Right About Now - Legendary Business Advice

The Radcast Network
undefined
Nov 3, 2020 • 41min

2021 Marketing Trends: How-to Involve your Audience

Happy Tuesday! For today's episode, host Ryan Alford interviews Josh Hill, Radical's very own Digital Marketing Manager.Ryan and Josh discuss the marketing trends they think could be big in 2021. They highlight ways to bring your customers into your marketing strategies, how to leverage your e-commerce tools, and more.Tune in to Ryan and Josh as they dissect the rapidly changing marketing landscape. We'll have a part two soon!Subscribe to THE RADCAST for marketing strategies, marketing and pop culture news, and more! | Follow us on Instagram @the.rad.cast | Follow our host @ryanalford | Visit our website www.theradcast.com  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 27, 2020 • 37min

Ryan talks with Dave Gerhardt, one of the leading voices in B2B marketing and E-Commerce

It's TIME for another episode! Today's episode features author and one of the leading voices in marketing, Dave Gerhardt, CMO at Privy, the #1 sales app on Shopify.In this episode, host Ryan Alford, and Dave Gerhardt talk about:The balance perspective on "the machine" of e-commerce versus true brand marketingBoth Dave and Ryan's take on balancing work and lifeMarketing trends for brands and e-commerce into 2021This episode is anything but light. There's tons of information from the moment we hit record to the end of the episode. If you listened to the whole thing, then you received the promo code for Dave's latest book, The E-commerce Marketing Playbook. Go to privy.com/book and use code RADCAST for a sweet discount on Dave's book!Subscribe to THE RADCAST for more episodes! | Follow us on Instagram @the.rad.cast | Follow our host on Instagram @ryanalford | See you next episode! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 23, 2020 • 30min

Weekly News Update 10.23.20; FiveStars Loyalty Program; Job Outlook in the Digital Industry; Marketing Trends of 2021

In this episode of The Radcast, Ryan and Reiley give us our Weekly News Update for the week ending 10.23.20.It's FRIYAY! We have some great headlines for you today... FiveStars, the service we know and love, has raised a little over $50 Million. CEO and Co-Founder, Victor Ho, said the money raised is to expand their current services to help small businesses. Jobs that are on the horizon in the digital industry: Cyber Security Expert (I mean common... with practically everything moving to online in one way or another, it's important to have a security expert ensuring no data will be taken, manipulated, or hacked, etc!!! You get the jist - Protect your stuff.) Graphic Designers (This is a no brainer! As more online networking and shopping takes place the need for quality work that makes an impact is vital!) User Experience (It's important for each business to take the user's experience on the website into consideration.  Make it easy. Make the transactions seamless. UX designers are your people!) Marketing trends leading into 2021: Have passion in your brand!!! Purpose Human Connection Agility Fusion Trust Participation Talent  Transformation  Follow along for more radical happenings in the business and marketing world...  SUBSCRIBE! Visit us at theradcast.com | Instagram: @the.rad.cast | Instagram: @ryanalford | Get your GVL Hustle gear we mention in the episode, here! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 20, 2020 • 38min

Get to know your customers and build your brand; How the VP of E-commerce at Conn's HomePlus takes what he learns from customers to make a better user experience

What's up?! -- And happy Tuesday! You're listening to the latest episode from THE RADCAST! This episode tells us business people something we should consider more in our e-commerce strategies -- the user's experience! In this episode, host Ryan Alford talks with VP of E-commerce at Conn's HomePlus, Satya Sivunigunta. Satya entered UX design and management before it was even considered UX designing. He's worked at Nike, Microsoft, JC Penny's, and more.One of the key take-aways from this episode, are the steps to better understand your customers. Ryan and Satya discuss working with big names, navigating e-commerce strategies through the holidays in a Covid world, the important parts of brand management, and more!Follow along for more radical happenings in the business and marketing world... visit us at theradcast.com | Follow us on Instagram @the.rad.cast |  Follow our host on Instagram @ryanalford | For more information about Conn's HomePlus, visit their website here | Connect and follow with Satya on his linkedin here | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 16, 2020 • 23min

News Update: Empathy in marketing; Walmart's new Black Friday sale; #SendNoods; Halloween's impact on candy companies

Weekly News Update for the week of October 16, 2020.What's up?! - It's Friday! Here's the weekly news update from THE RADCAST:Bringing empathy into marketing: the strategy more businesses should be usingWalmart's new Black Friday sale: How they are conducting Black Friday in a Covid-19 world.Kraft's campaign on National Noodle Day: #SendNoodsWhat's halloween going to look like for candy companies?Follow along for more radical happenings in the business and marketing world... visit us at theradcast.com | @the.rad.cast | @ryanalford If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 13, 2020 • 32min

