Right About Now with Ryan Alford

TAKEAWAYS Current political landscape and commentary on President Joe Biden and Vice President Kamala Harris. Analysis of the implications of political decisions on small businesses and the economy. Discussion of a recent significant tech outage caused by a software update and its impact on daily life. Observations on the reliance on technology and the potential vulnerabilities it presents. The intersection of business and politics, including endorsements and public statements by business leaders. Concerns about job displacement due to automation and advancements in technology. The importance of critical thinking regarding political narratives and public perception. The need for better safeguards and contingency plans in technology infrastructure. Reflections on community support and engagement in navigating complex issues. Encouragement for listeners to stay informed and proactive in their personal and professional lives. TIMESTAMPSIntroduction to the Episode (00:00:00)Ryan Alford introduces the podcast and its focus on business news.Welcome and Banter (00:00:23)Ryan and Chris greet each other and discuss the previous week's feedback.Political Commentary (00:04:10)Ryan discusses Kamala Harris's political standing and the implications for Biden's presidency.Feedback on Political Views (00:05:40)Chris shares observations on the mixed reactions to their political commentary.Business and Political Impacts (00:09:01)Ryan highlights the intersection of politics and business, focusing on inflation and economic challenges.Introduction of Brianna Hall (00:12:49)Brianna is introduced as a new producer for the show.Tech Outage Discussion (00:12:50)Ryan and Chris discuss a major tech outage that affected many services.Personal Experiences with the Outage (00:14:39)Ryan shares his experience with Xbox Live going down due to the tech outage.Impact of the Outage (00:17:18)Discussion on the widespread consequences of the tech failure on various sectors.Casualness of Political Communication (00:19:30)Ryan questions the casual handling of serious political matters in the current administration.Strategic Political Moves (00:21:27)Ryan and Chris speculate on the strategic planning behind political communications and endorsements.Business Leaders React to Biden's Exit (23:35)Discussion on political leaders' calls for Biden's removal and support for Kamala Harris.Endorsement of Donald Trump (24:51)Ryan Alford shares his support for Donald Trump amidst political controversies.Elon Musk's Business Decisions (26:50)Insight into Elon Musk's endorsement choices and their implications for his businesses.Tesla's Humanoid Robot Update (28:26)Details on Tesla's Optimus robot and its intended uses in various industries.Impact of Robots on Jobs (30:13)Concerns about job displacement due to automation in construction and housekeeping.McDonald's $5 Meal Deal Extension (35:58)Discussion on McDonald's extending their meal deal in response to inflation and customer needs.Stock Market Reactions (37:45)Analysis of stock market fluctuations following political events, including an assassination attempt.Crypto Market Performance (39:42)Overview of the crypto market's response to recent political events and trends.Introduction of Brianna Hall (41:59)Brianna shares her background and reasons for moving to South Carolina.Final Thoughts and Closing (42:56)Encouragement for listeners to stay active and engaged in their lives. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Importance of culture in building a successful brand Role of a clear purpose and defined values in organizational success The significance of a strong brand promise and its impact on customer experience Transition from transactional marketing to a focus on emotional engagement Strategies for creating memorable customer experiences, such as "second mile service" Unique operator model at Chick-fil-A and its influence on service quality Challenges faced by competitors in replicating Chick-fil-A's success Impact of digital marketing and social media on branding and customer interaction Emphasis on authentic storytelling and genuine customer experiences Advice for young entrepreneurs on defining purpose and fostering a positive organizational culture TIMESTAMPSIntroduction to the Episode (00:00:00)Discussion on the connection between great brands and great culture.Host Introduction (00:00:08)Ryan Alford introduces the podcast and its achievements.Guest Introduction (00:01:10)Ryan welcomes Steve Robinson, former CMO of Chick-fil-A, to the show.Steve's Background (00:01:26)Steve shares his history with Chick-fil-A and its iconic food.Transition to Chick-fil-A (00:02:49)Steve recounts his journey from Six Flags to Chick-fil-A.Cathy's Interview Insight (00:05:03)Truett Cathy emphasizes the importance of culture over competency in hiring.Culture's Importance (00:07:21)Ryan and