Lead Like a Woman

Amy Prosenjak is the President and CEO of A to Z Wineworks, which was acquired by Ste. Michelle Wine Estates, where she serves as President of the company's Oregon business unit. Under her leadership, A to Z Wineworks transitioned from an 80,000-case winery to one of Oregon's largest wineries with the production of 400,000 cases. Amy is a member and the past chair of the Young Presidents' Organization (YPO) Oregon chapter and works with numerous other organizations focused on education, outreach, and cultural diversity. In this episode… Traditionally, women only apply for jobs when they meet at least 85% of the qualifications. How can you gain the confidence to take a leap and say "yes" to every opportunity? After job searching on winejobs.com, Amy accepted a position at a winery, sold her sizable house, and moved across the country into a small condo. Her determination allowed her to work with a team of women leaders to build and franchise a renowned wine brand. Despite the accomplishments arising from Amy's enthusiasm, female leadership involves various expectations and shifting roles, often causing imposter syndrome. Communal support and reinforcement are key to elevating women's confidence and encouraging them to advance to the next level. On today's episode of the Lead Like a Woman Show, Andrea Heuston invites Amy Prosenjak, the President of Ste. Michelle Wine Estates, to talk about the value of a "yes and" attitude. Amy explains her leadership style, her experience with imposter syndrome, and how she facilitates female leadership in her role.

Beth Knox is the President and CEO of Seattle Sports Commission, which attracts and hosts premier sports events in the Greater Seattle Region. With 35 years of event production experience, she has organized large-scale, special events as a producer and consultant in the sports and live entertainment industries. Beth has received numerous awards and recognitions, including the Puget Sound Business Journal Woman of Influence. Before Seattle Sports Commission, she held leadership roles in iconic event productions like the Special Olympics 2018 national competition. In this episode… Women face tremendous retaliation when breaking into male-dominated industries. This can lead to imposter syndrome and feelings of inadequacy. How can you break the glass ceiling and challenge the status quo? As a trailblazing leader in sports and live entertainment, Beth Knox has broken gender barriers and cultivated strong community connections. Women often hold themselves to high standards and believe that others are more equipped for a particular role. Instead of reinforcing these negative ideas, Beth recommends trusting your skills and abilities to channel your energy into productive endeavors. In this episode of the Lead Like a Woman Show, Andrea Heuston welcomes Beth Knox, the CEO of the Seattle Sports Commission, to talk about making history in male-dominated careers. Beth emphasizes embracing challenging opportunities, staying true to yourself, and creating a lasting legacy.

Kara McKeage is the CEO of Pepper's Personal Assistants, which provides household outsourcing services to help career-driven mothers with errands. After working as an administrative assistant and sales support professional for 20 years while balancing motherhood, Kara founded Pepper's Personal Assistants to allow busy mothers to focus on their careers. She is also a board member of Entrepreneurs' Organization (EO). In this episode… Women are expected to embody two roles: motherhood and working professional. This duality places pressure on them to excel in both areas simultaneously, leading to guilt, shame, and feelings of failure. How can you abolish the stigma of working mothers? Entrepreneur and career mother Kara McKeage emphasizes the value of outsourcing personal home assistants. These attendants perform household tasks like errands and chores to minimize workload and pressure. Through relationship-building and support, women learn that not every task has to be accomplished concurrently. In this episode of the Lead Like a Woman Show, Kara McKeage, the CEO and Founder of Pepper's Personal Assistants, joins Andrea Heuston for a conversation about balancing motherhood and work. Kara shares her experiences during the start of her business, how she hired the right people, and the impact her business has on working mothers.

