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Sep 8, 2023 • 30min

The Week of September 08, 2023 Marketing and Business News: ESPN Bets Big on Pat McAfee, an F-Bomb Throwing YouTube Star

Welcome to another episode of The Radcast! We've got some exciting news in the world of business and marketing. Tune in as Ryan and Chris discuss ESPN's risky bet on Pat McAfee, a colorful YouTube star known for his F-bombs. Plus, we'll break down the first-ever monopoly trial of the modern internet era, where the U.S. has set its sights on Google. And you won't want to miss the announcement that NFL superstar Tom Brady has joined forces with Delta Air Lines as a strategic adviser in an unprecedented partnership. But that's not all - Zoom is shaking things up with a rebranding and the introduction of new generative AI features. And if you're a social media enthusiast, we'll also be covering the latest social media news and holidays. Get ready to listen and learn - this episode is packed with intriguing updates! Small talk ESPN Bets Big on Pat McAfee, an F-Bomb-Throwing YouTube Star (03:43) https://www.wsj.com/business/media/espn-bets-big-on-pat-mcafee-an-f-bomb-throwing-youtube-s tar-1c86092b In Its First Monopoly Trial of Modern Internet Era, U.S. Sets Sights on Google (09:20) https://dnyuz.com/2023/09/06/in-its-first-monopoly-trial-of-modern-internet-era-u-s-sets-sights-o n-google/  Tom Brady joins Delta Air Lines as strategic adviser in first-of-its-kind multiyear partnership (14:00) https://news.delta.com/tom-brady-joins-delta-air-lines-strategic-adviser-first-its-kind-multiyear-partnership Zoom rebrands existing — and intros new — generative AI features (19:08) https://techcrunch.com/2023/09/05/zoom-rebrands-existing-and-intros-new-generative-ai-features/   Radnews (22:36) Last week: Brevin Galloway  Next week: Jason Duncan   Sponsor (24:08) ● Vaycay: Premium Wellness Products Delivered Straight to You in the US  ● Website: www.RolloffthePain.com ● Podcast: www.thevaycaypodcast.com   Social Media Holiday (25:30) September 12: National Day of Encouragement #DayOfEncouragement  September 12: National Video Games Day #NationalVideoGamesDay  Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 5, 2023 • 32min

Navigating NIL to Pro Basketball with Brevin Galloway

Welcome back to The Radcast! Get ready for an exciting interview with basketball sensation Brevin Galloway as he shares his extraordinary journey. From his jaw-dropping performances to his unmatched dedication, Galloway has become a prominent figure in the world of collegiate hoops. With a remarkable career behind him and endless potential ahead, Galloway is a rising star to watch in basketball. Don't pass up the opportunity to witness his incredible journey and gain valuable insights on achieving success. Tune in now! Brevin discusses his basketball journey, his dad and childhood, and the lessons he learned while attending College of Charleston. (01:43) Brevin discusses his experiences as a Division-1 college athlete and the importance of overcoming adversity, emphasizing that athletes should not be expected to cope with criticism and should speak up if they're feeling down. (03:19) Ryan and Brevin talk about the competition between team members and opponents, transitioning from a shooter-driver to a point guard, selfless nature, success of one-year players, and realities of transferring in modern times. (07:18) Brevin advises parents to allow their children to explore their talents and offers Jarrell Brantley's advice of taking today as an opportunity for life-changing moments as a way to overcome struggles. (11:35) Brevin has successfully capitalized on the NCAA's passing of NIL laws, signing with a marketing agent to secure deals with Mercedes, Amazon, and Shop Gold to promote their products and receive payment and merchandise in exchange. (17:58) Brevin reflects on his experiences at Clemson and Charleston University, expressing disappointment that Clemson didn't make it to March Madness but found solace in the win against Morehead State. (19:56) Brevin is adjusting to life in Lithuania while leveraging the competitive opportunities present in overseas basketball to become an international celebrity. (24:22) Ryan and Brevin discuss modern players, as well as their career and game. (28:57) If you want to learn more about Brevin Galloway, follow him on Instagram @brevingalloway. Learn more by visiting our website at www.theradcast.com.Subscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcast.If you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Sep 1, 2023 • 36min

The Week of September 01, 2023 Marketing and Business News - Pepsi Celebrates 125 Years: Inside the Marketer’s Media Blitz