Steve discuss the significance of culture in business.Defining Culture (00:08:27)Steve explains the four key components of Chick-fil-A's culture.Purpose Statement Development (00:09:33)The leadership team defines Chick-fil-A's purpose during a financial crisis.Non-Negotiables (00:11:56)Steve outlines the six core values guiding Chick-fil-A's decisions.Brand Promise (00:13:22)Discussion on what Chick-fil-A stands for and its brand promise.Empowering Decision-Making (00:14:58)The impact of a stable culture on decision-making in the organization.Magic of Chick-fil-A (00:16:01)Ryan highlights Steve's insights on building a successful company culture.Customer Experience (00:16:36)Steve reflects on the consistency of the Chick-fil-A experience.Institutionalizing Hospitality (00:19:41)Steve discusses the challenge of embedding hospitality into the brand.Transactional vs. Brand Building (00:22:08)Ryan and Steve explore the shift from transactional marketing to brand building.Building Emotional Connections (00:24:19)Discussion on the importance of emotional relationships with customers and the development of Chick-fil-A's marketing campaigns.Blue Ocean Strategy Influence (00:25:31)How the book "Blue Ocean Strategy" provided credibility and direction for Chick-fil-A's service strategy.Operator Model Explained (00:30:30)Details on Chick-fil-A’s operator model and its impact on restaurant success and employee engagement.Cultural Focus Over Profits (00:32:53)Emphasis on long-term ownership and culture prioritizing customer experience over immediate profits.Chick-fil-A's Unique Sunday Closure (00:39:11)The rationale behind Chick-fil-A's decision to remain closed on Sundays and its impact on business.Generosity and Ingenuity of the Model (00:42:19)Discussion on the operator model's generosity and its ingenious structure that has remained unchanged.Evolution of Marketing Strategies (00:43:28)Reflection on the transition from traditional marketing to embracing digital and social media channels.Social Media Storytelling (00:48:08)Discussion on leveraging social media for authentic storytelling from customers and team members.Brand Strategy Importance (00:49:14)Emphasis on prioritizing brand strategy over tactics for effective marketing.Platform Suitability (00:49:25)Choosing appropriate platforms that align with brand values and avoiding risky dialogues.Purpose and Values (00:50:07)Exploration of Chick-fil-A's core values and purpose in shaping the brand's identity.Emotional Barriers (00:51:05)Avoiding political topics to maintain a positive guest experience and brand loyalty.Faith and Business (00:51:34)Discussion on the balance between faith-based principles and business operations.Customer-First Focus (00:54:25)Highlighting the importance of a customer-first approach in business strategy.Legacy Discussion (00:56:48)Steve shares his simple vision for his legacy centered on love for Christ and family.Advice for Young Entrepreneurs (00:57:34)Key principles for starting a business, focusing on purpose and serving others.Closing Remarks (01:00:04)Ryan thanks Steve for joining the podcast and highlights future episodes. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Recent events: assassination attempt on former President Donald Trump, Elon Musk's decision to move his companies out of California Impact of events on business and cryptocurrency Political beliefs and influence of current events on public figures and business leaders Discussion on the need for authentic and honest discussions about the current political climate Ryan Alford's political beliefs and admiration for Donald Trump's courage and patriotism Importance of taking the "BS" out of business Concern about the influence of current events on public figures and business leaders Views on social issues, including transgender rights and their impact on children's education Elon Musk's decision to move his companies out of California due to a new law Impact of events on cryptocurrency, particularly Bitcoin's surge in value following the assassination attempt on Donald Trump TIMESTAMPIntroduction (00:00:00) Introducing the show, hosts, and date.Personal Beliefs and Authenticity (00:02:06) Discussion about being authentic, sharing personal beliefs, and political leanings.Assassination Attempt on Donald Trump (00:03:38) Analysis of the recent assassination attempt on former President Donald Trump and the impact on public figures and business leaders.Elon Musk's Decision to Move Companies (00:16:03) Discussion of Elon Musk's decision to move his companies out of California due to a new law regarding transgender issues in schools.Jeff Bezos' Praise for Trump (00:20:52) Analysis of Jeff Bezos' praise for former President Trump's grace and courage after the assassination attempt.Bitcoin Surge After Trump Attack (00:23:13) Impact of the attempted assassination on the surge of Bitcoin and its