
Right About Now with Ryan Alford
Welcome to Right About Now with Ryan Alford, a radically different business podcast designed for mass appeal that consistently ranks as a top 10 US Apple Podcast show. Designed to both educate and entertain, Right About Now with Ryan Alford does what few business shows can - make you think and make you smile!
Right About Now is hosted by Ryan Alford, the marketing maven that has helped brands like Verizon, Apple, Lexus, and The NFL develop some of the most recognizable and successful ad campaigns of the last 20 years. Ryan interjects equal parts Southern charm, thoughtful insights, and witty commentary into a style and voice that resonates with listeners.
Ryan interviews celebrities, influential marketers, and entrepreneurs from across the globe while adding insight and recommendations for business owners and marketers - all told through a light-hearted lens that is equal parts entertainment and education.
As the name suggests, Right About Now with Ryan Alford isn't afraid to cross the boundaries of marketing, popular culture, and entertainment. The show features two weekly episode formats released on Tuesdays and Fridays. The Tuesday show is a guest interview while the Friday episode is an entertaining blend of weekly marketing news and banter between Ryan and Chris Hansen, his business partner and friend.
Visit www.RyanIsRight.com to learn more, or follow @rightaboutnowshow and @ryanalford on Instagram.
Latest episodes

Aug 2, 2024 • 38min
Weekly Business News for Aug 2 | MAGA, Kamala Drama & Olympic Highlights: What's Up, America?
In this episode of "Right About Now," host Ryan Alford, along with Chris Hansen and Brianna Hall, covers a variety of topics, including the Olympics, political dynamics, and societal issues. Ryan expresses concern over the inclusion of drag shows in the Olympics opening ceremony, suggesting that it shifts focus away from athletic achievements. Chris and Brianna share similar views, questioning the intentions behind incorporating such performances. The conversation then moves to political commentary, with Ryan and Chris emphasizing the importance of prioritizing substantive issues over identity politics. They also discuss economic challenges, such as the rising costs of childcare. The episode wraps up with a call for deeper engagement in political discourse and critical thinking about current events.TAKEAWAYS
Discussion of the recent Olympics and its cultural implications.
Critique of the opening ceremony, particularly the inclusion of drag shows.
Examination of the "Miami effect" and its connotations.
Commentary on the current political landscape and identity politics.
Advocacy for substance over superficiality in political discourse.
Analysis of the impact of controversy on viewership and sponsorship in the Olympics.
Exploration of childcare costs and their economic implications for families.
Discussion on the media's role in shaping public perception and the challenges of finding unbiased information.
Reflection on the business implications of political decisions, including inflation and economic challenges.
Call for listeners to engage with political issues and consider the impact of policies on their lives.
TIMESTAMPSIntroduction to the Episode (00:00:00)Ryan introduces the show and its focus on business news.Welcome to the Discussion (00:00:23)Ryan welcomes Chris Hansen and sets the tone for the episode's topics.Discussion on Miami Effect (00:01:05)Ryan and Chris discuss the ambiguous meaning of the "Miami effect."Political Commentary on America (00:01:51)Ryan shares his views on America's greatness and the current political climate.Olympics Opening Ceremony Reaction (00:02:59)Ryan critiques the inclusion of drag shows in the Olympics opening ceremony.Cultural Commentary on Fashion (00:04:08)Chris and Ryan debate the relevance of fashion shows to athletic events.Concerns About Audience Reception (00:05:17)Ryan expresses concerns about the potential confusion for young viewers.Athletic Focus vs. Entertainment (00:06:44)Ryan emphasizes the need to focus on athletes, not non-athletic performances.Brianna Joins the Discussion (00:08:35)Brianna shares her perspective on the Olympics and cultural implications.Olympics Viewership Concerns (00:10:28)Ryan and Chris discuss the impact of the opening ceremony on overall viewership.Sponsorship and Controversy (00:11:03)Ryan mentions a major sponsor pulling out due to the ceremony's content.Political