Welcome back to The Radcast! Your source for the latest Marketing and Business News. This week, we have a special Labor Day weekend edition packed with exciting topics. Together with us is our esteemed co-host, Chris Hansen. Listen while we discuss the windy weather, NIL updates, Pepsi's 125th anniversary celebration, Apple's iPhone 15 announcement, and Walmart's incredible 'Supercampus' experience on Roblox. Be sure to tune in for valuable insights and join the conversation! Small talk College Football and NIL (02:10) Pepsi celebrates 125 years: Inside the marketer’s media blitz (05:06)https://www.marketingdive.com/news/pepsi-125-anniversary-celebration-pop-up-diner/691737/ Apple will announce the iPhone 15 on September 12 (10:30)https://techcrunch.com/2023/08/29/apple-will-announce-the-iphone-15-on-september-12/  Marketing NewsWalmart launches back-to-school ‘Supercampus’ experience on Roblox (16:28)https://www.marketingdive.com/news/walmart-roblox-launch-back-to-school-supercampus-metaverse-experience/692102/  Radnews (19:41) Last week: Tanner Chidester - CEO of www.eliteceos.com and renowned fitness coach Next week: Brevin Galloway  Sponsor  (29:53) Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 29, 2023 • 40min

Cracking the Code: Lead Generation Secrets for Digital Business with Tanner Chidester

Welcome back to the latest edition of The Radcast! In today’s episode, we unveil the secrets to lead generation in the digital business world with Tanner Chidester, the CEO of www.eliteceos.com and renowned fitness coach with a huge online community. As a consultant for personal trainers and business owners, Tanner's expertise lies in team building and a relentless work ethic.Success in business often boils down to pushing through obstacles and never giving up. But what exactly sets apart the successful from the rest?For Tanner, it all started with an unwavering commitment to outworking everyone else, driven by a sense of necessity. In addition, his success can be attributed to either having a massive organic following or possessing exceptional team-building skills.Discover your unique edge in this captivating episode so listen and learn! Tanner shares his background and how after facing bullying and failure, he overcame adversity to become a successful entrepreneur through his experience with sports discipline and drive. (01:57) Ryan and Tanner discuss the importance of hard work, organic following, and team building in achieving success, as well as Elite CEOs' services for those selling high ticket products online. (04:57) Ryan highlights the importance of nutrition to reach fitness goals, while Tanner provides personalized one-on-one coaching and access to resources to help clients succeed. (11:30) Ryan and Tanner discuss lead generation strategies for high ticket products, emphasizing personalization, targeting on social media, and communication and sales skills. (16:27) Ryan and Tanner discuss how to package knowledge into sales online and coach people on refining their offers through organic social media platforms, using lead magnets as an incentive. (25:42) Ryan and Tanner talk about the importance of scaling a business in order to increase profits and emphasize that hard work and dedication will lead to ultimate success. (31:23) If you want to learn more about Tanner Chidester, following him on Instagram @elite.ceos and his website https://go.eliteceos.comLearn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 25, 2023 • 38min

The Week of August 25, 2023 Marketing and Business News: How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative Academy