potential influence on the upcoming election.Reagan and Trump's Advocacy for Cryptocurrency (00:24:22) Discussion on presidents advocating for cryptocurrency and the impact on the monetary system.Assassination Attempt on Trump and Impact on Business (00:26:16) Impact of the assassination attempt on Trump on business, including the surge in Trump media shares.Delta Airlines and the Paris Olympics (00:28:02) The impact of travelers avoiding Paris during the Olympics and the financial implications for Delta Airlines.Impact of Current Events on the Olympics (00:29:11) Discussion on the lack of attention on the Olympics due to current events and the absence of prominent Olympic figures.Advice on Staying Positive and Making a Difference (00:32:52) Encouragement to stay positive and make a local impact amidst the drama of current events. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Power of influence and building a strong customer community Insights on influencer marketing and industry evolution The movement formula for successful brand building Pitfalls of marketing and understanding the "why" behind a product or service Challenges of building a community and driving organic growth in the digital landscape Importance of amplifying a unifying message and leveraging social proof Concept of "minimum viable concept" and promoting an idea to gauge audience resonance Creating a movement around a brand and successful brand strategies Evolving media habits of different age groups and adapting to changing consumer behaviors Principles outlined in "Marketing Superpowers" for long-term brand success TIMESTAMPSThe importance of attention (00:00:00) Discusses the value of attention and the need to offer something truly valuable to capture attention effectively.The significance of the present (00:01:52) Explores the significance of focusing on the present and the potential risks of being too early in the market.Early entrepreneurial journey (00:03:40) John Davids shares his entrepreneurial journey, starting with his success in generating advertising revenue in the early 2000s.Origins of Influicity (00:04:41) John Davids explains the inception of Influicity and its focus on influencer marketing as its initial service offering.Evolution of influencer marketing (00:06:05) Discusses the niche and fragmented nature of influencer marketing and its impact on different audience segments.Influencers as modern TV stations (00:07:44) Compares individual influencers to modern TV stations, highlighting their role in providing content, entertainment, and education.Influencer timing and impact (00:09:56) Explores the impact of timing on the success of influencers and the evolution of social media platforms.Building a community for influence (00:11:16) Emphasizes the importance of having a business idea or product to build a community around, rather than pursuing influence for the sake of it.Authenticity and value in influence (00:13:38) Discusses the importance of authenticity and offering something truly valuable in the influencer space.Introduction to "Marketing Superpowers" (00:14:42) Introduces John Davids' upcoming book "Marketing Superpowers" and its relevance to individual influencers and larger brands.The Movement Formula (00:15:07) Explains the core concept of the book, "The Movement Formula," focusing on building customer communities and the unifying belief, faith, and action.Marketing lessons from religion and politics (00:19:22) Discusses extracting marketing lessons from powerful societal movements like religion and politics.The importance of the "why" in marketing (00:19:41) Emphasizes the significance of starting with the "why" in marketing to address customer pain points and needs effectively.Building Organically (00:22:41) Discussion on whether organic growth is possible or if pay-to-play is necessary for brand building.Liquid Death Story (00:23:30) The story of Liquid Death's successful promotion before the product was even built, demonstrating the power of marketing before production.Crumble Cookies Case Study (00:26:01) Exploration of how Crumble Cookies built a successful brand through storytelling, community, and limited-time offers.Hacking the Axis (00:31:11) Strategies to fast-track brand influence and navigate growth plateaus.Owned vs. Rented Land (00:34:29) Discussion on the importance of migrating community engagement from rented platforms to owned channels.TikTok's Significance (00:37:22) The significance of TikTok as a major platform and the debate around its longevity.Future-proof Marketing (00:39:09) The importance of embracing principles outlined in "Marketing Superpowers" to stay relevant in evolving media habits.Book Promotion (00:40:45) Promotion of "Marketing Superpowers" with details on where to find and pre-order the book. