value of RFPs in business recognition, how to draft a personalized RFP, and how she built a thriving company by branding and niching down.

Keri Murphy is the Founder and CEO of Inspired Living, a company that helps entrepreneurs build an influential brand through video messaging. The company’s proprietary “IT Factor” program is the most sought-after on-camera training in the US and has been featured in news segments like CNN and ABC. As an international speaker, media and branding expert, and business growth mentor, Keri has over 20 years of experience and has been on camera for over three decades. She hosts the Inspired Living TV web series, where she inspires and educates entrepreneurs on building a seven-figure brand. In this episode… When delivering speeches on camera, women entrepreneurs often put themselves under pressure to be perfect, causing them to feel insecure about their image. How can you overcome your doubts to amplify your voice and impact? After decades of on-camera appearances, video marketing and branding expert Keri Murphy discovered video messaging isn’t a personal endeavor. Instead, these speaking engagements should inspire, empower, and educate others to take action. When speaking on camera, Keri advises separating yourself from the campaign to identify your ideal audience and create, market, and monetize a message. Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Keri Murphy, the Founder and CEO of Inspired Living, to speak about creating and growing a brand through video. Keri talks about the Brilliant event and how women can join, why she developed a niche for her business, and the importance of investing in yourself.

Brea Starmer is the Founder and CEO of Lions & Tigers, an award-winning professional staffing and workforce solutions partner. As a model of workplace flexibility and equity, Lions & Tigers was recognized as Microsoft’s Diverse-Owned Supplier of the Year and Puget Sound Business Journal’s Best Workplaces in Washington. Brea advises on numerous boards, including Women in Cloud and WECAN (Women Executive Channel Advisory Network). As an advocate for systemic work evolution, she speaks and coaches on workforce design, flexibility, and the future of work. In this episode… In today’s unpredictable labor market, large corporations resort to laying off some full-time executives. Additionally, many women desire flexible, autonomous work environments allowing them to balance multiple roles simultaneously. How can you comply with these demands while maintaining your company’s bottom line? As an advocate for independent and unified workspaces, Brea Starmer helps women and other underrepresented groups discover their ideal styles by dismantling the stigma surrounding unconventional work. She encourages businesses to establish a culture operating system that motivates employees to operate at their highest caliber. This necessitates leveraging agency partnerships to outsource diverse talent and align them with meaningful work that suits their skills and promotes career development, innovation, and retention. In today’s episode of the Lead Like a Woman Show, Brea Starmer, the Founder and CEO of Lions & Tigers, joins Andrea Heuston for a conversation about independent and blended workplaces. Brea explains how she nurtures high-performing professionals to foster unity, how she advocates for independent and integrated work environments, and how Lions & Tigers supports women and BIPOC individuals in the workplace.

Sara Drury is a business coach and consultant for six and seven-figure coaches, consultants, creatives, and spiritually-minded entrepreneurs. As a self-proclaimed mystic business mentor, she helps industry experts scale their businesses, break barriers, and boost income. After noticing a discrepancy between self-image and success, Sara developed the proprietary Business Magik Method, a five-step framework for exponential business growth. In this episode… Historically, women have been taught to be compliant and modest, causing them to internalize limiting behaviors leading to a low sense of self-worth. How can you implement small, manageable shifts to regain control of your personal and professional life? Spiritual business coach Sara Drury affirms that your self-worth is your net worth. Many self-doubting beliefs and their accompanying behaviors become subconscious patterns and habits, so you must maintain keen self-awareness to subvert them. Every action has a motivation, so by identifying its purpose, you can shift your mindset. Sara utilizes hypnosis to help businesswomen tap into their subconscious minds to develop conscious goals.  Mystic business mentor Sara Drury is Andrea Heuston’s guest in this episode of the Lead Like a Woman Show. Together, they discuss how to cultivate a greater sense of self-worth and confidence. Sara also talks about her epiphany and self-discovery, how to rectify detrimental behaviors, and the link between self-worth and success.

Eric Samdahl is the Co-founder and CTO of ZADASI, which provides women entrepreneurs and leaders the tools for personal and professional success. As a fractional CEO and COO, he has years of experience in various business disciplines and has been involved in M&A deals with companies from $200,000 to over $12 million. Eric is also an international speaker on leveraging intuition in business. In this episode… Studies show that only 2.3% of VC funds are distributed to women-owned businesses. Yet companies with women leaders accrue additional customers and revenue. How can you encourage and advance women entrepreneurs in their positions? Women entrepreneurs aren’t often aligned with traditional notions of qualifying startups. Consequently, they conform to limiting beliefs about their abilities and retract their efforts without seeking help. As an advocate for women in business, Eric Samdahl encourages women to identify possibilities in various areas, including business, family, and community, and harness their intuition to develop creative ideas that dismantle conventional barriers. Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she chats with Eric Samdahl, ZADASI’s Co-founder and CEO, about empowering women to make a difference in business. Eric talks about the intuition effect, his process for advancing women’s success, and ZADASI’s legacy.