Identity and Campaigns (00:14:06)Ryan critiques identity politics in political campaigns and their implications.Discussion on Kamala Harris (00:18:08)Ryan and Chris express their desire for more concrete policies from Kamala Harris.Trump at the Bitcoin Conference (00:19:01)Chris discusses the significance of Trump's appearance at a Bitcoin conference.Call for Specific Policies (00:20:08)Ryan advocates for specific and innovative political solutions rather than vague promises.Discussion on Political Candidates (00:21:57)Ryan critiques the current political landscape and the status of elected officials.Debate on Candidate Qualifications (00:22:53)Chris expresses a desire for more qualified candidates and real policy debates.Trump's Diplomatic Actions (00:23:20)Discussion on Trump's unique diplomatic engagements with North Korea and the Middle East.Southwest Airlines Changes (00:24:57)Ryan and Chris discuss Southwest's shift to assigned seating due to customer feedback.Rising Credit Card Debt (00:27:30)The speakers address the increasing credit card delinquency rates amid economic challenges.Childcare Costs Crisis (00:28:09)Discussion on the high costs of summer camps and childcare affecting American families.Impact of Inflation on Families (00:29:31)Brianna shares statistics on how inflation is impacting child care affordability for parents.Concerns Over Political Messaging (00:32:39)Ryan emphasizes the need for specific political solutions rather than celebrity endorsements.Quality of Life and Business Impact (00:33:03)Discussion on how current policies affect personal finances and business operations.Censorship and Media Bias (00:34:02)Brianna raises concerns about censorship and the objectivity of news reporting.Mandela Effect Discussion (00:35:11)Speakers explore the concept of the Mandela Effect in relation to media narratives.Venezuela's Political Situation (00:35:58)Discussion on the implications of Venezuela's democracy on American perspectives.Final Thoughts on Current Affairs (00:37:00)Speakers conclude with reflections on the importance of American democracy and resilience.
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Jul 30, 2024 • 1h 1min
Why Podcasting Is Like Dating: Finding The Right Match For Your Brand | Spencer Carpenter
TAKEAWAYS
The transformative power of podcasting for business and personal branding.
The evolution and growing credibility of the podcasting medium.
The importance of building relationships in the podcasting industry.
Insights into the entrepreneurial journey of a podcast booking agent.
The impact of the COVID-19 pandemic on the music and podcasting industries.
The significance of storytelling and unique value propositions for podcast guests.
The shift in media consumption habits, particularly among younger audiences.
Common misconceptions about starting a podcast and how to overcome them.
The potential benefits of podcasting for service-based businesses.
The importance of authenticity and follow-up in securing podcast bookings.
TIMESTAMPSIntroduction to Podcasting (00:00:00)Discussion on the perceived saturation of podcasts and their unique value.Episode Introduction (00:00:14)Ryan introduces the podcast and emphasizes its success and download numbers.Welcome and Guest Introduction (00:00:37)Ryan welcomes Spencer Carpenter and highlights his background and expertise in podcast booking.Spencer's Entrepreneurial Journey (00:02:04)Spencer shares his transition from the music industry to podcast booking and his experiences.The Importance of Relationships (00:04:19)Spencer discusses how relationships are crucial in booking guests for podcasts.Perception of Podcasting (00:05:27)Spencer reflects on the evolving credibility of podcasting in the industry.Podcasting vs. Traditional Media (00:07:12)Ryan shares a statistic about younger audiences preferring podcasts over television.The Value of Podcasts (00:08:40)Spencer describes how podcasts combine entertainment and education, enhancing listener engagement.Overcoming Commitment Fears (00:10:16)Ryan addresses common fears about the commitment required for podcasting.Building Personal Brands (00:12:05)Discussion on leveraging podcasting to amplify authority and personal branding.Local Impact of Podcasts (00:13:08)Spencer emphasizes the value of small audiences for local service-based businesses.Commitment to Podcasting (00:14:45)Ryan encourages trying a limited series of episodes before deciding on long-term commitment.Content