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Discussion of lowest cost of living states in the US Personal experiences and opinions related to the states with low cost of living Business news of the week Launch of Samsung's Galaxy Ring Features of the smart ring Surprise at Samsung beating Apple to the market with a smart ring Potential market for smart rings Infusion of humor and personal anecdotes throughout the conversation Touching on personal experiences related to the topics Engaging and relatable elements in the podcast episode TIMESTAMPSThe Business News (00:00:00) Ryan Alford and Chris Hansen discuss business news and introduce the podcast episode.National French Fry Day and Pecan Pie Day (00:01:19) The hosts joke about the national food holidays and discuss their preferences.Reflection on the Presidential Debate (00:03:46) The hosts briefly discuss the recent presidential debate and express concern about the mental state of the president.Lowest Cost of Living States in the US (00:06:47) The hosts discuss the 15 US states with the lowest cost of living, mentioning each state and its average cost of living.Athletic Brewing's Investment and Non-Alcoholic Beer Trend (00:20:29) The hosts discuss Athletic Brewing Company raising $50 million and the increasing demand for non-alcoholic beer.Samsung's Galaxy Ring Launch (00:23:02) The hosts discuss Samsung's launch of the Galaxy Ring, its health tracking features, and its availability in three colors.Wearable Technology (00:24:14) Discussion on the increasing popularity of wearables for fitness tracking and the integration of features across different brands.Health and Fitness Tracking (00:25:14) Personal experiences and opinions on fitness tracking devices, including potential drawbacks and benefits.Spotify's Social Networking Features (00:28:57) Exploration of Spotify's new social networking capabilities, including comments on podcasts and video integration.Retailers Backtracking on Self-Checkout (00:34:11) Discussion on major retailers reversing their investment in self-checkout machines due to theft concerns.TikTok's AI Chatbot "Genie" (00:38:50) TikTok's development of an AI chatbot called "Genie" for Western users, focusing on its potential functions and integration within the app.Integration of AI in Social Media (00:42:39) Observations on the increasing integration of AI chat features in various social media platforms, including privacy concerns and intrusive algorithms.Podcast Recommendations and Sign-Off (00:45:24) Mention of another podcast, "Stay True," and a call to action for viewers to check out videos on Spotify or YouTube. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Andrew Pudalov's background in finance and transition to founding Rush Bowls Unique aspects of Rush Bowls, focusing on texture, flavors, and nutritious ingredients Differentiation of Rush Bowls from other bowl and smoothie offerings Challenges and experiences of running a franchise business Marketing philosophy and approach to business expansion National distribution strategy and category creation Personal and lean operation approach within the company Role of social media in brand promotion and growth Future plans for Rush Bowls, including lifestyle brand expansion and new product development Information on Rush Bowls and franchise opportunities TIMESTAMPSBreaking into the Food Industry (00:00:00) Challenges and costs of entering the food industry, including shelf space and slotting fees.Andrew's Background in Finance (00:03:11) Andrew Pudalov's career in finance, working for banks and trading derivatives.Life Changes and Starting Rush Bowls (00:04:20) The impact of 9/11 on Andrew Pudalov's life and career, and his decision to start Rush Bowls in Boulder.Unique Aspects of Rush Bowls (00:09:42) The early concept of Rush Bowls, its diverse flavors, and the difference in ingredients and processing from other similar products.Wholesale and Franchising Challenges (00:16:26) Challenges of entering the wholesale market, including the dominance of major food companies, and the complexities of managing franchisees.Franchisee Relations and Business Model (00:18:38) The dynamics of managing franchisees, the balance between following the business model and individual preferences, and the benefits of buying a franchise.Marketing Philosophy and Franchising Approach (00:22:56) Andrew discusses his unique marketing philosophy and the strategic decision to expand Rush Bowls nationally.Category Creation and Evangelizing (00:25:14) The importance of category creation and evangelizing the Rush Bowls brand, and the personal approach to operations.Role of Social Media and Marketing Strategy (00:27:31) The impact of social media on brand visibility and the combination of marketing strategies for driving store traffic.Rush Bowls Brand and Customer Demographics (00:30:52) Defining Rush Bowls as a lifestyle brand and describing the changing demographics of their customer base.Future Plans and Expansion (00:33:58) Andrew's vision for the future of Rush Bowls, including new flavors, textures, and the focus on being a sustainable and accessible business. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Dive into the first half of 2024 with highlights and insights from an incredible lineup of guests: 🌟 Brett Berish on luxury brand success🔥 Gary Vee on digital marketing trends🧠 Jim Kwik on enhancing brain performance📈 Brian Tracy on achieving peak success🏠 Jamil Damji on real estate innovations💼 Paul Hutchinson on impactful entrepreneurship🎸 A Thousand Horses on the evolving music industry💰 Pat Flynn on mastering passive income💡 Joel Wussow on tech innovations💡 Dave Asprey on biohacking for optimal health🎶 Cassie Petrey on music marketing🌐 Derik Fay on business growth strategies🍽️ Lance Graulich on franchising success🏋️ Kyle Newell on strength and conditioning💼 Michael Noicos on corporate leadership🚚 Nick Friedman on entrepreneurship in moving services🏗️ Jason "Wojo" Wojciechowicz on construction business growth🔒 Rick Jordan on cybersecurity insights🏆 Bill Courtney on leadership and resilience Tune in to catch these invaluable conversations, only on Right About Now! 🎧✨ If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Interview with Matt Reynolds, founder and CEO of Barbell Logic Transition from in-person to online coaching Business model of Barbell Logic Leveraging AI in coaching business Importance of maintaining genuine relationships with clients Embracing voluntary hardship in fitness and life Impact of convenience and urgency in modern life Reclaiming time for what truly matters Finding joy in life's journey TIMESTAMPSThe introduction (00:00:00) Introducing the Rad Cast Network and its show "Harder Than Life" with Kelly Siegel.Building a Culture (00:00:51) Discussion on building a culture within a business and the influence of core values.Show Introduction (00:01:08) Introduction to the "Right About Now" show and its host, Ryan Alford.Introducing Matt Reynolds (00:01:31) Introduction to Matt Reynolds, the founder and CEO of Barbell Logic, and setting the stage for the interview.Matt Reynolds' Background (00:03:01) Matt Reynolds discusses his background in sports, powerlifting, and transitioning to strongman competitions.Starting a Gym Business (00:04:23) Matt Reynolds shares the journey of opening and growing a gym business, focusing on customer service and training quality.Transition to Online Coaching (00:05:14) Matt Reynolds explains the transition from in-person coaching to online coaching and the challenges of traditional personal training.Redesigning Online Coaching (00:07:01) Matt Reynolds discusses the approach to online coaching, emphasizing the importance of building relationships and personalized coaching.Clientele and Business Expansion (00:10:44) Discussion on the ideal clientele for Barbell Logic and the expansion of the business into the B2B market.Coaching Approach and Technology (00:14:18) Exploration of the coaching approach, the role of technology in facilitating relationships, and the concept of "turnkey coach."Revenue Streams (00:16:42) Insight into the revenue split between B2C, B2B, and government contracts, and the utilization of the Barbell Academy in government contracts.The roadmap for fitness (00:18:10) Discussion on the expansion of the software to include fitness and physical therapy coaching, and the potential for white labeling to other industries.Transitioning to CEO (00:19:12) Matt Reynolds discusses his transition from being a competitor to a CEO, emphasizing the insatiable pursuit of knowledge and the balance between work and personal life.Growth of the online business (00:21:39) The development and expansion of the online coaching business, including challenges and successes, and the emotional impact of initial success.Becoming a CEO (00:23:12) Matt Reynolds' experience as a CEO, focusing on building a culture, core values, and the execution of business plans.Content production and customer acquisition (00:29:04) The role of high-quality content in customer acquisition and the training and support provided to coaches for client acquisition.Professional differentiation (00:33:12) The emphasis on professionalism and category design in the online coaching industry, aiming to change the perception of online coaching as solely template-based programs.Leveraging AI (00:35:38) Discussion of using AI to automate and delegate tasks while emphasizing the irreplaceable value of human relationships.Voluntary Hardship in Fitness (00:37:07) The parallels between working out and life, emphasizing the importance of choosing voluntary hardship and the role of a coach.Involuntary vs. Voluntary Hardship (00:39:13) Exploring the refinement through voluntary hardship and the impact of involuntary hardship on personal growth.Convenience vs. Discomfort (00:40:03) The impact of modern conveniences on preparing