Welcome back to The Radcast! We're here to bring you the latest in business and marketing news that will both educate and entertain you. We steer clear of the sensational headlines and instead focus on delivering relevant information that can enhance your marketing knowledge and put a smile on your face.In today's episode, we have interesting news about Netflix. They're shutting down their DVD service, but before they do, they're giving away DVDs. In other news, we have a fascinating story about how Coca-Cola is using AI to collaborate with artists and create innovative ads. And that's not all! Stay tuned for more latest business trends and informative content coming your way. Small talk Netflix plans to give away DVDs as service shuts down (02:40)https://arstechnica.com/gadgets/2023/08/netflix-will-let-you-keep-your-rental-dvds-forever-after-september-29/ How Coke is Using AI to Make Ads with Artists Through its Real Magic Creative academy (05:15)https://adage.com/article/marketing-news-strategy/how-coke-using-ai-make-ads-artists-through-its-real-magic-creative-academy/2512046 Apple Podcasts gain new creator tools, including Subscription Analytics and Linkfire integration (07:23)https://techcrunch.com/2023/08/21/apple-podcasts-gain-new-creator-tools-including-subscription-analytics-and-linkfire-integration/  Radnews Last week: Cory Camp - Founder of Forever Athlete (09:10) Next week: Tanner Chidester - Consultant For Personal Trainers & Biz Owners (09:45)  Sponsor  Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Social Media News YouTube is working on a plan to compensate artists and rightsholders for AI music (12:30)https://techcrunch.com/2023/08/21/youtube-is-working-on-a-plan-to-compensate-artists-and-rightsholders-for-ai-music/ TikTok now lets brands buy ads that appear in the app’s search results (16:38)https://techcrunch.com/2023/08/22/tiktok-now-lets-brands-buy-ads-that-appear-in-the-apps-search-results/ Threads launches its highly anticipated web app (19:00)https://techcrunch.com/2023/08/22/its-official-threads-launches-its-highly-anticipated-web-app/  Social Media Holiday August 26. National Dog Day #NationalDogDay (21:00) August 26. National Women’s Equality Day #WomensEqualityDay (21:18)  Marketing News Netflix announces interactive story game for ‘Love Is Blind’ fanshttps://techcrunch.com/2023/08/22/love-is-blind-netflix-interactive-story-mobile-game/ C. Mondavi & Family Launches Aviana Wine Collection With AR Labels (22:50)https://www.adweek.com/brand-marketing/c-mondavi-family-aviana-wine-augmented-reality/ Cold Ones, a New Non-Alcoholic Beer, Tells Drinkers to ‘Enjoy Irresponsibly’ (25:50)https://adage.com/creativity/work/cold-ones-new-non-alcoholic-beer-tells-drinkers-enjoy-irresponsibly/2512391  Celebrity Drama  Jennifer Aniston is ‘so over’ cancel culture: ‘Is there no redemption?’ (28:43)https://nypost.com/2023/08/22/jennifer-aniston-declares-she-is-so-over-cancel-culture/ Drew Barrymore whisked off stage after man rushes star at event (32:33)https://nypost.com/2023/08/22/drew-barrymore-rushed-off-stage-after-man-rushes-star-at-event/  Sponsorwww.takeavaycay.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 22, 2023 • 50min

Creating Life After the Game with Cory Camp

Welcome back to The Radcast! Discover the power of passion and self-discovery as Cory Camp shares his inspiring journey from being an athlete to becoming an entrepreneur. Join Ryan Alford as they delve into the highs and lows of successful people, and how Cory found the strength to overcome his struggles.Learn how Cory's shift away from escapism led him to personal growth and success, and how he now helps others find their purpose through personal training and explore the importance of fostering supportive communities for youth athletes and how it can make a difference in their lives. Despite the challenges they face, discover how Cory's "Forever Athlete" movement is empowering athletes to find their identity beyond sports.Don't miss out on Cory's expert advice on building meaningful connections outside of athletics, using social media, and corporate wellness initiatives. Get inspired by his road map for success. Listen and learn! Ryan shares his own and his family’s athletic background (01:00) Cory shares his sports background and encourages others to be curious and explore their talents, as finding passion and purpose in something can lead to self-discovery. (02:06) Ryan and Cory discuss successful people and athletes, with Cory discussing self-motivation through swimming. (06:00) Cory shares when his struggles started to set in. (10:57) Cory took a step back from alcohol consumption and made changes in his life to handle emotions without relying on escapism, leading to success as an entrepreneur.(16:44) Cory found joy in helping kids learn to swim and his transition into personal training has helped former athletes find a supportive community that serves their individual needs. (24:02) Ryan and Cory discuss the importance of creating meaningful communities for youth athletes to learn how to make friends and support each other, despite the challenges of pay disparities. (30:59) Cory shares his expert advice on how athletes can use their interests outside of sports to create a meaningful identity and build connection through Forever Athlete. (35:21) Cory is using social media and building a strong community to connect individuals to companies through corporate wellness initiatives, with the goal of headhunting highly desired individuals and shares his road map. (43:46) If you want to learn more about Cory Camp, follow him on Instagram @corycamp, and his website https://www.forever-athlete.com/.Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 18, 2023 • 36min

The Week of August 18, 2023 Marketing and Business News: YouTube Music is Adding a TikTok-style ‘Samples’ Short-form Video Feed