Creation Strategies (00:15:59)Spencer shares his approach to creating content from existing material and experiences.Podcast Booking Insights (00:16:52)Spencer explains the nuts and bolts of his work in podcast booking.Unexpected Impacts of Podcasting (00:19:27)Spencer shares success stories of clients benefiting monetarily from podcast appearances.The Compounding Effect of Podcasting (00:20:59)Discussion on how podcasting creates lasting connections and unexpected opportunities over time.The Evergreen Nature of Podcasts (00:21:59)Podcasts continue to generate leads and grow audiences long after episodes are released.Value of Podcasting vs. Traditional Ads (00:22:19)Comparison of podcasting's lasting impact with the fleeting nature of traditional advertising.Importance of Personal Branding (00:24:01)Emphasizing the need for personal influence amplification to control one's narrative online.The Legacy of Podcasting (00:28:03)Podcasting as a medium for sharing authentic thoughts and leaving a legacy for future generations.Clientele Profile in Podcast Booking (00:29:11)Overview of the diverse range of clients seeking podcast booking services.Unexpected Connections in Podcasting (00:31:15)Exploration of the surprising relationships and opportunities that arise in the podcasting industry.The Importance of Follow-Up (00:34:15)Highlighting the critical role of persistence and follow-up in booking podcast interviews.Crafting Unique Value Propositions (00:36:15)Strategies for presenting compelling stories and value propositions to podcast hosts.Navigating the Podcast Booking Process (00:39:00)Insights into the challenges of managing podcast booking requests and the importance of timing.Here are the extracted timestamps with their respective titles and descriptions:Understanding Guest Selection (00:42:00)Discussion on the importance of knowing the right guests for a podcast.Outreach Strategies (00:42:12)Tips on effective outreach and the significance of social profiles and personal websites.Importance of Social Media Metrics (00:42:45)Highlighting how social media following can impact guest selection for shows.Value Over Vanity (00:43:42)Debate on choosing guests based on merit rather than social media popularity.Simplifying the Pitch Process (00:44:29)Advice on avoiding overcomplicated outreach messages when pitching guests.Confidence in Outreach (00:46:10)Encouragement to approach podcast hosts as peers, focusing on mutual value.Personalized Outreach Tips (00:46:33)Strategies for genuine outreach to potential podcast guests.Human Connection in Podcasting (00:48:10)Emphasizing the importance of being human and relatable in podcast interactions.Value of Podcasting (00:48:40)Discussion on the non-commercialized nature of most podcast appearances.Celebrity Podcast Appearances (00:49:01)Insights on how celebrities engage with podcasts and the dynamics involved.The Role of Video in Podcasting (00:52:10)Exploration of the growing trend of video podcasts and their benefits.In-Person vs. Remote Interviews (00:54:58)The advantages of in-person video content for building connections.Future of Podcasting and Growth (00:57:05)Discussion on the potential growth of podcasting and the importance of quality.Supporting Talented Individuals (00:59:32)Spencer's mission to help talented people reach audiences through podcasts.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 26, 2024 • 44min
Weekly Business News For July 26 | The Biggest Failures in History: CrowdStrike Tech Issue and Kamala’s Nomination
TAKEAWAYS
Current political landscape and commentary on President Joe Biden and Vice President Kamala Harris.
Analysis of the implications of political decisions on small businesses and the economy.
Discussion of a recent significant tech outage caused by a software update and its impact on daily life.
Observations on the reliance on technology and the potential vulnerabilities it presents.
The intersection of business and politics, including endorsements and public statements by business leaders.
Concerns about job displacement due to automation and advancements in technology.
The importance of critical thinking regarding political narratives and public perception.
The need for better safeguards and contingency plans in technology infrastructure.
Reflections on community support and engagement in navigating complex issues.
Encouragement for listeners to stay informed and proactive in their personal and professional lives.