individuals for discomfort and the realities of life.Urgency and Time Management (00:45:21) Discussing the book "Undoing Urgency" and reclaiming time for important aspects of life, emphasizing the need to prioritize and focus.Enjoying the Process (00:50:25) The importance of finding joy in the process and being focused on what matters, rather than fixating on destinations.The Ten Years Leading Up (00:53:28) Matt reflects on the past ten years and his hopes for the future, emphasizing the importance of consistency and personal growth.Book Release (00:54:24) Matt discusses the upcoming release of his book, sharing details about the timeline and the printing process.Keeping Up with Matt Reynolds (00:54:46) Matt provides information on where to find him, including his personal website, social media platforms, and Barbell Logic for coaching. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Discussion about the upcoming release of the EA Sports College Football 2025 video game and its potential impact on businesses Emphasizing the importance of leveraging the game for marketing and promotional opportunities Ideas for businesses to capitalize on the excitement surrounding the game, such as hosting release parties, giveaways, and NIL deals with college athletes Importance of providing actionable advice and real-life tips to the audience Promotion of sponsor, Brandon Bills, and the benefits of using their custom merchandise services Dominance of YouTube in the media landscape and its impact on viewership Importance of businesses having a presence on YouTube and running ads to reach their target audience effectively Excitement about Amazon Prime Day and potential deals available to Prime members Volkswagen's investment in Rivian and its potential impact on the electric vehicle market Discussion on the design, appeal, and market appeal of electric vehicles, specifically the Rivian and Tesla Cybertruck TIMESTAMPSThe introduction (00:00:00) Introduction to the podcast and a mention of a sponsor, Rudy Rick Stein's podcast.The start of the show (00:01:03) The hosts introduce the show and mention the number of downloads and episodes.Casual conversation and gratitude (00:01:26) Casual conversation between the hosts, expressing gratitude and discussing the podcast production.Discussion about the weather and video games (00:03:02) The hosts talk about the weather and reminisce about video games, specifically the upcoming release of EA Sports College Football 2025.Importance of the video game release (00:06:34) The hosts discuss the significance of the video game release in the context of the gaming and esports industry.Marketing and promotional opportunities (00:13:00) The hosts discuss how businesses can leverage the release of the video game for marketing and promotional opportunities, including giveaways and tie-ins with college sports.Sponsorship mention and promotion (00:17:14) The hosts mention their sponsor, Brandon Bills, and promote their custom merchandise services.Closing remarks about the sponsor (00:20:57) The hosts conclude with positive remarks about their sponsor, Brandon Bills, emphasizing the ease of working with them and the quality of their products.The rise of YouTube dominance (00:21:45) Discussion on how YouTube is dominating traditional TV and the shift in media consumption habits.The impact of YouTube on viewership (00:23:52) Exploration of how YouTube's dominance is shaping the media consumption habits of the younger generation and its impact on traditional TV.Business implications of YouTube dominance (00:30:28) Insights into the importance for businesses to have a presence on YouTube and the value of running ads on the platform.Amazon Prime Day (00:33:55) Discussion about the annual Amazon Prime Day event, including the benefits and experiences of shopping during the sale.Dave and Busters experience (00:36:23) Anecdotes about a visit to Dave and Busters and the experience of redeeming tickets for prizes, including a humorous story about a Roomba vacuum.Volkswagen's investment in Rivian (00:42:21) Analysis of Volkswagen's investment in Rivian, a struggling electric vehicle maker, and its potential impact on the EV market.Electric Cars and Design (00:43:39) Discussion on the design and appeal of electric cars, specifically the Rivian, and concerns about longevity and affordability.Cybertruck and Specialized Vehicles (00:46:36) Comparison of the Rivian to the Tesla Cybertruck, concerns about specialized vehicles, and the increasing presence of the Cybertruck in Miami.Summertime and Sign-off (00:49:27) Casual conversation about the heat, upcoming rainstorm, and sign-off with well wishes for the weekend and Independence Day. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