Radical E-commerce - From Performance Marketing to Branding and the best platforms in 2020

Host Ryan Alford and producer Reiley Clark share practical steps to build an e-commerce strategy in 2020.Ryan leverages his 20 years or marketing and digital experience in sharing examples and steps every brand should consider. In this episode, he highlights some of the most unique strategies he's seen, talks about how to build a better strategy, and offers practical advice on everything from platform choice to leveraging branding and performance marketing. Get ready for another episode with Ryan and Reiley as they get into Radical's perspective on e-commerce!Follow The Radcast for more radical business and marketing content, advice, and strategies | To learn more about Radical Company, check out Radical here | Follow our host, Ryan Alford on Instagram! | Do you enjoy the podcast? -- Like, subscribe and leave us a review! | See you next time! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 9, 2020 • 25min

Digital Malls, Big Tech: Do they have too much power?, Instagram Shopping on Reels, Viral TikTok videos and business responding... More business and marketing news here!

This episode highlights business and marketing news for the week of October 5-9, 2020.In this episode, host Ryan Alford and news co-host, Reiley Clark, break down some of the biggest headlines in the business and marketing world! Verishop: Digital Malls? Learn how it works in this episodeBig Tech companies in question of too much power: When is "enough" enough? What's the "fine-line" of power look like?Instagram shopping in reels: Make it easy for your costumers to leverage content into purchase! Learn how to accomplish that in this episode.Ocean Spray and viral Tik Tok video: How businesses should appropriately respond to viral content! For more from The Radcast, follow us on Instagram here |  Subscribe and leave us a review | To hear more from our host, follow him on Instagram here. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 6, 2020 • 25min

Giving a Voice to the Voiceless: How Kalilah Wright, CEO and Founder of Mess in a Bottle, has revolutionized the apparel industry

This episode checks all our boxes: Radical entrepreneur? (Check!) Radical e-commerce strategy? (Check!) Radical mission? (CHECK!)In this episode, host Ryan Alford interviews CEO and founder of Mess in a Bottle, Kalilah Wright.Kaliliah started the business after the Freddie Gray riots in Baltimore a few years ago. Her idea? - To give a voice to the voiceless. How did she accomplish this? - Putting messages on shirts no one else was willing to create.The company is thriving through their e-commerce strategy. Kalilah tells us how Instagram and Facebook have proven useful for both engagement and as platforms for online shopping.| Be sure to leave us a review and subscribe to hear more radical marketing strategies and to learn from more revolutionary entrepreneurs! || Follow our host on instagram here! | Check out all things radical on THE RADCAST instagram | | For more from Mess in a Bottle, visit their website here and their instagram |   If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Oct 2, 2020 • 29min

Amazon One Concerns, VANS: Musicians Wanted, New Facebook CMO brings Credibility as the Election Nears and More of the Latest Marketing News!

In this episode, Host Ryan Alford and Producer Reiley Clark, break down the biggest marketing and business news this week... Here we GO!Amazon One: Pros and Cons of the new palm reader that will hold your credit card informationVANS: Musicians WantedNew Facebook CMO: What does this mean for their credibility?Crocs in the Pandemic: Crocs saw a 52.4% digital commerce growth following their Free Pair for Health Care initiativeCallaway and Kevin Nealon: FIX YOUR SLICE!Follow our host here! | To stay updated on all things radical, follow us on Instagram @the.rad.cast If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
undefined
Sep 29, 2020 • 40min

A Story of Growth: How Buff City Soap is leveraging Shopify and it's people to take a giant leap foward

Who doesn't love to feel great and smell even better?! (Said no one!)In this episode, host Ryan Alford and Director of E-commerce at Buff City Soap, Sanjay Jenkins, talk about the transition out of Woo Commerce as they head into a more integrated e-commerce approach. Sanjay entered the e-commerce space in a fun way, and his journey to Buff City Soap has proven fruitful.Here are some highlights from the episode:Successful transition from Woo Commerce to ShopifyThe extreme growth of Buff City Soap. Buff City started with just a few stores in 2013, have grown to 44 and countingMarketing strategies in a franchise business modelAnd more (We're not going to give it all away!)Follow along in our series, The Future of Digital Commerce, to learn how to scale your e-commerce and marketing strategy | @the.rad.cast | Like our host? We do too! Follow him on Instagram | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app