TIMESTAMPSIntroduction to the Episode (00:00:00)Ryan Alford introduces the podcast and its focus on business news.Welcome and Banter (00:00:23)Ryan and Chris greet each other and discuss the previous week's feedback.Political Commentary (00:04:10)Ryan discusses Kamala Harris's political standing and the implications for Biden's presidency.Feedback on Political Views (00:05:40)Chris shares observations on the mixed reactions to their political commentary.Business and Political Impacts (00:09:01)Ryan highlights the intersection of politics and business, focusing on inflation and economic challenges.Introduction of Brianna Hall (00:12:49)Brianna is introduced as a new producer for the show.Tech Outage Discussion (00:12:50)Ryan and Chris discuss a major tech outage that affected many services.Personal Experiences with the Outage (00:14:39)Ryan shares his experience with Xbox Live going down due to the tech outage.Impact of the Outage (00:17:18)Discussion on the widespread consequences of the tech failure on various sectors.Casualness of Political Communication (00:19:30)Ryan questions the casual handling of serious political matters in the current administration.Strategic Political Moves (00:21:27)Ryan and Chris speculate on the strategic planning behind political communications and endorsements.Business Leaders React to Biden's Exit (23:35)Discussion on political leaders' calls for Biden's removal and support for Kamala Harris.Endorsement of Donald Trump (24:51)Ryan Alford shares his support for Donald Trump amidst political controversies.Elon Musk's Business Decisions (26:50)Insight into Elon Musk's endorsement choices and their implications for his businesses.Tesla's Humanoid Robot Update (28:26)Details on Tesla's Optimus robot and its intended uses in various industries.Impact of Robots on Jobs (30:13)Concerns about job displacement due to automation in construction and housekeeping.McDonald's $5 Meal Deal Extension (35:58)Discussion on McDonald's extending their meal deal in response to inflation and customer needs.Stock Market Reactions (37:45)Analysis of stock market fluctuations following political events, including an assassination attempt.Crypto Market Performance (39:42)Overview of the crypto market's response to recent political events and trends.Introduction of Brianna Hall (41:59)Brianna shares her background and reasons for moving to South Carolina.Final Thoughts and Closing (42:56)Encouragement for listeners to stay active and engaged in their lives.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 23, 2024 • 1h 2min
The Secret Sauce: Chick Fil A's Magical Business Formula with CMO Steve Robinson
TAKEAWAYS
Importance of culture in building a successful brand
Role of a clear purpose and defined values in organizational success
The significance of a strong brand promise and its impact on customer experience
Transition from transactional marketing to a focus on emotional engagement
Strategies for creating memorable customer experiences, such as "second mile service"
Unique operator model at Chick-fil-A and its influence on service quality
Challenges faced by competitors in replicating Chick-fil-A's success
Impact of digital marketing and social media on branding and customer interaction
Emphasis on authentic storytelling and genuine customer experiences
Advice for young entrepreneurs on defining purpose and fostering a positive organizational culture
TIMESTAMPSIntroduction to the Episode (00:00:00)Discussion on the connection between great brands and great culture.Host Introduction (00:00:08)Ryan Alford introduces the podcast and its achievements.Guest Introduction (00:01:10)Ryan welcomes Steve Robinson, former CMO of Chick-fil-A, to the show.Steve's Background (00:01:26)Steve shares his history with Chick-fil-A and its iconic food.Transition to Chick-fil-A (00:02:49)Steve recounts his journey from Six Flags to Chick-fil-A.Cathy's Interview Insight (00:05:03)Truett Cathy emphasizes the importance of culture over competency in hiring.Culture's Importance (00:07:21)Ryan and Steve discuss the significance of culture in business.Defining Culture (00:08:27)Steve explains the four key components of Chick-fil-A's culture.Purpose Statement Development (00:09:33)The leadership team defines Chick-fil-A's purpose during a financial crisis.Non-Negotiables (00:11:56)Steve outlines the six core values guiding Chick-fil-A's decisions.Brand Promise (00:13:22)Discussion on what Chick-fil-A