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Right About Now with Ryan Alford

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Feb 19, 2021 • 29min

Weekly News Update 2.19.21: Old Spice Digital Studio Barbershop; McDonald's Chicken Sandwich Merchandise; Kit Kat Viral Ad; Reddit and Robinhood Hearing

Welcome to this week's marketing news from The Radcast! We have some great topics for you today. Host Ryan Alford and producer Reiley Clark break down this week's hottest marketing headlines.Take a look at the headlines we cover below:Old Spice digital content studio and barbershop, opening March 1.McDonald's Crispy Chicken  Sandwich is hitting the fast-food giant's store, as so is new merchandise.Kit Kat's viral  "Take a Break" Ad.The Reddit and Robinhood hearing, was there market manipulation?If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 18, 2021 • 49min

Understanding the Neurological effect in Super Bowl Ads: How did the Super Bowl Ads Really Play Out?

In this bonus episode on The Radcast, Tyler Lewis joins us again to share how the Super Bowl Ads really played out. Did they have a positive impact for the brand? Well, we answer that question and more in this bonus episode.Tyler shares how this how process works, by dissecting how our brain processes what it's seeing, what exactly the ad meter is, and how to understand the memory encoding process.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |Follow Tyler Lewis and Neuro-Insight at www.neuro-insight.com | or on Twitter @neuro_insight If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 16, 2021 • 46min

Serial Entrepreneur Michael Loeb: E-commerce, Sales, Marketing, B2B, and More

Happy Tuesday, and welcome back to another episode on The Radcast. In this episode on The Radcast, host Ryan Alford talks with serial entrepreneur, Michael Loeb. Michael Loeb is the founder and CEO of Loeb Enterprises and Loeb.nyc.Loeb Enterprises and Lowb.nyc covers a wide variety of business ventures and investments. Michael has had his hands in several e-commerce brands, marketing and sales developments, and the growth of many of the brands we know today (like Priceline, All the Rooms, Credit Key, Synapse,  and others). If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |Visit Loeb.nyc and Loeb Enterprises by clicking here.  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 12, 2021 • 25min

Weekly News Update 2.12.21: Valentine's Day Weekend, Experiential Marketing, and The Shoe Surgeon Creates Hot Sneakers with Chips Ahoy

This week's marketing news is naturally focused on Valentine's Day Weekend. There's so much happening in experiential marketing. In this episode, Ryan and Reiley share what Lowe's, Dunkin Donuts, and 7-Eleven have in mind for the sweet holiday. The Shoe Surgeon, Dominic Ciambrone, is creating some pretty hot sneakers for Chips Ahoy. People who vote on their favorite sneaker are entered into a sweet sweepstakes!If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 9, 2021 • 53min

Do Super Bowl Ads Work on You?

In this episode on The Radcast, host Ryan Alford is joined by guest Tyler Lewis, the Director of Client Solutions with Neuro-Insight. This is a loaded episode discussing Super Bowl ads and why neurology is such an important part of the marketing and advertising process.During the episode, guest Tyler Lewis shares with Ryan, Josh Hill, and Mike Weston, how people process information through neuro-analytics. This is a two part episode. Expect the second part next week when Tyler joins us again, dissecting the data from the Super Bowl ads, and if they were effective or not.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford |Follow Tyler Lewis and Neuro-Insight at www.neuro-insight.com | or on Twitter @neuro_insight If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 5, 2021 • 26min

Weekly News Update 2.5.21: News about The Big Game, Amazon's new CEO, Robinhood, Instagram updates and more Marketing News!

Get ready for this week's marketing and pop culture news update!In this episode on The Radcast, host Ryan Alford and news co-host Reiley Clark, discuss this week's biggest marketing news... and with the big game on Sunday, you can guess a big topic for today!These are the following topics we hit in today's episode:Which brands will have ads in the Big Game, and which brands won't have commercials during the Big Game.Amazon's new CEO and what this means for the company.Instagram's vertical swipe.Robinhood's commercial during the Big Game is still happening, despite recent events.If you enjoyed this episode of The Radcast, leave us a review on Apple Podcasts. Subscribe and share the word if you love what we discuss, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | @roseyrei_ We'll talk to you soon! #theradcast #radicalmarketingresults  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 3, 2021 • 17min

Ad Gab: Search Retargeting

Today's Ad Gab topic is all about search retargeting. Host Ryan Alford and co-host Josh hill dissect what search retargeting is and the best ways to utilize it in your strategy. In this bonus episode on The Radcast, Ryan and Josh first address what search retargeting is and why it's worth your time. They also share the benefits of having relevant keywords and ensuring your creative matches the overall brand.If you enjoyed this bonus episode of Ad Gab, leave us a review on Apple Podcasts. Subscribe and share the word if you love The Radcast, so we can keep giving you the strategies to achieve radical marketing results! You can follow us on Instagram @the.rad.cast | @radical_results | @ryanalford | @joshchill We'll talk to you soon! #theradcast #radicalmarketingresults  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Feb 2, 2021 • 37min

Ways to optimize your experience on the audio-based social media app Clubhouse, with host Ryan Alford and guest Mike Ham

Happy Tuesday! We have a great episode for you today, and we think you'll enjoy it. Ryan talks with guest Mike Ham, Commercial Sales Executive at Fidelity National Title Group and host of The Morning Spotlight Podcast, to discuss the growth and engagement of the audio-based social media app, Clubhouse.Both Ryan and Mike were invited to the app within the last couple months. They both discuss their opinion of the app, the uses and growth of it, and the ways to optimize your time in the rooms.To follow along with Mike Ham and The Morning Spotlight Podcast, check out his website here. If you'd like to join one of his rooms, feel free to reach out to him. You can follow him on LinkedIn and Instagram.If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 29, 2021 • 23min

Weekly News Update 1.29.21: Reddit and GameStop Rock Stock Market; Coca-Cola Delivering Coffee with Drones; TikTok Live Stream Tailgate; Budweiser Covid Initiative

Welcome to this week's news episode! We have a lot of topics for you today. Host Ryan Alford and co-host Reiley Clark break down some of the week's biggest marketing headlines. Links to The Radcast merchandise is in the episode notes below. The Stock Market and what happened with GameStop.Walmart working towards being a top 10 ad seller.Walmart and Coca Cola partner to deliver coffee to  single family homes via drones.TikTok Tailgate.Budweiser isn't making their traditional commercial debut.Click here to view some rad gear!If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Jan 26, 2021 • 45min

Whoop is the world’s most advanced fitness wearable and may save your life

Welcome to another episode on The Radcast! In this episode, host Ryan Alford chats with CEO and Founder of Whoop, Will Ahmed.Whoop's mission is to help everyone learn about their body, so they can perform at their best.  Whoop tracks your sleep, recovery, respiratory rates, and more.Will discusses what lead him to start Whoop, and the impact Whoop is having in the health, fitness, and sports industries. Will also shares encouragement and tips for those pursuing their own entrepreneur journey.Ryan and Will have a great conversation from start to finish. They discuss the growth of the Whoop brand, marketing strategies, and what's next for both Will and Whoop.You can find Will on Instagram @Willahmed | You can find Whoop on Instagram @Whoop | Visit their website at https://www.whoop.com/ If you enjoyed this episode, leave us a review on Apple Podcasts. We love to hear from you! | Do you want to hear more from our host? - Give him a follow @ryanalford on Instagram. | The Radcast is a product of @radical_results | #theradcast #radicalmarketingresults  If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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