Anika S. Jones is the Lead Consultant at Holistic Fluency Consulting, a comprehensive education consulting firm. As the community curator, she supports educators, individuals, and organizations in defining, developing, and demonstrating community through holistic strategies and restorative practices. Before Holistic Fluency, Anika was the PD Facilitator at Everman ISD and an Assessment Developer at Lancaster ISD. In this episode… Sometimes, people are promoted based on their individual contributions rather than their abilities to lead a team. Consequently, they may struggle to adapt to management roles, viewing the position as a competition rather than a collaborative opportunity. How can you shift your mindset to elevate your communication style and amplify your influence? According to community consultant Anika S. Jones, leadership is more than just high performance. As a leader, you must refine your soft skills to duplicate positive outcomes throughout your team. If you lack effective communication skills, Anika advises developing self-awareness to learn about and hone your strengths and weaknesses. She harnesses the power of relationships to boost engagement and cultivate robust teams. On this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Anika S. Jones, the Lead Consultant at Holistic Fluency Consulting, who shares her communication and community-building approaches to leadership. Anika also discusses how relationships have influenced Holistic Fluency’s success, her development courses for adolescents and parents, and how women can improve their communication skills.

Christina Harbridge is a behaviorist, keynote speaker, and the CEO of Allegory, Inc., a behavioral leverage company partnering with organizations and their leaders to amplify their abilities to work with and through others. She has partnered with neurobiologists, behavioral and data scientists, physicians, and artists to apply rigor to behavioral data. As an artist and storyteller, Christina served on the founding board of Emerge America and as chair of the Global Leadership Conference. She is the author of Swayed, which covers deliberate and nuanced storytelling methods. In this episode… In leadership positions, men often extinguish or appropriate women’s ideas and characteristics. Consequently, women leaders become subdued, withholding their struggles and hiding parts of themselves that make them unique. How can you exhibit your authenticity to promote self-acceptance and build healthy relationships? Traditional capitalist cultures suppress nuanced communication, reducing honest storytelling to an ingenuine marketing strategy. Behaviorist and master storyteller Christina Harbridge says synthetic communication is not viable and advocates for transparency and authentic vulnerability instead. This involves embracing your imperfections and strengths to gain the confidence to advocate for yourself and others. Andrea Heuston joins Christina Harbridge, CEO of Allegory, Inc., in today’s episode of the Lead Like a Woman Show to talk about displaying authenticity and leading with strength. Christina shares how she fostered a culture of humanity through her debt-collection business, her passion for encouraging women to run for government positions, and the power of authentic vulnerability.

Michelle Aronson is the Owner and Principal of Physics at Work, a leadership and organizational development company supporting high-growth organizations to build more effective workforces. As a former HR executive, certified coach, and business school professor, Michelle merges evidence-based research, brain-based learning, and fun to improve the workplace. She is also the host of the True Stories at Work podcast, featuring human resource experts sharing valuable lessons and workplace stories. In this episode… Culture is the essence of any valuable business. A thriving company culture requires empathetic leaders to mentor and encourage team members. How can you become a purposeful leader and cultivate a synergetic company? HR executive and workplace coach Michelle Aronson says that leaders are the creators of culture. These professionals must construct values and make intentional decisions that align with those principles. In hopes of modifying her workplace’s values, Michelle approached multiple executives before assuming the leadership responsibility to modernize them. Executing an ethical purpose requires defying traditional rules to accommodate innovation. Join Andrea Heuston in today’s episode of the Lead Like a Woman Show as she invites Michelle Aronson, the Owner and Principal of Physics at work, to speak about fostering a robust company culture through impactful leadership. Michelle shares advice for women to find their purpose, how she altered her workplace’s values, and how leaders can serve a greater purpose.

Jeanette Nyden is a contract negotiations expert, lawyer, and professor. Since 2003, she has been helping buy and sell-side professionals master the contracting lifecycle, from drafting and negotiating to contract management. Her legal expertise spans over 25 years, during which she established herself as an authority in the contracts and bankruptcy niche. As an Adjunct Professor at Seattle University, Jeanette teaches negotiation courses to undergraduate and graduate students in the business school. She is also the co-author of The Contract Professional's Playbook, Getting to We, The Vested Outsourcing Manual, and Negotiation Rules. In this episode… Carving out your path to success can be a challenge if you constantly compare yourself to others. You have your own journey to make, so it is essential to give yourself permission to be you. Jeanette Nyden, an experienced lawyer and contract negotiations expert, advises people to embrace who they are. Be authentic, confident, and take the necessary steps to improve your skills. You don't have to change to be like someone else. As Jeanette explains, “You need to understand your why.” Find a purpose, and step in to fill a gap. In this episode of the Lead Like a Woman Show, Andrea Heuston is joined by Jeanette Nyden, a contract negotiation expert, to talk about negotiation tactics and Jeanette's work in empowering others. They also discuss how the pandemic impacted businesses, the value of being agile, and Jeanette's books and upcoming programs.

Keith Roberts is an entrepreneur, author, keynote speaker, and the Founder of OAKJournal, which provides curated tools to set and achieve goals. With more than 20 years of experience as an inspiring leader, he delivers powerful stories and practical strategies to help people overcome obstacles and reach their dreams. Keith is the former Founder and Creative Director of Zenman, a web development agency taking a Buddhist approach to client relationships. In this episode… Women bring unique perspectives to any endeavor, making them exceptional leaders. Yet leadership groups like Entrepreneurs’ Organization lack women executives. How can you support women in their roles and embrace their opinions to fuel your company? Rather than intentionally acquiring women to fill executive positions, entrepreneur Keith Roberts hires the most qualified talent for specific roles. When hiring for senior management, Keith identified and nurtured a female employee’s strengths and promoted her within the organization. As a result, this woman supported Keith by helping him prioritize and delegate his time. Entrepreneur, keynote speaker, and Founder of OAKJournal, Keith Roberts, joins Andrea Heuston in this episode of the Lead Like a Woman Show to discuss fostering female leaders. Keith explains how he empowers women in their roles, his “why,” and the definition of “who luck.”