stands for and its brand promise.Empowering Decision-Making (00:14:58)The impact of a stable culture on decision-making in the organization.Magic of Chick-fil-A (00:16:01)Ryan highlights Steve's insights on building a successful company culture.Customer Experience (00:16:36)Steve reflects on the consistency of the Chick-fil-A experience.Institutionalizing Hospitality (00:19:41)Steve discusses the challenge of embedding hospitality into the brand.Transactional vs. Brand Building (00:22:08)Ryan and Steve explore the shift from transactional marketing to brand building.Building Emotional Connections (00:24:19)Discussion on the importance of emotional relationships with customers and the development of Chick-fil-A's marketing campaigns.Blue Ocean Strategy Influence (00:25:31)How the book "Blue Ocean Strategy" provided credibility and direction for Chick-fil-A's service strategy.Operator Model Explained (00:30:30)Details on Chick-fil-A’s operator model and its impact on restaurant success and employee engagement.Cultural Focus Over Profits (00:32:53)Emphasis on long-term ownership and culture prioritizing customer experience over immediate profits.Chick-fil-A's Unique Sunday Closure (00:39:11)The rationale behind Chick-fil-A's decision to remain closed on Sundays and its impact on business.Generosity and Ingenuity of the Model (00:42:19)Discussion on the operator model's generosity and its ingenious structure that has remained unchanged.Evolution of Marketing Strategies (00:43:28)Reflection on the transition from traditional marketing to embracing digital and social media channels.Social Media Storytelling (00:48:08)Discussion on leveraging social media for authentic storytelling from customers and team members.Brand Strategy Importance (00:49:14)Emphasis on prioritizing brand strategy over tactics for effective marketing.Platform Suitability (00:49:25)Choosing appropriate platforms that align with brand values and avoiding risky dialogues.Purpose and Values (00:50:07)Exploration of Chick-fil-A's core values and purpose in shaping the brand's identity.Emotional Barriers (00:51:05)Avoiding political topics to maintain a positive guest experience and brand loyalty.Faith and Business (00:51:34)Discussion on the balance between faith-based principles and business operations.Customer-First Focus (00:54:25)Highlighting the importance of a customer-first approach in business strategy.Legacy Discussion (00:56:48)Steve shares his simple vision for his legacy centered on love for Christ and family.Advice for Young Entrepreneurs (00:57:34)Key principles for starting a business, focusing on purpose and serving others.Closing Remarks (01:00:04)Ryan thanks Steve for joining the podcast and highlights future episodes.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 19, 2024 • 35min
Weekly Business News for July 19 | Trump Card Unleashed! Bitcoin Skyrockets to Highest in Two Weeks After Attempted Assassination
TAKEAWAYS
Recent events: assassination attempt on former President Donald Trump, Elon Musk's decision to move his companies out of California
Impact of events on business and cryptocurrency
Political beliefs and influence of current events on public figures and business leaders
Discussion on the need for authentic and honest discussions about the current political climate
Ryan Alford's political beliefs and admiration for Donald Trump's courage and patriotism
Importance of taking the "BS" out of business
Concern about the influence of current events on public figures and business leaders
Views on social issues, including transgender rights and their impact on children's education
Elon Musk's decision to move his companies out of California due to a new law
Impact of events on cryptocurrency, particularly Bitcoin's surge in value following the assassination attempt on Donald Trump