Nicholle Overkamp, MBA, ChFC, CDFA is the CEO and Founder of Wilcox Financial Group — a firm offering financial planning for women — and PowHERhouse Money Coaching, an education and coaching company empowering women to live the lives they deserve. As a financial planner and retirement planning specialist, she holds FINRA series seven and 66 registrations in addition to life and health insurance licenses. Nicholle is a board member of Girl Scouts of Western New York, the co-author of Money Bitch!, and the 2013 Woman of the Year recipient for the American Business Woman's Association of WNY. In this episode… When faced with adversity, women often turn to men for financial support. This arises from a lack of education and confidence surrounding asset management. How can you gain clarity and empowerment to manage your affairs independently? After a boating accident that left her husband in a coma, certified financial analyst Nicholle Overkamp had to manage separate business finances single-handedly. She became inspired to coach women entrepreneurs on complex business and personal financial issues. Nicholle maintains that financial planning and advising should include community support systems and address habits, behaviors, and emotions about money. In this episode of the Lead Like a Woman Show, Andrea Heuston invites Nicholle Overkamp, the Founder and CEO of Wilcox Financial Group and PowHERhouse Money Coaching, to discuss financial education for women entrepreneurs. Nicholle talks about the boating accident that altered her business' trajectory and the catalyst for her coaching businesses and book.

Vicky Lanzone is the Program Manager at Street Life Ministries, where she provides clothing and food for disadvantaged individuals. She is also the author of the memoir Life is Crazy and We're All Going to Die. Jamie Blaine is the author of Life is Crazy, Midnight Jesus, and Mercy Never Sleeps. As a USA Today, Wall Street Journal, and New York Times bestselling author, his work as a music journalist has been featured in major publications, including The Tennessean and the Washington Post. In this episode… When faced with adversity and despair, where do you turn for solace? Do you surrender and abandon your ideals, or do you upend your life for the better? After losing her job and husband to an affair and confronting insensitive parents, Vicky Lanzone prepared an elaborate escape plan. But an encounter with Jamie Blaine, a psychiatric crisis specialist, motivated her to transform her life drastically. With his help, Vicky wrote an introspective, authentic memoir about finding hope in desperation. She recognized that transparency and truthfulness are pivotal in self-discovery and optimism. In this special episode of the Lead Like a Woman Show, Andrea Heuston welcomes authors Vicky Lanzone and Jamie Blaine to discuss the purpose of their book Life is Crazy and We're All Going to Die. Together, they share the role of fear and despair in the book's narrative, epiphanies about life and hope, and inspirational quotes from the book.

Matt Iseri is the Founder, President, and CEO of TokuSaku Consulting, a management and technology consulting company driving best-in-class solutions through innovative approaches. He is also the Co-founder of TokuSaku (TS) Solutions, which offers technology solutions for business impact. Having spent over 20 years in the process and project management spaces, Matt has experience in multiple disciplines and industries, including technology, financial services, and healthcare. He was awarded the 40 Under Forty award by the Puget Sound Business Journal and serves on several boards. In this episode… Women are underrepresented in every industry across the globe. How can you uplift female leaders to thrive in their roles and achieve their full potential? To fulfill diversity quotas, women are often hired intentionally for leadership positions. Instead, company executives should identify a potential candidate's promising qualities and provide them with personal and professional development opportunities. As the father of three young girls and a disciplined Judo competitor, Matt Iseri affirms the sport's value in building character and cultivating a supportive environment. He has noticed that more women gravitate to Judo to develop mental toughness. Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston invites Matt Iseri, the Founder, President, and CEO of TokuSaku Consulting and the Co-founder of TS Solutions. Together, they discuss the importance of a supportive environment for women. Matt also explains how Judo cultivates self-discipline, his straightforward approach to supporting women in business, and the definition of TokuSaku.

Anna Liotta is the CEO of Resultance, Inc., which helps organizations develop strategies for optimal employee engagement across generations. As a hall of fame keynote speaker and consultant, she helps her clients and audiences acquire, engage, and retain clients, talent, and customers. With over 20 years of experience in intergenerational communication and leadership, Anna is the author of Unlocking Generational CODES®, which details extensive research in generational studies. In this episode… Leadership styles are determined substantially by generational differences which shape hiring and communication approaches. This can create conflict between leaders and their teams, decreasing retention rates. Inclusive leadership requires aligning management forms with each generation's ethos. How can you identify and fulfill generational preferences? According to intergenerational scholar Anna Liotta, each generation is impacted by its cultural events, stigmas, and morals, creating standards that govern actions. For instance, baby boomers lack a defined work-life balance and remain loyal to one company, whereas Generation X focuses on honing transferable skills. Conversely, Millennials showcase their talents by building experiences, and Generation Z prides themselves on social and cultural influence. As a leader, you must uplevel each generational employee's skills by embracing their unique codes. In this episode of the Lead Like a Woman Show, Anna Liotta, the CEO of Resultance, Inc., joins Andrea Heuston for a conversation about intergenerational engagement. Anna shares insights on the pandemic's impact on younger generations, her entry into generational research, and how generational codes influence leadership styles.