Welcome back to The Radcast! Tune in for the latest marketing and business news during the week of August 18, 2023. We've got some exciting stories to share, including Welch's heartwarming storybook that gives parents the green light to sneak fruit snacks, Chick-fil-A's highly-anticipated release of a new chicken sandwich after 9 long years, and DraftKings' empowering message to bettors in their latest ads featuring Kevin Hart.Plus, we've got more business and marketing news to keep you informed and ahead of the trends. Our commitment to authenticity and transparency means you can trust us to keep you informed. Stay tuned and never miss out on what's happening in the world of marketing and business! Small Talk Welch’s OKs parents stealing Fruit Snacks in first-ever storybook (02:20)https://www.marketingdive.com/news/welchs-fruit-snacks-kristin-chenoweth-storybook-campaign/690810/ Chick-fil-A Is Releasing A New Chicken Sandwich For The First Time In 9 Years (05:41)https://www.delish.com/food-news/a44817703/chickfila-new-sandwich-pimento-chicken/ DraftKings tells bettors ‘the crown is yours’ in latest Kevin Hart ads (09:04)https://www.marketingdive.com/news/draftkings-kevin-hart-sportsbetting-ads-ESPN-bet/690742/  Sponsor (13:55) Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Radnews (16:20) Last week: Devan Kline - Founder of Burn Boot Camp Next week: Cory Camp - Founder of Forever Athlete    Social Media News Paid users of X, formerly Twitter, gets a new tab to highlight their posts (18:20)https://techcrunch.com/2023/08/15/paid-users-of-x-formerly-twitter-gets-a-new-tab-to-highlight-their-posts/ YouTube Music is adding a TikTok-style ‘Samples’ short-form video feed (20:15)https://techcrunch.com/2023/08/15/youtube-music-adding-tiktok-style-samples-short-form-video-feed/  Social Media Holiday (22:55) Friday, August 18th: Plan your Labor Day Sales Sunday, August 20th: National Lemonade Day #NationalLemonadeDay Monday, August 21st: Senior Citizens Day    Marketing News Macy’s Is Using 10x More Influencers To Advertise New Private Label Brand (25:35)https://adage.com/article/marketing-news-strategy/macys-using-10x-more-influencers-market-34th-brand/2510021 7-Eleven drives in the metaverse with Fortnite activation (29:50)https://www.marketingdive.com/news/7-eleven-metaverse-fortnite-activation/690879/  Sponsorwww.takeavaycay.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 15, 2023 • 38min

Devan Kline - Founder of Burn Boot Camp

In this exciting interview, Ryan sits down with Devan Kline, the unstoppable force behind Burn Boot Camp. Be prepared to be inspired as Devan shares his personal journey in health and fitness, and how he's transformed the lives of countless families through purpose, passion, and community.We dive into Devan's energetic and enthusiastic approach to health and fitness. Discover how he's created a one-of-a-kind fitness franchise that focuses on building strength through consistency, discipline, and dedication. But that's not all - Devan's incredible success with his franchise units is just the beginning. Tune in to hear about his exciting plans for growth, with a "people first" mindset. He's all about making a positive impact and ensuring a return on investment for his franchise partners in new areas. Listen and learn! Devan is an entrepreneur whose passion for health and fitness led to the success of his fitness franchise, Burn Boot Camp. (02:13) Devan provides an enthusiastic approach to health and fitness, focusing on creating a differentiating product and helping people become stronger through consistency, discipline, and dedication. (08:28) Devan has seen huge success with his franchise units, and is looking to grow even further with a "people first" mentality, focusing on distribution and expanding into new areas to return an ROI for his franchise partners. (16:02) Devan and Ryan share their strategies for scaling a business and building brand recognition, emphasizing the importance of investing in growth, setting big goals and creating equity through smart tactics. (21:20) Burn Brand strives to engage its customers through an energetic, enthusiastic voice, inviting them to share their stories and become the best version of themselves. (27:45) Ryan and Devan discuss the franchise process of Burn Boot Camp, encouraging potential franchisees to validate themselves and providing mentorship opportunities for young entrepreneurs. (30:55) If you want to learn more about Devan Kline, follow him on Instagram @devan.kline, YouTube channel https://www.youtube.com/c/BurnBootCamp/videos and his website https://burnbootcamp.com/.Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 11, 2023 • 29min

The Week of August 11, 2023 Marketing and Business News: Why Podcasts Become A Source For Reliable News Coverage