TAKEAWAYS Business of liquor and branding Importance of taste and consumer experience in building successful brands Role of personal branding and evolution of business strategies Building businesses and constant tweaking for success Interplay between celebrity endorsements and product quality Importance of packaging and design in creating brand experience Approach to target audiences and mass appeal Personal branding and storytelling Challenges of measuring return on investment in advertising and marketing TIMESTAMPSBuilding Businesses and Improv (00:00:00) Discussion on building businesses and the iterative nature of business strategies, likened to improv comedy.Introduction to the Podcast (00:00:17) Introduction to the podcast "Right About Now" by host Ryan Alford, highlighting its popularity and duration.Introduction of Brett Berish (00:01:03) Ryan Alford introduces Brett Berish, President and CEO of Sovereign Brands, and discusses the radical approach in branding.Personal Branding and Business Strategies (00:02:09) Discussion on personal branding, embracing mistakes, and the importance of being different in business strategies.Entry into Spirits Industry (00:03:07) Brett Berish shares his entry into the spirits industry, influenced by his father's career and his passion for the business.Evolution of Liquor Business (00:05:00) Discussion on the historical and regulatory aspects of the liquor business, including the three-tier system and changes in alcohol serving laws.Challenges in Liquor Distribution (00:07:12) Explanation of the challenges in liquor distribution, emphasizing the role of distributors and the limitations on direct sales.Importance of Taste in Branding (00:11:28) Emphasis on the significance of taste in dictating the success of liquor brands and the common thread in Sovereign Brands' approach.Celebrity Endorsements and Product Quality (00:13:24) Discussion on the interplay between celebrity endorsements and product quality, highlighting the importance of taste over endorsements.Brand Experience and Details (00:16:14) Importance of brand experience, packaging, and design details in creating a unique consumer experience.Target Audience and Brand Appeal (00:18:24) Emphasis on selling to a broad audience and the significance of mass appeal in building a brand.Trying New Approaches (00:19:10) Encouragement to try new strategies and products, drawing parallels to the unpredictability of hit songs in the music industry.Personal Branding and Storytelling (00:20:40) Discussion on the realization of the importance of personal branding and storytelling in representing the company's brand.The motivational side of success (00:21:16) Brett Berish shares his personal struggles and the importance of sharing stories of failure and success.Discovering and supporting emerging talents (00:22:21) Brett discusses the excitement of engaging with up-and-coming artists and the potential to help them grow.Transparency and honesty in conversations with emerging talents (00:23:02) The importance of authenticity and transparency in conversations with young talents on the verge of success.The challenge of quantifying marketing success (00:24:56) Brett discusses the difficulty of measuring the return on investment in advertising and the value of building an audience.Scarcity and exclusivity in brand building (00:27:35) The discussion around creating rarity and exclusivity in brand building and the challenges it presents.Building long-term partnerships (00:29:36) Brett emphasizes the importance of developing long-term relationships and authenticity in partnerships.Cultural significance of spirits and brands (00:31:34) The discussion on the cultural and emotional significance of different spirit brands and the subcultures they represent.Proudest moments and personal milestones (00:33:08) Brett reflects on personal milestones and proud moments in his journey as a business owner.Expanding into new territories and cultural initiatives (00:37:02) The discussion about expanding into new markets, particularly Africa, and the cultural initiatives being pursued.Tying music projects with brand identity (00:38:54) The integration of music projects with specific brand identities and the intention to promote African artists.Embracing new opportunities and personal philosophy (00:40:23) Brett shares his personal philosophy and approach to embracing new opportunities.Wrapping up the conversation (00:41:22) Closing remarks and details on where to find more information about the brands and the conversation. If you enjoyed this episode and want to learn more, join Ryan’s newsletter https://ryanalford.com/newsletter/ to get Ferrari level advice daily for FREE.  Learn how to build a 7 figure business from your personal brand by signing up for a FREE introduction to personal branding https://ryanalford.com/personalbranding.  Learn more by visiting our website at www.ryanisright.comSubscribe to our YouTube channel  www.youtube.com/@RightAboutNowwithRyanAlford. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.