TIMESTAMPIntroduction (00:00:00) Introducing the show, hosts, and date.Personal Beliefs and Authenticity (00:02:06) Discussion about being authentic, sharing personal beliefs, and political leanings.Assassination Attempt on Donald Trump (00:03:38) Analysis of the recent assassination attempt on former President Donald Trump and the impact on public figures and business leaders.Elon Musk's Decision to Move Companies (00:16:03) Discussion of Elon Musk's decision to move his companies out of California due to a new law regarding transgender issues in schools.Jeff Bezos' Praise for Trump (00:20:52) Analysis of Jeff Bezos' praise for former President Trump's grace and courage after the assassination attempt.Bitcoin Surge After Trump Attack (00:23:13) Impact of the attempted assassination on the surge of Bitcoin and its potential influence on the upcoming election.Reagan and Trump's Advocacy for Cryptocurrency (00:24:22) Discussion on presidents advocating for cryptocurrency and the impact on the monetary system.Assassination Attempt on Trump and Impact on Business (00:26:16) Impact of the assassination attempt on Trump on business, including the surge in Trump media shares.Delta Airlines and the Paris Olympics (00:28:02) The impact of travelers avoiding Paris during the Olympics and the financial implications for Delta Airlines.Impact of Current Events on the Olympics (00:29:11) Discussion on the lack of attention on the Olympics due to current events and the absence of prominent Olympic figures.Advice on Staying Positive and Making a Difference (00:32:52) Encouragement to stay positive and make a local impact amidst the drama of current events.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 16, 2024 • 42min
Marketing Superpowers: Build A Brand So Good That Getting Customers Feels Like Magic | Jon Davids
TAKEAWAYS
Power of influence and building a strong customer community
Insights on influencer marketing and industry evolution
The movement formula for successful brand building
Pitfalls of marketing and understanding the "why" behind a product or service
Challenges of building a community and driving organic growth in the digital landscape
Importance of amplifying a unifying message and leveraging social proof
Concept of "minimum viable concept" and promoting an idea to gauge audience resonance
Creating a movement around a brand and successful brand strategies
Evolving media habits of different age groups and adapting to changing consumer behaviors
Principles outlined in "Marketing Superpowers" for long-term brand success
TIMESTAMPSThe importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 12, 2024 • 46min
Weekly Business News for July 12 | Top 15 Most Affordable States in 2024
TAKEAWAYS
Discussion of lowest cost of living states in the US
Personal experiences and opinions related to the states with low cost of living
Business news of the week
Launch of Samsung's Galaxy Ring
Features of the smart ring
Surprise at Samsung beating Apple to the market with a smart ring
Potential market for smart rings
Infusion of humor and personal anecdotes throughout the conversation
Touching on personal experiences related to the topics
Engaging and relatable elements in the podcast episode
TIMESTAMPSThe Business News (00:00:00) Ryan Alford and Chris Hansen discuss business news and introduce the podcast episode.National French Fry Day and Pecan Pie Day (00:01:19) The hosts joke about the national food holidays and discuss their preferences.Reflection on the Presidential Debate (00:03:46) The hosts briefly discuss the recent presidential debate and express concern about the mental state of the president.Lowest Cost of Living States in the US (00:06:47) The hosts discuss the 15 US states with the lowest cost of living, mentioning each state and its average cost of living.Athletic Brewing's Investment and Non-Alcoholic Beer Trend (00:20:29) The hosts discuss Athletic Brewing Company raising $50 million and the increasing demand for non-alcoholic beer.Samsung's Galaxy Ring Launch (00:23:02) The hosts discuss Samsung's launch of the Galaxy Ring, its health tracking features, and its availability in three colors.Wearable Technology (00:24:14) Discussion on the increasing popularity of wearables for fitness tracking and the integration of features across different brands.Health and Fitness Tracking (00:25:14) Personal experiences and opinions on fitness tracking devices, including potential drawbacks and benefits.Spotify's Social Networking Features (00:28:57) Exploration of Spotify's new social networking capabilities, including comments on podcasts and video integration.Retailers Backtracking on Self-Checkout (00:34:11) Discussion on major retailers reversing their investment in self-checkout machines due to theft concerns.TikTok's AI Chatbot "Genie" (00:38:50) TikTok's development of an AI chatbot called "Genie" for Western users, focusing on its potential functions and integration within the app.Integration of AI in Social Media (00:42:39) Observations on the increasing integration of AI chat features in various social media platforms, including privacy concerns and intrusive algorithms.Podcast Recommendations and Sign-Off (00:45:24) Mention of another podcast, "Stay True," and a call to action for viewers to check out videos on Spotify or YouTube.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 9, 2024 • 37min