Welcome back to the latest edition of The Radcast! In this week's edition, we're diving into the thrilling world of PepsiCo's Flamin' Hot Put and their exciting 'Fast & Furious' auditions. But that's not all - we'll also explore why podcasts have become the go-to source for reliable news coverage, and more! So grab a seat and get ready to be blown away by all the latest business and marketing news coming your way. Don't miss a single second - stay tuned! Small talk  PepsiCo’s Flamin’ Hot Put t Fans in Stunt Cars For Hair Raising ‘Fast & Furious’ Auditions (01:56) https://adage.com/creativity/work/pepsicos-flamin-hot-put-fans-stunt-cars-hair-raising-fast-furious-auditions/2508956 Why Podcasts Have Become a Source for Reliable News Coverage (04:00) https://www.adweek.com/partner-articles/why-podcasts-have-become-a-source-for-reliable-news-coverage/?itm_source=site&itm_medium=Hero&itm_campaign=a Sponsor (05:22) Vaycay: Premium Wellness Products Delivered Straight to You in the US Website: www.RolloffthePain.com Podcast: www.thevaycaypodcast.com  Radnews Last week: Alex Urban | Founder of Pele Crystal Jewelry Next week: Devan Kline - burn Social Media News Inside TikTok’s Out-Of-Home Marketing Approach As It Expands Further Beyond Mobile (10:46) https://adage.com/article/digital-marketing-ad-tech-news/tiktoks-out-home-marketing-approach-it-aims-beyond-mobile/2508931 The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home  Social Media Holiday August 11. National Sons and Daughters Day #SonsAndDaughtersDay August 12. International Youth Day #YouthDay August 12. World Elephant Day #WorldElephantDay August 13. International Lefthanders Day #LefthandersDay August 14: National Financial Awareness Day Marketing News Hip-hop and Advertising-How The Music, Style and Influence Transformed Culture and Marketing https://adage.com/article/marketing-news-strategy/hip-hop-and-advertising-how-music-transformed-culture-and-marketing/2508271 Taco Bell takes Taco Tuesday victory lap by offering to pick up the tab https://www.marketingdive.com/news/taco-bell-DoorDash-order-taco-tuesday-giveaway/690231/ (18:05) Elon musk says semantic search is coming soon to X (20:32) https://www.socialmediatoday.com/news/elon-musk-says-semantic-search-coming-soon-x/690058/ Sponsor www.takeavaycay.com and www.thevaycaypodcast.com Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Aug 8, 2023 • 46min

The E-commerce Success Blueprint with Alex Urban

Welcome back to The Radcast! We have a treat for you today - our special guest, Alex Urban, is going to unveil the secret to achieving success. Get ready for a mind-blowing combination of powerful branding, exceptional products, and personal branding.Alex, who has served as the Chief Marketing Officer of Lions Not Sheep and is now the Founder of Pele Crystal Jewelry, brings years of experience to the table. He is here to spill the beans on the winning equation for unlimited branding and product marketing success. Don't miss out - tune in right now to discover his magical secrets!This episode is packed with information, wisdom, and passion and we know you will get a ton of value from this. Alex shares his journey, starting with working in mortgages and realizing the potential of internet marketing and how he gained experience working for a large jewelry company and later launched his own e-commerce brand. He also shares how he decided to start his own jewelry brand aligned with his values. (00:16) Ryan and Alex discuss the evolving landscape of marketing, particularly in the context of brand-building and personal branding. The conversation also touches on the challenges of transitioning from traditional marketing to personal branding and the need to embrace online presence for modern success. (10:46) Ryan and Alex delve into the key attributes of Alex's brand and strategies for brand growth and sales in the e-commerce realm. They emphasize the critical role of strong digital assets, including high-quality photography, videography, and graphic design, in establishing a trustworthy brand image. They share valuable insights for building a successful e-commerce brand, combining branding strategies, offer development, and customer engagement tactics. (19:28) They discuss the lessons learned from their time at LNS (Lions Not Sheep), particularly from Sean, the founder. Alex reflects on his personal growth journey and the emphasis on evolving as an individual outside of business to foster overall growth. (27:19) They discuss the effectiveness of advertising strategies on Facebook, focusing on the surprising success of awareness campaigns in contrast to traditional optimization for clicks. They mention the challenges of attribution models in marketing and suggest using tracking software like Triple Whale or HiROS to assist with analyzing data for better decision-making. Alex shares his plans for Pele, a jewelry brand, and reveals his goal of achieving an eight-figure exit through strategic growth and subscription models. (36:46) If you want to learn more about Alex Urban, follow him on Instagram @alexurbie and @live.pele,  and his websites https://theareana.webflow.io/ and https://www.livepele.com/Learn more by visiting our website at www.theradcast.comSubscribe to our YouTube channel https://www.youtube.com/c/RadicalHomeofTheRadcastIf you enjoyed this episode of The Radcast, Like, Share, and leave us a review! If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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