Lisa Rehurek is the Founder and CEO of The RFP Success Company, which helps mid-market businesses obtain more state government and private sector RFPs. She is also the President and CEO of Rehurricane Enterprises, a certified Women Business Enterprise (WBENC) supporting large organizations in their state government contracts. With over 26 years of RFP (request for proposal) experience, Lisa leads speaking engagements, training sessions, and workshops on the subject. In this episode… When in leadership positions, women often compare themselves to others and place unrealistic expectations on themselves. Inspiring leaders are authentic, vulnerable, and confident. So how can you show up as your genuine self to create a positive influence? According to bestselling author, speaker, and RFP authority Lisa Rehurek, the first step in developing a personal leadership brand is to discover your identity, voice, and destiny. This includes possessing the confidence to display fallibility and weakness. When drafting and securing RFPs (request for proposal), self-assurance is paramount in connecting with your audience and establishing trust. Tune in to this episode of the Lead Like a Woman Show as Andrea Heuston invites Lisa Rehurek, the Founder and CEO of The RFP Success Company, to speak about cultivating self-assurance to secure RFPs. Lisa explains the value of RFPs in business recognition, how to draft a personalized RFP, and how she built a thriving company by branding and niching down.

Keri Murphy is the Founder and CEO of Inspired Living, a company that helps entrepreneurs build an influential brand through video messaging. The company's proprietary "IT Factor" program is the most sought-after on-camera training in the US and has been featured in news segments like CNN and ABC. As an international speaker, media and branding expert, and business growth mentor, Keri has over 20 years of experience and has been on camera for over three decades. She hosts the Inspired Living TV web series, where she inspires and educates entrepreneurs on building a seven-figure brand. In this episode… When delivering speeches on camera, women entrepreneurs often put themselves under pressure to be perfect, causing them to feel insecure about their image. How can you overcome your doubts to amplify your voice and impact? After decades of on-camera appearances, video marketing and branding expert Keri Murphy discovered video messaging isn't a personal endeavor. Instead, these speaking engagements should inspire, empower, and educate others to take action. When speaking on camera, Keri advises separating yourself from the campaign to identify your ideal audience and create, market, and monetize a message. Join Andrea Heuston in today's episode of the Lead Like a Woman Show as she invites Keri Murphy, the Founder and CEO of Inspired Living, to speak about creating and growing a brand through video. Keri talks about the Brilliant event and how women can join, why she developed a niche for her business, and the importance of investing in yourself.

Brea Starmer is the Founder and CEO of Lions & Tigers, an award-winning professional staffing and workforce solutions partner. As a model of workplace flexibility and equity, Lions & Tigers was recognized as Microsoft's Diverse-Owned Supplier of the Year and Puget Sound Business Journal's Best Workplaces in Washington. Brea advises on numerous boards, including Women in Cloud and WECAN (Women Executive Channel Advisory Network). As an advocate for systemic work evolution, she speaks and coaches on workforce design, flexibility, and the future of work. In this episode… In today's unpredictable labor market, large corporations resort to laying off some full-time executives. Additionally, many women desire flexible, autonomous work environments allowing them to balance multiple roles simultaneously. How can you comply with these demands while maintaining your company's bottom line? As an advocate for independent and unified workspaces, Brea Starmer helps women and other underrepresented groups discover their ideal styles by dismantling the stigma surrounding unconventional work. She encourages businesses to establish a culture operating system that motivates employees to operate at their highest caliber. This necessitates leveraging agency partnerships to outsource diverse talent and align them with meaningful work that suits their skills and promotes career development, innovation, and retention. In today's episode of the Lead Like a Woman Show, Brea Starmer, the Founder and CEO of Lions & Tigers, joins Andrea Heuston for a conversation about independent and blended workplaces. Brea explains how she nurtures high-performing professionals to foster unity, how she advocates for independent and integrated work environments, and how Lions & Tigers supports women and BIPOC individuals in the workplace.