What A Rush! From Stock Options Trader to Healthy Food Bowl Pioneer | Andrew Pudalov
TAKEAWAYS
Andrew Pudalov's background in finance and transition to founding Rush Bowls
Unique aspects of Rush Bowls, focusing on texture, flavors, and nutritious ingredients
Differentiation of Rush Bowls from other bowl and smoothie offerings
Challenges and experiences of running a franchise business
Marketing philosophy and approach to business expansion
National distribution strategy and category creation
Personal and lean operation approach within the company
Role of social media in brand promotion and growth
Future plans for Rush Bowls, including lifestyle brand expansion and new product development
Information on Rush Bowls and franchise opportunities
TIMESTAMPSBreaking into the Food Industry (00:00:00) Challenges and costs of entering the food industry, including shelf space and slotting fees.Andrew's Background in Finance (00:03:11) Andrew Pudalov's career in finance, working for banks and trading derivatives.Life Changes and Starting Rush Bowls (00:04:20) The impact of 9/11 on Andrew Pudalov's life and career, and his decision to start Rush Bowls in Boulder.Unique Aspects of Rush Bowls (00:09:42) The early concept of Rush Bowls, its diverse flavors, and the difference in ingredients and processing from other similar products.Wholesale and Franchising Challenges (00:16:26) Challenges of entering the wholesale market, including the dominance of major food companies, and the complexities of managing franchisees.Franchisee Relations and Business Model (00:18:38) The dynamics of managing franchisees, the balance between following the business model and individual preferences, and the benefits of buying a franchise.Marketing Philosophy and Franchising Approach (00:22:56) Andrew discusses his unique marketing philosophy and the strategic decision to expand Rush Bowls nationally.Category Creation and Evangelizing (00:25:14) The importance of category creation and evangelizing the Rush Bowls brand, and the personal approach to operations.Role of Social Media and Marketing Strategy (00:27:31) The impact of social media on brand visibility and the combination of marketing strategies for driving store traffic.Rush Bowls Brand and Customer Demographics (00:30:52) Defining Rush Bowls as a lifestyle brand and describing the changing demographics of their customer base.Future Plans and Expansion (00:33:58) Andrew's vision for the future of Rush Bowls, including new flavors, textures, and the focus on being a sustainable and accessible business.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 5, 2024 • 12min
Highlights & Insights - The Best from Guests on Right About Now First Half of 2024
Dive into the first half of 2024 with highlights and insights from an incredible lineup of guests: 🌟 Brett Berish on luxury brand success🔥 Gary Vee on digital marketing trends🧠 Jim Kwik on enhancing brain performance📈 Brian Tracy on achieving peak success🏠 Jamil Damji on real estate innovations💼 Paul Hutchinson on impactful entrepreneurship🎸 A Thousand Horses on the evolving music industry💰 Pat Flynn on mastering passive income💡 Joel Wussow on tech innovations💡 Dave Asprey on biohacking for optimal health🎶 Cassie Petrey on music marketing🌐 Derik Fay on business growth strategies🍽️ Lance Graulich on franchising success🏋️ Kyle Newell on strength and conditioning💼 Michael Noicos on corporate leadership🚚 Nick Friedman on entrepreneurship in moving services🏗️ Jason "Wojo" Wojciechowicz on construction business growth🔒 Rick Jordan on cybersecurity insights🏆 Bill Courtney on leadership and resilience Tune in to catch these invaluable conversations, only on Right About Now! 🎧✨
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jul 2, 2024 • 56min
Undoing Urgency and Appreciating the Journey with CEO and Author Matt Reynolds
TAKEAWAYS
Interview with Matt Reynolds, founder and CEO of Barbell Logic
Transition from in-person to online coaching
Business model of Barbell Logic
Leveraging AI in coaching business
Importance of maintaining genuine relationships with clients
Embracing voluntary hardship in fitness and life
Impact of convenience and urgency in modern life
Reclaiming time for what truly matters
Finding joy in life's journey
TIMESTAMPSThe introduction (00:00:00) Introducing the Rad Cast Network and its show "Harder Than Life" with Kelly Siegel.Building a Culture (00:00:51) Discussion on building a culture within a business and the influence of core values.Show Introduction (00:01:08) Introduction to the "Right About Now" show and its host, Ryan Alford.Introducing Matt Reynolds (00:01:31) Introduction to Matt Reynolds, the founder and CEO of Barbell Logic, and setting the stage for the interview.Matt Reynolds' Background (00:03:01) Matt Reynolds discusses his background in sports, powerlifting, and transitioning to strongman competitions.Starting a Gym Business (00:04:23) Matt Reynolds shares the journey of opening and growing a gym business, focusing on customer service and training quality.Transition to Online Coaching (00:05:14) Matt Reynolds explains the transition from in-person coaching to online coaching and the challenges of traditional personal training.Redesigning Online Coaching (00:07:01) Matt Reynolds discusses the approach to online coaching, emphasizing the importance of building relationships and personalized coaching.Clientele and Business Expansion (00:10:44) Discussion on the ideal clientele for Barbell Logic and the expansion of the business into the B2B market.Coaching Approach and Technology (00:14:18) Exploration of the coaching approach, the role of technology in facilitating relationships, and the concept of "turnkey coach."Revenue Streams (00:16:42) Insight into the revenue split between B2C, B2B, and government contracts, and the utilization of the Barbell Academy in government contracts.The roadmap for fitness (00:18:10) Discussion on the expansion of the software to include fitness and physical therapy coaching, and the potential for white labeling to other industries.Transitioning to CEO (00:19:12) Matt Reynolds discusses his transition from being a competitor to a CEO, emphasizing the insatiable pursuit of knowledge and the balance between work and personal life.Growth of the online business (00:21:39) The development and expansion of the online coaching business, including challenges and successes, and the emotional impact of initial success.Becoming a CEO (00:23:12) Matt Reynolds' experience as a CEO, focusing on building a culture, core values, and the execution of business plans.Content production and customer acquisition (00:29:04) The role of high-quality content in customer acquisition and the training and support provided to coaches for client acquisition.Professional differentiation (00:33:12) The emphasis on professionalism and category design in the online coaching industry, aiming to change the perception of online coaching as solely template-based programs.Leveraging AI (00:35:38) Discussion of using AI to automate and delegate tasks while emphasizing the irreplaceable value of human relationships.Voluntary Hardship in Fitness (00:37:07) The parallels between working out and life, emphasizing the importance of choosing voluntary hardship and the role of a coach.Involuntary vs. Voluntary Hardship (00:39:13) Exploring the refinement through voluntary hardship and the impact of involuntary hardship on personal growth.Convenience vs. Discomfort (00:40:03) The impact of modern conveniences on preparing individuals for discomfort and the realities of life.Urgency and Time Management (00:45:21) Discussing the book "Undoing Urgency" and reclaiming time for important aspects of life, emphasizing the need to prioritize and focus.Enjoying the Process (00:50:25) The importance of finding joy in the process and being focused on what matters, rather than fixating on destinations.The Ten Years Leading Up (00:53:28) Matt reflects on the past ten years and his hopes for the future, emphasizing the importance of consistency and personal growth.Book Release (00:54:24) Matt discusses the upcoming release of his book, sharing details about the timeline and the printing process.Keeping Up with Matt Reynolds (00:54:46) Matt provides information on where to find him, including his personal website, social media platforms, and Barbell Logic for coaching.
If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE. Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding. Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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